Optimizely's product is best in class. It is both simple to use and also highly flexible to fit your testing needs. It has a very modern UI and great documentation. Review collected by and hosted on G2.com.
Since their acquisition by Episerver the service has been non-existent. Pre-acquisition we had an account manager who we spoke with every month or so to discuss strategy and answer questions. Once the acquisition happened, we received emails stating that they were restructuring their service team and after that basically heard nothing from anyone again. On top of that, the response time on support tickets has gone from hours to days/weeks. At one point a VP reached out to me to try and remedy a situation after I hadn't heard back on a ticket in weeks. Review collected by and hosted on G2.com.
It's quite easy to get up and running and have an experiment in place quickly. We actually use it more for quick and dirty web updates, but it works as promised. Review collected by and hosted on G2.com.
Wish they had lower pricing tiers as we get charged for a lot of non-usage Review collected by and hosted on G2.com.
What I like the most about Optimizely Web Experimentation is that growth ideas can be implemented in mere minutes with all the safety guard rails in place. It was very easy to onboard and get started using, and had become practically routine within just a couple of months. Review collected by and hosted on G2.com.
If multiple people are running experiments on Optimizely Web Experimentation I disliked stepping on each others' toes. More guardrails around overlapping experiments would be helpful. Review collected by and hosted on G2.com.
Being able to have multiple tests running concurrently without struggling to manage them. Review collected by and hosted on G2.com.
The UI has a big learning curve if you are not in the product frequently and can be a challenge to remember the where and what. Review collected by and hosted on G2.com.
Agile tool helpful to design different experiences. WYSIWYG panel makes easy experiments super-easy. Review collected by and hosted on G2.com.
No possibility of Personalization within the App. Sometimes slow in updating data. Review collected by and hosted on G2.com.
The design, the simplicity and the wide range of tools available. Review collected by and hosted on G2.com.
Administrating teams/audience/projects. I find it a bit confusing adding new members to a project, as sometimes the user may need to access various projects (on the go) but the access is given to only one. Review collected by and hosted on G2.com.
Flexibility to customize web experiments in PRODUCTION that enable the business to continue and prevent any impact for the final users Review collected by and hosted on G2.com.
I haven't had any bad experiences yet with this tool, but instead, we gain a lot of efficiency in different implementations since we don't need to coordinate complex schedules for testing windows among various stakeholders, and finally, the final user is not affected Review collected by and hosted on G2.com.
How it integrates into our web stack easily and we rarely come up against experiences, tests and experiments we can't run. Review collected by and hosted on G2.com.
Not much to be honest, it really is best in class and we have tried a number of competing experiment platforms. Review collected by and hosted on G2.com.
- Very user friendly, easy for anyone to pick up
- Excellent visual QA tool compared to other experimentation software I've used
- Easy access to usage stats so you can track against your billed impressions (Adobe hides this information)
- Ability to exclude tests from each other Review collected by and hosted on G2.com.
- I don't like the way the reporting page is set up and find that I'm doing all my own analysis directly out of the Analytics tool rather than having to use Optimizely's reporting
- The QA tool can get in the way of taking screenshots of your new experiences. Would be great if there was a hide feature.
- Pages and events can easily get out of hand Review collected by and hosted on G2.com.
The ease of use and "self healing" capabilities of the Optmizely testing software is second to none. I actually feel lucky we have the best of breed software for the testing space. Review collected by and hosted on G2.com.
I would like check in on going support. We dont have regulary scheduled calls like all other enterprise SaaS providers we use. I find this troubling, considering we probably are not using the tools to their fullest. Review collected by and hosted on G2.com.