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Optimizely One Reviews & Product Details - Page 4

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Optimizely One Overview

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What is Optimizely One?

Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with embedded AI. Optimizely One is presented as both fully-composable, offering organizations the flexibility to design a system that works for any unique needs, as well as purpose-built, providing teams the simplicity of an integrated suite. When it all comes together, Optimizely One helps brands to orchestrate content, experiment across any channel, personalize meaningful touchpoints, and monetize interactions. Products that are part of the Optimizely One family include: -Optimizely Web Experimentation -Optimizely Feature Experimentation -Optimizely Content Marketing Platform -Optimizely Content Management System -Optimizely Configured Commerce -Optimizely Commerce Connect -Optimizely Personalization -Optimizely Warehouse-Native Analytics

Optimizely One Details

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Product Description

Optimizely One is the world’s first AI-powered digital experience platform, helping marketing and product teams accelerate digital growth. Powering the entire marketing and digital lifecycle—from planning to analysis and everything in between—through a single unified workflow, Optimizely One accelerates every step of the process with thoughtfully-embedded AI.

Seller

Optimizely

Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Overview Provided by:

Danielle Marshall-Manifold

Optimizely One Media

Optimizely’s SSO solution allows users to centrally authenticate across and gain access to all Optimizely products without the need for repeated logins. Support for local login and multi-factor authentication is also provided.

Reporting Dashboard

Optimizely One Demo - Content Management System Visual Builder

Create and edit dynamic experiences in our Visual Builder, no coding required.

Optimizely One Demo - Content Marketing Platform Calendar

Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.

Analytics Experiment Scorecard

Content Management System Visual Builder workflows

G2 reviews are authentic and verified.

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Verified User in Furniture

Mid-Market (51-1000 emp.)

8/9/2021

"DXP, the perfect combo with Dynamics 365"

4/5

What do you like best about Optimizely One?

Using the Avensia StoreFront Connector, you can leverage powerful e-commerce integration aspects of Retail Server to complement a Dynamics 365 FSCM-powered omnichannel strategy. And Optimizely's DXP offering then excels and goes much further than Dynamics 365 e-Commerce in terms of CMS, personalization, A/B testing, and many other marketing and content aspects. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Coming from an old SAP Hybris implementation, some aspects of Optimizely DXP are strange to comprehend today. For instance, the language files are not editable/accessible through the CMS and must be exchanged manually as XML files. A similar story applies to e-mail templates. Also, the various configuration parameters used across the application are not editable/accessible through the CMS. Instead, they are in a .config file accessible to dev only, resulting in a lack of insight and transparency. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

DXP, along with the Avensia StoreFront Connector, certainly allows for an e-commerce front-end that is nicely integrated with the Dynamics 365 back-office, and consequently, with the rest of the Power Platform stack. This not only enables offering functional customer interactions and self-service provisions, but it also saves a lot of custom development time and the consequent bugs, dependencies and vulnerabilities, etc. Episerver Forms is another valuable tool in combination with Power Automate to increase self-sufficiency on e-commerce business processes. And Perform helps to improve the customer experience by ensuring an experience that is as personalized as possible. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

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Hi There!

Thanks for taking the time to leave us a review; it means a lot to us. We are continuously improving our products here at Optimizely, so please feel free to discuss any feedback with your customer success manager or message us at reviews@optimizely.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/21/2021

"Optimizely or Episerver is what CMS is all about."

5/5

What do you like best about Optimizely One?

I like best the ease of providing robust, reliable, and user-friendly solutions for our end users. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

What I dislike is that it is still hard to find pages, blocks, or assets using the edit mode search. Also, switching block or media tab in the assets panel, the CMS still unselects the current folder and the content editors has to go through all the folders again to find what she/he wanted. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

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Hey There,

Thanks for leaving us a review. It's great to hear that you're enjoying our Digital Experience Platform so much! We would greatly appreciate it if you could share these insights on how we could improve your user experience with your Customer Success Manager. You can also drop us a message at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/18/2021

"Insanely Powerful"

5/5

What do you like best about Optimizely One?

When I first encountered Optimizely's Digital Experience Platform, I was blown away. I've used similar products in the past, but they were all inferior to this. The Optimizely Digital Experience platform lets us provide a personalized funnel for each of our customers. It also facilitates efficient collaboration across multiple teams (including designers, developers, and product managers). In the past, we've had to build our own infrastructure to accomplish this, which has taken months. Now, we can achieve the same thing much faster. I cannot emphasize enough the power of this platform. By personalizing the UI for each customer, we increase our conversion rate, NPS score, and overall UX. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

There are so many features to this platform that it can be difficult to train new team members -- at least initially. Ultimately, we want to utilize this platform to the fullest extent. Fortunately, the Optimizely team provides amazing support, which has helped tremendously in this regard. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

The main problem that Optimizely Digital Experience Platform solves for us is personalization. It is, by far, the most powerful personalization platform that I've seen. By using the personalization features, combined with the experimentation tools, we can increase the conversion rate of our various sales funnels. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

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Hey!

We're happy to hear about your success with our platform; customer feedback means a lot to us. It's also great to hear about your positive interaction with our team. If you ever need any more support in the future, your customer success manager is always available to you or you can message us at reviews@optimizely.com and we will connect you with the right people.

Angus B.

Principal Architect, AVP

Small-Business (50 or fewer emp.)

8/15/2021

"Optimizely offers powerful features that are worth considering for improving user experience"

4/5

What do you like best about Optimizely One?

Ease of setup and instrumenting your web offering to be Optimizely enabled. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

The SLA for an SaaS solution is dependent on the underlying cloud platform. The other aspect of Optimizely to keep in mind is the protection against risks of malicious piosoning of served contents. These risks will need to be weighed against the benefits offered by this product in gaining valuable insights, shortened TTM and other UX improvements. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

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Hi Angus,

Thanks for taking the time to leave us a review, we highly value your feedback! Your customer success manager would appreciate hearing any more insights you may have or you can always message us at reviews@optimizely.com and we will get back to you as soon as possible.

Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

10/22/2021

"CMS Journey"

4/5

What do you like best about Optimizely One?

The CMS is really great for building a site with multi-positioned and multi-functional blocks. It's a clear way to create an excellent customer journey. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

The blocks can sometimes feel like inception, when you have so many layers. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

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Hey There,

Thanks for leaving us some great feedback! We love to gain insights into our customers' experiences with our platform. At any time, please feel free to share any questions or concerns with your Customer Success Manager or you can even send us a message at reviews@optimizely.com and we'll get back to you as soon as possible.

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/17/2021

"Simplifies & Streamlines"

4/5

What do you like best about Optimizely One?

Optimizely’s Digital Experience Platform (DXP) solves a critical customer problem... it simplifies & streamlines the creation process. Between Content Cloud, Intelligence Cloud, and Commerce Cloud — builders can execute their full vision in a fraction of the time, without repeating or duplicating basic creation steps. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

There's not much to dislike... the platform is pretty easy to use. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely One:

Having at least one person at your company who's used this before is extremely helpful and will speed up your development process. Review collected by and hosted on G2.com.

What problems is Optimizely One solving and how is that benefiting you?

I created, organized, & published content for a few of our programs' webpages, trying to ensure consistency across several platforms. The DXP tool made it really easy to manage all of the moving parts and update various components quickly. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

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Hi There,

Thank you for leaving us a review, we highly value customer feedback! If you ever have any questions or insights on our products, please don't hesitate to reach out to your customer success manager or contact us at reviews@optimizely.com.

Madeleine L.

Senior conversion rate optimization specialist

Enterprise (> 1000 emp.)

8/17/2021

"Great testing options!"

5/5

What do you like best about Optimizely One?

We are able to set up A/B testing and gain important insights through Optimizely. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

Personalization isn't easy to do without buying additional software. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

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Hi Madeleine,

Thanks so much for your review, we really appreciate your feedback! Please feel free to always share any insights about our products with your customer success manager or message us at reviews@optimizely.com so we can work together on solutions that are right for you.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/10/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Full featured, yet pricey platform"

5/5

What do you like best about Optimizely One?

Optimizely has become, in my opinion, the gold standard of AB testing and personalization testing. Other platforms do not compare to the out-of-the-box analytics and customization that is available in Optimizely. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

You're getting what you pay for. Hence with you getting a lot, you're also paying for a lot. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

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Hi,

We're happy to hear that you're finding success with Optimizely. If any other questions or insights ever arise in the future, please feel free to share them with your customer success manager or message us at reviews@optimizely.com. Customer feedback is essential in improving user experience.

Thanks!

William S.

Senior Software Developer

Mid-Market (51-1000 emp.)

8/10/2021

"Thoughts on Optimizely after 2 years"

5/5

What do you like best about Optimizely One?

I love their reporting - it makes it easy to know and understand the results. Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

The preview mechanism is a little glitchy when dealing with experiments that require cookies. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

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Hi William,

We're so glad to hear that you've been enjoying our product. If any questions or issues arise in the future, please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com.

Thanks!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

8/10/2021

"Overall positive experience"

4/5

What do you like best about Optimizely One?

I like optimizely's flexibility to measure along many metrics - the many ways to slice, dice, and visualize the data are helpful. Being able to send slack notifications is also a plus Review collected by and hosted on G2.com.

What do you dislike about Optimizely One?

I wish there was more visibility into how top ranked metrics are measured more accurately than lower ranked metrics. Also the UX was confusing when I first started using it. I wish it were easier to enter the results page from the experiment page. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely One

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Hi There,

Thanks for taking the time to leave us a review! We highly value your feedback. Your customer success manager is a great resource with whom you can share your insights with or for any guidance you may need. You can also reach out to us at reviews@optimizely.com about any matters and we'll connect you with the right people.