Best User Research Tools
User research software, also known as user experience (UX) testing software, enables organizations to better understand their users. It provides insights by analyzing what users think, feel, say, and do at various touchpoints in the product development lifecycle or customer journey.
These platforms offer a range of UX research methodologies to streamline the research process and uncover how and why users behave, make decisions, and interact with a product. User research tools can offer features to recruit participants for studies, import existing customer lists, or have an internal, already existing panel of users and ideal customers.
User research tools utilize user research methods such as surveys, focus groups, diary studies, interviews, and different usability testing techniques (card sorting, A/B testing, etc.) to provide organizations with actionable qualitative and quantitative data on how users interact and experience their product or website experiences. This data can be used to drive innovation, enhance customer satisfaction, refine messaging, and create user experiences that are intuitive, efficient, and engaging.
These tools are used by UX teams, research teams, developers, product managers, and marketing teams. UX teams and product designers use insights to create intuitive interfaces, while developers ensure technical feasibility and optimize product performance. Marketing teams use user research tools to test and enhance messaging throughout the customer journey to enhance customer satisfaction. Product managers utilize user research tools to guide feature prioritization and align development with user needs. By integrating research throughout the product lifecycle, teams create user-centric solutions that improve customer engagement and retention.
User research software often integrates with or shares features of enterprise feedback management software, to gather and analyze customer insights. Further, these tools can integrate with survey software, consumer video feedback software, and mobile marketing software to engage with users and visitors. The information gathered from user research can be stored in user research repositories software.
To qualify for inclusion in the User Research category, a product must:
Best User Research Tools At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
UserTesting is the leader in human insight. Our Human Insight Engine empowers teams to validate decisions, co-innovate at scale, and accelerate the path to their best products and experiences. By e
- UX Researcher
- Product Designer
- Financial Services
- Computer Software
- 41% Enterprise
- 38% Mid-Market
43,459 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
We make it fast, easy, and affordable to recruit participants 🙋 for user research 👨💻 Get targeted access to quality participants for any kind of research, at the speed of modern business. Get sta
- UX Researcher
- Project Manager
- Information Technology and Services
- Computer Software
- 58% Small-Business
- 23% Mid-Market
3,344 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Dscout is a qualitative remote research platform for unlocking in-context user insights. Hundreds of the world’s most innovative companies trust our suite of remote research tools to collect “in-the-m
- UX Researcher
- Senior UX Researcher
- Information Technology and Services
- Financial Services
- 61% Enterprise
- 23% Mid-Market
3,604 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Prolific is helping research teams build a better world with better data. Our platform makes it easy to access high-quality data from 200k+ diverse, vetted participants.
- Assistant Professor
- Associate Professor
- Higher Education
- Research
- 42% Enterprise
- 38% Small-Business
12,932 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Discuss is the leading end-to-end qualitative research platform for in-depth market insights, helping teams capture real-time customer and user experience feedback at scale. The best of both world
- Project Manager
- Market Research
- Consumer Goods
- 45% Small-Business
- 30% Mid-Market
3,482 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
A real-time marketplace for sourcing and scheduling research interviews with anyone, anywhere in the world. A powerful way for conducting sales research, competitive research, identifying problems,
- Teacher
- Computer Software
- Information Technology and Services
- 63% Small-Business
- 22% Mid-Market
725 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Dovetail is an AI-first insights hub designed to help organizations centralize and transform scattered customer feedback into actionable insights. This innovative software solution streamlines the pro
- Product Designer
- UX Researcher
- Computer Software
- Information Technology and Services
- 46% Mid-Market
- 27% Small-Business
2,190 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Hello! You’ve found Marvin, the most-loved user research repository on G2! We help you turn customer knowledge into actionable research and make it available to the entire company. Marvin is your A
- UX Researcher
- Computer Software
- Information Technology and Services
- 50% Mid-Market
- 32% Small-Business
322 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Lyssna, formerly UsabilityHub, is a remote user research platform that allows you to deeply understand your audience and move in the right direction — fast. With Lyssna, you can set up unmoderated and
- Senior Product Designer
- UX Designer
- Information Technology and Services
- Design
- 41% Small-Business
- 35% Mid-Market
4,491 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Sprig is a product experience platform built for researchers who need fast, relevant user insights. Powered by AI, Sprig helps you do more research in less time by capturing and analyzing real-time fe
- Product Designer
- Product Manager
- Computer Software
- Information Technology and Services
- 51% Mid-Market
- 31% Enterprise
2,121 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Rally UXR is a User Research CRM that enables Research and Product teams to recruit, manage and conduct research directly with their users.
- UX Researcher
- Computer Software
- Information Technology and Services
- 53% Enterprise
- 41% Mid-Market
148 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
- Product Manager
- Marketing Director
- Computer Software
- Marketing and Advertising
- 52% Small-Business
- 36% Mid-Market
6,639 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Discover your visitors issues and doubts with a better user testing tool. The only user testing tool that requires no subscription or monthly fees to get unlimited access to all features, with no hid
- CEO
- Computer Software
- Retail
- 64% Small-Business
- 28% Mid-Market
553 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
CleverX is a unified research platform built for product researchers, UX teams, and market researchers to recruit B2B participants and run end-to-end studies. Researchers can conduct surveys, usabilit
- CEO
- Marketing Manager
- Marketing and Advertising
- Information Technology and Services
- 39% Small-Business
- 33% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the foun
- Student
- Research Assistant
- Higher Education
- Education Management
- 45% Enterprise
- 34% Mid-Market
42,463 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Wynter is an on-demand market research platform for B2B. Wynter tells you what your category buyers think, need, and want. Insights at a fraction of the speed of traditional market research. ⦿ B2B
- CEO
- Product Marketing Manager
- Computer Software
- Marketing and Advertising
- 51% Mid-Market
- 45% Small-Business
157 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long te
- Retail
- Hospital & Health Care
- 62% Enterprise
- 27% Mid-Market
163 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Create polls to test your product designs, images and copy to find out which version your target market likes best. Whether you’re an Amazon seller, e-commerce store, mobile app developer, book autho
- Director
- Retail
- Consumer Goods
- 96% Small-Business
- 4% Mid-Market
2,857 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Userlytics is a full featured state of the art user experience research platform with a global participant group of almost 2 million panelists. Since 2009, Userlytics has been helping enterprises and
- UX Researcher
- UX Designer
- Computer Software
- Financial Services
- 49% Mid-Market
- 33% Small-Business
44,907 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
UXArmy is the user research platform helping you to create exceptional customer experiences no matter what stage your product or service is in. From ideation, testing prototypes to refining fully l
- Information Technology and Services
- Computer Software
- 64% Small-Business
- 21% Mid-Market
1,181 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Suzy is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud. Suzy’s suite of products allows you to conduct robust a
- Consumer Goods
- Marketing and Advertising
- 40% Mid-Market
- 33% Enterprise
13,979 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Survicate is a powerful yet intuitive customer feedback platform designed for modern, customer-centric teams. With it, you can collect, analyze, and act on customer feedback all in one place. Colle
- Product Manager
- Computer Software
- Information Technology and Services
- 47% Small-Business
- 38% Mid-Market
13,013 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Maze is the user research platform that makes products work for people. Maze empowers any company to build the right products faster by making user insights available at the speed of product developme
- Product Designer
- UX Designer
- Computer Software
- Financial Services
- 46% Mid-Market
- 31% Small-Business
4,467 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Usersnap is a user feedback platform designed for product teams to gather product-specific insights, accelerate user testing, and improve stakeholder feedback loops. Product teams strive for user-cen
- Computer Software
- Information Technology and Services
- 63% Small-Business
- 30% Mid-Market
2,867 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Decode is an integrated Human Insights AI Platform that replaces fragmented research stacks with a single, comprehensive solution. By unifying consumer research, user experience testing, predictive cr
- 45% Enterprise
- 41% Mid-Market
584 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
A work platform that replaces isolated tools and connects teams. Chosen by nerds, appreciated by everyone. Start your free 14-day trial on fibery.io 💖
- Founder
- CEO
- Computer Software
- Information Technology and Services
- 67% Small-Business
- 14% Mid-Market
2,133 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Great Question is the home of UX research for best-in-class teams like Canva, Drift, and Brex. Recruit research participants, conduct user interviews, surveys, and focus groups, and say thanks with gl
- 59% Mid-Market
- 23% Enterprise
575 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in you
- Marketing and Advertising
- Internet
- 47% Mid-Market
- 32% Small-Business
7,440 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the
- 50% Mid-Market
- 30% Enterprise
342 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Your customers' digital product experience is key to unlocking value, driving adoption, and creating stickier experiences. Gainsight Product Experience (PX) offers personalized in-app engagements and
- Customer Success Manager
- Product Manager
- Computer Software
- Information Technology and Services
- 62% Mid-Market
- 20% Small-Business
13,285 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Userback is a user feedback and bug tracking software solution that helps teams collect, understand, and act on product feedback from users and stakeholders. Designed for SaaS companies, product ma
- Founder
- Owner
- Marketing and Advertising
- Computer Software
- 89% Small-Business
- 6% Mid-Market
202 Twitter followers
- Overview
- User Satisfaction
- Seller Details
PlaybookUX enables businesses to make data-driven decisions from relevant data sources. Its software platform allows you to access current or prospective customers to provide feedback on business conc
- 47% Small-Business
- 40% Mid-Market
246 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Lightster is the only platform that instantly surrounds you with potential customers that can test your product, tell you about their pain-points, and give you their feedback. What you can do on Ligh
- 79% Small-Business
- 16% Enterprise
38 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AI-Powered, In-the-Moment Video Research: Indeemo is an end-to-end platform that helps MR, UX, and CX teams capture real-world insights through video, making it easier to understand people, products,
- Market Research
- Research
- 48% Small-Business
- 28% Mid-Market
217 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Hubble is a unified user research software for product teams to continuously collect feedback from users. Hubble offers a suite of tools including contextual in-product surveys, usability tests, proto
- Computer Software
- 70% Mid-Market
- 30% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Plotline is an in-app engagement platform for consumer app companies. Product and marketing teams can configure highly customizable in-app messages like nudges, in-app stories, games and rewards to
- Financial Services
- Computer Software
- 55% Mid-Market
- 45% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Ideally is the research platform purpose built for innovation and creativity. Ideally helps democratise insights, giving businesses of all sizes the ability to iterate and develop ideas effectively. B
- Consumer Goods
- Food & Beverages
- 44% Mid-Market
- 29% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
WEVO is a UX research platform that uncovers insights with significantly less effort than typical tools. Research, product and marketing teams get synthesized quantitative and qualitative insights, sc
- Financial Services
- Higher Education
- 46% Mid-Market
- 27% Small-Business
1,062 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Centercode is a user testing automation platform that transforms how you collect and analyze pre-release customer feedback. Our delta testing system uses intelligent technology to produce rapid result
- Consumer Electronics
- Computer Software
- 44% Enterprise
- 33% Mid-Market
1,855 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
User testing how it should be – easy, fast, and affordable. Userbrain allows you to watch videos of real people interacting with your product. Observe their behavior to discover what’s working for you
- 80% Small-Business
- 13% Enterprise
2,266 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Customers are the lifeblood of any company. And their voice—what they say, need and want—matters. NEXT is a customer intelligence platform that turns customer interaction data—from Gong, Zoom, Qual
- 41% Mid-Market
- 35% Enterprise
- Overview
- User Satisfaction
- Seller Details
Next-generation UX research platform for mobile & desktop
- Internet
- 62% Mid-Market
- 33% Enterprise
2,785 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The crowdsourcing platform for effective tests and real insights in UX, Accessibility, Quality and Safety. Whether you are developing a website, a mobile app or a software solution, we support the
- 41% Enterprise
- 33% Small-Business
- Overview
- User Satisfaction
- Seller Details
Upsiide is a SaaS platform built and continuously improved by the consumer experts at Dig Insights. Upsiide allows you to refine and validate your innovation ideas more efficiently and effectively. O
- Food & Beverages
- 44% Small-Business
- 37% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and person
- Food & Beverages
- Consumer Goods
- 54% Small-Business
- 25% Mid-Market
1,272 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Ethnio is a powerful user research CRM designed to streamline and enhance the research operations process for organizations. This comprehensive tool assists users in managing various aspects of user r
- 35% Enterprise
- 30% Mid-Market
1,452 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
YoHe is a platform that has all the feedback tools that you need. We help to find out about all the problems that your clients experience while using your service. YoHe is also a team of experts who c
- 52% Enterprise
- 19% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Emp
- Project Manager
- Manager
- Market Research
- Management Consulting
- 43% Mid-Market
- 29% Enterprise
874 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The Field Agent B2B MarketPlace connects brands, retailers, and agencies with customers across the country and around the world to help you win at retail. Our suite of fast, affordable retail-success
- 62% Small-Business
- 15% Enterprise
15,022 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The Recollective Guided Discovery platform combines the strategic value of engaged communities with the depth of qualitative research, all powerfully assisted by AI. Recollective provides the path to
- Market Research
- 57% Enterprise
- 29% Mid-Market
815 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Tetra’s platform provides features and benefits designed for insight-driven enterprises, including: - Single source of truth for all customer audio and video - Upload and sync large video files from
- 59% Small-Business
- 29% Enterprise
42 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Useberry is a user testing and product research platform designed to empower teams with actionable insights throughout the product development journey. As a UX/UI research solution, Useberry enables U
- 60% Small-Business
- 27% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Overview Optimal is a comprehensive user insights platform that transforms how businesses understand and engage with their customers. Whether you're designing new products, optimizing existing experi
- 36% Enterprise
- 36% Mid-Market
7,019 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Remesh gives researchers the power to engage live with consumers at scale—uncovering rich insights in minutes to drive smarter, faster decisions. Engage hundreds or thousands of participants in dyn
- 67% Enterprise
- 25% Mid-Market
1,331 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
UXtweak is the user (UX) research platform helping teams to effortlessly recruit and manage participants, conduct studies, analyze data, and share insights—all in one place. Trusted by top brands,
- Marketing and Advertising
- Higher Education
- 54% Small-Business
- 32% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Germain UX: Real-time software monitoring platform that uncovers UX frictions' causes, Process Time and Visitors' Interests, in real-time, at a fraction of the cost. Discovers why users experience iss
- Information Technology and Services
- Computer Software
- 83% Small-Business
- 14% Mid-Market
188 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Qualaroo is an automated research platform designed to help digital product teams collect valuable insights from their users at scale in the quickest and most seamless way possible. Qualaroo relieves
- Marketing and Advertising
- Information Technology and Services
- 46% Mid-Market
- 42% Small-Business
37,424 Twitter followers
- Overview
- User Satisfaction
- Seller Details
1Q is a mobile research platform that arms brands with candid consumer feedback and real-time insights for just $1 per response. 1Q allows companies to reach any target audience based on who and/or wh
- 50% Small-Business
- 33% Mid-Market
1,204 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
At Voxpopme, we believe you shouldn't sacrifice quality to get the insights you need quickly, at a reasonable cost. Insights teams are under immense pressure to deliver reliable answers to crucial bus
- Market Research
- 50% Small-Business
- 50% Enterprise
4,255 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
BetaTesting provides real-world beta testing services with a community of over 400,000 participants around the world. They help companies connect with real world users and launch winning bug-free prod
- 97% Small-Business
- 3% Mid-Market
3,048 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Loop11 is a UX research and testing platform that automates user research to deliver insights to improve digital user experiences. The platform allows you to quickly set up and run user experience te
- 46% Mid-Market
- 31% Small-Business
7,131 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Netigate is an AI-powered experience management platform that empowers enterprises to transform the voice of their customers and employees into tangible business growth. By collecting, analyzing, and
- Information Technology and Services
- 44% Enterprise
- 36% Small-Business
891 Twitter followers
- Overview
- User Satisfaction
- Seller Details
One platform. One partner. Experience streamlined qualitative research you can rely on with QualBoard. Streamline your entire qualitative research process with an all-in-one platform designed by rese
- Market Research
- 50% Small-Business
- 33% Mid-Market
3,542 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Clootrack is the fastest Al Superagent for Customer Intelligence. It gives access to actionable customer and market insights 7.5X faster, with both qualitative and quantitative analytics. It also help
- Automotive
- Management Consulting
- 50% Enterprise
- 30% Small-Business
1,384 Twitter followers
- Overview
- User Satisfaction
- Seller Details
CMNTY Platform is a highly intuitive online platform used by marketers and insights professionals for project-based market research and continuous insights communities. CMNTY's platform and services i
- 71% Small-Business
- 29% Mid-Market
1,450 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Zinklar is transforming consumer insights by providing brands with continuous, real-time data. Our Ai-enabled platform empowers marketers to seamlessly integrate consumer feedback into their daily dec
- 64% Enterprise
- 21% Small-Business
244 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The easiest way for businesses to collaborate to inform their decisions with customer insights. A platform designed for your team to collaboratively to connect you confidently and seamlessly with 80
- 64% Small-Business
- 21% Mid-Market
26 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
GetCurious enables product companies do deeper user research, faster The product allows product teams to gather insights through video, audio and screenshare while participant is using target web/
- 67% Small-Business
- 17% Enterprise
- Overview
- User Satisfaction
- Seller Details
EthOS is an immersive research platform that helps UX Researchers and Market Research Teams illuminate the unknown through digital ethnography, mobile diary studies, and chat-based interviews. Discov
- 60% Small-Business
- 40% Enterprise
1,253 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Global App Testing is a type of crowdtesting solution designed to help users streamline their software development lifecycle (SDLC) by providing on-demand software testing services. This platform enab
- 50% Mid-Market
- 43% Small-Business
1,160 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Howuku is a behavior analytics solution that helps startups acquire valuable customer feedback and insights through heatmaps, AB testing, and surveys. It assists marketers in gauging customer behavior
- 57% Small-Business
- 43% Mid-Market
137 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Stomio is a SaaS platform for product teams to get out of their beta testing phase during product development.
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
Cambri is a global res-tech growth company born in 2018, with headquarters in Helsinki and Stockholm, and offices across Europe. Cambri provides teams with an agile approach to product development, re
- 50% Mid-Market
- 25% Enterprise
28 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Crowd is a comprehensive user research and feedback platform offering a suite of features that enable businesses to gather, analyze, and implement user feedback effectively. Businesses can create un
- 100% Small-Business
72 Twitter followers
- Overview
- User Satisfaction
- Seller Details
GetWhy is a next-generation insights company. Powered by Gen. AI, GetWhy's end-to-end insights platform delivers best-in-class quality consumer insights at unprecedented speed and at a fraction of the
- 50% Enterprise
- 25% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Hi. We’re Glow. We help businesses make better decisions by capturing opinions and feedback quickly. Our mission is to democratise access to insights by making research faster, more accessible
- 52% Small-Business
- 35% Mid-Market
216 Twitter followers
- Overview
- User Satisfaction
- Seller Details
methinks.io user testing provides face-to-face interviews in a mobile app. Qualifying testers, surveys, live video interviews, archives, payment, all-in one app
- 75% Small-Business
- 25% Mid-Market
173 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Pixiebob is a platform that allows Market Research professionals to conduct Qualitative Insights Communities in a simple and enjoyable environment. Pixiebob's shines striving to simplify the tedious a
- 75% Small-Business
- 25% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
QualSights is a next-generation insights company that develops disruptive technology that enables brands to decode human behavior with unmatched precision and depth. QualSights’ first-of-its-kind, alw
- 63% Enterprise
- 38% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. The platform is built on a foundation
- 50% Enterprise
- 25% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
UserBob is the most affordable remote user testing service. UserBob will recruit users to try out your app or website and record a screen cast of their experience. Watching these videos will help yo
- 100% Small-Business
14 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Wondering is the A-led user research and interviewing platform. We help product and UX teams to get faster customer feedback on designs and new concepts in any language and build better products with
- 40% Enterprise
- 40% Mid-Market
50 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Apxor is a pioneering no-code digital nudging platform, designed for product and growth teams of consumer apps and websites to help increase retention and revenue. Apxor helps in enhancing user experi
- 57% Small-Business
- 21% Enterprise
148 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Compusense Cloud is a software-as-a-service (SaaS) for marketing, to conduct tests of real-world comparisons across consumer segments no matter where the consumers are.
- 50% Enterprise
- 50% Mid-Market
574 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Meaningful empowers businesses to conduct large-scale qualitative research by automating the entire end-to-end process. Our AI moderator helps develop precise questions, conducts in-depth interviews,
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Qualitative makes it super easy to invite, schedule, and conduct user research sessions.
- 75% Small-Business
- 25% Mid-Market
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Learn More About User Research Tools
What are User Research Tools?
User research tools, also known as UX research software, are leveraged by businesses to gather feedback from customers on the overall user experience. User research is conducted for product prototypes, website usability testing and functionality, mobile app functionality, and other customer and user experiences. During these user feedback sessions, businesses gather key insights into where their product is performing well, where there are gaps, and areas for improvement.
UX research platforms can provide a few different research methods and feedback tools. Many solutions facilitate customer testing by providing access to a recruitment pool of candidates who are willing to test functionalities throughout the customer journey. Companies select the demographic criteria of the persons they would like to test their product. Test user candidates are selected by age, gender, geographic location, and other criteria. Once a test user candidate is chosen, companies select exactly what functions or features they want the user to test. This ranges from something as simple as how easy it is to check out an item on an online store to how a customer might feel about a new brand marketing campaign. During the research process, the respondent completes a screen-recorded session and provides real-time feedback to the business. User research software allows businesses to conduct these virtual focus groups and gather valuable user insights remotely. As an alternative to live sessions, many user research software solutions allow test users to complete the tasks on their own time and send the completed video recording on a deadline specified by the business sending out the test.
Instead of live or pre-recorded feedback sessions, some user research tools allow businesses to intercept active website visitors or app users to capture in-the-moment feedback about the customer journey. These products more commonly offer features for respondents to submit text-based feedback and screenshots when they encounter bugs within a product or areas of frustration.
What are the Common Features of User Research Tools?
User research tools offer a variety of features to help businesses select research participants, collect qualitative and quantitative data, and collaborate on research with different stakeholders within the organization.
Participant selection: UX research platforms offer varying methods for recruiting and selecting research participants. Some vendors have a proprietary database or recruitment pool of participants, while others provide features for intercepting users browsing a website or using a mobile application.
Usability tests: One of the core features of user research software is the ability to provide live video user testing. This feature allows the business and customer to connect over a live video stream and show the business in real time how the test user navigates a website. During the live session, test users ask the business questions that may help uncover more valuable insights for the business.
Video conferencing: User interviews are another core functionality for most user research tools. One-on-one video conferencing allows businesses to speak directly with participants and conduct more in-depth qualitative research.
Surveys: Text-based surveys or quizzes can be used to collect both qualitative and quantitative data related to user experiences. With surveys, users may be asked to rate certain features or provide feedback in an open text field.
Test plan: Businesses set a plan that they would like the test user to follow throughout the test. This is a set of tasks that a user must complete by the end of the test. This allows businesses to focus on the most relevant user feedback that they’re looking for.
Self tests: Self tests are a good option for users that feel more comfortable completing the tests on their own time and not on video. With self-tests, businesses send over a link to the test with instructions and a deadline, and then users complete the test at their comfort.
Mobile functionality: Testing mobile applications is equally as important as testing desktop functionality. For this reason, the user research software a company selects must support the types of mobile devices needed.
Notes and collaboration tools: Notes and tagging are both important features in user research software that allow users to collaborate with other stakeholders on a team. Within a recorded video, users tag teammates at relevant specified times. If it is a development issue, product managers may tag a developer, or if it’s a marketing issue, product managers can tag a marketing team member.
Other features of User Testing Software: In-App Capabilities, On-Site Capabilities, Photo Submission, Video Snippet Submission
What are the Benefits of User Research Tools?
User research platforms allow businesses to better understand how users experience the customer journey. This gives businesses a better context as to how they might improve website design, marketing and branding, and the overall product they’re offering.
Unbiased perspective: Most employees at a company understand the basic functionality and usability of their website. Since they use it every day, most functions are second nature to them and they understand how to navigate the site to find what they want. For this reason, a business’s employees are often not the most objective test subjects for understanding how a site or product can be more functional. The best test user is an unfamiliar, unbiased person who navigates a website for the very first time and provides a fresh take on what needs to be improved.
Save money: Live, in-person user testing costs businesses a great deal of money. User research solutions provide the same user feedback a company would garner from in-person testing but at a fraction of the cost since the tests are conducted virtually and are generally cheaper to carry out.
Who Uses User Research Tools?
User research tools are used by employees of any job function but is typically used by those who work on aspects involved with customer interaction. This software is used by product developers, front-end designers, marketers, executives, and more.
Product managers: Product managers are responsible for identifying customer needs and how their product offerings fulfill those needs through continuous improvement and excellent product functionality. As such product managers must gather user feedback as often as possible to identify gaps and areas for improvement.
UX designers: User experience designers are responsible for creating a seamless experience for customers when they interact with their brand and product. They heavily focus on the usability and design of a website, as well as mobile applications. For example, if a customer is looking to filter a product by color, or by price, the UX designer needs to understand how intuitive this filtering function is for the customer. User research tools provide these granular insights by allowing customers to rate UX design as they navigate the website in real time.
Marketers: Aside from the usability of a website, most sites are full of branded messages and other marketing efforts such as customer testimonials. Similar to how a UX designer or product manager would utilize user research software, marketers also test how customers perceive their messaging and brand. Additionally, test subjects provide feedback on email marketing campaigns and share insight as to how engaging and effective the messages are, as well as how likely the customer would be to enroll in a loyalty program. This feedback provides valuable customer insight into how marketers can improve their overall messaging and marketing campaigns for their target audience.
What are the Alternatives to User Research Tools?
Alternatives to user research tools can replace this type of software, either partially or completely:
Enterprise feedback management software: Enterprise feedback management software allows companies to create, distribute, and analyze customer surveys. While UX research platforms focus on collecting data for product development and user experience, enterprise feedback management tools are more commonly used to analyze customer experiences through text-based surveys and ratings like net promoter score (NPS). As such, these products are most often used by customer service and marketing departments.
Consumer video feedback software: Also known as video survey software, consumer video feedback software allows businesses to collect and analyze video feedback from their customers or outside audiences. These solutions focus on assisting businesses with qualitative research for branding, marketing, and product development. In addition to collecting video feedback, these products offer video analysis features such as transcription and sentiment analysis.
User research repositories software: User research repositories software provide product teams with a central hub for storing, analyzing, and collaborating on user research to aid product improvement. These solutions do not necessarily include capabilities for gathering user feedback. While many user research platforms provide features for storing and managing user feedback, some businesses may prefer to conduct user interviews and tests through other tools, and analyze their collected qualitative and quantitative data within a UX repository.
Software Related to User Research Tools
Related solutions that can be used together with user research software include:
Product analytics software: Companies that develop and sell digital products should use product analytics in addition to user research tools. Product analytics software tracks user interactions with a digital product, including visits, usage, events, and interactions. Many platforms also create heat maps to visualize where users are clicking, hovering, and scrolling on the page. These solutions allow product managers and developers to understand which features of a product are engaging users, and which features may cause paint points or lead to churn. Like user research software, product analytics can help a business improve the overall product experience.
A/B testing software: A/B testing, or split testing, is the process of deploying different versions of digital content in real time and tracking which version performs the best. Marketers and web developers use A/B testing software to test different types of content, such as images, calls to action, or text, and determine which content provides the best outcome. Like user research software, A/B testing offers the benefit of optimizing user experiences.
Prototyping software: Prototyping software is used to create incomplete or preliminary versions of software and applications. The prototype simulates the final product to test, documents errors and delivers feedback. This is a perfect integration for user research software since the two are both geared toward user feedback and testing. Once the two are integrated, a user may simply go into the prototype software and begin user tests through that platform. This makes it a one-stop-shop for gathering feedback on designs that are in the process of being launched.
Challenges with User Research Tools
When user research software is implemented for remote interviews or usability testing, technical difficulties and challenges with interpersonal communication are to be expected. Communicating with research participants and providing clear instructions prior to an interview can help alleviate these challenges. Businesses should also be aware of potential issues in selecting participants from a research panel.
Wrong test subjects: User research software generally acts not only as a software but also as a service platform that helps businesses identify the right test users for a particular test. Sometimes the user research database does not screen candidates to the highest level a business requires. To mitigate this issue, businesses should conduct their own screening of the test user candidate on top of the service provided through the user research software.
Professional testers: Sometimes the opposite of an under-qualified user may occur and businesses may run into “professional testers.” Businesses generally don’t want test users who are familiar with user tests because it does not give an accurate reflection of how a new user might interact with their website. To mitigate this issue, it is important for users to once again screen test user candidates
Which Companies Should Buy User Research Tools?
UX research benefits companies that create and sell products, whether they are digital or physical. Product design teams, UX designers, and marketers at these businesses leverage user research software to collect feedback from their target audiences to improve product design, usability, and messaging.
Software-as-a-Service (SaaS) companies: SaaS companies often look to user testing software to collect real-time feedback from users which can inform product development and design. User research tools are helpful for every step of the product development process, from ideating a new product to new feature development for existing products. Remote interviews, surveys, live intercepts, and usability tests allow SaaS developers and designers to identify problems with a digital product and ensure the product is meeting the target user’s needs.
Business-to-consumer (B2C) companies: The insights gathered through user research platforms can also benefit companies that create and sell products or experiences to consumers. This includes businesses in industries such as retail, e-commerce, travel and hospitality, media and entertainment, education, and financial services. These types of B2C businesses may purchase user research software to test new product offerings, websites, or mobile applications. Recruitment pools and participant search criteria make it easy for companies to find respondents in their target markets.
How to Buy User Research Tools
Requirements Gathering (RFI/RFP) for User Research Tools
Before comparing products, the buyer or software selection team should create a list of requirements for the software and determine which requirements are the highest priority. Requirements may include features such as access to a recruitment pool, interview scheduling, or live intercepting. The list of requirements should also include any integrations necessary for collecting, managing, or analyzing user insights.
Compare User Research Software Products
Create a long list
Using the list of requirements, the buyer should create a list of no more than 10 products that appear to meet the business’s most critical needs. Some essential features that should be evaluated include:
- Participant sourcing
- Moderated or unmoderated interviews
- Scheduling and communication
- Research methods such as surveys, live interviews, usability testing, card sorting, A/B testing, and visual feedback
- Data management and analysis
- Integrations
Create a short list
After creating the long list, buyers should delve deeper into more specific features, use cases, and considerations to narrow down the list of products. At this point, buyers may wish to include pricing, customer support, and region in their considerations. For example, businesses might prefer to work with a vendor in the same region to facilitate more efficient implementation or customer support.
Conduct demos
At this point, buyers should reach out to the vendors on their short list to request product demonstrations. The demo is one of the most important parts of the buying journey since it is usually the buyer’s first opportunity to experience the product’s features first hand. The buyer should supply the vendor with their list of requirements to ensure the demo covers all the necessary features. During the demo, the buyer should pay close attention to the product’s interface, usability, and workflows, as these aspects can indicate how easy the platform will be for users to adopt.
Selection of User Research Tools
Choose a selection team
User research platforms will be used primarily by members of a company’s product, design, UI/UX, and marketing teams. The selection team should consist of individual contributors, administrative users, and managers from these departments so that all the relevant stakeholders can be involved in the decision-making process. An executive sponsor may also be required to ensure buy-in from the company’s leadership team.
Negotiation
If the products on the buyer’s short list may look very similar, negotiation on contracts and pricing will likely have a strong influence on the final decision. Most user research solutions are sold on a subscription basis and billed monthly, but the exact cost will depend on several factors. For example, in addition to extra features or add-ons, the product’s final cost may also incorporate the number of researcher seats, the number of research sessions conducted each month, and the level of customer support.
Final decision
After the cost, discounts, and contract have been negotiated, the final decision requires buy-in from everyone on the selection team. Each member of the selection team should evaluate their decision based on the determination that the product will meet the business’s requirements and will provide a return on investment (ROI).
What are the top user research software tools for SaaS companies?
Here are some highly recommended user research tools that are a great fit for SaaS teams gathering product feedback:
- UserTesting enables SaaS teams to collect real-time video feedback on prototypes and live products to optimize user experience.
- Dovetail helps centralize and analyze qualitative user research, making it easier for SaaS teams to uncover insights and share them across product, design, and marketing.
- Sprig integrates in-product surveys and concept testing for SaaS tools, allowing rapid feedback during the product development lifecycle.
- User Interviews streamlines participant recruitment and session management, helping SaaS teams connect quickly with relevant user segments.
- Lyssna offers unmoderated testing and first-click insights, enabling SaaS companies to validate design and messaging decisions at scale.
What are the best user research software tools for tech startups?
Here are some of the best user research platforms tailored to the needs of fast-paced tech startups and small businesses:
- User Interviews makes it easy for startups to recruit and manage participants quickly, helping lean teams validate ideas fast.
- Prolific connects startups with a large, vetted pool of participants for behavioral and academic-style research on a budget.
- Lyssna offers fast, unmoderated usability testing and preference tests, ideal for startups refining UI or messaging.
- Respondent provides access to diverse user segments and automates incentives, saving startups time in sourcing quality research participants.
- Marvin helps startups organize and analyze qualitative interviews in one place, turning conversations into product insights.
What are the best software tools for conducting user research in digital agencies?
Here are some of the most effective tools for digital agencies conducting user research on behalf of clients:
- UserTesting empowers digital agencies to gather real-time video feedback on client designs, campaigns, and user flows from targeted audiences.
- Dscout offers rich, in-context qualitative research through mobile diary studies and video responses—perfect for capturing real user behavior for client projects.
- Dovetail centralizes research notes, clips, and insights, making it easy for cross-functional agency teams to analyze and share findings with clients.
- Lyssna provides quick-turnaround usability tests, preference tests, and surveys that help agencies validate creative and UX decisions before launch.
- Survicate combines web surveys and in-product feedback tools, helping agencies collect actionable insights directly from end users at key digital touchpoints.
