366 Lofty Reviews
Lofty has strong core features and customization options, making it amenable to how your real estate group does business. It has basic integration options for working (GMail, Google Calendar, Microsoft Outlook, etc.) and a vast array of integrations for your Leads (Realtor, Zillow, Agent Image, etc.). The ability to post to your social media straight from Lofty (though there are *serious* limitations on files size) pair well with the marketing options Lofty provides. Lofty also has potential features and automation that would make your day-to-day work (from calling Leads, crafting CMAs, setting up tasks and To Do lists for listings and transactions) easier. Review collected by and hosted on G2.com.
To use the full breadth of Lofty features and make it a true one-stop-shop of a Real Estate CRM platform they will nickel-and-dime you. Do you want to make CMAs straight from Lofty? Monthly fee! Do you want to call from Lofty? Monthly fee! They sell it as a CRM that does it all, but only if you are willing to transfer from your previous tools, implement them in Lofty, and pay a fee. Is it worth it? We'll see!
Setting things up in Lofty is also a hassle and a half. We are three months in (after using a change management company to help) and we are still building basic smart plans to automate our communications and pipeline flows. Review collected by and hosted on G2.com.


It's number of features were impressive. Review collected by and hosted on G2.com.
Customer service is horrible. It was literally a bait and switch comming in and I didn't get the training I was promised. It was not an ease of use Review collected by and hosted on G2.com.

The follow up system especially the AI powered assistant has allowed me the freedom to put down my phone at night and know that any leads that come in will be followed up with quickly and efficiently. Review collected by and hosted on G2.com.
The customer service can be hit or miss. Sometimes it takes days to respond. Review collected by and hosted on G2.com.

The easy to use interface. The reporting boards. The helpers.
All of the sections are made to be reached with one or 2 clicks. The automations and AI tools help facilitate the life of the members. Review collected by and hosted on G2.com.
The dialer tool is not integrated with the basic feature. This is not a normal practice between the other options. Review collected by and hosted on G2.com.

I like that I can customize it the way I work. It's easy to navigate and feels fairly intuitive. Review collected by and hosted on G2.com.
I do get frustrated as a Canadian user sometimes as there are some limitations. Sometime customer service is a bit slow or not knowledgable about my problem. This does seem to be getting better however. Review collected by and hosted on G2.com.
Lofty is a platform that gives you everything that you need. There is no need to attempt to use 12 different platforms and website when you have Lofty. Keep in mind, I am pretty "techy" as people say, but I set up our website, not perfectly, but usably in just a few days.
I really do recommend Lofty if you want an all-in-one solution, happy to explain more as well on FB. Review collected by and hosted on G2.com.
The features can be a bit overwhelming if you don't stay focused. The onboarding is a good place to start and it doesn't solve everything despite Lofty's attempts to do so. Your best bet is asking questions in the facebook group, constantly asking support, and continuing to try and try.
Support is hit or miss, if you have an enterprise account you can ask your regional leader more questions and ask them for support and if you don't, it is hit or miss Review collected by and hosted on G2.com.

How easy it was to set up the CRM and the website. The guided setup was easy to follow Review collected by and hosted on G2.com.
No real dialer ox text feature from mobile. Caller ID seems to be lacking. Would like to be able to call clients from mpbile instead of dsktop Review collected by and hosted on G2.com.