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Reply Reviews & Product Details

Reply Overview

What is Reply?

Reply is a sales engagement platform that empowers your sales team with AI-powered tools to automate sales outreach, generate leads, and close more deals. From building verified lead lists to crafting personalized sequences and responses, Reply simplifies sales engagement and streamlines your sales process. Trusted by over 3,000 businesses, Reply offers: - Cold outreach tools that help find new prospects, engage them through multiple channels (emails and follow-ups, LinkedIn touchpoints, WhatsApp, SMS, calls, or connect any other channel to a sequence via Zapier) all combined in dynamic, conditional sequences. - AI SDR Agents aimed at booking more meetings by intelligently automating sales outreach, from finding prospects to handling responses. - Reply AI Chat - the first sales-trained AI chat with video avatars to capture website visitors and turn them into hot leads and booked meetings right within the chat window. Email Deliverability Suite which helps Reply users maintain the highest market deliverability rates by providing email health features such as SPF, DKIM, DMARC, and MX monitoring, along with custom tracking domains and email warm-ups via Mailtoaster.ai. - The Reply.io’s Agency Growth Hub offers tailored solutions for sales and lead generation agencies, simplifying sales outreach and client management. It includes an API to build custom integrations and workflows, an agency dashboard, bulk mailbox imports, and a sales experts marketplace. One of the Top 50 Sales Products for 2024 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply Details
Discussions
Reply Community
Languages Supported
English, Ukrainian
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Product Description

Sales automation software that puts your outreach on autopilot, while still making each communication personal.

How do you position yourself against your competitors?

1. AI-assisted sales engagement process from A to Z.
2. The biggest number of automated communication channels on one platform.
3. All-in-one solution offering a B2B database, deliverability features, AI email assistant, meeting booking service, CRM integrations, and analytics.
4. Custom-built for mid-market sales teams and sales agencies.
5. Top-notch CS and support services with 2 min response time in live chat.


Seller

Reply.io

Description

Reply.io is a cloud-based platform that specializes in email warm-up services. It helps businesses improve their email deliverability by gradually increasing the sending reputation of their email accounts. This is achieved through automated interactions, such as sending and receiving emails, which simulate real engagement. The service is designed to minimize the risk of emails being marked as spam, ensuring that important communications reach their intended recipients effectively. For more information, visit their website at https://reply.io/email-warmup.

Overview Provided by:

Recent Reply Reviews

NB
nathan b.Mid-Market (51-1000 emp.)
5.0 out of 5
"Reply.IO Email Sequencer"
The email sequence functionality works great to implement automation across many different seats. Also, the customer support team is super responsi...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very happy with Reply.io — it’s streamlined our outreach effortlessly."
I like how Reply.io simplifies outreach, automates follow-ups, and keeps everything organized in one place - it saves time and boosts efficiency.
Jovana G.
JG
Jovana G.Mid-Market (51-1000 emp.)
5.0 out of 5
"Amazing tool and service"
Our company has been using Reply for 2 and half years and we are very satisfied with its functionalities. The email+linkedin automation has brought...

Reply Media

Reply Demo - Reply.io
Generate leads via multichannel sequences with unlimited mailboxes, convert website traffic into booked meetings, or hire AI SDR Agents to handle it for you – all within Reply.
Reply Demo - Multichannel outreach
Automate cold outreach across multiple channels—emails and follow-ups, LinkedIn touchpoints, WhatsApp, SMS, calls, or any other channel via Zapier integration—all combined in dynamic, conditional sequences. These sequences adapt based on recipient behavior and available data , ensuring personaliz...
Reply Demo - AI SDR
Book more meetings by automating sales outreach, from finding prospects to handling responses.
Reply Demo - Email deliverability kit
Ensure your emails reach the right people with our Email Deliverability Kit
Reply Demo - Reply AI Chat
Capture website visitors and turn them into hot leads and booked meetings right within the chat
Reply Demo - AI-personalization
Stand out with AI-driven personalization. Automatically tailor your emails to each prospect, boosting engagement and response rates.
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1,440 Reply Reviews

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1,440 Reply Reviews
4.6 out of 5
1,440 Reply Reviews
4.6 out of 5

Reply Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Anika R.
AR
Tech Marketing Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Reply?

What I like:

Clean, modern interface that doesn't make me feel lost

Easy to build personalized email sequences

Templates save me a lot of time, especially for A/B testing

Open/click tracking helps understand what works (and what doesn’t)

Works fine with LinkedIn outreach if you keep it simple

Shared campaigns are helpful when working with colleagues Review collected by and hosted on G2.com.

What do you dislike about Reply?

A few things to improve:

Would love a smoother LinkedIn connection process

Reporting is good, but a few more filters wouldn’t hurt

Support replies could be faster during peak hours

Slight learning curve when working with custom fields Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

Reply helps streamline and automate our cold outreach efforts, especially email sequences. It solves the problem of manually following up with leads and tracking responses. With Reply, we can set up personalized campaigns at scale, monitor performance, and easily manage replies in one place. It saves our team a lot of time, improves consistency in communication, and increases the chances of getting responses from prospects. Review collected by and hosted on G2.com.

Anton B.
AB
Leadgen Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reply?

Pros:

Super intuitive UI – even if you’re not very technical, it’s easy to get going

Multichannel is legit: email + LinkedIn + calls in one flow

Love the sequence builder – very flexible and easy to tweak

Great integration with HubSpot – syncing contacts & activities works smoothly

Reporting is simple but helpful – open/reply rates, bounce tracking, etc.

Shared inbox is a nice touch for the team to collaborate and see responses. Review collected by and hosted on G2.com.

What do you dislike about Reply?

Cons:

LinkedIn automation feels a bit clunky, not always reliable

Pricing could be more flexible for teams that scale up gradually

Sometimes emails land in Promotions tab even with warm domain

Would be great to have a dark mode :) Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

Before using it, our team spent too much time manually sending emails and tracking follow-ups in spreadsheets. Now, we automate large parts of the process while still keeping messages personalized and relevant. It also solves the issue of team collaboration - we can see each other’s progress, share templates, and track performance in one place.

The biggest benefit is time saved. Our team can focus more on strategy and lead qualification, while Reply handles the repetitive work in the background. It's also helping us improve response rates thanks to built-in A/B testing and analytics. Review collected by and hosted on G2.com.

komeil g.
KG
CTO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reply?

As someone who has built and used in-house email marketing solutions, I really appreciate how practical and well-designed Reply is. The workflows, automation logic, and team collaboration features clearly reflect a deep understanding of cold outreach and best practices. It’s intuitive but powerful, and has made campaign management much smoother for us Review collected by and hosted on G2.com.

What do you dislike about Reply?

So far, my experience has been very positive, and I haven’t run into any major issues. If I had to mention something, I’d say that some analytics and reporting features could offer a bit more granularity for advanced users — but overall, everything works very well for my needs. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

Reply has helped us streamline and scale our outreach efforts significantly. Managing cold email campaigns and follow-ups used to be time-consuming and scattered across different tools. With Reply, we now have everything in one place — from contact management to automated sequences and detailed performance tracking. It saves us time, increases our response rates, and allows us to experiment and optimize more effectively. Review collected by and hosted on G2.com.

SM
Tyson
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Reply?

literally set up campaigns in just 5 steps

access campaigns from any login and do edits at any of the campaign timeline

its been over a year and we have grown our account to almost 12 additional seats saving $43 dollars on each seat started using from day 1

now its a marketing platform powerhouse as we have integrated and established our workflows directly without any human interventions

atleast 1 campaign is set up daily and its a breeze, super amazing UI Review collected by and hosted on G2.com.

What do you dislike about Reply?

support takes a bit of time yet answers all the questions i think most of the things are really great Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

now its easier to set up a sequence as most of the hardwork of domain management is taken up by reply and we focus just on content with its chatgpt powered editing space and increase the likelihood of receiving the response with its realtime paramters Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Reply?

Reply.io has been a game changer for my outreach efforts. One of the things I appreciate most is its ease of use — the platform is intuitive and straightforward, making it easy to set up and manage campaigns without a steep learning curve.

The ability to send personalized mass emails at scale has helped me reach a wider audience efficiently, while still maintaining a personal touch. I also love that Reply.io provides detailed analytics, including open rates, click-through rates, and response data. These insights have been incredibly valuable in helping me understand what messaging resonates and in optimizing future outreach.

Overall, Reply.io has made my email outreach faster, smarter, and more effective. I highly recommend it to anyone looking to streamline their sales or marketing communication! Review collected by and hosted on G2.com.

What do you dislike about Reply?

It is a basic program so unless you can code it's difficult to make adjustments to font etc Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

Ability to email my customers and prospects in an automated way. Allows me to know who is viewing and clicking on my emails. Review collected by and hosted on G2.com.

Alexander S.
AS
Lead generation manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
Rating Updated ()
What do you like best about Reply?

The analytics and reporting features are a game changer, too. I can track open rates, responses, and overall campaign performance in real-time, which helps me constantly improve my strategy. Plus, the integration with other tools I use saves me a lot of time!

What really stands out for me is the support team. They’ve been super responsive and helpful whenever I've had questions or needed guidance. It’s great to know there are real people behind the platform who care about my success. Review collected by and hosted on G2.com.

What do you dislike about Reply?

I've been exploring the Reply platform, and while it has some great features, there are a few things that didn't quite work for me. I found the user interface a bit overwhelming at times, and it took me a while to get used to it. Additionally, some automation options felt a bit limited for my specific needs. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

This has really boosted my engagement rates and saved me a lot of time. I'm finding it much easier to keep track of conversations and measure results. Review collected by and hosted on G2.com.

AK
Head of IT Consulting
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Reply?

If you need to create an effective outreach sequence - than this is the right choice. It only takes a few steps to start a campaign and you can always edit it at any time. Moreover, it allows you to select the time zones for different countries across the globe. And my favourite - Reply gives the freedom to mix multiple channels and the way you engage with leads, be it email, WhatsApp or LinkedIn.

I'm not even going to mention AI, CRM integration - it's there and it's working. Review collected by and hosted on G2.com.

What do you dislike about Reply?

I would say it's definitely not for noobs, as the learning curve might be a little steep for most people, especially if you're not in areas like IT or tech in general. I'd appreciate if LinkedIn integration could be better and if they could add Dark or even Black sorta AMOLED mode. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

Outreach and email campaigns - all done in auto mode, saves a ton of time that we can spend on other important tasks. It has all we need - contact management, autosequences and detailed reporting. As a result, we have a higher response rate now. Review collected by and hosted on G2.com.

Lukas T.
LT
Chief Growth Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Reply?

What I love most is how easy it is to set up email sequences - you can literally have a campaign running in 30 minutes. The interface is super intuitive, no need to spend hours figuring out how everything works. Plus the analytics are pretty detailed, so you can quickly see which emails are performing and which ones aren't. Review collected by and hosted on G2.com.

What do you dislike about Reply?

Sometimes the Gmail sync gets buggy and I have to reconnect my account, which is annoying. I wish there were more ready-made templates for different industries - the selection feels a bit limited right now. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

The main issue was manually tracking all prospects and writing follow-up emails - it's just impossible to do at scale. Reply automates this whole process, so now I can focus on actually working with people who are genuinely interested. As a result, my conversion to sales has roughly doubled. Review collected by and hosted on G2.com.

PA
Senior Associate
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Reply?

I’ve been using Reply.io for ~3 years and have found it to be a very effective tool for managing outbound business development. It’s straightforward to set up, easy to use, and helps keep my outreach efforts organized.

The biggest value for me is the time it saves—automating follow-ups and tracking responses means I can focus more on other tasks, rather than the admin work. It also does a good job of keeping everything in one place, which makes it easier to stay on top of tasks and conversations.

Overall, it’s a reliable platform that does what it promises and is highly functional.

I have even recommended it to 3 other companies that I regularly work with. Review collected by and hosted on G2.com.

What do you dislike about Reply?

Some of the admin settings are not very intuitive, and it may take you a min to get used to where certain settings are placed. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

Outbound email automation Review collected by and hosted on G2.com.

EA
Marketing specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Reply?

I really appreciate how user-friendly the platform is. It simplifies campaign management and automation, and the follow-up scheduling keeps everything consistent without manual effort. The clear analytics also help us understand and optimize our outreach. Review collected by and hosted on G2.com.

What do you dislike about Reply?

There’s not much to dislike, but if I had to mention something, it might be that some advanced customization options could be expanded. Still, overall the platform meets our needs very well. Review collected by and hosted on G2.com.

What problems is Reply solving and how is that benefiting you?

Reply has been a great addition to our outreach toolkit. The platform is user-friendly and makes it easy to manage and automate campaigns without getting overwhelmed. I really like how it helps keep follow-ups consistent and timely, which saves us a ton of manual work. The analytics are clear and give useful insights into what's working. Their customer support has also been responsive and helpful whenever we had questions. Overall, it's a solid tool for scaling personalized communication. Review collected by and hosted on G2.com.