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Compare Adobe Experience Manager and Optimizely One 
At a Glance
Market Segments
Enterprise (47.9% of reviews)
Mid-Market (38.5% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Experience Manager
Star Rating
(432)4.1 out of 5
Market Segments
Enterprise (47.9% of reviews)
Entry-Level Pricing
Contact Us
Learn more about Adobe Experience ManagerOptimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Experience Manager excels in content management with a score of 8.9, particularly highlighting its robust Content Creation Tools and Content Management features, which allow for seamless collaboration and organization of digital assets.
- Reviewers mention that Optimizely One shines in ease of use, scoring 8.2, with many users appreciating its intuitive interface and straightforward setup process, making it a favorable choice for mid-market businesses looking for quick deployment.
- G2 users highlight Adobe Experience Manager's superior asset management capabilities, scoring 9.0, which reviewers say provides extensive features for organizing and managing digital assets effectively, including advanced versioning and metadata management.
- Users on G2 note that Optimizely One offers strong analytics features, particularly in Campaign Tracking (7.3) and Audience Insights (7.4), which reviewers mention help marketers better understand their audience and optimize campaigns accordingly.
- Reviewers say that Adobe Experience Manager's digital rights management and compliance monitoring features, scoring 8.5 and 8.8 respectively, are particularly beneficial for enterprises needing to adhere to strict regulatory standards.
- Users report that while Optimizely One has a solid personalization engine, scoring 7.8, it lacks the depth of Adobe Experience Manager's personalization capabilities, which reviewers mention are more advanced and customizable for targeted marketing efforts.
Featured Products
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Web Content Management
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Pricing
Entry-Level Pricing
Adobe Experience Manager
Adobe Experience Manager Sites
Contact Us
- Editable templates
- Intuitive WISYWIG interface
- Style system
Optimizely One
No pricing availableFree Trial
Adobe Experience Manager
No trial information availableOptimizely One
No trial information availableRatings
Meets Requirements
8.5
321
8.5
33
Ease of Use
7.8
374
8.2
34
Ease of Setup
7.5
207
7.3
18
Ease of Admin
7.6
111
8.2
10
Quality of Support
7.8
288
7.9
30
Has the product been a good partner in doing business?
8.3
106
7.8
9
Product Direction (% positive)
8.2
319
7.7
31
Features by Category
Interface and Performance
8.5
59
Not enough data
8.4
59
Not enough data
8.1
59
Not enough data
8.4
57
Not enough data
8.4
59
Not enough data
Asset Management
8.5
64
Not enough data
8.6
57
Not enough data
8.3
56
Not enough data
8.3
57
Not enough data
8.4
56
Not enough data
7.8
55
Not enough data
8.4
56
Not enough data
8.5
60
Not enough data
Media Types
8.3
57
Not enough data
8.4
53
Not enough data
9.0
59
Not enough data
Administration
8.5
65
Not enough data
8.5
62
Not enough data
8.1
59
Not enough data
8.1
55
Not enough data
8.3
64
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
8.3
187
|
Verified
Not enough data
8.0
178
|
Verified
Not enough data
7.9
166
|
Verified
Not enough data
7.7
160
Not enough data
8.0
159
|
Verified
Not enough data
8.1
163
|
Verified
Not enough data
8.2
179
|
Verified
Not enough data
7.5
171
|
Verified
Not enough data
8.2
174
|
Verified
Not enough data
Design
7.5
162
|
Verified
Not enough data
7.6
156
Not enough data
7.8
166
|
Verified
Not enough data
8.0
176
|
Verified
Not enough data
Platform
7.7
141
|
Verified
Not enough data
7.6
149
|
Verified
Not enough data
7.8
160
|
Verified
Not enough data
8.1
170
|
Verified
Not enough data
8.2
153
Not enough data
8.2
147
|
Verified
Not enough data
7.8
148
|
Verified
Not enough data
7.7
141
|
Verified
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
8.8
17
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Feature Not Available
Not enough data
Administration
8.7
17
|
Verified
Not enough data
8.8
17
|
Verified
Not enough data
9.1
17
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
Standards
9.0
16
|
Verified
Not enough data
8.6
15
|
Verified
Not enough data
Feature Not Available
Not enough data
9.1
16
|
Verified
Not enough data
Agentic AI - Digital Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.4
33
6.7
20
8.2
31
7.2
19
8.1
31
7.3
21
8.1
33
7.6
22
8.6
20
7.7
18
8.4
19
7.3
17
Content Management
8.7
36
7.1
21
8.9
35
7.0
19
8.6
33
7.5
20
Design & Development
7.4
29
7.0
18
7.4
28
7.0
18
8.3
34
7.1
21
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
8.6
37
Not enough data
8.3
37
Not enough data
8.2
35
Not enough data
Design
8.6
37
Not enough data
8.7
38
Not enough data
8.8
37
Not enough data
8.3
36
Not enough data
8.9
38
Not enough data
Generative AI
7.3
13
Not enough data
8.1
13
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
8.9
73
|
Verified
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
8.0
67
|
Verified
Not enough data
Visual UGC
8.3
26
Not enough data
7.9
27
Not enough data
7.8
27
Not enough data
8.5
27
Not enough data
Integrations
8.1
26
Not enough data
8.8
28
Not enough data
8.3
27
Not enough data
8.5
26
Not enough data
Support
8.2
25
Not enough data
8.4
27
Not enough data
Performance
8.2
25
Not enough data
8.2
24
Not enough data
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Experience Manager and Optimizely One are categorized as Digital Experience Platforms (DXP), Web Content Management, and Digital Asset Management
Unique Categories
Adobe Experience Manager is categorized as Customer Communications Management, Content Experience Platforms, User-Generated Content, and Digital Governance
Optimizely One is categorized as Personalization Engines, Customer Data Platform (CDP), E-Commerce Personalization, and Digital Experience Orchestration (DXO) Platforms
Reviews
Reviewers' Company Size
Adobe Experience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
10.7%
Marketing and Advertising
8.0%
Computer Software
7.8%
Financial Services
6.8%
Retail
3.6%
Other
63.0%
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Most Helpful Reviews
Adobe Experience Manager
Most Helpful Favorable Review
Michele B.
Verified User in Food & Beverages
The functionality and capabilities of AEM are great for a diverse audience with complicated and varying access levels. Components are easy to add and configure, and meet all of our content needs. It is simple to add resources from the Digital Asset Manager...
Most Helpful Critical Review
Verified User in Financial Services
Implementation has been difficult and costly.
Optimizely One
Most Helpful Favorable Review
Verified User in Financial Services
Very easy to get setup, and the prebuilt dashboards make finding initial insights simple.
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
Literally, everything else. This is the most convoluted CMS I have ever used (and I've used several). The most basic things are not super intuitive and it's not easily customizable to meet our needs.
Michele B.
Verified User in Food & Beverages
The functionality and capabilities of AEM are great for a diverse audience with complicated and varying access levels. Components are easy to add and configure, and meet all of our content needs. It is simple to add resources from the Digital Asset Manager...
Verified User in Financial Services
Very easy to get setup, and the prebuilt dashboards make finding initial insights simple.
Verified User in Financial Services
Implementation has been difficult and costly.
Verified User in Health, Wellness and Fitness
Literally, everything else. This is the most convoluted CMS I have ever used (and I've used several). The most basic things are not super intuitive and it's not easily customizable to meet our needs.
Alternatives
Discussions
Do you have any plan to improve it's scalability?
3 comments
JL
A couple of years ago Adobe was excited about AEM in the cloud SaaS, but this offering seems to have quietly gone away. We use AEM at Rackspace where we have...Read more
What is the best way to use
1 comment
MR
Adobe Experience Manager as a Cloud Service is the best way to use, which makes AEM SaaS.Read more
To reduce the reindex time for a large index, consider the following strategies:
1. Increase the number of shards: Distribute the index across more shards to parallelize the reindexing process.
2. Use a faster storage: Ensure that the storage system used for the index is optimized for speed, such as using SSDs instead of HDDs.
3. Optimize the source index: Remove unnecessary fields and reduce the size of documents in the source index to speed up the reindexing process.
4. Use bulk requests: Reindex data in bulk to reduce the overhead of individual requests.
5. Adjust the refresh interval: Temporarily increase the refresh interval of the target index to reduce the overhead of frequent refreshes during reindexing.
6. Throttle the reindexing process: Use the `requests_per_second` parameter to control the rate of reindexing and prevent overwhelming the cluster.
7. Use parallel reindexing: If possible, run multiple reindexing tasks in parallel to speed up the process.
8. Monitor and optimize cluster performance: Ensure that the cluster is not overloaded and has sufficient resources to handle the reindexing task efficiently.
1 comment
MR
We can reduce the indexing time by creating Lucene Index.Read more
Optimizely One has no discussions with answers
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