Lofty Features
What are the features of Lofty?
Platform Features
- Contact & Account Management
- Opportunity & Pipeline Management
- Task / Activity Management
- Listing Management
- Email Marketing
- Transaction Management
- Lead Management
- CMA Management
- Forecasting & Reporting
- Dashboards
Client Management
- Lead Scoring
- Contact Management
- Lead Generation
Task Management
- Marketing Automation
- Third-Party Integration
Lofty Categories on G2
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Platform Features
Contact & Account Management | Based on 242 Lofty reviews. Store and retrieve information associated with customer contacts and properties. Track brokerage communication and information about contacts and properties. | 84% (Based on 242 reviews) | |
Opportunity & Pipeline Management | Based on 250 Lofty reviews. Manage real estate sales opportunities through their lifecycle from lead to closing. Track stages, values, and probabilities of close. Manage pipelines by individual broker, team, region, and company-wide. | 85% (Based on 250 reviews) | |
Task / Activity Management | Streamline real estate tasks and activities. Coordinate important dates and integrate these to calendars to manage daily schedules and priorities. This feature was mentioned in 247 Lofty reviews. | 82% (Based on 247 reviews) | |
Listing Management | Edit and update property listings from within the system, and integrate data across MLS and real estate listing services. This feature was mentioned in 209 Lofty reviews. | 79% (Based on 209 reviews) | |
Email Marketing | Based on 239 Lofty reviews. Send email to contacts in bulk. Common features include: pre-built email templates, social media integration, Subscriber list management, sign up forms, success rate reports, A/B testing and auto-responders. | 81% (Based on 239 reviews) | |
Transaction Management | Based on 200 Lofty reviews. Management of real estate transactions made for customers. Transaction management includes negotiating the terms and conditions of contracts between buyers and sellers, as well as documenting and agreeing on any changes or amendments that may arise during the sale. | 72% (Based on 200 reviews) | |
Lead Management | Based on 249 Lofty reviews. Allows users to manage and track leads through a process. The lead process typically involves steps such as lead generation, customer inquiry, inquiry capture, lead filtering, lead grading, lead distribution, and lead qualification. | 87% (Based on 249 reviews) | |
CMA Management | See feature definition | Prepare comparative market analysis (CMA) documents within the system to print or share digitally with real estate clients. This feature was mentioned in 210 Lofty reviews. | 76% (Based on 210 reviews) |
Forecasting & Reporting | As reported in 194 Lofty reviews. Project sales revenue based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. Report on data contained within the system through standard and ad-hoc reports. | 73% (Based on 194 reviews) | |
Dashboards | An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance. This feature was mentioned in 240 Lofty reviews. | 81% (Based on 240 reviews) |
Relationship Management
Lead Generation | Based on 138 Lofty reviews and verified by the G2 Product R&D team. Captures and generates real estate leads from the website and other forms of engagement | 79% (Based on 138 reviews) | |
Social Media Integration | Integrates with social media channels, simplifies posting and sharing This feature was mentioned in 141 Lofty reviews. | 79% (Based on 141 reviews) | |
CRM Integration | Based on 150 Lofty reviews and verified by the G2 Product R&D team. Connects with existing CRM to leverage client information | 87% (Based on 150 reviews) |
Presentation
Website Builder | Based on 146 Lofty reviews and verified by the G2 Product R&D team. Supports the creation and maintenance of a non-IDX website to further agent-client relationship | 82% (Based on 146 reviews) | |
MLS Integration | Based on 162 Lofty reviews. Facilitates the integration of real estate listings from the MLS database to created website | 86% (Based on 162 reviews) | |
SEO Strategization | Based on 134 Lofty reviews and verified by the G2 Product R&D team. Enforces or guides website content to fit desired SEO strategy | 70% (Based on 134 reviews) | |
IDX Website | Based on 151 Lofty reviews and verified by the G2 Product R&D team. Provides a customizable IDX website to present polished listings to clients | 86% (Based on 151 reviews) |
Client Management
Lead Scoring | Analyzes stored leads and identifies hot, warm, and cold leads This feature was mentioned in 231 Lofty reviews. | 79% (Based on 231 reviews) | |
Contact Management | As reported in 244 Lofty reviews. Streamlines the input and management of contacts into the database | 85% (Based on 244 reviews) | |
Lead Generation | Nurtures and generates leads from a variety of lead capture sources This feature was mentioned in 210 Lofty reviews. | 72% (Based on 210 reviews) |
Task Management
Marketing Automation | As reported in 222 Lofty reviews. Facilitates the setting up, dispersal, and automation of email marketing strategies | 78% (Based on 222 reviews) | |
Document Management | Stores and organizes contracts and other important documents for easy retrieval This feature was mentioned in 193 Lofty reviews. | 71% (Based on 193 reviews) | |
Third-Party Integration | Based on 219 Lofty reviews. Easily integrates with third-party solutions for more comprehensive functionality | 78% (Based on 219 reviews) |
Platform Branding
Operability | Connects to external systems and applications as needed to complete team workflows. 125 reviewers of Lofty have provided feedback on this feature. | 86% (Based on 125 reviews) | |
Brand Management | Manage the overall brand of the real estate agent or agency and be able to create, edit or share advertisements for external brand. This feature was mentioned in 117 Lofty reviews. | 82% (Based on 117 reviews) |
Platform Content
Social Media Management | As reported in 103 Lofty reviews. Capable of managing the social media posts, profiles and overall social brand. | 77% (Based on 103 reviews) | |
Communication Management | Based on 117 Lofty reviews. Has the ability to communicate with clients via business instant messaging, text, calls, or email. | 84% (Based on 117 reviews) | |
Website Management | Based on 115 Lofty reviews. Creation of an IDX website or Real estate specifc web builder that is customizable that aids the efforts of agency marketing. | 84% (Based on 115 reviews) | |
Campaign Building | Manage and track the marketing campaigns that may contain focuses on social media, email marketing, flyer creation, or website marketing. 114 reviewers of Lofty have provided feedback on this feature. | 79% (Based on 114 reviews) |
Platform Additional Functionality
Reporting | As reported in 106 Lofty reviews. Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports. | 76% (Based on 106 reviews) |
Platform Integrations
Integration with Real Estate CRM | Integration capabilities with Real Estate CRM products for a comprehensive platform to manage real estate processes. 107 reviewers of Lofty have provided feedback on this feature. | 86% (Based on 107 reviews) | |
Integration with Virtual Tour | As reported in 82 Lofty reviews. Integration capabilities with Virtual Tour products for a platform to manage tours of real estate properties | 76% (Based on 82 reviews) | |
Integration with Real Estate Activities Management | As reported in 95 Lofty reviews. Integration capabilities with Real Estate Activities Management products for a platform to manage douments, financials and more for a real estate agency | 80% (Based on 95 reviews) |
Agentic AI - Real Estate CRM
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
