No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help businesses with lead generation, email marketing, lead nurturing, and other marketing-related tasks. While Marketo can integrate with CRM systems (such as Salesforce or Microsoft Dynamics) to align marketing and sales efforts, it is not a CRM itself. CRM systems are focused on managing customer relationships, sales, and customer data, while marketing automation platforms like Marketo are geared toward marketing and lead management.
Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac
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