Introducing G2.ai, the future of software buying.Try now
Pinned by G2 as a common question
G2

Is marketo a CRM?

Is marketo a CRM?
3 comments
Looks like you’re not logged in.
Users need to be logged in to answer questions
Log In
Wasim A.
WA
Digital Marketing Manager at IIM Pvt Ltd
0
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help businesses with lead generation, email marketing, lead nurturing, and other marketing-related tasks. While Marketo can integrate with CRM systems (such as Salesforce or Microsoft Dynamics) to align marketing and sales efforts, it is not a CRM itself. CRM systems are focused on managing customer relationships, sales, and customer data, while marketing automation platforms like Marketo are geared toward marketing and lead management.
Looks like you’re not logged in.
Users need to be logged in to write comments
Log In
Reply
Prateek P.
PP
Design & Marketing (@Quizly.App) at digiMoGo, Inc.
0
Marketo is a lead management, email marketing, consumer marketing, and mobile marketing software. Yes its a CRM with other funtionalities
Looks like you’re not logged in.
Users need to be logged in to write comments
Log In
Reply
prashanth g.
PG
Mechanical engineer
0
doesn't provide a built-in CRM
Looks like you’re not logged in.
Users need to be logged in to write comments
Log In
Reply
Wasim A.
WA
Verified User in Marketing and Advertising
Digital Marketing Manager at IIM Pvt Ltd
Expand/Collapse Options
Comment deleted by user.