The G2 on Lofty

Lofty Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Lofty incredibly easy to use, streamlining their business functions and enhancing overall efficiency. (53 mentions)

Users love the powerful features of Lofty, enabling seamless integration and extensive functionality for their real estate needs. (23 mentions)

Users appreciate the AI integration of Lofty, benefiting from its ease of use and automation for lead management. (21 mentions)

Users appreciate the detailed lead generation features of Lofty, enhancing engagement and client management effectively. (18 mentions)

Users love the powerful automation features of Lofty, simplifying tasks and enhancing overall productivity. (17 mentions)

Users report poor customer support, highlighting delays and lack of assistance that hinder their overall experience. (37 mentions)

Users report long waiting times for support responses, often waiting weeks or even months for resolution. (16 mentions)

Users are frustrated by the missing features in Lofty, impacting setup, email quality, and reporting functionalities. (16 mentions)

Users find the learning curve steep, with setup requiring time and slow tech support hindering the experience. (13 mentions)

Users experience delayed service with Lofty's support, often waiting weeks or longer for assistance and communication. (12 mentions)

G2 reviews are authentic and verified.

Here's how.

Alexander D.

Team Leader

Small-Business (50 or fewer emp.)

4/27/2025

"Extremely valuable, but at what cost?"

0/5

What do you like best about Lofty?

Lofty is unmatched in its ability to provide your real estate business with powerful CRM tools integrated with your website. Automations help me manage a high volume of leads and clients to make sure I am quick to respond to new inquiries and stay top of mind until clients are ready to convert. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Think about Lofty's best features and how much you will rely on them, and now imagine them broken. When the features break you will experience long periods of downtime while waiting on the nonexistent support. You will experience it often, and just as soon as they solve your problem something else will break again. Forever. Review collected by and hosted on G2.com.

Jesse M.

REALTOR®, Agent Success Coach

Mid-Market (51-1000 emp.)

1/7/2025

"No other CRM I've used comes close to Lofty!"

5/5

What do you like best about Lofty?

Lofty is hands down one of the best tools I’ve used for my business. It’s a legit one-stop-shop that makes everything so much easier. I can set up nurture campaigns for past clients, automate things like mailing out cards based on the campaign, and keep all my social media accounts connected in one place. The social studio, ad tools, and lead farming options? Total game-changers. Plus, their customer support is absolutely amazing—they’re always quick to help and genuinely care about making sure you’re set up for success. And what really takes Lofty to the next level is how well it integrates with other platforms. It’s seamless—everything just works together. If you’re looking for a CRM that can do it all, Lofty’s the real deal. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Honestly, the only thing that I currently don't like about Lofty is that the Home Report feature doesn't allow for editing property details. If my clients were to do any updates, renovations, etc. I want to be able to make adjustments so that the value would accurately reflect the condition of their home. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

In real estate, we wear a ton of different hats, and it can be a challenge to keep everything running smoothly. That’s where Lofty comes in—it helps me juggle all those roles without anything slipping through the cracks. The seamless integration with other platforms is a game-changer, syncing client info across the board so I’m always in the loop. With Lofty keeping me organized, I have more time to focus on what really matters—building great connections with my clients. Review collected by and hosted on G2.com.

Kenneth J.

REALTOR & Managing Broker

Small-Business (50 or fewer emp.)

1/26/2023

"Great features, continuous upgrades and improvements"

4.5/5

What do you like best about Lofty?

The website is easy to configure and personalize, and the CRM is generally good. Lofty has done a good job of adding "out of the box" features that were once paid add-ons. There are still a ton of paid add-ons for features that not every agent needs to take advantage of, but the agents that do still have the option to pay for them as needed. Once you understand the logic behind the system, everything makes sense and is easy to use. Support is quite good as well, and they are generally available live during US business hours. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

There is a steep learning curve for many things. Things that I would think would be straightforward take several clicks and multiple screens to access, or you have to get lost to find them. Once you find them though, they are easy to use. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

Managing tasks that were once scattered across multiple tools and post-it notes in a single place has saved me time and headache. It took a fair bit of time to retool my processes to take advantage of Lofty's core offerings, but once I had the new and improved process down, I have saved HOURS per week using Lofty's integrated systems and tools. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

edit

Thank you for the feedback, Kenneth! We’re glad to hear that Lofty’s easy customization, CRM, and support have been working well for you. We appreciate your feedback on the learning curve and will continue improving the user experience to make things even more intuitive.

whitney j.

Owner

Small-Business (50 or fewer emp.)

1/7/2025

"Lofty has just about everything you'll need"

4/5

What do you like best about Lofty?

There are so many things, first, the AI has been awesome I love how it's getting better the more I use it. the property tracking auto-updates for clients is a time-saver. The ease of creating landing pages is one of my favorites. The fact that the agents and I can market their property from one spot is so helpful. The more I use it the more I learn. As new agents are on board the sign-in and training make implementing lofty great. When I have an issue which isn't very often customer service has been rock solf at getting me answers. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The system can be overwhelming, and only because there is so much at your fingertips, it's hard to take it all in. The only negative I have is the blog for the website. It could be I am missing something, but I have not found it easy to use. Other than that, the AI could be a little better on it follow-up, but that could just be a personal preference. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

edit

Thank you for the thoughtful review, Whitney! We're so glad to hear Lofty's AI, property tracking, and landing page tools have been helping you and your team. We appreciate your feedback on the blog and AI follow-up, and we'll work on improving those areas to make your experience even better.

Harley B.

Real Estate Agent

Small-Business (50 or fewer emp.)

5/31/2025

"All in one CRM that save a lot of time"

5/5

What do you like best about Lofty?

The way it has a lot of integrations so I can handle everything in one platform. Its easy to setup, use, and is something I use daily Review collected by and hosted on G2.com.

What do you dislike about Lofty?

the pricing for advertising is quite steep. And the customer support can be hit or mis s sometimes. Review collected by and hosted on G2.com.

Response from Jusika Martinez of Lofty

edit

We're so glad to hear you're happy with the platform! The general cost of advertising has gone up across various channels which is why we've built out many low cost and no cost ways to generate leads in the Lofty platform such as Lofty Blast. If you have any questions about getting started with those you can reach out to support or find them in the marketplace in your portal!

Verified User in Real Estate

Small-Business (50 or fewer emp.)

3/4/2025

"Waste of money"

1/5

What do you like best about Lofty?

If you pay $1000 or met per month then it’s fine. Otherwise expect to get no leads. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I had been with Lofty for about 2 years. I had originally signed up with the basic plan which was $650 per month and I received about 10 leads per month. Then I increased my budget to $1000 and I received about 15-20. I decided to reduce my spend as I couldn’t afford it without my lender pitching in, and I reduced to $650. I only received ONE LEAD. They said that according to my ‘contract’ they won’t refund me because they don’t guarantee leads. Very unprofessional to treat a client who has been with them for 2 years in this way. Review collected by and hosted on G2.com.

Response from Jusika Martinez of Lofty

edit

Thank you for taking the time to share your experience. We’re genuinely sorry to hear that you felt disappointed with the results and service after being a valued customer for two years. Your feedback is important, and we never take it lightly when a client feels let down.

While we strive to provide high-quality lead generation tools and campaign support, results can vary based on geographic location, competition, targeting, and ad budget. Our team works closely with clients to help with expectations and offer estimates based on your market. Although we cannot guarantee a specific number of leads we always aim to help you get the best return on your investment.

We’d appreciate the opportunity to review your account and campaign settings to better understand what happened and see if there’s anything we can do to support you moving forward. Please reach out to us — we'd love the chance to make this right.

Jonathan S.

Realtor

Small-Business (50 or fewer emp.)

1/14/2025

"Great CRM with Loads of Tools"

5/5

What do you like best about Lofty?

I love the lead generation and the SEO tools built in. The ability to create a solid Hot, Warm, and Cold list, as well as contact multiple buyers/sellers at a time is great Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I would improve the text size and make it a bit more clean and modern. A strong listings side of it to create custom searched would be helpful Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

edit

We really appreciate your feedback, Jonathan! It’s great to hear that Lofty is helping you organize leads and build customized smart plans. Your thoughts on text size and the listings feature are valuable, and we’ll look into making those improvements.

Alex D.

Real Estate Agent

Small-Business (50 or fewer emp.)

5/13/2024

"The best CRM & Website combo out there hands down"

5/5

What do you like best about Lofty?

The endless capabilities. There is literally so much you can do and they are always adding more! There's no need to have a separate website and CRM provider while sending properties on a 3rd platform. You can now do it all in one spot and it's super user friendly! You can make it as simple or complicated as you want. It's very easy to implement from day 1 and it's easy to integrate dozens of other apps that you're probably already using. You'll use this every single day for a variety of tasks rather than having a different app for each. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Customer support can take a little bit too long to get back to you Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

edit

Hi Alex! Thank you for your feedback. We're thrilled you find Lofty's capabilities endless and appreciate its user-friendly interface. We'll work on improving our response times for customer support. It's great to hear Lofty is helping you stay in touch with your database and prioritize leads effectively. Thank you for choosing Lofty!

Royce W.

CEO

Small-Business (50 or fewer emp.)

3/2/2023

"Absolutely Love Lofty!!"

5/5

What do you like best about Lofty?

Chime was recommended to me through one of my real estate groups and I'm glad I gave it a try. It makes my job so much easier keeping up with my clients and the various phases of the home buying/selling process they are in. My favorite features are the checklists and the transaction tracking. I love how it keeps me on top of the many steps so that I can provide optimal services to my clients. The included website is also very nice. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I do wish I could schedule emails to be sent out at a later date. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

edit

Hi Royce! Thanks for your feedback! We’re glad Lofty (formerly Chime) helps with client tracking and goal management. We’ll consider adding email scheduling in future updates. If you need further assistance, feel free to reach out!

DJ B.

Agent

Small-Business (50 or fewer emp.)

2/4/2025

"Good CRM"

4/5

What do you like best about Lofty?

I like how easy it has been to figure out using Lofty as I am new to using it and has been pretty straightforward. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The thing I dislike is that not all features are available on the mobile app. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

edit

Hi DJ! Thank you for your feedback! We're so glad to hear that you’ve found Lofty easy to use and helpful for managing your leads. We appreciate your input about the mobile app, and we’re always working to improve functionality across all platforms.