Introducing G2.ai, the future of software buying.Try now
Compare HubSpot Marketing Hub and Zoho One 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (71.9% of reviews)
Entry-Level Pricing
$0.00
$37.00 1 Users Per Month
HubSpot Marketing Hub
Star Rating
(12,699)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansZoho One
Star Rating
(21,737)4.4 out of 5
Market Segments
Small-Business (71.9% of reviews)
Entry-Level Pricing
$37.00 1 Users Per Month
Browse all 2 pricing plansFeatured Products
Sponsored
SeoSamba Marketing Operating System
(17)
Marketing Automation
Visit Website
Sponsored
Claspo
(50)
Marketing Automation
Visit Website
HubSpot Marketing Hub vs Zoho One
When assessing the two solutions, reviewers found Zoho One easier to use and set up. However, reviewers felt that administration of both products was equally easy, and preferred doing business with HubSpot Marketing Hub overall.
- Reviewers felt that Zoho One meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- When assessing product direction, HubSpot Marketing Hub and Zoho One received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Zoho One
ALL EMPLOYEE PRICING
$37.00
1 Users Per Month
Over 45 business applications at a single, per-user price for all employees.
- Customer Relationship Management
- Customer Support and Satisfaction
- Analytics and Business Intelligence
Free Trial
HubSpot Marketing Hub
Free Trial is available
Zoho One
Free Trial is available
Ratings
Meets Requirements
8.5
8,986
8.7
17,501
Ease of Use
8.6
9,818
8.7
17,662
Ease of Setup
8.1
5,669
8.4
11,652
Ease of Admin
8.5
4,686
8.5
10,937
Quality of Support
8.7
8,506
8.3
15,455
Has the product been a good partner in doing business?
8.8
4,603
8.6
10,192
Product Direction (% positive)
8.8
8,636
8.8
16,898
Features by Category
Email Marketing
8.8
5095
|
Verified
Not enough data
8.9
4964
|
Verified
Not enough data
8.6
4965
|
Verified
Not enough data
8.8
4676
|
Verified
Not enough data
Online Marketing
8.5
4823
|
Verified
Not enough data
8.2
4166
|
Verified
Not enough data
8.1
3886
|
Verified
Not enough data
8.2
4417
|
Verified
Not enough data
8.1
4075
|
Verified
Not enough data
Lead Management
8.6
4610
|
Verified
Not enough data
8.1
4357
|
Verified
Not enough data
8.4
4462
|
Verified
Not enough data
8.0
3975
|
Verified
Not enough data
8.5
4400
|
Verified
Not enough data
8.2
4139
|
Verified
Not enough data
8.4
4121
|
Verified
Not enough data
8.4
4125
|
Verified
Not enough data
Campaign Management
8.2
3720
|
Verified
Not enough data
8.0
3320
|
Verified
Not enough data
7.9
3279
|
Verified
Not enough data
7.2
2434
|
Verified
Not enough data
Social
7.7
3391
|
Verified
Not enough data
8.2
3791
|
Verified
Not enough data
8.2
3758
|
Verified
Not enough data
8.0
3638
|
Verified
Not enough data
7.7
2863
|
Verified
Not enough data
Reporting & Analytics
8.3
4779
|
Verified
Not enough data
8.0
4455
|
Verified
Not enough data
7.6
3616
|
Verified
Not enough data
7.6
3303
|
Verified
Not enough data
7.7
3729
|
Verified
Not enough data
Platform
8.0
3129
|
Verified
Not enough data
8.5
3160
|
Verified
Not enough data
8.7
3129
|
Verified
Not enough data
8.0
2127
|
Verified
Not enough data
7.4
2023
|
Verified
Not enough data
8.6
2962
|
Verified
Not enough data
8.0
2199
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.4
3142
|
Verified
Not enough data
8.1
2834
|
Verified
Not enough data
8.1
2625
|
Verified
Not enough data
Lead Intelligence
7.8
1055
|
Verified
Not enough data
8.0
1089
Not enough data
8.1
1136
Not enough data
Lead Management
8.3
1224
Not enough data
7.5
1054
Not enough data
8.1
1112
Not enough data
Marketing Campaigns
7.9
1074
Not enough data
7.4
965
Not enough data
7.6
1018
Not enough data
7.9
1007
|
Verified
Not enough data
8.1
1166
Not enough data
Campaign Execution
7.8
1056
Not enough data
7.9
990
Not enough data
7.7
935
Not enough data
8.7
1304
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
8.0
1139
|
Verified
Not enough data
7.5
967
|
Verified
Not enough data
7.9
1181
|
Verified
Not enough data
7.8
1107
|
Verified
Not enough data
Channels
8.0
1368
|
Verified
Not enough data
8.2
1348
|
Verified
Not enough data
7.1
769
|
Verified
Not enough data
6.9
668
|
Verified
Not enough data
7.5
728
|
Verified
Not enough data
Customers
8.2
1416
|
Verified
Not enough data
8.3
1402
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.4
1495
|
Verified
Not enough data
8.2
1402
|
Verified
Not enough data
Agentic AI - Conversational Marketing
7.0
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
Design and Customization
6.8
50
Not enough data
7.6
47
Not enough data
7.7
48
Not enough data
7.7
48
Not enough data
Campaigns
7.5
45
Not enough data
7.7
45
Not enough data
7.7
44
Not enough data
7.6
44
Not enough data
Integrations
8.1
46
Not enough data
7.2
43
Not enough data
7.0
41
Not enough data
7.2
44
Not enough data
Generative AI
6.3
46
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.1
235
Not enough data
7.8
229
Not enough data
7.5
214
Not enough data
7.4
207
Not enough data
7.0
204
Not enough data
7.6
218
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.8
207
Not enough data
7.3
192
Not enough data
8.3
233
Not enough data
8.4
238
Not enough data
Reporting
8.4
260
Not enough data
8.3
247
Not enough data
8.1
252
Not enough data
Platform Basics
8.5
211
Not enough data
8.5
214
Not enough data
8.4
214
Not enough data
Platform Data
8.3
210
Not enough data
7.9
205
Not enough data
Platform Additional Functionality
8.4
230
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
510
Not enough data
8.6
593
Not enough data
Platform Reporting
8.5
608
Not enough data
8.6
651
Not enough data
Content & Collaboration
8.3(won by default)
1190
Not enough data
8.3(won by default)
1245
Not enough data
8.1(won by default)
938
Not enough data
8.4(won by default)
1013
Not enough data
8.7(won by default)
1319
Not enough data
8.3(won by default)
881
Not enough data
Social Management
8.2(won by default)
2094
Not enough data
8.6(won by default)
2271
Not enough data
8.4(won by default)
2012
Not enough data
8.4(won by default)
2158
Not enough data
8.1(won by default)
1579
Not enough data
8.2(won by default)
859
Not enough data
7.3(won by default)
231
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
343
Not enough data
8.1
356
Not enough data
Platform Data
8.0
350
Not enough data
8.0
350
Not enough data
8.5
396
Not enough data
8.2
355
Not enough data
Platform Additional Functionality
8.0
340
Not enough data
8.2
359
Not enough data
8.3
354
Not enough data
Agentic AI - Customer Journey Analytics
6.4
7
Not enough data
6.2
7
Not enough data
7.1
7
Not enough data
6.7
7
Not enough data
Platform Interoperability
8.0
524
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1225
Not enough data
Campaign Management
8.3
1240
Not enough data
8.2
1181
Not enough data
8.2
1108
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1001
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1035
Not enough data
8.0
985
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1112
Not enough data
8.2
1029
Not enough data
8.0
926
Not enough data
8.0
904
Not enough data
Platform
8.3
1080
Not enough data
8.2
1227
Not enough data
8.8
1253
Not enough data
8.8
1278
Not enough data
8.6
1102
Not enough data
8.3
1223
Not enough data
8.7
1266
Not enough data
8.4
976
Not enough data
8.4
1170
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.4
1266
|
Verified
Not enough data
7.9
1305
|
Verified
Not enough data
7.9
1193
|
Verified
Not enough data
8.1
1234
|
Verified
Not enough data
Page Optimization
8.2
1096
|
Verified
Not enough data
8.1
1208
|
Verified
Not enough data
8.2
1248
|
Verified
Not enough data
7.8
1134
|
Verified
Not enough data
Integrations
7.4
678
|
Verified
Not enough data
8.7
1164
|
Verified
Not enough data
8.5
1162
|
Verified
Not enough data
Generative AI
7.2
268
Not enough data
Agentic AI - Landing Page Builders
6.4
6
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
701
Not enough data
8.3
734
Not enough data
8.3
751
Not enough data
Lead Management
8.4
817
Not enough data
7.7
694
Not enough data
8.2
764
Not enough data
Marketing Campaigns
8.0
721
Not enough data
7.6
633
Not enough data
7.9
692
Not enough data
8.0
690
Not enough data
8.2
797
Not enough data
8.1
743
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
2057
|
Verified
Not enough data
8.3
2494
|
Verified
Not enough data
8.0
2265
|
Verified
Not enough data
8.5
2295
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2693
|
Verified
Not enough data
8.4
2932
|
Verified
Not enough data
7.8
2196
|
Verified
Not enough data
8.1
2384
|
Verified
Not enough data
8.1
2222
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
5.9
11
Not enough data
5.2
10
Not enough data
6.2
10
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Zoho One share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Zoho One is categorized as Product Suites
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Information Technology and Services
14.4%
Computer Software
8.1%
Marketing and Advertising
6.4%
Staffing and Recruiting
3.4%
Financial Services
3.0%
Other
64.5%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Zoho One
Most Helpful Favorable Review
Verified User in Consumer Electronics
Zoho Books, Zoho CRM, Zoho Projects, Zoho People
Most Helpful Critical Review
Verified User in Consulting
UI is inconsistent across all apps, and terminology changes frequently. Customer support is abysmal and requires significant clarification to the point of diagnosing the solution for them. Most apps are not comprehensive and have multiple strange gaps in...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Consumer Electronics
Zoho Books, Zoho CRM, Zoho Projects, Zoho People
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Consulting
UI is inconsistent across all apps, and terminology changes frequently. Customer support is abysmal and requires significant clarification to the point of diagnosing the solution for them. Most apps are not comprehensive and have multiple strange gaps in...
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
What is the best way to explore new features
1 comment
VB
The best way to first learn how to add basic functionality in the module using api.Read more
Zoho One has no more discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
