Optimizely Web Experimentation Reviews & Product Details - Page 16

- Easy to use interface that allows you to set up A/B tests quickly

- Simplified way of bucketing users to provide even segments in control vs. variant

- Whitelisting users to test experiment set up is super helpful Review collected by and hosted on G2.com.

- Quite a manual process to place all the relevant metrics from your webpage or app into Optimizely to get measurable results

- Hard to test for "retention" --> most valuable is testing conversion rates Review collected by and hosted on G2.com.

User friendly, intuitive, easy to use, great video training offered by optimizely on how to use the tool Review collected by and hosted on G2.com.

Every now and then, our experiments are more asking for some functionalities that Optimizely doesn't offer (ex. keep track of the previous clicks that the user did on the web page so that we can understand his behavior) Review collected by and hosted on G2.com.

What I love about Optimizely Web is its ease of use. What you see is what you get. The editor is straight forward and easily customizable. Review collected by and hosted on G2.com.

Optimizely could improve the documentation a bit. I am a part of the Optimizely community on slack, which is always beneficial as a resource/hub if the documentation does not suffice.

The only other thing that could use improvement is the ability to single out a change that does not carry out across all child elements of the same parent class. Review collected by and hosted on G2.com.

The user interface is very friendly, and it doesn't take much time to get started with experiments. The results of the experiments are extremely important for us to make the right decisions. Furthermore, the experiments are easy to set up and the results are visual and easy to understand. Review collected by and hosted on G2.com.

There is nothing that I dislike, to be honest. The product is very mature and definitely a favorite of our team. Review collected by and hosted on G2.com.

Optimizely is a very user-friendly software that allows users to create audiences, metrics, variations, etc seamlessly. The best part is that it automatically generates a code corresponding to the settings that the user has provided. The flexibility to choose from A/B test and Feature test is also great. The best part is that Optimizely provides quick results in real time with very little data lag. Review collected by and hosted on G2.com.

Some suggestions to make the experience better:

1. Audiences: There should be a way to easily find and reuse the Audience that has already been created in the past. Currently, to view the attribute conditions user has to click and go through each Audience option and then tap 'cancel' to go back. Experience can be made better if these attributes are visible just by hovering on the Audience option. Search audiences by 'attribute' can also be introduced.

2. Metrics: Please add functionality to create more complex metrics on the same event. For example, creating a metric with a simple arithmetic operation between two separate metrics or creating a metric using a combination of digital and non-digital data from the backend. Review collected by and hosted on G2.com.

I love the result page and the simplicity to use and interpret the data.

I also love the Experimentation setup, really easy to use and understand

The training/academy platform is really advanced and helpful when you start using Optimizely Review collected by and hosted on G2.com.

The preview is something not working as expected and I can't see the display of the variation correctly. I always find workaround to see it correctly but it just a bit more time consuming than it should be Review collected by and hosted on G2.com.

It has a great user interface, and is very easy to set up and start using in a fairly short period. The customer support is top-notch, and if the results are as promised this looks like it is going to be a good solution for our needs. Review collected by and hosted on G2.com.

Their claims are bold, and we are not there yet -- so we'll see. Review collected by and hosted on G2.com.

Optimizely offers such a rich amount of possibilities for AB testing landing pages. We've been able to learn and optimize our CVR significantly. Review collected by and hosted on G2.com.

The ability to reach statistical significance is difficult for smaller brands. In addition to that, some aspects of the product require serious web development resources to handle the CSS coding. Review collected by and hosted on G2.com.

Optimizely is reliable and robust. I trust it not to break my site and deliver reliable results. Review collected by and hosted on G2.com.

I would like an overview dashboard or icons showing which tests are significant or not in the overview without having to click in to the results Review collected by and hosted on G2.com.

It's effortless to use, and the ability to view the results soon after the experiment, with the specific metrics. Review collected by and hosted on G2.com.

Hmm... Hard to say.. maybe the ability to whitelist a user directly from the browser plugin. Review collected by and hosted on G2.com.