Top Rated Optimizely One Alternatives

Klaviyo

(1,080)

4.6 out of 5

Visit Website

Optimizely One Reviews & Product Details

admin

Optimizely One Overview

edit

What is Optimizely One?

Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with embedded AI. Optimizely One is presented as both fully-composable, offering organizations the flexibility to design a system that works for any unique needs, as well as purpose-built, providing teams the simplicity of an integrated suite. When it all comes together, Optimizely One helps brands to orchestrate content, experiment across any channel, personalize meaningful touchpoints, and monetize interactions. Products that are part of the Optimizely One family include: -Optimizely Web Experimentation -Optimizely Feature Experimentation -Optimizely Content Marketing Platform -Optimizely Content Management System -Optimizely Configured Commerce -Optimizely Commerce Connect -Optimizely Personalization -Optimizely Warehouse-Native Analytics

Optimizely One Details

Discussions

Optimizely One Community

Show LessShow More

Product Description

Optimizely One is the world’s first AI-powered digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with thoughtfully-embedded AI.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Danielle Marshall-Manifold

Optimizely One Media

Optimizely’s SSO solution allows users to centrally authenticate across and gain access to all Optimizely products without the need for repeated logins. Support for local login and multi-factor authentication is also provided.

Reporting Dashboard

Optimizely One Demo - Content Management System Visual Builder

Create and edit dynamic experiences in our Visual Builder, no coding required.

Optimizely One Demo - Content Marketing Platform Calendar

Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.

Analytics Experiment Scorecard

Content Management System Visual Builder workflows

G2 reviews are authentic and verified.

Here's how.

Evie L.

Marketing Manager- Healthcare & Life Sciences

Information Technology and Services

Enterprise (> 1000 emp.)

3/18/2025

"Optimizely One should be call Easlily One!"

5/5

What do you like best about Optimizely One?

Optimizely One makes it easy for our teams to manage content, boost engagement and be more agile all in One place! Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

At the moment i do not have anything I dislike. Review collected by and hosted on G2.com.

Dianna G.

Analyst

Mid-Market (51-1000 emp.)

8/26/2024

"You receive exactly what you paid for with Optimizely."

4.5/5

What do you like best about Optimizely One?

If you're looking to try new things, I strongly recommend going through Optimizely. It features a powerful data engine a suite for feature experiments and a lot of targeting and audience options. Also there have been almost no problems or breaks in service throughout the years. Further, we have been satisfied with the professional help and tools for such help; the tools at least make work on support and problem tickets easier. If anything, the company might have only done a better job with communication. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

As I said before, communication problems are usually caused by the way the business works. One example of this is the feature experimentation tool, also known as server-side experimentation, which is hard for users with a low amount of knowledge about technology to use. What this means for speed is that Optimizely may be even lighter. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

It works well for a thorough A/B test where top management really wants to know how much the change affected things. It's not very useful if you try to create a one-page, simple form, unless the form is part of a bigger process. The security plan does include role-based access control and protections against injection attempts, but nobody seems to know anything about it. Review collected by and hosted on G2.com.

Amalia R.

Application Developer

Small-Business (50 or fewer emp.)

7/13/2024

"Highly professional and always attentive to customer comments"

5/5

What do you like best about Optimizely One?

Optimizely One is very flexible, it can be easily extended and customized. I like it because it is a great tool to automate processes with a minimum of technical knowledge. It helps a lot when creating, structuring and publishing content. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Getting started with the system is not that easy to understand, but once you do, you don't want to go back to other systems. Also sometimes it seems as if we are building a spaceship and flying it at the same time. Plus, the learning curve is high. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

3/25/2025

"Optimizely CRM"

3.5/5

What do you like best about Optimizely One?

It's great for monitoring project progress, good across different teams Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

There's a lot to it and i feel sometimes is not that easy to use Review collected by and hosted on G2.com.

Verified User in Sports

Mid-Market (51-1000 emp.)

8/26/2024

"A "One"-stop shop solution with flexibility in usage and understanding"

3/5

What do you like best about Optimizely One?

The standout feature and benefit I've noticed is the ability to customise experiementation with funtional grouping & directed approach which shows us in depth, what is it that different groups of user segments need, and better statistics-driven way to profile them, and characterise their behavior, habits and tendencies, is extremely useful and we appreciate. Also, it is an all-in-all encompassing platform (one stop shop solution in essence) which has extensive insights, reporting features and tools which is extremely useful for us having been an organization which values and is deeply involved in analytics to drive a big portion of our business. Our point of contact with Optimizely has provided prompt and timely customer service when needed, or finds answers in a timely fashion. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

One of the bigger negatives is one of the common themes as with other Optimizely products - it is very expensive. Even when you compare it with rival platforms offering the same functionalities, there isn't much difference that makes this software as premium, as the developers and the pricing point claims it. It makes it hard for us as a department to justify pricing to our superiors when similar platforms can do the same in much lesser cost

Also, as I've come to understand that the learning curve is very very steep. What any organization signing on a platform appreciates is the ease of implementation and use, but this isn't easy especially for new users, who have no experience with such platforms, tend to struggle to figure out what is where and how to use it. This is especially important in a scaling organization like ours since we want to function efficiently, adapt, and becomes owners of tools quick. Prior experience in such platforms is the only savior to help catch on quickly with most features. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

We have struggled for many years with certain website challenges, especially on the expo sales, registration, or ecommerce/merchadise side. With the deployment of the One software, the landing page optimization has shot through the roof when comparing the before and after KPIs, which clearly indicate the issues we had faced, and how we detected to overcome them, that was crucla benefit of problems being solved.

Knowing our customer is another bigger challenge we had. Having a gereral idea isn 't enough in our line of business and we wanted to bottle it down to the nitty gritties to profile them more accurately - we have finally understood our customers much better, and can provide as needed without any generic solution making, increasing the overall sales and registration KPIs. Review collected by and hosted on G2.com.

Verified User in Oil & Energy

Enterprise (> 1000 emp.)

2/28/2025

"Digital experimentation to the top"

4/5

What do you like best about Optimizely One?

It offers us a comprehensive operationg system with all the tools included to personalize and test. It's an added value to our digital marketing team because of the extended tools within the OS. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

SOmetimes hard to understand the more advanced features. Review collected by and hosted on G2.com.

Verified User in Information Services

Small-Business (50 or fewer emp.)

2/27/2025

"Effective suite that uses AI in the best wY"

4/5

What do you like best about Optimizely One?

Creation of automated workflows for you. Aligned with other company needs. Insights on valuable channels. Creates the right and suitable copy depending on the audiences. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

So far none, impressed with the features for now. Review collected by and hosted on G2.com.

Neiden E C.

Physiotherapist

Small-Business (50 or fewer emp.)

8/29/2024

"Optimizely One - Review"

3.5/5

What do you like best about Optimizely One?

The fact that everything is in one place. It's like a one stop shop. If I want to create, manage and optimise my content and I can do it all on Optimizely One which makes things so much easier Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Compared to other platforms, it is more on the expensive side Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

8/21/2024

"Solid Integration for my Marketing Department"

4.5/5

What do you like best about Optimizely One?

Aligning our content has never been easier. Before we were pulled in different directions but no more. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Required a bit of training and buy-in for liftoff. Review collected by and hosted on G2.com.

Melissa W.

Senior Marketing Manager

Enterprise (> 1000 emp.)

11/7/2023

"Optimizely ("Welcome" to all the projects)"

4/5

What do you like best about Optimizely One?

Optimizely continues to upgrade their products, encourages feedback and listens to end users. Support has been good - we've been through several customer care reps and they have all been knowledgeable. My team or anyone who we train in the platform picks up the software easily - not a complicated process. My team and I use Optiminzely all day, and are always looking for ways to improve our processes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

While reporting has gotten better, there are still a few things id like to see. Of course this is a 'content' management platform, not a 'project' management platform, but i think it could get closer to a true PM experience. Individual step and end due dates could be easier to work with. Some type of overarching content planning with a calendar view would be amazing. Review collected by and hosted on G2.com.