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Optimizely Web Experimentation
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Optimizely Web Experimentation
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4.2 out of 5 stars
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Optimizely Web Experimentation Reviews & Product Details - Page 6

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Optimizely Web Experimentation Overview

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What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Web Experimentation Integrations

(11)
Integration information sourced from real user reviews.

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
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Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
Read more
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
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407 Optimizely Web Experimentation Reviews

4.2 out of 5
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407 Optimizely Web Experimentation Reviews
4.2 out of 5
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Optimizely Web Experimentation Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons
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Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimizely Web is very powerful, is easy to use has a great UX Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Working with Single Page Apps in Optimizely Web can be tricky and requires technical knowledge / dev involvement in certain cases Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely Web covers our needs for client-side A/B testing and experimentation Review collected by and hosted on G2.com.

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Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Optimizely Web Experimentation?

The ability to build A/B tests across agnostic platforms. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Difficult support to get in the platform Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Best landing page features for campaigns, product and solution pages, ABM strategy. Review collected by and hosted on G2.com.

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Verified User in Primary/Secondary Education
UP
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Web Experimentation?

With Optimizely Web Experimentation anything is on the table to test. The platform is the most powerful testing and test analysis platform I have worked with in my career. Features like Project JavaScript have allowed for full customization of my experiments and have allowed me to filter out users who shouldn't see our tests. The Optimizely solutions team has been great at creating custom solutions when I have been limited. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The metrics, while powerful in what they can report, can be hard to read and understand sometimes. Some tests reach significance way faster than expected while some never do, even though third party significance calculators say otherwise. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely is allowing me to test layout changes and feature changes to my website before rolling them out to 100% of traffic. This allows me to be confident in my changes. Review collected by and hosted on G2.com.

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Verified User in Higher Education
UH
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimizely We Edxperiment is very easy to implement quick A/B tests and preview the experiment for Q/A and approval process. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Down side is quirkiness of connecting and intergrating systems. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Testing out new designs and layouts and how that impacts conversion. Confirms how pages will look with new fonts and colors. Review collected by and hosted on G2.com.

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VS
Programmer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

It was user friendly and real-time results were there Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Nothing as such just UX can be improved just abit Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Data-Driven Decision Making

Problem: Many businesses rely on intuition or outdated data to make changes to their websites, leading to decisions that may not improve user experience or conversion rates.

Solution: Optimizely provides a structured way to test hypotheses through A/B testing, multivariate testing, and personalization. It enables you to make decisions based on real user data rather than guesswork. Review collected by and hosted on G2.com.

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Justin C.
JC
Senior Engineering Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The ease-of-use and the UI is fantastic. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Client-side A/B testing is still a performance nightmare, no matter how many optimizations Optimizely makes. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Being able to allow marketers to run short, but effective A/B tests and personalization campaigns. Review collected by and hosted on G2.com.

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CB
Experimentation manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Handy tool and clear features to be used easily when managing the experiments Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Bit long period of time to load the dashboards Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Solving the main aim meaning doing ab testing and being able to conclude with high confidence Review collected by and hosted on G2.com.

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Alan P.
AP
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

The 'Extension' feature, where you can build a feature once and re-use across multiple experiences Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

That we have two environments per domain and we still need to rebuild a test from scratch when we move from 'staging' project to 'production' environment. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We use the applicaiton mainly so far to throttle new features we are planning to roll out to all our users. Throttling users by 20% and slowly growing to 70% before complete roll out. Examples would be webpage layouts, webchat services, complaint forms. Review collected by and hosted on G2.com.

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Iurie N.
IN
Software Engineer
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

What I like best about Optimizely Web Experimentation is its intuitive interface and powerful A/B testing capabilities that make it easy to optimize web experiences without needing deep technical expertise. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I dislike the steep learning curve for more advanced features and the relatively high cost, which might be a barrier for smaller businesses. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It helps our team select the different features in the different countries Review collected by and hosted on G2.com.

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Matthew B.
MB
Web Developer
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

It's pretty straight forward to use and can be used in a couple different ways that make it very useful for general marketing purposes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

It's a bit slow and sometimes creates code conflicts with react based sites Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It solves the problem of how do you know if your web marketing direction is better than going a different direction Review collected by and hosted on G2.com.

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Pros and Cons Details
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