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Optimizely Web Experimentation Reviews & Product Details - Page 9

Optimizely Web Experimentation Overview

What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.


Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
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407 Optimizely Web Experimentation Reviews

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407 Optimizely Web Experimentation Reviews
4.2 out of 5
407 Optimizely Web Experimentation Reviews
4.2 out of 5

Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
XQ
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I like that it allows me to run multiple tests or experiments to rate or get an idea of how the experience will be for the client to surf through our website, and so be able to improve it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I don't have a specific thing I wouldn't say I dislike because it is helpful in my personal experience. Maybe one of the things I can mention about the subject is that it isn't very intuitive for new users. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

The thing that mainly benefits my team is that it helps us evaluate the interaction of the customers with the web by running tests and experiments with multiple variables. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi Ximena,

Thanks for taking the time to leave Optimizely Web Experimentation a review! We're happy to hear that our product is supporting your experimentation journey. Please let your Customer Success Manager know if you or your team ever need any additional support with our product. You can also leave us any questions or concerns at reviews@optimizely.com. Thank you.

NP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Trying out new things is really important for our business to grow. It's like the heartbeat of our company! Optimizely has played a big role in helping us do experiments in a more organised and focused way, which has helped our business to grow even more. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Mainly documentation. Some users have expressed concerns about the quality and availability of customer support, as well as the comprehensiveness of the documentation provided. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B testing allows us to make decisions based on objective data rather than relying on assumptions or guesswork. By testing different versions of a webpage, email, or advertisement, we can collect data on user behavior and preferences to make informed choices Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi Neeraj,

Thank you so much for taking the time to leave us a review, we appreciate it! We're happy that Optimizely Web Experimentation has been successful in helping to build your company's culture of experimentation. Surrounding your feedback on our documentation, it would be greatly appreciated if you could share this with your CSM so we can work on ways to improve your experience. Thank you.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Creating global metrics based on the pages. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Segmentation part is bit complecated to understand. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

I think they are working how fast they can load the data in report. Review collected by and hosted on G2.com.

Denny K.
DK
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Easy use, intuitive UI, and strong support (mostly) make Optimizely Web (including Performance Edge) an excellent product for anyone needing a powerful experimentation tool to conduct A/B testing and build a culture of experimentation. Optimizely also has a wealth of libraries plus a strong community where you can quickly find support for any implementation or integration issues. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Price and support can sometimes be lacking depending on your account team. I use Optimiely on and off for the last 10+ years. I found that depending on the company, they might treat you differently. But that is also true for all B2B companies. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Conduct A/B testing quickly and also occasionally using it to test new prototypes before production development Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi Denny,

Thanks for leaving Optimizely Web Experimentation a review! It's great to hear that our product has helped your business build a culture of experimentation. If you have any questions or concerns, your Customer Success Manager is the best person to help you resolve them or you can leave us a message at reviews@optimizely.com at any time! Thank you.

VP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Overall, Optimizely Web Experimentation provides a comprehensive suite of tools and features for businesses to conduct experiments, analyze data, and optimize their websites or web applications. It empowers teams to make data-driven decisions and improve user experiences, ultimately driving better business outcomes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Platform stability and updates: As with any software platform, there can be occasional issues related to platform stability, bugs, or updates. While Optimizely strives to provide a reliable and up-to-date experience, users may encounter occasional challenges or disruptions. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Lack of data-driven decision-making, Inefficient or ineffective optimization, Limited understanding of user behavior, Increased customer segmentation and personalization Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi Viral,

Thanks for leaving us a review. We're happy to hear that Optimizely Web Experimentation is ultimately driving better business outcomes for your organization. If there's ever any way we can provide support to your team or answer any questions, please let your CSM know or you can leave us a message at reviews@optimizely.com.

Olya M.
OM
Product Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Self-service is the most important for me as a Product Manager. I need minimal support from the engineering team to launch and monitor experiments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's not enough for me to target a specific page as users who open this page may have different properties. I need much more focused targetting, otherwise, there's so much noise that I have to go into Looker and Mixpanel to slice the data. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

I need to evaluate the value of the changes we introduce, and also derisk these changes.

I need the result to be reliable, statistically significant, and clearly proven in trends. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi Olya,

Thanks for leaving us a review! It would be much appreciated if you could share your product feedback with your Customer Success Manager so they can pass it on to our product team. We want to continue improving our products to make for a great user experience for every customer. You can also contact us at reviews@optimizely.com with any questions or feedback.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

It scales according to the nead, you can create personalization for different user segments easily. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

it could get expensive for small startups and there is a learning curve for for new users on stuff like A/B testing. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

increase on low conversion rates and scaling on personalization. Review collected by and hosted on G2.com.

Amy G.
AG
Consultant
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The setup was intuitive and allowed us to experiment on our website quickly. The built-in web editor has enabled even non-developers to get an experiment up and running. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Our web-based platform utilizes Gatsby and we would like to see tighter compatibility with that tech stack. This does require a developer to be involved in 100% of all experiments run on that part of our tech stack. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely Web Experimentation is allowing us to create AB tests across our web properties so that we can continue to optimize our user experience based on data from our actual web visitors. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi Amy,

Thanks for your review! We're happy to hear that you're finding success with Optimizely Web Experimentation. Please feel free to share any product feedback with your Customer Success Manager and they will pass it on to our Product Team, or you can leave us a message at reviews@optimizely.com.

KF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Instant, simple testing for web content. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Need a good foundation in similar systems to use full potential. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Streamlines the process for setting up A/B testing and delivers clean report on test results to drive updates and refreshes of content. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi Kevin,

Thanks for leaving us a review! We greatly appreciate it. If you ever have any questions or more feedback on how we could improve your user experience, please don't hesitate to let your CSM know. You can also reach us at reviews@optimizely.com at any time. Thank you.

Verified User in Information Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

These guys have been at it for a while now. They know how to make it easy to access the results you're looking for. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's a bit pricey for mine. But if it gives you the insights you're looking for then it's a sound investment. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimezely is excellent for helping to identify the best landing page(s) for a website. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Web Experimentation

Hi There,

Thanks for leaving us a review on Optimizely Web Experimentation! We're happy to hear that our tool has been working well for you and your company. Please let your Customer Success Manager know if there's ever any way in which we can improve your user experience. You can also message us with any questions or concerns at reviews@optimizely.com.