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- Adobe Marketo Engage-vs-HubSpot Marketing Hub
Compare Adobe Marketo Engage and HubSpot Marketing Hub 
At a Glance
Market Segments
Mid-Market (54.1% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Contact Us Per Month
$0.00
Adobe Marketo Engage
Star Rating
(2,963)4.1 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(12,699)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in ease of use with a score of 8.6, while Adobe Marketo Engage lags behind at 7.3. Reviewers mention that HubSpot's intuitive interface and user-friendly design make it accessible for small businesses, whereas Marketo's complexity can be overwhelming for new users.
- Reviewers mention that HubSpot Marketing Hub offers superior email campaign management, scoring 8.7 compared to Adobe Marketo Engage's 9.0. Users appreciate HubSpot's robust features for building and personalizing emails, while Marketo is noted for its advanced email automation capabilities.
- Users on G2 highlight HubSpot's strong support quality, scoring 8.7, which is higher than Adobe Marketo Engage's 7.5. Reviewers say that HubSpot's customer service is responsive and helpful, making it a reliable partner for businesses, while Marketo's support is often described as slower and less effective.
- Reviewers mention that HubSpot Marketing Hub shines in setup ease with a score of 8.1, compared to Adobe Marketo Engage's 6.7. Users report that HubSpot's straightforward onboarding process allows for quicker implementation, while Marketo's setup can be cumbersome and time-consuming.
- Users say that HubSpot's lead nurturing capabilities are impressive, scoring 8.5, while Adobe Marketo Engage scores slightly lower at 8.4. Reviewers appreciate HubSpot's automated workflows and personalized content delivery, which enhance engagement and conversion rates.
- G2 users report that HubSpot Marketing Hub's reporting features are robust, with a score of 8.3, while Adobe Marketo Engage's basic reporting scores lower at 7.7. Reviewers mention that HubSpot provides comprehensive analytics that help businesses track performance effectively, whereas Marketo's reporting tools are seen as less user-friendly and insightful.
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Adobe Marketo Engage
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.3
2,524
8.5
8,986
Ease of Use
7.3
2,577
8.6
9,818
Ease of Setup
6.7
1,234
8.1
5,669
Ease of Admin
7.6
1,149
8.5
4,686
Quality of Support
7.5
2,381
8.7
8,506
Has the product been a good partner in doing business?
7.7
1,141
8.8
4,603
Product Direction (% positive)
7.9
2,496
8.8
8,636
Features by Category
Email Marketing
8.3
1685
|
Verified
8.8
5095
|
Verified
8.7
1674
|
Verified
8.9
4964
|
Verified
8.1
1650
|
Verified
8.6
4965
|
Verified
8.5
1583
|
Verified
8.8
4676
|
Verified
Online Marketing
7.8
1633
|
Verified
8.5
4823
|
Verified
7.8
1453
|
Verified
8.2
4166
|
Verified
7.9
1506
|
Verified
8.1
3886
|
Verified
7.4
1507
|
Verified
8.2
4417
|
Verified
7.4
1274
|
Verified
8.1
4075
|
Verified
Lead Management
8.5
1287
|
Verified
8.6
4610
|
Verified
7.9
1185
|
Verified
8.1
4357
|
Verified
8.2
1560
|
Verified
8.4
4462
|
Verified
8.2
1522
|
Verified
8.0
3975
|
Verified
8.4
1578
|
Verified
8.5
4400
|
Verified
8.0
1471
|
Verified
8.2
4139
|
Verified
8.3
1485
|
Verified
8.4
4121
|
Verified
8.2
1526
|
Verified
8.4
4125
|
Verified
Campaign Management
8.3
1538
|
Verified
8.2
3720
|
Verified
8.3
1434
|
Verified
8.0
3320
|
Verified
7.2
1132
|
Verified
7.9
3279
|
Verified
7.0
884
7.2
2434
|
Verified
Social
7.3
686
|
Verified
7.7
3391
|
Verified
7.5
738
|
Verified
8.2
3791
|
Verified
7.5
725
|
Verified
8.2
3758
|
Verified
7.4
694
|
Verified
8.0
3638
|
Verified
7.5
656
|
Verified
7.7
2863
|
Verified
Reporting & Analytics
7.7
1577
|
Verified
8.3
4779
|
Verified
7.2
1353
|
Verified
8.0
4455
|
Verified
7.2
1171
|
Verified
7.6
3616
|
Verified
7.2
1099
|
Verified
7.6
3303
|
Verified
6.9
950
|
Verified
7.7
3729
|
Verified
Platform
7.7
856
|
Verified
8.0
3129
|
Verified
7.9
845
|
Verified
8.5
3160
|
Verified
8.4
874
|
Verified
8.7
3129
|
Verified
7.7
595
|
Verified
8.0
2127
|
Verified
7.2
598
|
Verified
7.4
2023
|
Verified
7.7
857
|
Verified
8.6
2962
|
Verified
7.6
555
8.0
2199
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.0
872
|
Verified
8.4
3142
|
Verified
7.9
823
|
Verified
8.1
2834
|
Verified
8.1
751
|
Verified
8.1
2625
|
Verified
Lead Intelligence
8.2
311
7.8
1055
|
Verified
8.2
315
8.0
1089
8.4
329
8.1
1136
Lead Management
8.4
353
8.3
1224
8.0
318
7.5
1054
8.2
327
8.1
1112
Marketing Campaigns
8.4
305
7.9
1074
8.1
290
7.4
965
8.1
289
7.6
1018
8.1
305
|
Verified
7.9
1007
|
Verified
8.3
332
8.1
1166
Campaign Execution
8.2
313
7.8
1056
8.1
301
7.9
990
8.1
291
7.7
935
8.9
152
|
Verified
8.7
1304
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
8.0
1139
|
Verified
Not enough data
7.5
967
|
Verified
Not enough data
7.9
1181
|
Verified
Not enough data
7.8
1107
|
Verified
Channels
Not enough data
8.0
1368
|
Verified
Not enough data
8.2
1348
|
Verified
Not enough data
7.1
769
|
Verified
Not enough data
6.9
668
|
Verified
Not enough data
7.5
728
|
Verified
Customers
Not enough data
8.2
1416
|
Verified
Not enough data
8.3
1402
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.4
1495
|
Verified
Not enough data
8.2
1402
|
Verified
Agentic AI - Conversational Marketing
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.3
5
Integrated Workflows
8.0
15
Not enough data
8.3
15
Not enough data
6.0
10
Not enough data
7.7
10
Not enough data
7.1
15
Not enough data
8.0
9
Not enough data
8.7
9
Not enough data
Repeatability and Reportability
7.4
13
Not enough data
7.4
14
Not enough data
7.4
14
Not enough data
7.0
11
Not enough data
8.8
8
Not enough data
AI and Automation
8.3
8
Not enough data
8.5
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.1
8
Not enough data
Generative AI
7.9
7
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
6.8
50
Not enough data
7.6
47
Not enough data
7.7
48
Not enough data
7.7
48
Campaigns
Not enough data
7.5
45
Not enough data
7.7
45
Not enough data
7.7
44
Not enough data
7.6
44
Integrations
Not enough data
8.1
46
Not enough data
7.2
43
Not enough data
7.0
41
Not enough data
7.2
44
Generative AI
Not enough data
6.3
46
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.1
235
Not enough data
7.8
229
Not enough data
7.5
214
Not enough data
7.4
207
Not enough data
7.0
204
Not enough data
7.6
218
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.8
207
Not enough data
7.3
192
Not enough data
8.3
233
Not enough data
8.4
238
Reporting
Not enough data
8.4
260
Not enough data
8.3
247
Not enough data
8.1
252
Platform Basics
Not enough data
8.5
211
Not enough data
8.5
214
Not enough data
8.4
214
Platform Data
Not enough data
8.3
210
Not enough data
7.9
205
Platform Additional Functionality
Not enough data
8.4
230
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
510
Not enough data
8.6
593
Platform Reporting
Not enough data
8.5
608
Not enough data
8.6
651
Content & Collaboration
Not enough data
8.3(won by default)
1190
Not enough data
8.3(won by default)
1245
Not enough data
8.1(won by default)
938
Not enough data
8.4(won by default)
1013
Not enough data
8.7(won by default)
1319
Not enough data
8.3(won by default)
881
Social Management
Not enough data
8.2(won by default)
2094
Not enough data
8.6(won by default)
2271
Not enough data
8.4(won by default)
2012
Not enough data
8.4(won by default)
2158
Not enough data
8.1(won by default)
1579
Not enough data
8.2(won by default)
859
Not enough data
7.3(won by default)
231
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
343
Not enough data
8.1
356
Platform Data
Not enough data
8.0
350
Not enough data
8.0
350
Not enough data
8.5
396
Not enough data
8.2
355
Platform Additional Functionality
Not enough data
8.0
340
Not enough data
8.2
359
Not enough data
8.3
354
Agentic AI - Customer Journey Analytics
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.1
7
Not enough data
6.7
7
Platform Interoperability
Not enough data
8.0
524
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.2
1225
Campaign Management
Not enough data
8.3
1240
Not enough data
8.2
1181
Not enough data
8.2
1108
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1001
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1035
Not enough data
8.0
985
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1112
Not enough data
8.2
1029
Not enough data
8.0
926
Not enough data
8.0
904
Platform
Not enough data
8.3
1080
Not enough data
8.2
1227
Not enough data
8.8
1253
Not enough data
8.8
1278
Not enough data
8.6
1102
Not enough data
8.3
1223
Not enough data
8.7
1266
Not enough data
8.4
976
Not enough data
8.4
1170
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.4
1266
|
Verified
Not enough data
7.9
1305
|
Verified
Not enough data
7.9
1193
|
Verified
Not enough data
8.1
1234
|
Verified
Page Optimization
Not enough data
8.2
1096
|
Verified
Not enough data
8.1
1208
|
Verified
Not enough data
8.2
1248
|
Verified
Not enough data
7.8
1134
|
Verified
Integrations
Not enough data
7.4
678
|
Verified
Not enough data
8.7
1164
|
Verified
Not enough data
8.5
1162
|
Verified
Generative AI
Not enough data
7.2
268
Agentic AI - Landing Page Builders
Not enough data
6.4
6
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.1
56
Not enough data
7.9
56
Not enough data
7.4
20
Not enough data
Customizations
7.6
55
Not enough data
8.4
52
Not enough data
7.5
19
Not enough data
6.7
20
Not enough data
7.8
56
Not enough data
Generative AI
5.7
15
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
6.0
13
Not enough data
6.4
13
Not enough data
6.1
12
Not enough data
6.5
14
Not enough data
Contacts
7.8
15
Not enough data
6.8
14
Not enough data
6.9
12
Not enough data
Insights
6.3
12
Not enough data
6.3
13
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
5.5
13
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
6.4
7
Not enough data
6.9
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
Analytics
7.5
6
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.2
7
Not enough data
Presentation
4.8
7
Not enough data
6.0
7
Not enough data
5.0
7
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
289
Not enough data
8.2
282
Not enough data
8.3
302
Not enough data
Lead Management
8.6
300
Not enough data
8.1
287
Not enough data
8.3
285
Not enough data
Marketing Campaigns
8.3
268
Not enough data
8.1
250
Not enough data
8.2
258
Not enough data
8.2
266
Not enough data
8.3
288
Not enough data
Data Availability - Marketing Account Intelligence
7.9
26
Not enough data
Data Accuracy - Marketing Account Intelligence
7.9
26
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
249
8.0
701
8.0
253
8.3
734
8.1
265
8.3
751
Lead Management
8.4
275
8.4
817
8.0
248
7.7
694
8.1
255
8.2
764
Marketing Campaigns
8.2
228
8.0
721
8.0
202
7.6
633
8.0
222
7.9
692
8.0
222
8.0
690
8.1
254
8.2
797
8.3
115
8.1
743
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
101
|
Verified
Not enough data
8.6
111
Not enough data
8.2
78
|
Verified
Not enough data
8.3
87
|
Verified
Not enough data
Campaigns
8.3
97
Not enough data
8.2
97
|
Verified
Not enough data
8.3
95
Not enough data
8.1
93
|
Verified
Not enough data
8.6
92
|
Verified
Not enough data
8.5
92
|
Verified
Not enough data
Engagement
8.1
88
|
Verified
Not enough data
Platform
8.4
107
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.2
100
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
2057
|
Verified
Not enough data
8.3
2494
|
Verified
Not enough data
8.0
2265
|
Verified
Not enough data
8.5
2295
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2693
|
Verified
Not enough data
8.4
2932
|
Verified
Not enough data
7.8
2196
|
Verified
Not enough data
8.1
2384
|
Verified
Not enough data
8.1
2222
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
5.9
11
Not enough data
5.2
10
Not enough data
6.2
10
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and HubSpot Marketing Hub are categorized as Account-Based Analytics, Account Data Management, and Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Marketing Account Intelligence, Mobile Marketing, Outbound Call Tracking, Email Tracking, Sales Engagement, and Sales Enablement
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.4%
Information Technology and Services
12.6%
Marketing and Advertising
12.1%
Internet
5.9%
Financial Services
4.1%
Other
38.8%
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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