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Best Digital Experience Orchestration (DXO) Platforms Software

Adam Crivello
AC
Researched and written by Adam Crivello

Digital experience orchestration (DXO) platforms are an emerging technology that enables organizations to seamlessly integrate and manage diverse digital touchpoints within a composable architecture. These tools provide a centralized hub for orchestrating content, data, and experiences across multiple channels and systems.

DXO platforms bridge the gap between traditional monolithic systems and modern microservices-based architectures, allowing businesses to gradually adopt microservices, API-first, cloud-native, and headless (MACH) principles without a complete overhaul of their existing infrastructure.

Organizations leverage DXO platforms to create cohesive, personalized customer experiences while simplifying their technical landscape. These solutions empower both marketing and engineering teams by providing no-code and low-code interfaces for experience management and API orchestration capabilities.

Unlike traditional content management systems (CMS) or digital experience platforms (DXP), DXO platforms focus on integrating and orchestrating various backend and frontend systems, acting as the brain of a composable tech stack.

To qualify for inclusion in the Digital Experience Orchestration category, a product must:

Offer API orchestration capabilities to integrate multiple backend systems and services
Provide a visual interface for managing and personalizing customer experiences across channels
Integrate and orchestrate content and data from multiple sources
Include built-in A/B testing and personalization features
Offer no-code and low-code tools for both marketers and developers
Enable gradual adoption of MACH architecture principles
Provide analytics and insights on customer interactions across touchpoints

Best Digital Experience Orchestration (DXO) Platforms Software At A Glance

Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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11 Listings in Digital Experience Orchestration (DXO) Platforms Available
(460)4.0 out of 5
Optimized for quick response
View top Consulting Services for Sitecore Digital Experience Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Sitecore Digital Experience Platform (DXP) is a composable platform for crafting personalized digital experiences. It seamlessly integrates content management, digital marketing, commerce, and ana

    Users
    • Web Developer
    • Digital Marketing Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 52% Enterprise
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Sitecore Digital Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    57
    Flexibility
    39
    Personalization
    37
    Content Management
    34
    Integrations
    34
    Cons
    Learning Curve
    30
    Expensive
    28
    Pricing Issues
    15
    Complexity
    14
    Steep Learning Curve
    12
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Sitecore
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Sitecore
    19,687 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,755 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Sitecore Digital Experience Platform (DXP) is a composable platform for crafting personalized digital experiences. It seamlessly integrates content management, digital marketing, commerce, and ana

Users
  • Web Developer
  • Digital Marketing Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 52% Enterprise
  • 37% Mid-Market
Sitecore Digital Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
57
Flexibility
39
Personalization
37
Content Management
34
Integrations
34
Cons
Learning Curve
30
Expensive
28
Pricing Issues
15
Complexity
14
Steep Learning Curve
12
Seller Details
Seller
Sitecore
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Sitecore
19,687 Twitter followers
LinkedIn® Page
www.linkedin.com
1,755 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Origin it’s a versatile platform with no code required that helps you automate processes, workflows and data collection, allowing your organization to configure, customize, and manage complex or simpl

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 50% Mid-Market
    • 50% Small-Business
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Qoobiss
    HQ Location
    Bucharest, RO
    LinkedIn® Page
    www.linkedin.com
    16 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Origin it’s a versatile platform with no code required that helps you automate processes, workflows and data collection, allowing your organization to configure, customize, and manage complex or simpl

Users
No information available
Industries
No information available
Market Segment
  • 50% Mid-Market
  • 50% Small-Business
Seller Details
Seller
Qoobiss
HQ Location
Bucharest, RO
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®

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(226)4.4 out of 5
Optimized for quick response
View top Consulting Services for Contentstack
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization and AI technology. Iconic brands, such

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Retail
    • Computer Software
    Market Segment
    • 42% Enterprise
    • 42% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Contentstack Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    88
    Content Management
    54
    Intuitive
    46
    Features
    42
    Integrations
    33
    Cons
    Content Management
    29
    Learning Curve
    22
    Limitations
    21
    Missing Features
    19
    Difficult Usability
    18
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2018
    HQ Location
    Austin, TX
    Twitter
    @Contentstack
    2,415 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    639 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization and AI technology. Iconic brands, such

Users
  • Product Manager
  • Software Engineer
Industries
  • Retail
  • Computer Software
Market Segment
  • 42% Enterprise
  • 42% Mid-Market
Contentstack Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
88
Content Management
54
Intuitive
46
Features
42
Integrations
33
Cons
Content Management
29
Learning Curve
22
Limitations
21
Missing Features
19
Difficult Usability
18
Seller Details
Company Website
Year Founded
2018
HQ Location
Austin, TX
Twitter
@Contentstack
2,415 Twitter followers
LinkedIn® Page
www.linkedin.com
639 employees on LinkedIn®
(46)4.0 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amplience is the leading AI Content company that enables brands and retailers to acquire and retain customers and drive top-line sales. The Amplience platform combines content management, experience b

    Users
    No information available
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 43% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Amplience Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    19
    Content Management
    15
    Content Creation
    14
    Creation Ease
    11
    Speed
    8
    Cons
    Slow Performance
    5
    Content Management
    2
    Error Issues
    2
    Image Management
    2
    Inconsistent Output
    2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Amplience
    Company Website
    Year Founded
    2008
    HQ Location
    London, England
    Twitter
    @Amplience
    1,950 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    138 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Amplience is the leading AI Content company that enables brands and retailers to acquire and retain customers and drive top-line sales. The Amplience platform combines content management, experience b

Users
No information available
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 43% Mid-Market
  • 33% Small-Business
Amplience Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
19
Content Management
15
Content Creation
14
Creation Ease
11
Speed
8
Cons
Slow Performance
5
Content Management
2
Error Issues
2
Image Management
2
Inconsistent Output
2
Seller Details
Seller
Amplience
Company Website
Year Founded
2008
HQ Location
London, England
Twitter
@Amplience
1,950 Twitter followers
LinkedIn® Page
www.linkedin.com
138 employees on LinkedIn®
Entry Level Price:$295.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Arorix OS is the centralized operating system for your business. It brings together everything you need to launch, grow, and manage your company, from business formation and branding to website tool

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Arorix OS is the centralized operating system for your business. It brings together everything you need to launch, grow, and manage your company, from business formation and branding to website tool

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Seller Details
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Conscia reimagines the future of enterprise technology with a practical solution — a low/no-code Digital Experience Orchestration layer (DXO), designed to seamlessly knit together legacy and modern so

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Conscia
    Year Founded
    2020
    HQ Location
    Toronto, Ontario, Canada
    Twitter
    @Conscia_ai
    44 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    25 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Conscia reimagines the future of enterprise technology with a practical solution — a low/no-code Digital Experience Orchestration layer (DXO), designed to seamlessly knit together legacy and modern so

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Conscia
Year Founded
2020
HQ Location
Toronto, Ontario, Canada
Twitter
@Conscia_ai
44 Twitter followers
LinkedIn® Page
www.linkedin.com
25 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    If you’re looking to orchestrate or migrate data sources, we can rock your world 🤘 We’ll put some serious umpf in your performance to really enhance your customer experiences. 🤤

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2020
    HQ Location
    Århus N, Middle Jutland
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

If you’re looking to orchestrate or migrate data sources, we can rock your world 🤘 We’ll put some serious umpf in your performance to really enhance your customer experiences. 🤤

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Year Founded
2020
HQ Location
Århus N, Middle Jutland
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Generate More Revenue with AI-Native Personalization. Digital marketing teams increase their revenue by generating higher ROI from their content and data investments, with personalized experiences acr

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2013
    HQ Location
    Berlin
    Twitter
    @contentful
    32,269 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    900 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Generate More Revenue with AI-Native Personalization. Digital marketing teams increase their revenue by generating higher ROI from their content and data investments, with personalized experiences acr

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Year Founded
2013
HQ Location
Berlin
Twitter
@contentful
32,269 Twitter followers
LinkedIn® Page
www.linkedin.com
900 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    An Experience Data Platform unifies data and assets from CRM, PIM, DAM, ERP and other backend systems with behavioural and contextual data from digital destinations. All this data is instantly availab

    We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Occtoo AB
    LinkedIn® Page
    www.linkedin.com
Product Description
How are these determined?Information
This description is provided by the seller.

An Experience Data Platform unifies data and assets from CRM, PIM, DAM, ERP and other backend systems with behavioural and contextual data from digital destinations. All this data is instantly availab

We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Occtoo AB
LinkedIn® Page
www.linkedin.com
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everyt

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 40% Mid-Market
    • 31% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimizely One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Easy Creation
    10
    Testing Efficiency
    8
    Experience
    7
    Integrations
    6
    Cons
    Learning Curve
    8
    Expensive
    6
    Difficult Learning
    5
    Learning Difficulty
    5
    Steep Learning Curve
    4
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1994
    HQ Location
    New York
    Twitter
    @Optimizely
    29,200 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,548 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everyt

Users
No information available
Industries
  • Computer Software
Market Segment
  • 40% Mid-Market
  • 31% Enterprise
Optimizely One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Easy Creation
10
Testing Efficiency
8
Experience
7
Integrations
6
Cons
Learning Curve
8
Expensive
6
Difficult Learning
5
Learning Difficulty
5
Steep Learning Curve
4
Seller Details
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
29,200 Twitter followers
LinkedIn® Page
www.linkedin.com
1,548 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Uniform
    Year Founded
    2020
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    137 employees on LinkedIn®
We don't have enough data from reviews to share who uses this product. Write a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Seller Details
Seller
Uniform
Year Founded
2020
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
137 employees on LinkedIn®