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- Marketing Automation Software
- ActiveCampaign
- Constant Contact Advanced Automation
- ActiveCampaign-vs-Constant Contact Advanced Automation
Compare ActiveCampaign and Constant Contact Advanced Automation 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (81.1% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $12.00 Per Month
ActiveCampaign
Star Rating
(14,130)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansConstant Contact Advanced Automation
Star Rating
(933)4.4 out of 5
Market Segments
Small-Business (81.1% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both ActiveCampaign and Constant Contact Advanced Automation have strong email marketing capabilities, with ActiveCampaign scoring 9.0 and Constant Contact at 9.1. Reviewers mention that ActiveCampaign's automation features are particularly robust, allowing for complex workflows that can be tailored to specific customer journeys.
- Reviewers mention that Constant Contact Advanced Automation excels in customer support, scoring 9.0 compared to ActiveCampaign's 8.6. Users on G2 appreciate the availability of live chat and phone support, which they find helpful for resolving issues quickly.
- Users say that ActiveCampaign shines in its lead scoring and grading features, scoring 8.0, while Constant Contact Advanced Automation outperforms with a score of 9.4. Reviewers highlight that Constant Contact's lead scoring is more intuitive and easier to implement, making it a preferred choice for small businesses.
- G2 users report that Constant Contact Advanced Automation has a more user-friendly interface, reflected in its ease of use score of 8.5 compared to ActiveCampaign's 8.2. Reviewers mention that the drag-and-drop email builder in Constant Contact is particularly praised for its simplicity.
- Users on G2 mention that ActiveCampaign's reporting features, while solid, score lower at 7.8 compared to Constant Contact's 8.7. Reviewers highlight that Constant Contact provides more comprehensive analytics and easier access to marketing ROI metrics, which are crucial for small businesses.
- Reviewers mention that both platforms offer good integration capabilities, but Constant Contact Advanced Automation scores slightly higher at 9.0 compared to ActiveCampaign's 7.9. Users appreciate the seamless integration with various e-commerce platforms and social media tools in Constant Contact, which enhances their marketing efforts.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
ActiveCampaign
Free Trial is available
Constant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.8
10,679
8.7
789
Ease of Use
8.2
10,784
8.5
804
Ease of Setup
8.0
6,721
8.3
572
Ease of Admin
8.4
6,125
8.8
538
Quality of Support
8.6
9,895
9.0
749
Has the product been a good partner in doing business?
8.8
5,989
9.2
537
Product Direction (% positive)
8.3
10,082
8.8
779
Features by Category
Sales Force Automation
8.2
1972
|
Verified
8.9
108
6.9
907
Feature Not Available
7.9
1642
|
Verified
8.4
110
7.7
1562
|
Verified
8.4
105
7.0
1116
|
Verified
Feature Not Available
7.6
1320
|
Verified
8.5
101
7.0
1102
|
Verified
7.9
74
6.9
1038
|
Verified
Feature Not Available
7.3
1176
|
Verified
Feature Not Available
Marketing Automation
9.0
2179
|
Verified
9.1
118
8.8
2075
|
Verified
8.9
117
8.5
2028
|
Verified
8.7
119
7.8
1364
|
Verified
8.4
107
Customer Support
7.6
1358
|
Verified
8.4
93
7.7
1517
|
Verified
8.6
97
8.0
1650
|
Verified
8.6
100
7.0
1219
|
Verified
8.0
80
7.5
1340
|
Verified
Feature Not Available
Reporting & Analytics
7.7
1834
|
Verified
8.7
111
7.9
2032
|
Verified
8.6
116
7.1
1186
|
Verified
8.0
93
Mobile & Social
7.3
1126
|
Verified
Feature Not Available
7.3
1229
|
Verified
8.0
94
7.1
1274
|
Verified
7.5
74
Platform
7.9
1824
|
Verified
8.3
80
8.0
1772
|
Verified
8.6
82
8.1
1879
|
Verified
8.6
91
7.3
1311
|
Verified
7.7
57
7.0
1211
|
Verified
Feature Not Available
Feature Not Available
8.2
76
8.3
1944
|
Verified
8.8
93
7.5
1339
|
Verified
Feature Not Available
Integration
8.1
1794
|
Verified
8.6
88
8.1
1804
|
Verified
8.0
76
7.8
1508
|
Verified
7.8
70
Generative AI
6.0
561
6.5
19
Agentic AI - CRM
5.8
10
Not enough data
5.5
10
Not enough data
5.7
9
Not enough data
5.5
10
Not enough data
5.5
10
Not enough data
5.7
10
Not enough data
5.8
10
Not enough data
Email Marketing
8.7
6172
|
Verified
8.6
539
|
Verified
8.9
5994
|
Verified
9.0
535
|
Verified
8.6
5853
|
Verified
8.6
534
|
Verified
8.9
5458
|
Verified
8.9
527
|
Verified
Online Marketing
7.4
4112
|
Verified
8.0
491
|
Verified
7.9
3817
|
Verified
8.4
439
|
Verified
7.9
3273
|
Verified
8.2
382
|
Verified
8.1
4610
|
Verified
8.3
454
|
Verified
7.8
3220
|
Verified
8.3
410
Lead Management
8.3
4094
|
Verified
8.8
521
|
Verified
8.0
3703
|
Verified
8.5
496
8.5
4814
|
Verified
8.7
496
|
Verified
8.0
3236
|
Verified
8.9
504
|
Verified
8.5
4082
|
Verified
8.8
498
|
Verified
8.1
3734
|
Verified
8.7
495
|
Verified
8.2
3544
|
Verified
8.8
486
|
Verified
8.1
3314
|
Verified
8.6
440
|
Verified
Campaign Management
8.0
3242
|
Verified
8.5
148
|
Verified
7.8
2860
|
Verified
8.4
284
7.3
2406
8.4
265
|
Verified
6.9
2106
|
Verified
7.7
105
Social
6.9
2095
|
Verified
7.9
254
|
Verified
7.4
2451
|
Verified
8.0
270
|
Verified
7.3
2322
|
Verified
7.9
285
7.2
2215
|
Verified
7.9
234
7.1
2175
|
Verified
7.9
88
Reporting & Analytics
8.1
4928
|
Verified
8.6
512
|
Verified
7.6
3355
|
Verified
8.2
484
|
Verified
7.2
2689
|
Verified
8.2
409
|
Verified
7.2
2495
|
Verified
8.2
376
|
Verified
7.0
2215
|
Verified
7.6
316
Platform
8.0
3450
|
Verified
8.1
386
|
Verified
8.2
3234
|
Verified
8.5
382
|
Verified
8.3
3447
|
Verified
8.7
401
|
Verified
7.5
2158
|
Verified
8.3
193
|
Verified
7.0
1890
|
Verified
8.0
236
8.4
3454
|
Verified
8.6
394
|
Verified
7.6
2184
|
Verified
8.2
278
Agentic AI - Marketing Automation
6.8
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.3
10
Not enough data
6.7
10
Not enough data
6.7
10
Not enough data
Integration
8.2
3487
|
Verified
8.6
383
|
Verified
8.2
3387
|
Verified
8.1
301
|
Verified
7.8
2868
|
Verified
7.9
290
|
Verified
Messenger
7.4
1098
Not enough data
5.9
948
Not enough data
6.5
976
Not enough data
6.9
1018
Not enough data
Channels
6.5
960
Not enough data
7.3
1143
Not enough data
6.0
886
Not enough data
5.5
803
Not enough data
6.0
811
Not enough data
Customers
7.6
1205
Not enough data
7.4
1128
Not enough data
7.6
1266
Not enough data
7.6
1204
Not enough data
7.2
1154
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
563
Not enough data
8.6
742
Not enough data
6.2
463
Not enough data
6.7
489
Not enough data
7.5
594
Not enough data
6.8
508
Not enough data
6.8
480
Not enough data
Repeatability and Reportability
7.4
584
Not enough data
7.4
581
Not enough data
7.4
547
Not enough data
6.7
481
Not enough data
5.9
437
Not enough data
AI and Automation
7.1
523
Not enough data
7.1
525
Not enough data
7.1
528
Not enough data
6.6
464
Not enough data
6.4
442
Not enough data
Generative AI
6.1
381
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1899
8.0
197
|
Verified
6.3
1400
Feature Not Available
7.0
1502
8.0
168
7.6
1566
8.2
146
Edit
7.4
1631
8.0
191
|
Verified
8.0
1847
8.5
203
|
Verified
7.4
1543
8.0
191
|
Verified
Logistics
7.8
1697
8.7
199
|
Verified
7.0
1466
7.4
194
|
Verified
7.8
1657
7.8
179
|
Verified
7.8
1432
8.5
145
Generative AI
5.9
736
7.0
78
6.1
575
7.1
75
Agentic AI - Email Template Builder
6.9
9
Not enough data
6.3
9
Not enough data
Text Messaging
7.4
139
Not enough data
6.6
120
Not enough data
7.5
134
Not enough data
7.6
124
Not enough data
7.1
112
Not enough data
Feature Not Available
Not enough data
8.1
150
Not enough data
6.9
125
Not enough data
SMS Platform
7.6
135
Not enough data
8.8
152
Not enough data
7.5
110
Not enough data
6.6
103
Not enough data
6.8
105
Not enough data
8.0
125
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
189
Not enough data
7.6
184
Not enough data
8.0
166
Not enough data
8.0
176
Not enough data
Campaigns
7.9
154
Not enough data
8.3
165
Not enough data
7.8
133
Not enough data
7.7
167
Not enough data
Integrations
8.1
158
Not enough data
6.7
101
Not enough data
7.9
116
Not enough data
7.2
130
Not enough data
Generative AI
6.0
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
198
8.8
27
|
Verified
7.1
189
9.0
29
|
Verified
6.7
181
7.8
13
6.8
179
8.7
25
|
Verified
6.3
166
8.7
21
|
Verified
7.0
181
Feature Not Available
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
189
8.9
33
|
Verified
7.1
185
8.7
30
|
Verified
7.3
202
9.1
40
|
Verified
7.9
239
9.0
35
|
Verified
Reporting
7.5
273
8.8
44
|
Verified
7.3
254
8.5
47
|
Verified
7.0
240
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
71
Not enough data
8.8(won by default)
73
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
73
Not enough data
8.6(won by default)
45
Social Management
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
74
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
64
Not enough data
8.5(won by default)
43
Not enough data
7.7(won by default)
17
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
51
|
Verified
Not enough data
8.9
53
|
Verified
Platform Data
Not enough data
8.8
55
|
Verified
Not enough data
8.7
49
|
Verified
Not enough data
8.8
59
|
Verified
Not enough data
8.7
55
|
Verified
Platform Additional Functionality
Not enough data
8.1
42
Not enough data
8.5
54
Not enough data
8.9
62
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.7
188
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9
283
Not enough data
Campaign Management
8.2
331
Not enough data
8.3
304
Not enough data
8.0
289
Not enough data
7.8
268
Not enough data
7.9
257
Not enough data
8.2
248
Not enough data
8.2
240
Not enough data
7.8
222
Not enough data
7.6
216
Not enough data
7.9
249
Not enough data
7.8
223
Not enough data
7.6
204
Not enough data
7.7
207
Not enough data
Targeting
8.3
279
Not enough data
8.3
266
Not enough data
7.8
240
Not enough data
8.0
234
Not enough data
Platform
8.1
293
Not enough data
7.9
272
Not enough data
8.5
285
Not enough data
8.5
321
Not enough data
8.3
255
Not enough data
8.3
287
Not enough data
8.6
282
Not enough data
8.1
226
Not enough data
8.1
272
Not enough data
Page Customization
8.2
562
8.3
71
|
Verified
7.9
587
8.4
74
|
Verified
7.8
505
8.4
68
|
Verified
7.5
528
8.5
70
|
Verified
Page Optimization
7.7
402
Feature Not Available
7.8
506
8.5
66
|
Verified
7.5
449
8.9
68
|
Verified
7.2
390
8.5
54
|
Verified
Integrations
7.5
383
8.4
49
|
Verified
8.5
520
8.9
62
|
Verified
8.2
491
8.8
65
|
Verified
Generative AI
6.2
146
8.0
16
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
8.0
599
8.2
28
7.6
496
7.8
27
6.8
407
7.8
27
7.4
592
8.1
27
Additional Functionality
7.9
609
8.0
28
5.6
368
6.3
21
7.4
474
8.0
27
6.1
379
7.8
22
7.0
453
8.1
25
Generative AI
6.2
15
Not enough data
6.2
15
Not enough data
5.2
15
Not enough data
Communication
8.5
110
Not enough data
8.2
98
Not enough data
8.6
103
Not enough data
7.8
79
Not enough data
7.9
64
Not enough data
Internal Use
8.1
136
Not enough data
7.9
84
Not enough data
8.5
89
Not enough data
8.3
84
Not enough data
7.9
74
Not enough data
8.4
87
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
Not enough data
8.2
384
Not enough data
8.0
366
Not enough data
Discovery
8.2
419
Not enough data
8.2
424
Not enough data
8.1
374
Not enough data
Management
8.0
359
Not enough data
8.3
401
Not enough data
Platform
8.1
380
Not enough data
8.1
409
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
264
9.0
37
7.9
292
9.1
40
7.8
249
8.9
30
7.9
287
9.1
40
8.1
310
9.1
42
Predictive Analytics
8.0
274
9.3
47
7.8
257
9.3
47
7.3
221
8.8
31
7.4
247
Feature Not Available
Sales Management
8.1
295
9.1
45
7.6
159
Feature Not Available
8.0
283
Feature Not Available
8.3
327
9.4
48
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
87
|
Verified
Not enough data
8.4
88
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.6
95
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
92
|
Verified
Not enough data
8.6
95
|
Verified
Not enough data
8.2
82
|
Verified
Not enough data
8.3
90
|
Verified
Not enough data
8.6
81
|
Verified
Not enough data
7.8
71
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Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
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Categories
Categories
Shared Categories
ActiveCampaign and Constant Contact Advanced Automation are categorized as Marketing Automation, CRM, Email Template Builder, Online Form Builder, Landing Page Builders, Sales Analytics, and Attribution
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Lead Scoring, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Constant Contact Advanced Automation is categorized as Customer Journey Analytics, Marketing Analytics, Visitor Identification, and Social Media Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.3%
Other
56.9%
Marketing and Advertising
47.3%
Information Technology and Services
4.6%
Computer Software
4.0%
Financial Services
3.2%
Internet
2.1%
Other
38.7%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Constant Contact Advanced Automation
Most Helpful Favorable Review
Justin J.
Verified User in Marketing and Advertising
Easy to use and train team on. Fast interface.
Most Helpful Critical Review
Michael S.
Verified User in Computer Software
Had major sendability issues. Sometimes they double sent emails, sometimes emails didn't go through. Major bug. Could be fixed now.
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Justin J.
Verified User in Marketing and Advertising
Easy to use and train team on. Fast interface.
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Michael S.
Verified User in Computer Software
Had major sendability issues. Sometimes they double sent emails, sometimes emails didn't go through. Major bug. Could be fixed now.
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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