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Sequence Reviews & Product Details

Sequence Overview

What is Sequence?

Sequence is an all-in-one CPQ, billing, metering and revenue recognition platform for B2B SaaS companies. Automate billing for every custom contract. Stop revenue leakage, avoid billing errors, and save time. Turn contracts into billing schedules in a few clicks and automate finance workflows effortlessly. Sequence automates your revenue collection process, allowing scaling companies to easily grow their topline, adjust pricing models on the fly, and create a source of truth for products & pricing. Sequence has built-in integrations to CRMs, ERP systems, and data warehouses, allowing for quick and easy implementation with your existing stack. The Sequence no-code dashboard is intuitive and loved by finance teams, and is the easy way to manage your billing.

Sequence Details
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English
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Product Description

Sequence is a quote-to-revenue platform for B2B companies with usage-based or complex pricing. Sequence automates your revenue collection process from quote to cash, increasing


Seller

Sequence HQ

Description

Sequence is the new standard in quote to revenue. From contract to cash, Sequence helps modern finance and commercial teams automate manual billing and stop revenue leakage.

Overview Provided by:

Sequence Integrations

(6)
Integration information sourced from real user reviews.

Recent Sequence Reviews

Rachel L.
RL
Rachel L.Small-Business (50 or fewer emp.)
4.0 out of 5
"Efficient way of creating and sending out invoices."
Since implementing Sequence Billing, our invoicing process has become significantly more streamlined and efficient. The tool has greatly reduced th...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Smart billing tool!"
Scheduling functionality updates are super clear, allowing us to set and forget for the length of the contracts.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Simplifying billing"
Sequence automates all of our usage-based billing and is able to handle our larger transaction volumes with ease. We’ve been able to introduce new ...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

4 months

Perceived Cost

$$$$$
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Sequence Media

Sequence Demo - Sales-led billing automation
Designed for companies with hybrid pricing and custom deal terms. From usage based pricing to automated proration, monthly or calendar billing, multi-year contracts and more.
Sequence Demo - Modern CPQ
Create sales quotes that win deals. E-signature included.
Sequence Demo - Invoicing built for modern tech companies
Auto-generate and send invoices to customers in minutes. Create a delightful billing experience with hosted invoices aligned with your brand.
Sequence Demo - Accounting, ERP and CRM integrations
Integrate Sequence with your existing Finance and Commercial tool stack.
Sequence Demo - Sequence Dashboard
Birds-eye view of billing, quoting and receivables data
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40 Sequence Reviews

4.8 out of 5
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40 Sequence Reviews
4.8 out of 5
40 Sequence Reviews
4.8 out of 5

Sequence Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Rachel L.
RL
Senior Finance and HR administrator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

Since implementing Sequence Billing, our invoicing process has become significantly more streamlined and efficient. The tool has greatly reduced the amount of manual work previously required, allowing our team to save time and minimize errors.

The intuitive interface and automation features make it easy to manage recurring billing cycles and maintain clear oversight of customer invoicing. We are using it for a short period of time now, but we already see it will become a valuable part of our finance operations.

We highly recommend Sequence to any company looking to improve their billing workflow. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

At the moment missing connection with our accounting software. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Minimize number of errors, taking away manual work Review collected by and hosted on G2.com.

Sari E.
SE
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sequence?

We have multiple seat-based products and often offer pricing ramps and trials, so being able to easily send custom quote with our branding, receive the customer's signature, and automatically send fully accurate invoices has made life much easier for my team and reduced our revenue leakage Review collected by and hosted on G2.com.

What do you dislike about Sequence?

While we initially needed hand-on assistance to get up and running on Sequence, the team was always very responsive to our questions and very helpful. They've also listened to our feedback, so looking forward to seeing what they ship this year! Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Sequence manages the complete quote to revenue workflow for our highly customized and complex, seat-based contracts. It used to be very difficult to capture seat upgrades and downgrades during a customer's contract, but now invoices are generated automatically based on the usage data Sequence ingests from us. As a plus, our prospects love the aesthetic, branded order forms have found it very easy to sign the quotes, which has reduced our deal close times recently Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

Sequence has been a game-changer for us in scaling our revenue collection without adding headcount. The platform is extremely easy to use, it ingests complex usage data seamlessly and generates fully accurate invoices without manual work. The quoting module is another highlight: it’s intuitive, quick to implement, and allows our sales team to build professional, branded proposals in just minutes, which then flow directly into automated billing subscriptions. Between the depth of features, the ease of integration with our existing systems, and how frequently we rely on it day-to-day, Sequence has truly streamlined a critical part of our business. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

Honestly, there’s very little to critique. Our engineering team conducted extensive testing before we moved forward, so we had full confidence in the platform’s capabilities. Since implementation, the Sequence team has been outstanding in their support, even fast-tracking feature requests that have saved us additional time each week. From ease of use to customer responsiveness, Sequence has exceeded our expectations across the board. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Sequence has completely transformed our quote-to-cash process. Before, we were relying on a patchwork of disconnected systems sending quotes manually, calculating usage-based pricing line by line, and building invoices by hand. It was time-consuming, error-prone, and pulled our team away from higher-value work. With Sequence, quoting, billing, and invoicing are now fully automated and integrated into a single platform. It’s easy to use, eliminates the risk of billing errors, and has significantly reduced the time we spend on collections. Our team can now focus on strategic growth initiatives instead of manual billing tasks. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

The Sequence team has built a great product that does what they say it will do. Our ability to schedule billing for a variety of complex agreements and then easily sync customer usage is a huge win. Having the quote built directly in the billing product has worked well for us. They were very hands on in the migration from our previous system. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

Since it is a pretty new product, there are some basic quality of life features that haven't been built yet that more mature products have. Thankfully their development pace seems quick and they are extremely responsive to feedback. We've had features released only a few weeks after requesting them. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

We needed a billing system that offered more flexibility than our previous solutions which seemed more targeted to PLG and self-serve customers. Our main source of revenue growth is from custom enterprise contracting and Sequence makes that a lot easier and more scalable. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

We have 50+ usage-based products, so being able to send accurate invoices for our custom contracts was very important. With Sequence, we can easily send a personalized quote, have it signed, and begin billing automatically, which saves us hundreds of hours each year. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

We had some unique needs for our usage based products that weren't supported at first, but the Sequence team was very quick to hear our feedback and ship the feature we needed and I'm looking forward to what's coming in the next few months! Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Sequence is helping us scale our quote to cash process. Before Sequence, it was customers were often confused by quotes and it was difficult to create invoices based on usage for dozens of products that each has different pricing. Now we can create custom order forms for each customer in a just a couple minutes and know that the invoices generated are accurate. Review collected by and hosted on G2.com.

Kosta C.
KC
Director of Customer Success
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sequence?

Sequence has been a great fit for us, it’s super user-friendly and their detailed documentation made setup a breeze. We’re also using the CPQ module which has been great. The standout for us is the partnership we’ve built with the Sequence team - they provide instant support in our shared Slack channel, and are very receptive to feedback. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

No major issues - there were a couple of minor functionality gaps when we first started using the platform but Sequence quickly addressed these either via adding new functionality we needed or recommending a workaround. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Managing our complex contracts and usage-based billing was a huge time drain. Since adopting Sequence, everything from quoting to invoicing is automated, saving us a lot of time and effort. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

Sequence automates all of our usage-based billing and is able to handle our larger transaction volumes with ease. We’ve been able to introduce new pricing models, cut down on errors, and in general save the team a lot of valuable time and effort. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

We haven’t experienced many issues to date. Everything has worked as expected, and the team has been quick to respond to any questions or product improvement requests. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Billing used to be a much more manual and error prone process. Sequence now handles all of our monthly billing cycles, is more accurate, and has been really easy to use. It has been a huge help as we’ve scaled over the past year. Review collected by and hosted on G2.com.

Nao G.
NG
Finance Operations Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

Sequence’s main standout for us has been the automated revenue collection cycle from HubSpot to invoicing. Additionally, we like that we can auto-send invoices every month and trust the invoice calculations are correct. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

Currently, there isn't anything specific that we dislike about Sequence, but we are looking forward to seeing what new features will be shipped over the coming months! Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

We implemented Sequence during a rapid phase of growth. The team’s support has been excellent in setting up our billing schedules and the platform automates our revenue collection workflows, meaning we haven’t required any additional headcount and it has significantly boosted our productivity and enabled us to scale effectively. Review collected by and hosted on G2.com.

Verified User in Hospitality
TH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sequence?

Billing against complex pricing models was important to us, so Sequence’s ability to handle even the most complicated pricing situations made it our top choice. Their team also took on all the work of getting us up and running on the platform, which made switching from Stripe Billing a very smooth process. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

We’ve only been on the platform for a few months but there’s nothing to dislike so far; the team has resolved all issues we’ve encountered very quickly and been extremely open to hearing our feedback. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Sequence simplifies our billing, and invoicing process and allows us to scale with a single finance employee while avoiding errors and revenue leakage. Since moving to Sequence, we’ve greatly reduced the amount of time spent on revenue collection due to the vast majority of the process being automated, and we're able to trust that we're invoicing our customers accurately. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sequence?

Being able to automatically send accurate invoices for our custom contracts was very important because have dozens of usage-based products. My sales team appreciates the simple process to send a branded quote and our customers love the simple signature workflow. Review collected by and hosted on G2.com.

What do you dislike about Sequence?

Sequence has grown so much since we initially signed, and nothing to dislike comes to mind. The team has always been very open to feedback on what would improve our experience and has shipped features for us. I’m really looking forward to seeing what’s next on their roadmap. Review collected by and hosted on G2.com.

What problems is Sequence solving and how is that benefiting you?

Sequence manages our end to end quoting, billing, and invoicing process. We used to have to send quotes, get them signed in a different platform, then try to set up a messy Stripe Billing subscription and calculate usage for each invoice externally. Billing is now fully automated for our custom, usage-based contracts because Sequence ingests our usage data that’s used to generate invoices, eliminating the risk of errors from the manual calculations we were previously doing. Review collected by and hosted on G2.com.