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Optimizely Web Experimentation Reviews & Product Details - Page 7

Optimizely Web Experimentation Overview

What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.


Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
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407 Optimizely Web Experimentation Reviews

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407 Optimizely Web Experimentation Reviews
4.2 out of 5
407 Optimizely Web Experimentation Reviews
4.2 out of 5

Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The interface is clear and really easy to use. But what I really like is that there is a very good support network that can be called upon when needed. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The only thing that springs to mind is a feature that can stop a test automaticaly when statistical significance is reached. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It allows us to test changes before putting live saving us time and money. It also allows us to make quick hot fixes to react to immediate issues that would normally take weeks to change online. Instead providing a solution in hours. Review collected by and hosted on G2.com.

Neiden E C.
NC
Physiotherapist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The fact that it allows everyday people like me to be able to give their input without bias Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It can sometimes be time consuming when expressing views Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Well allows data from users to be used to better their experiences which in turn helps combat problems that the user may face Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimizely has become a very intuitive platform! Since I began using the platform in 2018, it has increasingly improved and now offers many awesome features. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The only update I would love to see is better analytics options. I know the platform is not to be as data-heavy as something like Tableau, but eve a UX refresh for faster snapshots would be nice Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely allows me to quickly test and analyze user-facing experiences and gauge how customers respond to hypotheses driven by Product. I also use it to quickly roll out a feature once we know it was a winner. Review collected by and hosted on G2.com.

Leo H.
LH
Senior Digital Marketing Co-ordinator
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

how simple the UI is, and how it's been made with the regular user in mind Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Despite it being the best experimentation tool I have used, there are cheaper alternatives. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It takes the guess work out of decision making on websites Review collected by and hosted on G2.com.

Brian O.
BO
VP Design
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Fast time to market. I can easily release a new experiment in minutes instead of days. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Have to refresh the window many times to get interactive mode to work sometimes. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Test out hypothesis before commititing to long development cycles. We are able to iterate very quickly to find a winning solution and or decide not to implement something. Review collected by and hosted on G2.com.

Paras R.
PR
Software Tester
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Because of how simple it is to use,integrate,and implement,Optimizely Web Experimentation is a useful tool in my opinion. A/B and multi-variant tests can be quickly set up an drun by anyone,even without extensive coding experience, thanks to the user-friendly interface.With little coding knowledge,any web page can incorporate the Java Script snippet with ease.Furthermore,Optimizely easily integrates with a variety of analytics platforms, simplifying the tracking and analysis of test results. I can verify and optimize website functionality and user experience with Optimizely Web Experimentation's powerful combination of user-friendliness,efficient implementation,and seamless integration. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The fact that Optimizely Web Experimentation doesn't have extensive server-side testing capabilities annoy me the most. Despite its superiority in client- side experimentation, the platform is not flexible enough or has enough powerful features to support extensive server-side testing. This leads to significant increases in testing complexity and decreases in efficiency due to the need for additional tools or complex workarounds.In addition ,the interface may be confusing and cluttered, making it difficult to find certain settings and features.This can cause confusion and frustration in addition to slowing down the testing process. Furthermore, customer support response times frequently fall short of expectations, which make it difficult for testers to address problems and causes delays in project deadlines. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

For my workflow , Optimizely Web experimentation has been revolutionary.Website updates in the past frequently depended on conjecture and intuition .I can test various iterations of a website using Optimizely and track how they affect important metrics like revenue and conversion rate.By using a data-driven approach,I can identify changes that will genuinely enhance user experience and business outcomes without having to rely on guesswork.

I can easily create and manage experiments with Optimizely's user-friendly interface,which makes it simple for me to test several variations quickly and effectively.Compared to conventional testing techniques,which frequently entail manual configuration and coding,this is a major improvement.

It is a useful tool that has made a big difference in my testing process and enabled me to contribute to my projects more effectively. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The main thing is like about the optimizely web experimentation is that, it is very user friendly and easy to visualise and see data Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

One thing I dislike is, the font and design of the screen could have been improved Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

The optimizely web experimentation problem solving will help customers to get better usage and improve the quality Review collected by and hosted on G2.com.

CW
Business Leader
Accounting
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I like to make decisions the ease of use, receiving data and the support of experimentation and offers a heat map with emerging sales helps us with intelligent learning and I also liked to implement changes through codes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It does everything very well, but the price is high. It is the only negative. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

The esae of use, decision making. We create experimentation is used to improve the content and achieve our objetive with this great solution. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The capacity to review performance improvement over time. This aspect has allowed us to optimise on pages that produce low levels of traffic. Whilst previously we may have waited several months to clarify whether its a statistical significant result, we can now take a differentiated view and see if test was better than control for a certain number of consecutive days. This, along with several similar features, have allowed us to do more in an optimisation capacity than would otherwise have been achievable. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The customer support could be improved at times. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Allowing us to constantly test our hypothesise, deploy winning tests as the new control and building out a repository of learnings. Review collected by and hosted on G2.com.

Verified User in Information Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Web Experimentation?

No complex terminology. It has very intuitive design! Definitely worth a try Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Unless you don't want to experiment anything in your webpage. I highly recommend it. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B testing is not simple process. With help this software it works seamlessly. Review collected by and hosted on G2.com.