RollWorks Account-Based Platform Reviews & Product Details - Page 4

RollWorks Account-Based Platform Product Details

Claimed

RollWorks is an account based marketing (ABM) and advertising platform that generates pipeline, speeds sales cycles, and drives revenue for B2B businesses by connecting account-based insights with multi-touch advertising and sales outreach. Powered by advanced AI technology, RollWorks is built on a proprietary foundation of more than 25 million company profiles and 92 million contacts to expand marketers’ views into high-fit accounts, and drive awareness, and keep buyers engaged at the right moments with precision advertising. RollWorks is headquartered in San Francisco and is a division of NextRoll, Inc.

Product Website

Seller

NextRoll

Discussions

RollWorks Account-Based Platform Community

Languages Supported

English

Product Description

It’s software that takes some of the best marketing tactics you know work—display ads, social ads, triggered emails—and syncs them together to drum up more revenue.

Overview by

Eric Chavez

RollWorks Account-Based Platform Integrations

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Verified by RollWorks Account-Based Platform

RollWorks Account-Based Platform Media

RollWorks Account-Based Platform Demo - RollWorks Identification Solution

Build a Target Account List from our database of over 20 million companies or upload one from your CRM or Marketing Automation system. Prioritizing that list is easy, use our fit-based predictive scoring model or layer on intent data signals as well as engagement signals to identify in-market acc...

Notify your sales teams on accounts engaging with your company, via email alerts and Salesforce dashboards with our Sales Insights-product

RollWorks Account-Based Platform Demo - RollWorks Engagement Solution

With the RollWorks Engagement Solution, you can advertise to your target account list with digital ads across more than 2 million websites that reach over 90% of internet users.

Expand engagement channels beyond advertising with RollWorks’ Partner ecosystem. Personalize websites, use direct mail, leverage email signature ads for multi-channel ABM programs

Beyond ads, our Sales automation product will keep prospects engaged through scheduled email outreach from your sales team.

RollWorks Account-Based Platform Demo - RollWorks Measurement Solution

No Account-Based program would be complete without the ability to track its effectiveness. Measure the impact of your account-based programs with metrics that matter in our dashboard or sync with your CRM and/or Marketing Automation Platform. View spend, impressions, clicks, conversions and more ...

Official Downloads

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Verified User in Accounting

Small-Business (50 or fewer emp.)

3/25/2025

"RollWorks"

2/5

What do you like best about RollWorks Account-Based Platform?

I liked the intricate reporting and transparency. Review collected by and hosted on G2.com.

What do you dislike about RollWorks Account-Based Platform?

I disliked how it is supposed to be ABM, yet you have to have a certain amount of cookies to run ads- taking away from it actually being ABM Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

9/3/2024

"Rollworks for Account Segmentation"

4/5

What do you like best about RollWorks Account-Based Platform?

The best part of Rollworks is Account segmentation into journey stages that can be configured to your organization's needs. I like having access to intent and keywords that we use for targeted messaging and ads. Rollworks is easy to use and was very quick to integrate with our CRM. We have a dedicated account team that we enjoy working with and learn a lot from. My teammates and I use Rollworks daily. Review collected by and hosted on G2.com.

What do you dislike about RollWorks Account-Based Platform?

Rollworks needs to work on their account identification. When using Rollworks to segment your entire database into specific journey stages based on activities from individual accounts, we need to know the company identification is the best in the industry. Otherwise, signals aren't being attributed at all or to the correct account. Journey Stages has a lookback period of 90 days, since we have a long sales cycle (>1 year) this is not an adequate time period. Review collected by and hosted on G2.com.

Erin M.

Small-Business (50 or fewer emp.)

5/14/2024

"Best Choice for ABM and CRM Integration"

5/5

What do you like best about RollWorks Account-Based Platform?

The integration with Hubspot is amazing. My sales team never has to login - they can see all the data in our CRM and with a quick toggle I can run ads targeting their target accounts seemlessly and in real time. The intent data overlays also allow us to expand our google keyword search to the rest of the internet and narrow down our target set to just those firms that are looking for products like ours. Review collected by and hosted on G2.com.

What do you dislike about RollWorks Account-Based Platform?

I just wish the exclusion list was dynamic - every other feature in the system is. Review collected by and hosted on G2.com.

Verified User in Biotechnology

Small-Business (50 or fewer emp.)

8/22/2024

"Great ABM Tool"

4.5/5

What do you like best about RollWorks Account-Based Platform?

The level of information provided by this tool is something I never expected: I can see website visitors (some down to the contact level), spiking accounts, accounts showing intent (including keyword-based intent). Best of all I can connect this to Hubspot and Salesforce and automate some actions, like notifying a sales rep if a known contact clicked on an ad. Review collected by and hosted on G2.com.

What do you dislike about RollWorks Account-Based Platform?

It has so many features that it definitely has a learning curve. Their customer support team is overall very good, though some team members are more invested than others in your success. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

8/27/2024

"Effective ABM Solution for Targeting Enterprise Cybersecurity Customers"

4.5/5

What do you like best about RollWorks Account-Based Platform?

Targeting Accuracy: The audience segmentation and targeting capabilities are robust. Rollworks makes it easy to pinpoint the key decision-makers within our target accounts, ensuring our messaging reaches the right people.

Integration with Salesforce: The seamless integration with Salesforce has been a huge plus. It allows for real-time syncing of account and lead data, which keeps our sales and marketing teams aligned.

Campaign Execution: The platform provides a wide range of options for executing multi-channel campaigns, which helps us stay in front of our target audience across various touchpoints. Review collected by and hosted on G2.com.

What do you dislike about RollWorks Account-Based Platform?

Learning Curve: The platform does have a bit of a learning curve, especially for new users. It took some time to fully understand all the features and get the most out of the tool.

Cost: While the platform offers great value, it can be a bit pricey for smaller teams or organizations. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/28/2024

"One of the best ABM platforms!"

5/5

What do you like best about RollWorks Account-Based Platform?

I have use other account based marketing platforms and RollWorks is definitely one of the plaftorms that I enjoy working in and out of. From the Onboarding process to full implementation their support team was there to provide any suppport our team needed. The platform is easy to use and their resources are easy to follow. Review collected by and hosted on G2.com.

What do you dislike about RollWorks Account-Based Platform?

I don't think there is a downside, aside from the price. But their team is there to work with you. Review collected by and hosted on G2.com.

Kelsey R.

Enterprise Solutions Specialist

Mid-Market (51-1000 emp.)

8/28/2024

"Amazing partners to drive ABM success!"

4.5/5

What do you like best about RollWorks Account-Based Platform?

I love the partnership our team has with our Account managers. The user interface is extremely easy to use and customer support is amazing! Review collected by and hosted on G2.com.

What do you dislike about RollWorks Account-Based Platform?

We are continuing to work on extracting the most important analytics we recieve from our campaigns. Review collected by and hosted on G2.com.

Verified User in Government Administration

Small-Business (50 or fewer emp.)

3/26/2025

"Very easy to use and explain"

5/5

What do you like best about RollWorks Account-Based Platform?

It is easy to train and explain. This is an easy platform to train others on Review collected by and hosted on G2.com.

What do you dislike about RollWorks Account-Based Platform?

Ankush G.

Senior Marketing Manager - Commercial (Canada)

Enterprise (> 1000 emp.)

8/22/2024

"RollWorks for ABM is very effective & time-saving"

5/5

What do you like best about RollWorks Account-Based Platform?

Insights Tools.

The ability to see all engagement within an account across multiple platforms and their progression across different buying stages over time. Review collected by and hosted on G2.com.