Introducing G2.ai, the future of software buying.Try now
Optimizely Web Experimentation
Editedit
Optimizely Web Experimentation
Show rating breakdown
4.2 out of 5 stars
See all 407 Optimizely Web Experimentation reviews
Save to My Lists
Claimed
Claimed
This profile has been claimed by Optimizely Web Experimentation, but it has limited features.
Do you work at Optimizely Web Experimentation? Upgrade your plan to update branding and connect with profile visitors!

Top Rated Optimizely Web Experimentation Alternatives

AB Tasty
(283)
4.5 out of 5
See all Optimizely Web Experimentation Alternatives

Optimizely Web Experimentation Reviews & Product Details - Page 21

Editadmin

Optimizely Web Experimentation Overview

Editedit
What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
Discussions
Optimizely Web Experimentation Community
Show LessShow More
Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:
Emma Davis

Optimizely Web Experimentation Integrations

(11)
Integration information sourced from real user reviews.

Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
Read more
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...
Read more

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Optimizely Web Experimentation Media

Optimizely Web Experimentation Demo - Advanced Audience Targeting
- Deliver personalized experiences by targeting users based on behaviors, attributes, and real-time conditions. - Define precise audience segments using first-party data, geolocation, device type, and more. - Test and optimize for different audience groups to maximize impact and engagement.
Optimizely Web Experimentation Demo - AI-Powered Experimentation with Opal
- Instant Test Ideas: Generate high-quality A/B test ideas based on your goals and audience insights. - Smarter Experimentation: Let AI suggest impactful variations, reducing guesswork and increasing test velocity. - More Than Just Ideas: From hypothesis generation to analyzing results, Opal he...
Optimizely Web Experimentation Demo - Web Experimentation Visual Editor
- Easily tweak experiments using the visual editor or dive into custom code when needed. - Modify elements, update styling, or add dynamic behaviors—all within an intuitive interface. - Ensure perfect variations while keeping control over every detail of your experiment.
Optimizely Web Experimentation Demo - AI Content Suggestions
- Instantly generate copy variations with AI to supercharge your experiments. - Hover, click, and let AI suggest high-impact messaging for your tests. - Skip the brainstorming and get straight to optimizing with AI-powered content suggestions.
Optimizely Web Experimentation Demo - Custom Templates in the Visual Editor
- Save time by using pre-built templates for common test setups. - Standardize variations and maintain brand integrity with reusable templates. - Customize templates visually or tweak them with code for full flexibility.
Optimizely Web Experimentation Demo - Web Experimentation Results Page
- Easily interpret experiment performance with intuitive data visualizations. - See which variations are winning with built-in statistical significance calculations. - Filter results by audience segments, events, and conversions to uncover key trends.
Answer a few questions to help the Optimizely Web Experimentation community
Have you used Optimizely Web Experimentation before?
Yes

407 Optimizely Web Experimentation Reviews

4.2 out of 5
View 1 Video Reviews
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
  • Company SizeExpand/Collapse Company Size Filter
  • User RoleExpand/Collapse User Role Filter
  • CategoryExpand/Collapse Category Filter
  • IndustryExpand/Collapse Industry Filter
  • RegionExpand/Collapse Region Filter
The next elements are filters and will change the displayed results once they are selected.
  • Sort By:
    G2 Sort
407 Optimizely Web Experimentation Reviews
4.2 out of 5
  • Sort By:
    G2 Sort
407 Optimizely Web Experimentation Reviews
4.2 out of 5
  • Sort By:
    G2 Sort

Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Here's how.
Verified User in Market Research
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Web Experimentation?

-Custom event tracking via API and Tag Manager

-Agile experimentation implementation

-Usable insights

-Allow for quick deploy to fix errors between sprints Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

-Channel Grouping differs from GA Default Channel Grouping Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Great for enterprise-level businesses. Multiple accounts and ease of implementation bring it above most competitors. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

-Ideation for micro and macro UI/UX decisions

-Great for creating substantiated evidence for changes to website Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hello,

Thanks for taking the time to leave us a review! We love to hear that you're finding great success with our platform. Your insights and inquiries could help us in our journey to continuously refine user experience; please share them with your Customer Success Manager or you can message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Real Estate
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

All the flexibility Optimizely provides to make the use case fit for all our projects. And it supports in multiple languages. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

A good feature to have is shceduled release. So engieneers don't have sit there to enable some feature at a specific time. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

User group management, previously we didn't have user group management, so when an experiment is enabled, it is enabled for everyone. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks so much for leaving us a review! It's great to hear that you're finding success with Web Experimentation. Please reach out to your Customer Success Manager with any insights or inquiries, so we can support you in having the best user experience possible. You can also reach out to us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

User interface is simple and straightforward, the software is trustworthy and the statistical significance validator is good. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

A bit slow, no graphic way to look at results, not well integrated with analytics tool such as Amplitude so I have to use two tools - one for data breakdowns, one to create A/B Tests. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are using it to create A/B tests and measure results. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks for leaving us a review. We're happy to hear that our products are working so well in solving your business' needs. It would be great if you could reach out to your customer success manager about any insights surrounding your user experience, so that we can continue to improve. You can also always message us at reviews@optimizely.com with any questions or feedback.

Helpful?
Share
Admin Approval Link
Verified User in Entertainment
UE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I like how easy it is to see the test results in realtime. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The web interface of the app could be improved to be more robust and user-friendly Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Key problem we managed to solve was to run A/B tests and experiments on a subset of our traffic. We managed to do it quickly and act upon the results efficiently. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hello,

Thanks so much for leaving us a review. Always feel welcome to share any inquiries or insights you may have surrounding your user experience with your Customer Success Manager. You can also message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Insurance
II
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Flexibility, ease of use (changing the page's components), and integration with Google Analytics are not complicated. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Lack of documentation for more complex experiments. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

A perfect tool for basic tests and can manage complicated tests as long as you have developers on your team to help you. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Helped solve how to improve our homepage to make it easier for users to find our products. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hey!

We're happy to hear that you're finding success with our platform. Always feel free share any insights or inquiries with your Customer Success Manager or message us at reviews@optimizely.com and we'll connect you with the right people. We're here to make you're experience better!

Helpful?
Share
Admin Approval Link
Adam B.
AB
H
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

THe simple UI for setting up tests, the easy way to do redirects Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Building the segmentations can take some time to build, also a better way to file and manage these as the numbers of segements and steps increase. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Whether our new digital products is succsessful, how we can improve the customers experience. Also understanding how our customers interact with new features. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi Adam,

We appreciate your review and it's great to hear that you're finding success with our product! Much like your business goal, we want our customers to get the most out of our platform. If you ever have any insights on how we could improve user experience or inquiries, please reach out to your Customer Success Manager. We're also available at reviews@optimizely.com.

Thank you.

Helpful?
Share
Admin Approval Link
CO
Lead Developer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I love that our developers can add a single line of code, and the marketing team can begin experimenting immediately. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I am a bit concerned with the performance impact of the script, but with it loading at the end of the DOM, it should be neglible. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

A/B testing for our new e-commerce website has allowed us to monitor which actions draw more clicks. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi Clayton,

We're so happy to hear that you're enjoying Intelligence Cloud. If you ever have any questions or feedback, please reach out to your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Thanks!

Helpful?
Share
Admin Approval Link
Verified User in Airlines/Aviation
AA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Easy to set up, just throw some JS into the footer of your site and you are good to go. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Anything more complicated than a simple headline switch is complicated. Their documentation is sometimes vague and confusing. Jury is still out on their technical support. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Trying to test which page information / design variations will yield the best results. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi There,

We are sorry to hear that you feel this way about your experience with our platform. Our goal is to help you get the most out of our tool and we are here to guide you in doing so! Please reach out to your Customer Success Manager with any feedback on how we can make your user experience better or for any requests for support. You can also reach us at reviews@optimizely.com and we'll connect you with the right people.

Thank you.

Helpful?
Share
Admin Approval Link
Verified User in Consumer Electronics
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Optimizely's ability to handle complex test designs and the flexibility that it provides from a coding/development perspective. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The in-built Program Management tool is quite basic, and whilst there are some advantages, it can quickly be too basic once the program becomes semi-mature. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Internal staff's opinions what how we should execute certain strategies and tactics at various layers of the customer's purchase journey Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks for leaving us a review! We love to hear that you're finding success with Web Experimentation. If you ever have any inquiries or would like to share your user insights with us, please feel free to contact your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link
Verified User in Computer Software
IC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Experimentation is so important when you're trying to figure out what works best for your business & customer. I love that Optimizely has built their product around a system that enables seamless experimentation. We've been able to look at what REALLY HAPPENS with customers & more objective decisions about the future, rather than projecting what we think will work. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There's nothing major that I dislike about this product, though I do think (like all products) it could be easier to use. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

N/A Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Mostly, we're trying to figure out which content configurations & page layouts work best. Review collected by and hosted on G2.com.

Show More
Show Less
Response from Emma Davis of Optimizely Web Experimentation
Editedit

Hi,

Thanks for leaving us a review, we appreciate it! It's great to hear that you're loving our platform, and if you ever need any assistance or have any suggestions on how we can improve your experience, let us know! You can share your insights or inquiries with your Customer Success Manager or message us at reviews@optimizely.com.

Helpful?
Share
Admin Approval Link

Optimizely Web Experimentation Comparisons

Compare Optimizely Web Experimentation vs. VWO Testing
Compare Optimizely Web Experimentation vs. VWO Testing
Optimizely Web ExperimentationVSVWO Testing
Compare Optimizely Web Experimentation vs. AB Tasty
Compare Optimizely Web Experimentation vs. AB Tasty
Optimizely Web ExperimentationVSAB Tasty
Compare Optimizely Web Experimentation vs. Adobe Target
Compare Optimizely Web Experimentation vs. Adobe Target
Optimizely Web ExperimentationVSAdobe Target
Compare Optimizely Web Experimentation ratings to similar products

Explore More

best data science and machine learning platforms
Top rated cloud storage and collaboration tools
Best AI Writing Apps for Professionals?
What's the best user research software for tech startups
Best operational risk management software for startups
Best-rated client success software for tech enterprises
Leading generative AI tools for enterprise applications
What's the leading software for pricing strategy
Pros and Cons Details
Optimizely Web Ex...