Optimizely Web Experimentation Reviews & Product Details - Page 13

The tool is giving perfect options to different types of tests, and this is boarding the spectrum of creating tests and covering most test cases possible in a very safe and easy-to-use environment. The integration with other tools (project management, ticket tracking, etc.) is easy and very helpful so eng can keep track on their work and tests. Review collected by and hosted on G2.com.

I don't like that you can link issues only from Optimizely to Jira but not vice versa - from Jira to Optimizely.

Also, it's very annoying that you have to be a SQL savy (or remember them) to find your issues in Jira while trying to link them from Optimizely, they do not alway appear as your "recetly viewed issues". Review collected by and hosted on G2.com.

Once you know how everything works and you have your key pages / conversion metrics set up, you can get basic CRO tests up and running quite quickly. Range of editing options is great, if I need something more advanced than the WYSIWYG editor we will just make a new page and split traffic between them. Review collected by and hosted on G2.com.

The implementation interface is more complicated than it needs to be. I feel like some of the best practices are ones I've picked up myself over time rather than from any training. You really need to do some work outside of the platform to get the most out of it (experimentation catalog, naming convention to pull exp info into Salesforce etc). Review collected by and hosted on G2.com.

Customer support at Optimizely has been top-notch. Every rep I've worked with had a great attitude towards helping us, even when we were a bit lost. After a brief working session set up by our rep, we were able to marry our company testing needs to the specifications of the Optimizely platform and developed a more robust and agile testing process overall. We've been chugging along much more efficiently ever since. Review collected by and hosted on G2.com.

Could use more development support and enablement. As a marketer, I'm not 100% familiar with scripts and website coding--and that often becomes a barrier to setting up tests. Review collected by and hosted on G2.com.

I have been using this product for one and half years, it's an excellent application, and many advanced features are available.

1) It is an excellent tool for A/B testing.

2) It has a great set of utility functions, and you can simply run from mobile devices too.

3) You can use simple Html, CSS, and Javascript.

4) Run multiple experiments at a time.

5) Easy for non-technical users to create, start and analyze any experiment. Review collected by and hosted on G2.com.

1) Once you start/stop the experiment, it will take 1 to 2 minutes to reflect.

2) There is no option to schedule the experiment from multiple locations.

3) Web editors freeze frequently and do not respond appropriately. The app is better than the web editor.

4) Required good knowledge in Javascript to create some features (For example, auto-enabled/disabled date-timer, specific target users with their names, etc.)

5) Unable to use js frameworks(Jquery) parameters.

6) It's not open source, and prices are a bit expensive. Review collected by and hosted on G2.com.

Optmizely Web makes it so easy to run A/B tests. Normally, it takes multiple days to release new code to our customers. With Optimizely Web, we can instantly run experiments without having to release new code. This leads to an extremely fast feedback loop. After a few weeks of using Optimizely Web, we had identified multiple points of friction in our funnels. We also identified multiple tweaks that led to a higher conversion rate. The WYSIWYG editor allows you to overlay powerful changes on top of your site (without having to modify your site's code directly). And as a developer, it even lets you modify JavaScript, which is extremely powerful. Review collected by and hosted on G2.com.

Making complex JavaScript changes to Optmizely Web can be tricky, especially when using more sophisticated technologies like React or Vue. In our experience, it might be better to consider Optimizely Full Stack for some of these complex scenarios. Still, Optimizely Web is very powerful. Review collected by and hosted on G2.com.

Great toolset available for a marketer: design, tracking, testing guidelines, and ability to get results. Review collected by and hosted on G2.com.

Slightly limited in creative optimization Review collected by and hosted on G2.com.

You can setup a test for your website in minutes without any hassle, and you can preview every change as you go. Even with little knowledge, the interface allows you to use the system fairly easily. Review collected by and hosted on G2.com.

Sometimes, the loading times when creating experiments can be a little longer than expected (which is understandable) but also on the live website pageload times, possibly bringing a negative impact on the users' experience. Review collected by and hosted on G2.com.

Like other great software, it's easy to get started but has a lot of depth. I use it primarily for A/B tests from everything to simple text changes to entire different branches and processes. It's quick to get running an experiment and get actual data to make decisions. So far I haven't run into a test that Optimizely couldn't work with so very happy and is a standard tool for nearly every project. Review collected by and hosted on G2.com.

It's not the software itself but once teams start using this, they'll want to A/B test everything. Pricing of course puts this out of reach of a lot of organizations that could use it so will always be undercut by others for half the price with 80% of the features. Review collected by and hosted on G2.com.

Optimizely has built out a massive library of training materials, both for the product itself, and how to manage an experimentation program. For companies where the primary optimization team is inexperienced or onboarding new personnel, this is invaluable. In fact, these materials are what got me started digging deeper into CRO 5+ years ago. Review collected by and hosted on G2.com.

Optimizely used to have much more compelling pricing and features. Over the years, the pricing has continued to go up at a rate faster than competitors, and the feature set within the product has been improving at a slower rate compared to the broader testing tool market. Review collected by and hosted on G2.com.

It's clearly the market leading software at the moment, constant upgrades, great UI etc. Review collected by and hosted on G2.com.

I don't dislike anything, however, the acquisiton by Episerver scares me a bit as I went through what happened to Maxymiser (previously best before Oracle bought it and gutted it). It seems to be the way that these good startups get bought up and then the parent company doesn't understand what made the company so good, tries to integrate it and then fluffs its lines. The original company degrades, prices go up, R&D goes down, etc etc. Please don't let this happen. Review collected by and hosted on G2.com.