Introducing G2.ai, the future of software buying.Try now
- Home
- ...
- Account Data Management Software
- Demandbase One
- RollWorks Account-Based Platform
- Demandbase One-vs-RollWorks Account-Based Platform
Compare Demandbase One and RollWorks Account-Based Platform 
At a Glance
Market Segments
Mid-Market (49.6% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Demandbase One
Star Rating
(1,835)4.4 out of 5
Market Segments
Mid-Market (49.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneRollWorks Account-Based Platform
Star Rating
(512)4.3 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about RollWorks Account-Based PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Demandbase One excels in Data Enrichment with a score of 9.2, allowing for comprehensive contact and company data, while RollWorks Account-Based Platform scores slightly lower at 8.6, indicating a potential gap in data depth.
- Reviewers mention that Demandbase One's Account Identification and Segmentation feature is highly rated at 9.0, providing robust tools for targeting specific accounts, whereas RollWorks falls behind with a score of 8.2, which may limit its effectiveness in precise account targeting.
- G2 users highlight that Demandbase One offers superior Lead Intelligence capabilities, particularly in Account-level Insights with a score of 9.0, compared to RollWorks' 8.9, suggesting that Demandbase One provides more actionable insights for sales teams.
- Users on G2 report that Demandbase One's Campaign Management features, particularly in Campaign Optimization, are rated equally at 8.0, but Demandbase One's overall campaign execution is perceived as more streamlined compared to RollWorks, which may struggle with user experience.
- Reviewers mention that Demandbase One's Reporting & Analytics capabilities, especially in Custom Reporting, are rated at 8.9, providing users with tailored insights, while RollWorks' score of 7.6 indicates a less flexible reporting structure.
- Users say that Demandbase One's Quality of Support is rated at 8.7, which is higher than RollWorks' 8.9, suggesting that while both platforms offer good support, Demandbase One is perceived as slightly more responsive and helpful in resolving issues.
Featured Products
Sponsored
Synthflow
(604)
Marketing Automation
Visit Website
Sponsored
DataGroomr
(27)
Marketing Automation
Visit Website
Sponsored
Syncari
(42)
Marketing Automation
Visit Website
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableRollWorks Account-Based Platform
No pricing availableFree Trial
Demandbase One
No trial information availableRollWorks Account-Based Platform
No trial information availableRatings
Meets Requirements
8.5
1,424
8.4
416
Ease of Use
8.5
1,473
8.5
421
Ease of Setup
8.3
633
8.4
253
Ease of Admin
8.5
432
8.6
228
Quality of Support
8.8
1,240
9.0
399
Has the product been a good partner in doing business?
8.9
429
8.9
233
Product Direction (% positive)
8.2
1,361
8.6
384
Features by Category
Email Marketing
Not enough data
6.3
16
Not enough data
6.4
15
Not enough data
6.0
15
Not enough data
6.5
14
Online Marketing
Not enough data
6.0
12
Not enough data
6.9
13
Not enough data
5.7
14
Not enough data
6.5
13
Not enough data
6.9
14
Lead Management
Not enough data
7.9
15
Not enough data
8.2
15
Not enough data
8.9
18
Not enough data
8.1
19
Not enough data
8.4
19
Not enough data
8.1
19
Not enough data
7.9
15
Not enough data
8.8
21
Campaign Management
Not enough data
8.6
20
Not enough data
5.7
17
Not enough data
6.2
17
Not enough data
8.1
20
Social
Not enough data
6.7
20
Not enough data
6.1
19
Not enough data
6.6
20
Not enough data
5.8
19
Not enough data
6.7
21
Reporting & Analytics
Not enough data
8.8
24
Not enough data
8.7
22
Not enough data
8.3
24
Not enough data
8.2
19
Not enough data
7.2
17
Platform
Not enough data
7.7
23
Not enough data
8.2
19
Not enough data
9.0
26
Not enough data
7.1
17
Not enough data
6.8
14
Not enough data
8.8
24
Not enough data
6.9
16
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.5
27
Not enough data
7.3
25
Not enough data
7.8
23
Data Availability
7.5
606
8.1
54
8.5
624
8.5
57
8.2
586
7.3
40
|
Verified
7.8
75
7.0
11
Data Accuracy
7.2
605
8.2
49
8.0
618
8.3
52
7.9
73
6.9
9
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.4
170
Feature Not Available
8.2
214
8.6
38
|
Verified
8.6
236
8.5
36
8.3
169
7.9
42
|
Verified
7.2
143
5.5
25
|
Verified
8.1
161
7.3
28
Features
8.2
470
8.3
45
8.7
503
8.6
50
7.7
431
7.2
24
8.1
463
8.2
39
8.5
592
8.1
47
|
Verified
8.1
509
7.3
23
7.9
471
Feature Not Available
8.0
409
8.1
48
|
Verified
7.4
307
7.6
39
|
Verified
Channel Functionality
Not enough data
8.6
138
Platform Interoperability
Not enough data
7.5
51
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
36
8.3
131
8.0
36
8.0
127
8.6
35
8.3
125
7.5
30
7.5
97
7.9
30
8.3
109
7.8
31
8.6
89
7.9
29
8.4
73
7.3
26
8.0
76
8.1
28
8.3
105
8.0
33
7.9
97
8.0
25
8.0
75
Feature Not Available
Feature Not Available
Feature Not Available
7.5
63
Targeting
8.8
35
8.6
136
8.5
33
8.8
136
8.6
33
8.3
111
8.3
31
8.0
96
Platform
8.5
31
8.2
109
8.5
33
7.7
108
8.8
36
8.7
127
8.3
36
8.6
130
8.6
33
8.2
102
8.6
34
7.9
106
8.6
33
8.0
96
7.5
31
Feature Not Available
8.5
34
8.1
94
Lead Intelligence
8.8
253
|
Verified
8.4
50
|
Verified
8.9
270
8.9
51
8.8
196
7.9
38
Lead Management
8.7
259
8.6
57
8.3
243
7.8
41
8.5
268
8.1
52
Marketing Campaigns
8.5
229
8.1
46
8.3
212
7.7
38
8.3
218
7.6
43
8.4
234
8.0
38
|
Verified
8.5
240
8.1
44
Campaign Execution
8.4
211
7.5
28
8.8
199
8.4
49
8.8
199
8.5
46
8.4
167
7.9
28
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
7.5
39
Not enough data
8.6
114
Not enough data
8.4
105
Not enough data
8.1
118
Not enough data
8.3
87
Not enough data
8.1
92
Not enough data
7.8
89
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Intelligence
Not enough data
8.1
8
Not enough data
9.0
5
Not enough data
7.7
5
Data Availability
7.5
125
7.4
78
8.3
134
8.1
84
7.2
81
6.9
50
Platform Additional Functionality
8.3
121
8.4
82
7.8
93
7.9
60
7.5
83
7.2
41
8.1
104
8.0
66
8.2
105
8.2
78
Attribution Modeling
8.4
25
Not enough data
8.1
25
Not enough data
7.8
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
21
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.7
25
Not enough data
Feature Not Available
Not enough data
8.8
26
Not enough data
8.9
30
Not enough data
Reporting
9.0
30
Not enough data
9.0
29
Not enough data
8.9
29
Not enough data
Platform Basics
8.6
72
8.5
27
8.9
71
8.2
30
8.6
68
8.0
28
Platform Data
8.4
68
8.3
31
8.2
65
8.0
26
Platform Additional Functionality
8.5
69
8.6
33
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
45
Not enough data
8.0
39
Not enough data
Platform Reporting
8.5
54
Not enough data
8.3
54
Not enough data
Platform Basics
8.4
136
8.6
188
Platform Data
8.4
140
8.3
186
8.1
130
7.6
171
Platform Additional Functionality
7.6
118
Feature Not Available
8.2
134
8.1
180
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
36
8.3
131
8.0
36
8.0
127
8.6
35
8.3
125
7.5
30
7.5
97
7.9
30
8.3
109
7.8
31
8.6
89
7.9
29
8.4
73
7.3
26
8.0
76
8.1
28
8.3
105
8.0
33
7.9
97
8.0
25
8.0
75
Feature Not Available
Feature Not Available
Feature Not Available
7.5
63
Targeting
8.8
35
8.6
136
8.5
33
8.8
136
8.6
33
8.3
111
8.3
31
8.0
96
Platform
8.5
31
8.2
109
8.5
33
7.7
108
8.8
36
8.7
127
8.3
36
8.6
130
8.6
33
8.2
102
8.6
34
7.9
106
8.6
33
8.0
96
7.5
31
Feature Not Available
8.5
34
8.1
94
Platform Interoperability
Not enough data
7.3(won by default)
22
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.3(won by default)
40
Campaign Management
8.1
36
8.3(won by 0.2)
131
8.0(tied score)
36
8.0(tied score)
127
8.6(won by 0.3)
35
8.3
125
7.5(tied score)
30
7.5(tied score)
97
7.9
30
8.3(won by 0.4)
109
7.8
31
8.6(won by 0.8)
89
7.9
29
8.4(won by 0.5)
73
7.3
26
8.0(won by 0.7)
76
8.1
28
8.3(won by 0.2)
105
8.0(won by 0.1)
33
7.9
97
8.0(tied score)
25
8.0(tied score)
75
Feature Not Available
Feature Not Available
Feature Not Available
7.5(won by default)
63
Targeting
8.8(won by 0.2)
35
8.6
136
8.5
33
8.8(won by 0.3)
136
8.6(won by 0.3)
33
8.3
111
8.3(won by 0.3)
31
8.0
96
Platform
8.5(won by 0.3)
31
8.2
109
8.5(won by 0.8)
33
7.7
108
8.8(won by 0.1)
36
8.7
127
8.3
36
8.6(won by 0.3)
130
8.6(won by 0.4)
33
8.2
102
8.6(won by 0.7)
34
7.9
106
8.6(won by 0.6)
33
8.0
96
7.5(won by default)
31
Feature Not Available
8.5(won by 0.4)
34
8.1
94
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
16
Not enough data
8.1
16
Not enough data
8.2
17
Not enough data
8.2
17
Not enough data
7.4
16
Not enough data
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Data collection
7.7
58
Not enough data
8.3
61
Not enough data
8.0
66
Not enough data
8.4
62
Not enough data
8.4
62
Not enough data
Segment Trending
Feature Not Available
Not enough data
8.0
47
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
55
Not enough data
8.9
56
Not enough data
8.9
55
Not enough data
Platform
8.3
63
Not enough data
8.6
53
Not enough data
7.9
47
Not enough data
8.4
57
Not enough data
8.4
51
Not enough data
8.8
52
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
27
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
36
8.3
131
8.0
36
8.0
127
8.6
35
8.3
125
7.5
30
7.5
97
7.9
30
8.3
109
7.8
31
8.6
89
7.9
29
8.4
73
7.3
26
8.0
76
8.1
28
8.3
105
8.0
33
7.9
97
8.0
25
8.0
75
Feature Not Available
Feature Not Available
Feature Not Available
7.5
63
Targeting
8.8
35
8.6
136
8.5
33
8.8
136
8.6
33
8.3
111
8.3
31
8.0
96
Demand Side Platforms
7.4
26
Not enough data
8.3
28
Not enough data
8.2
28
Not enough data
Platform
8.5
31
8.2
109
8.5
33
7.7
108
8.8
36
8.7
127
8.3
36
8.6
130
8.6
33
8.2
102
8.6
34
7.9
106
8.6
33
8.0
96
7.5
31
Feature Not Available
8.5
34
8.1
94
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.9
6
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
Discovery
7.8
6
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
Management
8.6
6
Not enough data
7.9
7
Not enough data
Platform
8.3
7
Not enough data
8.6
6
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.5
225
8.2
55
8.6
229
8.5
70
8.3
195
7.6
52
Lead Management
8.4
202
8.7
65
8.1
97
7.9
43
8.7
225
8.5
50
Marketing Campaigns
8.1
150
7.8
40
7.7
136
7.2
32
7.9
151
7.8
34
8.0
146
8.1
34
8.2
150
8.2
39
Data Availability - Marketing Account Intelligence
7.9
30
7.3
5
Data Accuracy - Marketing Account Intelligence
8.0
28
7.0
5
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
246
7.9
86
8.9
275
8.2
103
8.3
245
7.2
83
Lead Management
8.4
247
8.3
97
8.0
156
7.8
78
8.7
262
8.4
96
Marketing Campaigns
8.3
206
7.8
82
7.3
129
7.1
69
7.9
201
7.5
84
8.1
215
7.3
77
8.2
213
7.5
87
8.4
174
8.3
93
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.6
18
Not enough data
8.2
18
Not enough data
8.3
17
Not enough data
8.2
17
Not enough data
8.7
18
Not enough data
Management
8.7
17
Not enough data
9.0
16
Not enough data
8.2
15
Not enough data
8.9
17
Not enough data
8.9
15
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and RollWorks Account-Based Platform are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Demand Side Platform (DSP), and Sales Intelligence
Unique Categories
Demandbase One is categorized as Account-Based Web and Content Experiences, Market Intelligence, Lead Scoring, Attribution, Data Quality, and AI Agents For Business Operations
RollWorks Account-Based Platform is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Customer Data Platform (CDP), Native Advertising, Cross-Channel Advertising, Video Advertising, Social Media Advertising, Display Advertising, and Marketing Automation
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
RollWorks Account-Based Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.4%
Information Technology and Services
18.7%
Financial Services
6.9%
Marketing and Advertising
6.2%
Consumer Services
5.0%
Other
35.8%
Computer Software
28.1%
Information Technology and Services
14.0%
Marketing and Advertising
12.2%
Financial Services
5.5%
Hospital & Health Care
2.8%
Other
37.4%
Most Helpful Reviews
Demandbase One
Most Helpful Favorable Review
Oliver W.
Verified User in Computer Software
I really like that InsideView is plugged into my CRM tool. I have a daily summary alert set up for whenever one of my account announce a new press release - this way you can easily stay abreast of important news without having to manually monitor accounts.
Most Helpful Critical Review
Verified User in Professional Training & Coaching
Verified User in Professional Training & Coaching
RollWorks Account-Based Platform
Most Helpful Favorable Review
Georgia G.
Verified User in Financial Services
I love Growlabs' automated cadences... It nurtures leads automatically for us and only pass ones that are interested in talking to us.
Most Helpful Critical Review
Madeline L.
Verified User in Higher Education
There are a few bugs in their interface, specifically around building email templates and adding links or images with links. Phone numbers are not available for all contacts which is a serious downside, especially in Canada with CASL...
Oliver W.
Verified User in Computer Software
I really like that InsideView is plugged into my CRM tool. I have a daily summary alert set up for whenever one of my account announce a new press release - this way you can easily stay abreast of important news without having to manually monitor accounts.
Georgia G.
Verified User in Financial Services
I love Growlabs' automated cadences... It nurtures leads automatically for us and only pass ones that are interested in talking to us.
Verified User in Professional Training & Coaching
Verified User in Professional Training & Coaching
Madeline L.
Verified User in Higher Education
There are a few bugs in their interface, specifically around building email templates and adding links or images with links. Phone numbers are not available for all contacts which is a serious downside, especially in Canada with CASL...
Alternatives
Discussions
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
Check out our help center!
1 comment
Official Response from RollWorks Account-Based Platform
I'm unable to access external links or websites. If you have specific text from the link that you need help with, please provide it here, and I'll do my best...Read more
What new integrations are coming for those running the Hubspot platform?
1 comment
Official Response from RollWorks Account-Based Platform
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
