RollWorks Account-Based Platform Features
What are the features of RollWorks Account-Based Platform?
Platform
- User, Role, and Access Management
- Performance and Reliability
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
Channel Functionality
- Display Functionality
Targeting
- Targeting
- Retargeting
- Geo-Targeting
Retargeting
- Audience Segmentation
- Reporting & Analytics
Platform Additional Functionality
- Integrations
Platform Basics
- Retargeting
Platform Data
- Campaign Measurement
- Attribution
Technology Glossary Features
View definitions of the features and discover new technology terms.
RollWorks Account-Based Platform Categories on G2
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Integration
Data Import & Export Tools | Ability to input, modify and extract data from the application in bulk through a structured file. This feature was mentioned in 27 RollWorks Account-Based Platform reviews. | 75% (Based on 27 reviews) | |
Integration APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 25 RollWorks Account-Based Platform reviews. | 73% (Based on 25 reviews) | |
Breadth of Partner Applications | To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. 23 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 78% (Based on 23 reviews) |
Platform
Customization | As reported in 23 RollWorks Account-Based Platform reviews. System provides sufficient customization to meet business requirements | 77% (Based on 23 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 19 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 82% (Based on 19 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 26 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 90% (Based on 26 reviews) | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. 17 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 71% (Based on 17 reviews) | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. 14 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 68% (Based on 14 reviews) | |
Performance and Reliability | Based on 24 RollWorks Account-Based Platform reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 88% (Based on 24 reviews) | |
Output Document Generation | Based on 16 RollWorks Account-Based Platform reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 69% (Based on 16 reviews) | |
User, Role, and Access Management | Based on 38 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 86% (Based on 38 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 36 RollWorks Account-Based Platform reviews. | 85% (Based on 36 reviews) | |
Reporting/Dashboards | Based on 42 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards. | 79% (Based on 42 reviews) | |
Mobile User Support | Based on 25 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices include phone and tablet devices. | 55% (Based on 25 reviews) | |
APIs | Enables integration to external systems This feature was mentioned in 28 RollWorks Account-Based Platform reviews. | 73% (Based on 28 reviews) | |
API / Integrations | As reported in 109 RollWorks Account-Based Platform reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | 82% (Based on 109 reviews) | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 108 RollWorks Account-Based Platform reviews. | 77% (Based on 108 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 127 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 87% (Based on 127 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 130 RollWorks Account-Based Platform reviews. | 86% (Based on 130 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. 102 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 82% (Based on 102 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 106 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 79% (Based on 106 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 96 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 80% (Based on 96 reviews) | |
Notifications | As reported in 94 RollWorks Account-Based Platform reviews. Alerts marketer of the performance of particular campaigns. | 81% (Based on 94 reviews) |
Email Marketing
Building and Personalizing Emails | Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 16 RollWorks Account-Based Platform reviews. | 63% (Based on 16 reviews) | |
Sending Outbound Emails | Based on 15 RollWorks Account-Based Platform reviews. Create targeted lists, schedule and manage bulk email sending. | 64% (Based on 15 reviews) | |
Manage Email Deliverability | As reported in 15 RollWorks Account-Based Platform reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 60% (Based on 15 reviews) | |
Automated Email Responses | Set up automated nurturing emails based on events, online activities, and lead scores 14 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 65% (Based on 14 reviews) |
Online Marketing
Landing Pages and Forms | As reported in 12 RollWorks Account-Based Platform reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 60% (Based on 12 reviews) | |
Dynamic Content | Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 13 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 69% (Based on 13 reviews) | |
A/B Testing | Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. This feature was mentioned in 14 RollWorks Account-Based Platform reviews. | 57% (Based on 14 reviews) | |
Mobile Optimized | Support mobile-optimized emails, online forms, and landing pages. This feature was mentioned in 13 RollWorks Account-Based Platform reviews. | 65% (Based on 13 reviews) | |
Search Tracking and Optimization | As reported in 14 RollWorks Account-Based Platform reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 69% (Based on 14 reviews) |
Lead Management
Marketing Lead Database | A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. 15 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 79% (Based on 15 reviews) | |
Data Quality Management | As reported in 15 RollWorks Account-Based Platform reviews. Data quality consists of deduplication, cleansing, and appending your marketing database. | 82% (Based on 15 reviews) | |
Segmentation | Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. This feature was mentioned in 18 RollWorks Account-Based Platform reviews. | 89% (Based on 18 reviews) | |
Lead Scoring and Grading | As reported in 19 RollWorks Account-Based Platform reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 81% (Based on 19 reviews) | |
Lead Nurturing | Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 19 RollWorks Account-Based Platform reviews. | 84% (Based on 19 reviews) | |
Online Behavior Tracking | Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. This feature was mentioned in 19 RollWorks Account-Based Platform reviews. | 81% (Based on 19 reviews) | |
Automated Alerts and Tasks | Based on 15 RollWorks Account-Based Platform reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 79% (Based on 15 reviews) | |
CRM Lead Integration | As reported in 21 RollWorks Account-Based Platform reviews. Sync lead, contact, account, and opportunity information with your CRM system. | 88% (Based on 21 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 97 RollWorks Account-Based Platform reviews. | 83% (Based on 97 reviews) | |
Predictive Scoring | Based on 78 RollWorks Account-Based Platform reviews. Automatically scores prospects based on behavior and engagement levels. | 78% (Based on 78 reviews) | |
Account Identification | As reported in 96 RollWorks Account-Based Platform reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 84% (Based on 96 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 65 RollWorks Account-Based Platform reviews. | 87% (Based on 65 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 43 RollWorks Account-Based Platform reviews. | 79% (Based on 43 reviews) | |
Account Identification | Based on 50 RollWorks Account-Based Platform reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 85% (Based on 50 reviews) | |
Segmentation | Based on 57 RollWorks Account-Based Platform reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 86% (Based on 57 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. 41 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 78% (Based on 41 reviews) | |
Account Identification | Based on 52 RollWorks Account-Based Platform reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 81% (Based on 52 reviews) |
Campaign Management
Program Management | See feature definition | Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 20 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 86% (Based on 20 reviews) |
Event / Webinar Marketing | Based on 17 RollWorks Account-Based Platform reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 57% (Based on 17 reviews) | |
Calendaring | Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. This feature was mentioned in 17 RollWorks Account-Based Platform reviews. | 62% (Based on 17 reviews) | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. This feature was mentioned in 20 RollWorks Account-Based Platform reviews. | 81% (Based on 20 reviews) | |
Campaign Dashboard | Based on 131 RollWorks Account-Based Platform reviews. Overview of all media purchases and campaigns in a single interface. | 83% (Based on 131 reviews) | |
Campaign Optimization | As reported in 127 RollWorks Account-Based Platform reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 80% (Based on 127 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 125 RollWorks Account-Based Platform reviews. | 83% (Based on 125 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 97 RollWorks Account-Based Platform reviews. | 75% (Based on 97 reviews) | |
Batch Uploading | Based on 109 RollWorks Account-Based Platform reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 83% (Based on 109 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 89 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 86% (Based on 89 reviews) | |
Fraud Protection | Based on 73 RollWorks Account-Based Platform reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 84% (Based on 73 reviews) | |
Frequency Capping | Based on 76 RollWorks Account-Based Platform reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 80% (Based on 76 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 105 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 83% (Based on 105 reviews) | |
Creative Optimization | As reported in 97 RollWorks Account-Based Platform reviews. Tools offered for creating and optimizing creative components of campaigns. | 79% (Based on 97 reviews) | |
Rich Media Capabilties | Based on 75 RollWorks Account-Based Platform reviews. Supports rich media display and video ads that involve user interaction. | 80% (Based on 75 reviews) | |
Mobile Rich Media Capabilities | Based on 63 RollWorks Account-Based Platform reviews. Supports rich media mobile ads that involve user interaction. | 75% (Based on 63 reviews) |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. 20 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 67% (Based on 20 reviews) | |
Social Sharing | Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. This feature was mentioned in 19 RollWorks Account-Based Platform reviews. | 61% (Based on 19 reviews) | |
Social Campaigns | As reported in 20 RollWorks Account-Based Platform reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 66% (Based on 20 reviews) | |
Social Media Engagement | Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. This feature was mentioned in 19 RollWorks Account-Based Platform reviews. | 58% (Based on 19 reviews) | |
Social Media Advertising | Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time This feature was mentioned in 21 RollWorks Account-Based Platform reviews. | 67% (Based on 21 reviews) |
Reporting & Analytics
Basic Reporting | As reported in 24 RollWorks Account-Based Platform reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 88% (Based on 24 reviews) | |
Web Analytics | As reported in 22 RollWorks Account-Based Platform reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 87% (Based on 22 reviews) | |
ROI Analytics | Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. This feature was mentioned in 24 RollWorks Account-Based Platform reviews. | 83% (Based on 24 reviews) | |
Revenue Analytics | Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. This feature was mentioned in 19 RollWorks Account-Based Platform reviews. | 82% (Based on 19 reviews) | |
SEO / Keyword Analytics | Based on 17 RollWorks Account-Based Platform reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 72% (Based on 17 reviews) |
Data Availability
Contact Data Availability | As reported in 54 RollWorks Account-Based Platform reviews. Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. | 81% (Based on 54 reviews) | |
Company Data Availability | Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. This feature was mentioned in 57 RollWorks Account-Based Platform reviews. | 85% (Based on 57 reviews) | |
Industry Research Availability | Based on 40 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Does this product offer industry research data that you require? | 73% (Based on 40 reviews) | |
Technographic Data Availability | Based on 11 RollWorks Account-Based Platform reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | 70% (Based on 11 reviews) | |
Contact Data Availability | Provides detailed contact-level buyer intent data 78 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 74% (Based on 78 reviews) | |
Account Data Availability | Based on 84 RollWorks Account-Based Platform reviews. Provides aggregated intent data for individual contacts to supply an account-level view of intent | 81% (Based on 84 reviews) | |
Offline Data | Ability to connect offline databases to collect information that can be matched to online devices This feature was mentioned in 50 RollWorks Account-Based Platform reviews. | 69% (Based on 50 reviews) |
Data Accuracy
Contact Data Accuracy | Based on 49 RollWorks Account-Based Platform reviews. How accurate and up to date is the contact data? | 82% (Based on 49 reviews) | |
Company Data Accuracy | How accurate and up to date is the company data? This feature was mentioned in 52 RollWorks Account-Based Platform reviews. | 83% (Based on 52 reviews) | |
Technographic Data Accuracy | How accurate and up to date is the technographic data? | Not enough data |
Features
Lead Builder | Ability to create targeted contact lists. 45 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 83% (Based on 45 reviews) | |
Integration to CRM/Marketing Automation | As reported in 50 RollWorks Account-Based Platform reviews. Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. | 86% (Based on 50 reviews) | |
Data Cleaning/Enrichment | Based on 24 RollWorks Account-Based Platform reviews. Ability to clean/enrich existing data that is maintained in other systems | 72% (Based on 24 reviews) | |
Data Segmentation/Filtering | Functionality to filter or segment data from within sales intelligence software 39 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 82% (Based on 39 reviews) | |
Search | Based on 47 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Offers search tools that allow users to find the data they need quickly | 81% (Based on 47 reviews) | |
News/People Alerts | As reported in 23 RollWorks Account-Based Platform reviews. Alerts you to changes happening to industries, companies and people you follow | 73% (Based on 23 reviews) | |
Reporting | Based on 48 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Provides ability to create the reports that meet your business requirements | 81% (Based on 48 reviews) | |
Messaging | Based on 39 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Provides ability to message contacts directly from within the sales intelligence software | 76% (Based on 39 reviews) |
Channel Functionality
Display Functionality | Overall product functionality for display advertising. 138 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 86% (Based on 138 reviews) |
Video Functionality
Video Functionality | Overall product functionality for video advertising. | Not enough data |
Social Functionality
Social Functionality | Product functionality for social advertising. 40 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 73% (Based on 40 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. 136 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 86% (Based on 136 reviews) | |
Retargeting | Based on 136 RollWorks Account-Based Platform reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 88% (Based on 136 reviews) | |
Geo-Targeting | Based on 111 RollWorks Account-Based Platform reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 83% (Based on 111 reviews) | |
Contextual Targeting | As reported in 96 RollWorks Account-Based Platform reviews. Able to match the marketer's ad with specific content on a site or page. | 80% (Based on 96 reviews) |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | Not enough data | |
Estimate and Projections | DSP pulls accurate estimates of available impressions and their cost. | Not enough data | |
Cross-Device Capabilities | Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | Not enough data | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | Not enough data |
Lead Intelligence
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 86 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 79% (Based on 86 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 103 RollWorks Account-Based Platform reviews. | 82% (Based on 103 reviews) | |
Lead Analysis | As reported in 83 RollWorks Account-Based Platform reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 72% (Based on 83 reviews) | |
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 55 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 82% (Based on 55 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 70 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 85% (Based on 70 reviews) | |
Lead Analysis | As reported in 52 RollWorks Account-Based Platform reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 76% (Based on 52 reviews) | |
Market Insights | Based on 50 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 84% (Based on 50 reviews) | |
Account-level Insights | As reported in 51 RollWorks Account-Based Platform reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 89% (Based on 51 reviews) | |
Lead Analysis | Based on 38 RollWorks Account-Based Platform reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 79% (Based on 38 reviews) | |
Lead Validation | Product accurately cleans, deduplicates, and verifies lead data. | Not enough data | |
Lead Enrichment | Product enriches existing lead data with missing information. | Not enough data | |
Lead Quality | Product provides accurate, up-to-date contact information for leads, such as email address or phone number. | Not enough data | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. | Not enough data | |
Browser Extension | Product offers a browser extension that validates or enriches lead information within the user’s browser. | Not enough data |
Marketing Campaigns
Omni-Channel Tracking | As reported in 82 RollWorks Account-Based Platform reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 78% (Based on 82 reviews) | |
Revenue Planning | Based on 69 RollWorks Account-Based Platform reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 71% (Based on 69 reviews) | |
Media Attribution | Based on 84 RollWorks Account-Based Platform reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 75% (Based on 84 reviews) | |
Opportunity Timeline | As reported in 77 RollWorks Account-Based Platform reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 73% (Based on 77 reviews) | |
Customization | Allows for custom report types to match the goals of a company. This feature was mentioned in 87 RollWorks Account-Based Platform reviews. | 75% (Based on 87 reviews) | |
Journey Analytics | Provides tools to analyze every stage of the customer journey to customize an account-based funnel. 93 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 83% (Based on 93 reviews) | |
Omni-Channel Tracking | As reported in 40 RollWorks Account-Based Platform reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 78% (Based on 40 reviews) | |
Revenue Planning | Based on 32 RollWorks Account-Based Platform reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 72% (Based on 32 reviews) | |
Media Attribution | As reported in 34 RollWorks Account-Based Platform reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 78% (Based on 34 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 34 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 81% (Based on 34 reviews) | |
Customization | Allows for custom report types to match the goals of a company. This feature was mentioned in 39 RollWorks Account-Based Platform reviews. | 82% (Based on 39 reviews) | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 46 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 81% (Based on 46 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. 38 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 77% (Based on 38 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 43 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 76% (Based on 43 reviews) | |
Opportunity Timeline | Based on 38 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 80% (Based on 38 reviews) | |
Customization | Allows for custom report types to match the goals of a company. This feature was mentioned in 44 RollWorks Account-Based Platform reviews. | 81% (Based on 44 reviews) |
Campaign Execution
Website Personalization | As reported in 28 RollWorks Account-Based Platform reviews. Provides tools that dynamically serve content, messaging, and calls-to-action. | 75% (Based on 28 reviews) | |
Prioritized Accounts | Helps determine which accounts have the highest/lowest opportunity to convert. This feature was mentioned in 49 RollWorks Account-Based Platform reviews. | 84% (Based on 49 reviews) | |
Trending Accounts | Helps determine the direction of each individual account and how to engage through specific content. This feature was mentioned in 46 RollWorks Account-Based Platform reviews. | 85% (Based on 46 reviews) | |
Email Campaigns | Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. This feature was mentioned in 28 RollWorks Account-Based Platform reviews. | 79% (Based on 28 reviews) |
Retargeting
A/B Testing | Test which ads convert better. 39 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 75% (Based on 39 reviews) | |
Audience Segmentation | See feature definition | Deliver certain ads to specific audiences. This feature was mentioned in 114 RollWorks Account-Based Platform reviews. | 86% (Based on 114 reviews) |
Behavioral Targeting | Deliver certain ads based on observed behavior. This feature was mentioned in 105 RollWorks Account-Based Platform reviews. | 84% (Based on 105 reviews) | |
Reporting & Analytics | Features to track clicks on conversions on retargeting ads. This feature was mentioned in 118 RollWorks Account-Based Platform reviews. | 81% (Based on 118 reviews) | |
Geo Targeting | As reported in 87 RollWorks Account-Based Platform reviews. Deliver retargeting ads based on the user's location. | 83% (Based on 87 reviews) | |
Cross-channel Retargeting | Based on 92 RollWorks Account-Based Platform reviews. Enables users to retarget ads across multiple channels, including web, mobile, and social. | 81% (Based on 92 reviews) | |
Personalization | Personalize retargeting ads based on items a user has viewed. 89 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 78% (Based on 89 reviews) |
Data Sourcing
Data Enrichment | Uses external data sources to improve customer profiles. | Not enough data | |
Expandability | Can be updated to accept new sources and types of data. | Not enough data | |
Content Marketing | Can act as a content marketing platform. | Not enough data | |
Multiple Devices | Can engage with customers across any device with a consistent message. | Not enough data |
Intelligence
Marketing Metrics | Provides analysis of marketing program ROI and efficiency. | Not enough data | |
Predictive Modeling | Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | Not enough data | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. | Not enough data |
Platform Additional Functionality
Integrations | As reported in 82 RollWorks Account-Based Platform reviews. Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) | 84% (Based on 82 reviews) | |
Topic Customization | Provides the ability to customize the relevant topics that are tracked 60 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 79% (Based on 60 reviews) | |
Natural Language Processing (NLP) | Based on 41 RollWorks Account-Based Platform reviews. Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) | 72% (Based on 41 reviews) | |
Alerts | As reported in 66 RollWorks Account-Based Platform reviews. Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) | 80% (Based on 66 reviews) | |
Real-time Intent | Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) 78 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 82% (Based on 78 reviews) | |
Integrations | Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. 180 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 81% (Based on 180 reviews) |
Platform Basics
Centralization | Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. This feature was mentioned in 27 RollWorks Account-Based Platform reviews. | 85% (Based on 27 reviews) | |
Account Identification and Segmentation | Builds, defines, and segments targeted account audiences. 30 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 82% (Based on 30 reviews) | |
Lead-to-Account Matching | Matches leads to accounts for account-based marketing efforts. 28 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 80% (Based on 28 reviews) | |
Retargeting | See feature definition | Ability to retarget the correct buyer personas within targeted accounts from your website. 188 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 86% (Based on 188 reviews) |
Platform Data
Measurement | Measure the influence and performance of ABM programs for each targeted audience. This feature was mentioned in 31 RollWorks Account-Based Platform reviews. | 83% (Based on 31 reviews) | |
Revenue Analytics | As reported in 26 RollWorks Account-Based Platform reviews. Provides a complete view of how all ABM programs drive revenue. | 80% (Based on 26 reviews) | |
Campaign Measurement | Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. This feature was mentioned in 186 RollWorks Account-Based Platform reviews. | 83% (Based on 186 reviews) | |
Attribution | As reported in 171 RollWorks Account-Based Platform reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. | 76% (Based on 171 reviews) |
Platform Additional Functionality
Integrations | Based on 33 RollWorks Account-Based Platform reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. | 86% (Based on 33 reviews) |
Platform Interoperability
Close Ecosystem API | Based on 51 RollWorks Account-Based Platform reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 75% (Based on 51 reviews) | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 22 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 73% (Based on 22 reviews) |
Data Availability - Marketing Account Intelligence
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data |
Data Accuracy - Marketing Account Intelligence
Technographic Data Accuracy | Is this technographic data accurate and up to date? | Not enough data |
Platform - Connected TV (CTV) Advertising Platforms
Personalized Segmentation | Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc. | Not enough data | |
Ad Serving | Compatible to serve and publish ads within the software. | Not enough data | |
Streaming Capabilites | Able to implement ads on all types streaming platforms that are able to serve ads. | Not enough data | |
Performance Analytics | Offer analysis of campaigns and various metrics. | Not enough data |
Campaign Management - Connected TV (CTV) Advertising Platforms
Creative Assets | Contains features where creative assets can be stored and uploaded to various campaigns. | Not enough data | |
Campaign Dashboard | Ability to operate multiple campaigns across segments. | Not enough data |
Agentic AI - Lead Intelligence
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - Visitor Identification
Cross-system Integration | Works across multiple software systems or databases | Not enough data |
Agentic AI - Sales Intelligence
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Account Data Management
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Marketing Account Intelligence
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data |
Agentic AI - Account-Based Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Account-Based Orchestration Platforms
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Account-Based Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Natural Language Interaction | Engages in human-like conversation for task delegation | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Marketing Automation
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Display Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Social Media Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Video Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Retargeting
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Connected TV (CTV) Advertising Platforms
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Demand Side Platform (DSP)
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Cross-Channel Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Native Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
