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- Digital Experience Platforms (DXP)
- Optimizely One
- Sitecore Digital Experience Platform
- Optimizely One-vs-Sitecore Digital Experience Platform
Compare Optimizely One and Sitecore Digital Experience Platform 
At a Glance
Market Segments
Mid-Market (38.5% of reviews)
Enterprise (54.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Optimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneSitecore Digital Experience Platform
Star Rating
(460)4.0 out of 5
Market Segments
Enterprise (54.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Sitecore Digital Experience PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sitecore Digital Experience Platform excels in personalization, with a score of 9.1, allowing for highly tailored user experiences. In contrast, Optimizely One's personalization features, while solid, score lower at 7.8, indicating less flexibility in creating customized content.
- Reviewers mention that Sitecore's developer tools are top-notch, scoring 9.2, which is particularly beneficial for teams looking to implement complex integrations. Optimizely One, while offering decent tools, scores lower at 7.2, suggesting it may not meet the needs of more technical users as effectively.
- G2 users highlight Sitecore's content authoring capabilities, scoring 7.9, as being robust, but they note that the rich text editor could use improvements. Optimizely One, however, scores higher at 8.2 for ease of use, indicating a more user-friendly experience for content creators.
- Reviewers mention that Sitecore's web analytics features are strong, scoring 8.0, providing comprehensive insights into user behavior. In comparison, Optimizely One's analytics score of 6.8 suggests it may lack some depth in tracking and reporting capabilities.
- Users on G2 report that Sitecore's ease of setup is a significant drawback, with a score of 5.9, indicating a steeper learning curve. Conversely, Optimizely One shines in this area with a score of 7.4, making it a more accessible option for new users.
- Reviewers mention that Sitecore's content scheduling feature scores 7.4, which is effective but not as intuitive as Optimizely One's higher score of 8.1, suggesting that users may find it easier to manage their content timelines with Optimizely.
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Pricing
Entry-Level Pricing
Optimizely One
No pricing availableSitecore Digital Experience Platform
No pricing availableFree Trial
Optimizely One
No trial information availableSitecore Digital Experience Platform
No trial information availableRatings
Meets Requirements
8.5
33
8.3
334
Ease of Use
8.2
34
7.1
338
Ease of Setup
7.3
18
6.1
224
Ease of Admin
8.2
10
7.6
222
Quality of Support
7.9
30
7.4
306
Has the product been a good partner in doing business?
7.8
9
7.8
206
Product Direction (% positive)
7.7
31
8.1
314
Features by Category
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
Not enough data
8.1
189
|
Verified
Not enough data
7.7
186
|
Verified
Not enough data
7.9
174
|
Verified
Not enough data
6.9
161
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
7.5
167
|
Verified
Not enough data
7.6
173
|
Verified
Not enough data
7.0
173
|
Verified
Not enough data
7.8
176
|
Verified
Design
Not enough data
6.3
153
|
Verified
Not enough data
6.6
155
|
Verified
Not enough data
7.4
156
|
Verified
Not enough data
8.0
168
|
Verified
Platform
Not enough data
8.1
147
|
Verified
Not enough data
7.8
157
|
Verified
Not enough data
7.9
162
|
Verified
Not enough data
8.4
167
|
Verified
Not enough data
8.7
152
|
Verified
Not enough data
8.4
143
|
Verified
Not enough data
7.1
145
|
Verified
Not enough data
8.0
149
|
Verified
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
6.7
20
7.8
97
7.2
19
7.8
97
7.3
21
7.7
95
7.6
22
7.6
97
7.7
18
8.9
74
7.3
17
8.1
73
Content Management
7.1
21
8.6
99
7.0
19
8.2
98
7.5
20
8.4
95
Design & Development
7.0
18
6.9
91
7.0
18
6.9
91
7.1
21
7.2
92
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.2
12
Not enough data
8.6
12
Not enough data
9.3
12
Management
Not enough data
9.3
12
Not enough data
8.0
11
Not enough data
9.4
12
Support
Not enough data
8.5
11
Not enough data
9.2
10
Not enough data
9.4
11
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
9.2
6
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
9.2
6
Categories
Categories
Shared Categories
Optimizely One and Sitecore Digital Experience Platform are categorized as Digital Experience Platforms (DXP), Web Content Management, and Digital Experience Orchestration (DXO) Platforms
Unique Categories
Optimizely One is categorized as Personalization Engines, Customer Data Platform (CDP), Digital Asset Management, and E-Commerce Personalization
Sitecore Digital Experience Platform is categorized as WebOps Platforms
Reviews
Reviewers' Company Size
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sitecore Digital Experience Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Information Technology and Services
11.4%
Hospital & Health Care
7.7%
Computer Software
6.9%
Insurance
6.0%
Financial Services
5.2%
Other
62.8%
Most Helpful Reviews
Optimizely One
Most Helpful Favorable Review
Verified User in Financial Services
Very easy to get setup, and the prebuilt dashboards make finding initial insights simple.
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
Literally, everything else. This is the most convoluted CMS I have ever used (and I've used several). The most basic things are not super intuitive and it's not easily customizable to meet our needs.
Sitecore Digital Experience Platform
Most Helpful Favorable Review
Cheryl C.
Verified User in Information Technology and Services
I enjoy how user friendly the content editor is. It allows users with little knowledge of css and html to edit pages without any problems.
Most Helpful Critical Review
Megan W.
Verified User in Computer Software
Although Sitecore is powerful, it's also clunky and way too much of a system for a smaller company to use. I have used several different CMS systems, and Sitecore is probably one of the most challenging. If you don't use a process with several steps for...
Verified User in Financial Services
Very easy to get setup, and the prebuilt dashboards make finding initial insights simple.
Cheryl C.
Verified User in Information Technology and Services
I enjoy how user friendly the content editor is. It allows users with little knowledge of css and html to edit pages without any problems.
Verified User in Health, Wellness and Fitness
Literally, everything else. This is the most convoluted CMS I have ever used (and I've used several). The most basic things are not super intuitive and it's not easily customizable to meet our needs.
Megan W.
Verified User in Computer Software
Although Sitecore is powerful, it's also clunky and way too much of a system for a smaller company to use. I have used several different CMS systems, and Sitecore is probably one of the most challenging. If you don't use a process with several steps for...
Discussions
Optimizely One has no discussions with answers
Just more information on how to actually use things. Also, does it have to be so slow?
2 comments
RS
Depending on the version of Sitecore you have, the number of child items you have under each node of the content tree, and many config factors, Sitecore can...Read more
When can we expect (functional) improvements on ScForms?
1 comment
KV
scForms doesn't get updated very often, so I wouldn't expect an update to come very soon. In my 5 years of using scForms, I saw 1 major update to the...Read more
Why don't the bullets and numbering work in your rich text editor ribbon?
1 comment
TM
Hello Dorene,
Please ask your question on the https://sitecore.stackexchange.com/. You will get help there much faster.Read more
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