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Optimizely One Features
What are the features of Optimizely One?
Analytics
- Web Analytics
- Campaign Tracking
- Audience Insights
- Reports & Dashboards
- Personalization
- Marketing Automation
Content Management
- Customizable Templated Workflows
- Asset Management
- Portals and Sites
Design & Development
- No-Code App Development
- Low-Code App Development
- Self-Service Capabilities
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Optimizely One Categories on G2
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Interface and Performance
Import/Export | Import and export large media files or folders into or from the database quickly and efficiently. | Not enough data | |
Organizational Interface | Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display. | Not enough data | |
Search | Able to search and filter assets by keywords and metadata. | Not enough data | |
File Preview | Able to easily preview large image files and video storyboards. | Not enough data | |
Analytics | Provides insights into the performance of digital content across its entire lifecycle. | Not enough data |
Asset Management
File Types | Software supports a wide range of file types. | Not enough data | |
Metadata | Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary. | Not enough data | |
File Transformation | Automatically or manually convert files into different sizes or file types within the DAM system. | Not enough data | |
Versioning | Keep track of incrementally changing versions of the same asset. | Not enough data | |
Expiration | Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle. | Not enough data | |
Watermark | Apply visual watermarks to images and video. | Not enough data | |
Digital Rights Management | See feature definition | Manage the licensing and copyright information for assets within the DAM system. | Not enough data |
Brand Guidelines | Houses an organization's brand guidelines in a centralized location within the digital asset management platform | Not enough data |
Media Types
Video | The software is optimized to load, preview, search and edit video media files. | Not enough data | |
Audio | The software is optimized to load, preview, search and edit audio media files. | Not enough data | |
Images | The software is optimized to load, preview, search and edit image media files. | Not enough data |
Administration
Workflow Management | Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Brand Portal | Publish media or media collections to your website or share externally via temporary hyperlink. | Not enough data | |
Integration with Creative Software | Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software. | Not enough data | |
Integration with Marketing Software | Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software. | Not enough data |
Content
Content Authoring | Drafting and publishing content is intuitive and non-technical. | Not enough data | |
Rich Text Editor | Formatting content is straight-forward and painless. | Not enough data | |
Versioning | Keep track of incrementally changing versions of the same content. | Not enough data | |
Plug-ins/Widgets/Apps | Available gadgets and modules suit the needs of your site and are easily incorperated onto the page. | Not enough data | |
Approval Process | Can easily institute an approval routing process between authors and editors. | Not enough data | |
Content Scheduling | Easily schedule content to be published at a certain time and in a certain order. | Not enough data | |
Asset Management | System allows the storage and management of rich media files. | Not enough data | |
Internal Search | Able to search your content based on keyword, metadata, tags, etc. | Not enough data | |
Content Repository | Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored. | Not enough data |
Design
Breadth of Pre-Built Templates | The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs. | Not enough data | |
Mobile | Effective mobile templates are available and easily customizable. | Not enough data | |
Branding/Themes | Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence. | Not enough data | |
Customization | The visual appearance of webpages can be easily customized to fit your site’s needs. | Not enough data |
Platform
User Community | The system has a large and interactive community of users. | Not enough data | |
SEO | Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO. | Not enough data | |
Flexible Navigation Structures | Able to build out different and multiple taxonomies to store and index content. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Enterprise Scalability | Provides features to allow scaling for large organizations or an expansive web presence. | Not enough data | |
Internationalization | Enables users to view and interact with the same content in multiple languages. | Not enough data | |
Dashboards and Reports | Access pre-built and custom reports and dashboards. | Not enough data | |
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | Not enough data |
Analytics
Web Analytics | As reported in 20 Optimizely One reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. | 68% (Based on 20 reviews) | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. This feature was mentioned in 19 Optimizely One reviews. | 72% (Based on 19 reviews) | |
Audience Insights | Based on 21 Optimizely One reviews. Helps users understand audience demographics and evaluate visitor behavior. | 73% (Based on 21 reviews) | |
Reports & Dashboards | As reported in 22 Optimizely One reviews. Create reports and dashboards to analyze results of campaigns. | 76% (Based on 22 reviews) | |
Personalization | As reported in 18 Optimizely One reviews. Streamlines personalization by integrating customer data repositories into systems that deliver content. | 77% (Based on 18 reviews) | |
Marketing Automation | Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels. 17 reviewers of Optimizely One have provided feedback on this feature. | 73% (Based on 17 reviews) |
Content Management
Customizable Templated Workflows | Suggested workflows that can be adopted as is or adapted to fit business needs. This feature was mentioned in 21 Optimizely One reviews. | 71% (Based on 21 reviews) | |
Asset Management | As reported in 19 Optimizely One reviews. System allows the storage and management of rich media files. | 70% (Based on 19 reviews) | |
Portals and Sites | As reported in 20 Optimizely One reviews. Able to create user portals and sites. | 75% (Based on 20 reviews) |
Design & Development
No-Code App Development | Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes. 18 reviewers of Optimizely One have provided feedback on this feature. | 70% (Based on 18 reviews) | |
Low-Code App Development | Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding. This feature was mentioned in 18 Optimizely One reviews. | 70% (Based on 18 reviews) | |
Self-Service Capabilities | Customers have a route to update account details, payments and information themselves. 21 reviewers of Optimizely One have provided feedback on this feature. | 71% (Based on 21 reviews) |
Visitor Behavior
Monitoring | Monitor the behavior of website and online store visitors | Not enough data | |
Targeting | Ability to target website visitors based on behavioral patterns | Not enough data | |
Guided Selling | Adapt the selling process to each visitor, including content and pricing | Not enough data |
Templates
Library | Provide a library of templates for various purposes such as website engagement or e-commerce | Not enough data | |
Customization | Allows users to customize templates and use them on multiple channels easily | Not enough data | |
Optimization | Track the performance of different versions of templates and suggest optimizations | Not enough data |
Personalization
Recommendation | Recommend products based on order history and online behavior | Not enough data | |
Content | Provide custom content to website visitors based on their online behavior | Not enough data | |
Cart Abandonment | Deliver messages targeted at buyers who are about to leave an online store | Not enough data | |
Search | Optimize search based on the role of the user or inventory availability | Not enough data | |
Personalization Engine | Machine learning or artificial intelligence that powers the personalization features of the platform. | Not enough data | |
Product Recommendations | Tools to automatically recommend products to a customer based on their viewing or purchasing history. | Not enough data | |
A/B Testing | The ability to test various configurations and recommendations to determine which are most successful with customers. | Not enough data | |
Personalized Messaging | Tools to create personalized messaging based on customer data collected from purchases or viewing history. | Not enough data |
Multichannel
Web | Integrate personalized content and recommendations on websites | Not enough data | |
Define customized email templates which are sent automatically | Not enough data | ||
Mobile | Include personalization features that are mobile-friendly and responsive | Not enough data |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. | Not enough data | |
Customer Profiles | Allows users to build and analyze customer profiles. | Not enough data |
Targeting
Behavioral Targeting | Presents messaging depending on customer behavior. | Not enough data | |
Contextual Targeting | Presents messaging depending on customer context. | Not enough data |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. | Not enough data | |
Triggered Emails | Emails triggered by customer activity or behavior. | Not enough data | |
Triggered Messages | Messages triggered by customer activity or behavior. | Not enough data |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. | Not enough data | |
Personalized Discounts | Calculates and presents customized discounts. | Not enough data | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. | Not enough data |
Data Sourcing
Data Enrichment | Uses external data sources to improve customer profiles. | Not enough data | |
Expandability | Can be updated to accept new sources and types of data. | Not enough data | |
Content Marketing | Can act as a content marketing platform. | Not enough data | |
Multiple Devices | Can engage with customers across any device with a consistent message. | Not enough data |
Intelligence
Marketing Metrics | Provides analysis of marketing program ROI and efficiency. | Not enough data | |
Predictive Modeling | Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | Not enough data | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. | Not enough data |
Administration
Marketing Campaigns | The ability to create and customize marketing campaigns based on user data. | Not enough data | |
Reports & Analytics | Easily digestible visual representations of data collected by the platform. | Not enough data | |
User Data | Data collected from customers to be analyzed by analytics tools or other e-commerce software. | Not enough data | |
Integrations | The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | Not enough data |
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
API Orchestration | Integrates multiple backend systems and services through robust API management. | Not enough data | |
MACH Architecture Support | Enables gradual adoption of Microservices, API-first, Cloud-native, and Headless architecture principles. | Not enough data | |
Content and Data Integration | Orchestrates content and data from various sources seamlessly. | Not enough data |
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
A/B Testing and Personalization | Allows users to conduct A/B tests and deliver personalized content to users. | Not enough data | |
No/Low-Code Tools | Provides a no-code or low-code platform that empower both marketers and developers to create and manage experiences without deep technical expertise. | Not enough data | |
Visual Interface | Provides a user-friendly interface for managing and personalizing customer experiences across multiple channels. | Not enough data |
Agentic AI - Personalization Engines
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Web Content Management
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data |
Agentic AI - Digital Asset Management
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - Digital Experience Platforms
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - E-Commerce Personalization
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
