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Optimizely Web Experimentation Reviews & Product Details - Page 17

Optimizely Web Experimentation Overview

What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.


Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

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407 Optimizely Web Experimentation Reviews
4.2 out of 5
407 Optimizely Web Experimentation Reviews
4.2 out of 5

Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Sporting Goods
US
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

Optimizely's product is best in class. It is both simple to use and also highly flexible to fit your testing needs. It has a very modern UI and great documentation. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Since their acquisition by Episerver the service has been non-existent. Pre-acquisition we had an account manager who we spoke with every month or so to discuss strategy and answer questions. Once the acquisition happened, we received emails stating that they were restructuring their service team and after that basically heard nothing from anyone again. On top of that, the response time on support tickets has gone from hours to days/weeks. At one point a VP reached out to me to try and remedy a situation after I hadn't heard back on a ticket in weeks. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use Optimizely to run our website experiment program. It has allowed us to drive large amounts of incremental revenue from successful tests. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi There,

Thank you for leaving us a review! We highly value your feedback and would like to address your ongoing experience with our customer service. It would be great if you could reach out to your Customer Success Manager with these concerns as soon as possible or reach out to us at reviews@optimizely.com and we will find solutions that work best for you and your team.

Verified User in Non-Profit Organization Management
AN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Web Experimentation?

It's quite easy to get up and running and have an experiment in place quickly. We actually use it more for quick and dirty web updates, but it works as promised. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Wish they had lower pricing tiers as we get charged for a lot of non-usage Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use it for web redirects and to make quick changes to our website that would take longer with our development team's current SDLC process. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi,

Thanks for leaving us a review! If there is any way that we can make your experience better or if you're in need of support, please let us know. Your Customer Success Manager is a great point of contact, or you can message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

What I like the most about Optimizely Web Experimentation is that growth ideas can be implemented in mere minutes with all the safety guard rails in place. It was very easy to onboard and get started using, and had become practically routine within just a couple of months. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

If multiple people are running experiments on Optimizely Web Experimentation I disliked stepping on each others' toes. More guardrails around overlapping experiments would be helpful. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

If your whole team will be using it together, get organized between team members first. Create a process for handling multiple experiments. Follow that process. Doesn't have to be perfect at the outset and you can refine it over time. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We have to unlock growth in a number of different areas and Optimizely Web Experimentation has given us the benefit of being able to tackle our growth roadmap systematically and easily. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi There,

We appreciate your review! It's great to hear that Optimizely is taking your business to a whole new level in terms of growth. If you ever run into any issues or would like to share your feedback on how we can improve user experience, your Customer Success Manager would love to hear from you or you can message us at reviews@optimizely.com.

Verified User in Real Estate
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Being able to have multiple tests running concurrently without struggling to manage them. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The UI has a big learning curve if you are not in the product frequently and can be a challenge to remember the where and what. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B testing product workflows, ux copy, marketing copy Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi There,

Thanks for leaving us a review. If you're ever in need of support, please feel free to reach out to our Customer Support team, your Customer Success Manager, or you can even leave us a message at reviews@optimizely.com. We're here to help!

Mauro M.
MM
Product Design Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Agile tool helpful to design different experiences. WYSIWYG panel makes easy experiments super-easy. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

No possibility of Personalization within the App. Sometimes slow in updating data. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Professional tool and accurate to gather data and measure the value of your experiences. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

For every single feature, it's possible to tweak the design to optimize CR. Experiments run by market allow to personalize the experience according to the audience. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi Mauro,

Thanks for leaving us a review! If you ever feel like we could improve your user experience, please don't hesitate to reach out to us. You can contact your Customer Success Manager or message us at reviews@optimizely.com with your insights.

George A.
GA
IT Engineer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The design, the simplicity and the wide range of tools available. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Administrating teams/audience/projects. I find it a bit confusing adding new members to a project, as sometimes the user may need to access various projects (on the go) but the access is given to only one. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Teams will be able to provide feedback on this better than I. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi George,

Thanks for leaving us a review, it means a lot to us. We would greatly appreciate if you could share any of your insights with your customer success manager or message us at reviews@optimizely.com. We're continuously striving to improve user experience!

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Flexibility to customize web experiments in PRODUCTION that enable the business to continue and prevent any impact for the final users Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I haven't had any bad experiences yet with this tool, but instead, we gain a lot of efficiency in different implementations since we don't need to coordinate complex schedules for testing windows among various stakeholders, and finally, the final user is not affected Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

In case you are looking to be more efficient in different web implementations and not affect your final users, you need this tool Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

As I mentioned previously, we gain a lot of efficiency in different implementations since we don't need to coordinate complex schedules for testing windows among various stakeholders, and finally, the final user is not affected but is benefited with all upgrades we can test and implement in the background Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi,

Thanks for leaving us a review! It's great to hear that you're finding success with our products. If you're ever in need of any support or would like to share more of your insights, please reach out to your Customer Success Manager or message us at reviews@optimizely.com. We would love to chat!

Adam H.
AH
Head of Digital
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

How it integrates into our web stack easily and we rarely come up against experiences, tests and experiments we can't run. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Not much to be honest, it really is best in class and we have tried a number of competing experiment platforms. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

The ability to quickly configure and run onsite experiments

Enabling onsite personalisation in a easily manageable way Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi Adam,

Thanks so much for leaving us a review! It's great to hear that you're loving our platform. If you ever run into any issues or have insights on how we could improve your user experience, please reach out to your Customer Success Manager or message us at reviews@optimizely.com.

Verified User in Apparel & Fashion
UA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Web Experimentation?

- Very user friendly, easy for anyone to pick up

- Excellent visual QA tool compared to other experimentation software I've used

- Easy access to usage stats so you can track against your billed impressions (Adobe hides this information)

- Ability to exclude tests from each other Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

- I don't like the way the reporting page is set up and find that I'm doing all my own analysis directly out of the Analytics tool rather than having to use Optimizely's reporting

- The QA tool can get in the way of taking screenshots of your new experiences. Would be great if there was a hide feature.

- Pages and events can easily get out of hand Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

- Testing new features, designs, content, and flows through Optimizely

- Have seen good return on investment Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi,

Thanks so much for leaving us a review! We highly value your feedback. It would be great if you could share your concerns with your Customer Success Manager or leave us a message at reviews@optimizely.com and we'll connect you with the right people. We're also always available for any support you may need!

Verified User in Retail
ER
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The ease of use and "self healing" capabilities of the Optmizely testing software is second to none. I actually feel lucky we have the best of breed software for the testing space. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I would like check in on going support. We dont have regulary scheduled calls like all other enterprise SaaS providers we use. I find this troubling, considering we probably are not using the tools to their fullest. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We have been optimizing our sales funnel for many months now with Optimizely. We have seen double digit improvement in flow through in various parts of the flow Review collected by and hosted on G2.com.