RollWorks Reviews & Product Details - Page 2

RollWorks Product Details

Claimed

RollWorks is an account based marketing (ABM) and advertising platform that generates pipeline, speeds sales cycles, and drives revenue for B2B businesses by connecting account-based insights with multi-touch advertising and sales outreach. Powered by advanced AI technology, RollWorks is built on a proprietary foundation of more than 25 million company profiles and 92 million contacts to expand marketers’ views into high-fit accounts, and drive awareness, and keep buyers engaged at the right moments with precision advertising. RollWorks is headquartered in San Francisco and is a division of NextRoll, Inc.

Product Website

Seller

NextRoll

Discussions

RollWorks Community

Languages Supported

English

Product Description

It’s software that takes some of the best marketing tactics you know work—display ads, social ads, triggered emails—and syncs them together to drum up more revenue.

Overview by

Eric Chavez

RollWorks Integrations

(4)

Verified by RollWorks

RollWorks Media

RollWorks Demo - RollWorks Identification Solution

Build a Target Account List from our database of over 20 million companies or upload one from your CRM or Marketing Automation system. Prioritizing that list is easy, use our fit-based predictive scoring model or layer on intent data signals as well as engagement signals to identify in-market acc...

Notify your sales teams on accounts engaging with your company, via email alerts and Salesforce dashboards with our Sales Insights-product

RollWorks Demo - RollWorks Engagement Solution

With the RollWorks Engagement Solution, you can advertise to your target account list with digital ads across more than 2 million websites that reach over 90% of internet users.

Expand engagement channels beyond advertising with RollWorks’ Partner ecosystem. Personalize websites, use direct mail, leverage email signature ads for multi-channel ABM programs

Beyond ads, our Sales automation product will keep prospects engaged through scheduled email outreach from your sales team.

RollWorks Demo - RollWorks Measurement Solution

No Account-Based program would be complete without the ability to track its effectiveness. Measure the impact of your account-based programs with metrics that matter in our dashboard or sync with your CRM and/or Marketing Automation Platform. View spend, impressions, clicks, conversions and more ...

Official Downloads

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Verified User in Human Resources

Small-Business (50 or fewer emp.)

11/21/2022

"RollWorks helps our ABM strategy reach intent qualified leads"

5/5

What do you like best about RollWorks?

3rd party intents showing companies that are interested in similar topics

Most engaged accounts showing those who expressed interest in our ads

Trending accounts - showing engagement and intent apart from ads

Helps connect the right contacts to target accounts, streamlining outreach Review collected by and hosted on G2.com.

What do you dislike about RollWorks?

Takes time to get to know the platform and all its features

Takes time to see the first results from the campaigns

Fairly complex advertising platform in comparison to others Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation

Enterprise (> 1000 emp.)

4/10/2023

"A leading ABM Platform"

4.5/5

What do you like best about RollWorks?

Rollworks continues to deliver exceptional ABM support and targeting. Review collected by and hosted on G2.com.

What do you dislike about RollWorks?

Rollworks can continue to improve their campaign management and reporting at scale. Setting up new campaigns could be an easier process as it is sometimes time consuming to enter information that should already exist in their systems. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

9/8/2022

"RollWorks review"

5/5

What do you like best about RollWorks?

I like the ability to create ads and monitor reporting Review collected by and hosted on G2.com.

What do you dislike about RollWorks?

Nothing comes to mind at this time. I think the platform is easy to understand and the team is helpful when we have questions Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/4/2022

"Easy to use platform for retargeting and ABM display campaigns"

4.5/5

What do you like best about RollWorks?

The dashboard is really easy to use. It's simple to upload ads, organize campaigns, and track results. And the intent data is super helpful and accurate. Review collected by and hosted on G2.com.

What do you dislike about RollWorks?

There have been some issues with account lists not syncing correcting with LinkedIn. But Rollworks' support team has been great at troubleshooting with us. Review collected by and hosted on G2.com.

Abraham R.

Digital Marketing Specialist

Small-Business (50 or fewer emp.)

3/25/2025

"My experience with AdRoll"

5/5

What do you like best about RollWorks?

The best thing for me about using AdRoll is remarketing to increase awareness by adjusting creatives. Currently, it is really easy to use and implement campaigns Review collected by and hosted on G2.com.

What do you dislike about RollWorks?

It would be better if the platform showed more clearly on which platforms the ads appear and allowed us to exclude websites we don’t want. Review collected by and hosted on G2.com.

Verified User in Human Resources

Mid-Market (51-1000 emp.)

8/23/2024

"The new journey prediction feature is a game changer."

4.5/5

What do you like best about RollWorks?

The new Journey Prediction feature from RollWorks has been a game-changer for our ABM team. By leveraging AI-driven insights, it accurately forecasts account movement in the buying journey, enabling smarter targeting and better sales-marketing alignment. This feature ensures timely, personalized engagement, boosting efficiency and conversion rates. A must-have for any data-driven ABM strategy! Review collected by and hosted on G2.com.

What do you dislike about RollWorks?

Pricing. RollWorks can be expensive for smaller businesses, particularly as you scale up and need access to more advanced features. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

3/25/2025

"Streamlined Account Targeting and Seamless Integrations for ABM Success"

4.5/5

What do you like best about RollWorks?

It helps us to discover high-fit accounts to target and Its seamless integration with Salesforce and HubSpot further streamlines our workflows, enhancing collaboration between sales and marketing. Additionally, the platform's robust reporting and engagement tracking provide valuable visibility into campaign performance. Review collected by and hosted on G2.com.

What do you dislike about RollWorks?

The reporting dashboards are helpful, but lack the flexibility for more in-depth, customized reporting.Real-time data updates would enhance campaign management, as some reports may experience slight delays. Review collected by and hosted on G2.com.

Verified User in Architecture & Planning

Small-Business (50 or fewer emp.)

5/14/2025

"A Technology Platform To Test"

4.5/5

What do you like best about RollWorks?

It helps with a more precise way of targeting our accounts in our CRM Review collected by and hosted on G2.com.

What do you dislike about RollWorks?

When I create prospecting target accounts and apply the keyword intent, it brings up accounts that does not even pertain to what I'm looking for. Review collected by and hosted on G2.com.

David L.

Freelance Graphic Designer & Marketer

Mid-Market (51-1000 emp.)

4/7/2025

"All in one ABM Ad Solution"

4/5

What do you like best about RollWorks?

The ease of use, great customer service, and great reporting make this a platform worth exploring. Review collected by and hosted on G2.com.

What do you dislike about RollWorks?

Slow reporting, dta can take up to 24 hours to appear. Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/23/2024

"Great platform and account managers"

5/5

What do you like best about RollWorks?

Rollworks has a large set of integrations that allow us to attribute marketing efforts to final conversions. Great account management team. Review collected by and hosted on G2.com.