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At a Glance
HubSpot Marketing Hub
HubSpot Marketing Hub
Star Rating
(12,711)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Information
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
OutboundEngine
OutboundEngine
Star Rating
(155)3.7 out of 5
Market Segments
Small-Business (72.4% of reviews)
Information
Entry-Level Pricing
$199 per month
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that HubSpot Marketing Hub excels in email marketing capabilities, particularly in "Building and Personalizing Emails" with a score of 8.8, while OutboundEngine falls short with a score of 7.1 in the same category.
  • Reviewers mention that HubSpot's "Quality of Support" is rated at 8.7, significantly higher than OutboundEngine's 7.7, indicating that users find HubSpot more reliable when seeking assistance.
  • G2 users highlight HubSpot's superior "Automated Email Responses" feature, scoring 8.8 compared to OutboundEngine's 7.2, suggesting that HubSpot provides a more robust automation experience for email campaigns.
  • Users on G2 note that HubSpot's "Lead Management" features, particularly "Online Behavior Tracking" and "Lead Nurturing," are rated at 8.3 and 8.5 respectively, while OutboundEngine's corresponding scores are lower, indicating a more comprehensive lead management system in HubSpot.
  • Reviewers mention that HubSpot's "Campaign Management" tools, especially "Campaign Dashboard" and "Campaign Optimization," are rated at 8.4 and 8.2, respectively, which are notably higher than OutboundEngine's scores of 7.8 and 7.4, reflecting HubSpot's strength in managing marketing campaigns effectively.
  • Users say that HubSpot's "Integrations" score of 8.6 is a significant advantage over OutboundEngine's 6.8, indicating that HubSpot offers a broader range of integrations with other platforms, enhancing its usability and flexibility for users.
Featured Products
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
Browse all 4 pricing plans
OutboundEngine
Essential
$199
per month
Browse all 3 pricing plans
Free Trial
HubSpot Marketing Hub
Free Trial is available
OutboundEngine
No trial information available
Ratings
Meets Requirements
8.5
9,002
7.3
119
Ease of Use
8.6
9,834
8.0
118
Ease of Setup
8.1
5,683
8.3
31
Ease of Admin
8.5
4,695
8.1
31
Quality of Support
8.7
8,522
7.7
118
Has the product been a good partner in doing business?
8.8
4,612
8.1
30
Product Direction (% positive)
8.8
8,652
6.4
116
Features by Category
8.2
6,128
6.3
64
Email Marketing
8.8
5104
|
Verified
7.1
46
|
Verified
8.9
4972
|
Verified
8.0
49
|
Verified
8.6
4973
|
Verified
7.5
50
|
Verified
8.8
4684
|
Verified
7.2
42
|
Verified
Online Marketing
8.5
4831
|
Verified
7.2
41
|
Verified
8.2
4174
|
Verified
7.0
46
|
Verified
8.1
3894
|
Verified
6.7
26
|
Verified
8.2
4424
|
Verified
7.4
39
|
Verified
8.1
4081
|
Verified
7.1
36
Lead Management
8.6
4618
|
Verified
7.0
40
|
Verified
8.1
4365
|
Verified
7.6
39
|
Verified
8.4
4470
|
Verified
7.1
32
|
Verified
8.0
3983
|
Verified
7.0
36
|
Verified
8.5
4408
|
Verified
7.0
34
|
Verified
8.2
4145
|
Verified
7.1
32
|
Verified
8.4
4127
|
Verified
7.0
34
|
Verified
8.4
4132
|
Verified
7.1
21
|
Verified
Campaign Management
8.2
3726
|
Verified
6.6
25
|
Verified
8.0
3327
|
Verified
6.5
12
7.9
3285
|
Verified
7.8
32
|
Verified
7.2
2440
|
Verified
6.5
12
Social
7.7
3396
|
Verified
5.6
18
8.2
3796
|
Verified
7.2
46
|
Verified
8.2
3763
|
Verified
7.2
47
|
Verified
8.0
3643
|
Verified
6.8
45
|
Verified
7.7
2869
|
Verified
6.8
38
|
Verified
Reporting & Analytics
8.3
4786
|
Verified
7.5
47
|
Verified
8.0
4461
|
Verified
7.2
37
|
Verified
7.6
3622
|
Verified
4.5
18
7.6
3309
|
Verified
5.2
22
|
Verified
7.7
3735
|
Verified
4.8
16
Platform
8.0
3137
|
Verified
6.4
13
|
Verified
8.5
3169
|
Verified
3.0
5
8.7
3137
|
Verified
5.0
7
8.0
2134
|
Verified
3.0
5
7.4
2030
|
Verified
4.4
6
8.6
2970
|
Verified
4.4
6
8.0
2206
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.0
5
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
Integration
8.4
3150
|
Verified
5.7
10
|
Verified
8.1
2842
|
Verified
5.4
9
|
Verified
8.1
2633
|
Verified
3.3
7
|
Verified
Account Data ManagementHide 20 FeaturesShow 20 Features
8.0
1,513
Not enough data
Lead Intelligence
7.8
1060
|
Verified
Not enough data
8.0
1094
Not enough data
8.1
1141
Not enough data
Lead Management
8.3
1230
Not enough data
7.5
1059
Not enough data
8.1
1118
Not enough data
Marketing Campaigns
7.9
1079
Not enough data
7.4
970
Not enough data
7.6
1023
Not enough data
7.9
1012
|
Verified
Not enough data
8.1
1171
Not enough data
Campaign Execution
7.8
1062
Not enough data
7.9
996
Not enough data
7.7
941
Not enough data
8.7
1309
Not enough data
Agentic AI - Account Data Management
6.3
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
6.7
8
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
7.9
1,973
Not enough data
Messenger
8.0
1141
|
Verified
Not enough data
7.5
969
|
Verified
Not enough data
7.9
1183
|
Verified
Not enough data
7.8
1109
|
Verified
Not enough data
Channels
8.0
1370
|
Verified
Not enough data
8.2
1350
|
Verified
Not enough data
7.1
771
|
Verified
Not enough data
6.9
670
|
Verified
Not enough data
7.5
730
|
Verified
Not enough data
Customers
8.2
1418
|
Verified
Not enough data
8.3
1404
|
Verified
Not enough data
8.3
1550
|
Verified
Not enough data
8.4
1497
|
Verified
Not enough data
8.2
1404
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.7
7
Not enough data
6.4
7
Not enough data
5.7
7
Not enough data
6.7
7
Not enough data
6.2
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
7.2
54
Not enough data
Design and Customization
6.5
52
Not enough data
7.4
49
Not enough data
7.6
50
Not enough data
7.5
50
Not enough data
Campaigns
7.2
47
Not enough data
7.4
47
Not enough data
7.5
46
Not enough data
7.4
46
Not enough data
Integrations
7.9
48
Not enough data
6.9
45
Not enough data
6.6
43
Not enough data
7.1
46
Not enough data
Generative AI
6.0
48
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
8.0
279
Not enough data
Attribution Modeling
8.1
236
Not enough data
7.8
230
Not enough data
7.4
215
Not enough data
7.4
208
Not enough data
7.0
205
Not enough data
7.6
219
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.8
208
Not enough data
7.3
193
Not enough data
8.3
234
Not enough data
8.4
239
Not enough data
Reporting
8.4
261
Not enough data
8.3
248
Not enough data
8.1
253
Not enough data
Account-Based Orchestration PlatformsHide 11 FeaturesShow 11 Features
8.4
277
Not enough data
Platform Basics
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Not enough data
Platform Data
8.3
211
Not enough data
7.9
206
Not enough data
Platform Additional Functionality
8.4
231
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
8.5
723
Not enough data
Platform Basics
8.2
512
Not enough data
8.6
595
Not enough data
Platform Reporting
8.5
610
Not enough data
8.6
653
Not enough data
Social Media ManagementHide 20 FeaturesShow 20 Features
8.3
2,778
Not enough data
Content & Collaboration
8.3
1191
Not enough data
8.3
1246
Not enough data
8.1
939
Not enough data
8.3
1014
Not enough data
8.7
1320
Not enough data
8.3
882
Not enough data
Social Management
8.2
2096
Not enough data
8.6
2272
Not enough data
8.4
2013
Not enough data
8.4
2159
Not enough data
8.1
1581
Not enough data
8.2
860
Not enough data
7.2
232
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
8.3
425
Not enough data
Platform Basics
8.1
345
Not enough data
8.1
358
Not enough data
Platform Data
8.0
352
Not enough data
8.0
352
Not enough data
8.5
398
Not enough data
8.2
357
Not enough data
Platform Additional Functionality
8.0
342
Not enough data
8.2
361
Not enough data
8.3
356
Not enough data
Agentic AI - Customer Journey Analytics
6.5
9
Not enough data
6.3
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
8.4
1,598
6.2
36
Platform Interoperability
8.0
526
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1227
7.3
29
Campaign Management
8.3
1243
7.8
33
8.2
1183
7.4
31
8.2
1110
6.7
30
Feature Not Available
5.6
21
Feature Not Available
6.4
23
8.3
1003
6.7
25
Feature Not Available
6.4
23
Feature Not Available
6.0
19
Feature Not Available
4.0
16
8.1
1037
5.6
19
8.0
987
5.3
19
Feature Not Available
5.0
13
Feature Not Available
5.3
16
Targeting
8.4
1114
5.9
16
8.2
1031
5.7
16
8.0
928
5.2
14
8.0
906
6.0
15
Platform
8.3
1083
5.6
16
8.2
1230
6.4
21
8.8
1256
7.0
23
8.8
1281
7.6
24
8.6
1105
6.2
19
8.3
1226
6.7
23
8.7
1269
6.5
19
8.4
979
5.6
14
8.4
1172
7.5
23
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
8.1
1,513
Not enough data
Page Customization
8.4
1269
|
Verified
Not enough data
7.9
1308
|
Verified
Not enough data
7.9
1196
|
Verified
Not enough data
8.1
1237
|
Verified
Not enough data
Page Optimization
8.2
1099
|
Verified
Not enough data
8.1
1211
|
Verified
Not enough data
8.2
1251
|
Verified
Not enough data
7.8
1137
|
Verified
Not enough data
Integrations
7.4
681
|
Verified
Not enough data
8.7
1167
|
Verified
Not enough data
8.5
1165
|
Verified
Not enough data
Generative AI
7.1
271
Not enough data
Agentic AI - Landing Page Builders
5.7
9
Not enough data
Not enough data
8.5
12
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.5
8
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.3
5
|
Verified
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
8.2
1,012
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
703
Not enough data
8.3
736
Not enough data
8.3
753
Not enough data
Lead Management
8.4
819
Not enough data
7.7
696
Not enough data
8.2
766
Not enough data
Marketing Campaigns
8.0
723
Not enough data
7.6
635
Not enough data
7.9
694
Not enough data
8.0
692
Not enough data
8.2
799
Not enough data
8.1
745
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Reputation ManagementHide 18 FeaturesShow 18 Features
Not enough data
8.6
16
Consumer Intelligence
Not enough data
8.9
12
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
6
|
Verified
Not enough data
8.1
12
|
Verified
Media Monitoring
Not enough data
9.0
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
11
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.1
18
Analysis
Not enough data
7.5
6
Not enough data
8.0
10
|
Verified
Not enough data
Not enough data
Not enough data
6.1
6
|
Verified
Campaigns
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
9
|
Verified
Not enough data
6.7
5
|
Verified
Engagement
Not enough data
6.9
6
Platform
Not enough data
7.3
8
Not enough data
6.9
8
|
Verified
Not enough data
6.9
6
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
3,338
Not enough data
Marketing Operations
7.8
2061
|
Verified
Not enough data
8.3
2498
|
Verified
Not enough data
8.0
2269
|
Verified
Not enough data
8.5
2299
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2697
|
Verified
Not enough data
8.4
2936
|
Verified
Not enough data
7.8
2200
|
Verified
Not enough data
8.1
2388
|
Verified
Not enough data
8.1
2226
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
5.1
16
Not enough data
4.8
15
Not enough data
5.3
15
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
52.8%
Mid-Market(51-1000 emp.)
41.2%
Enterprise(> 1000 emp.)
6.0%
OutboundEngine
OutboundEngine
Small-Business(50 or fewer emp.)
72.4%
Mid-Market(51-1000 emp.)
15.8%
Enterprise(> 1000 emp.)
11.8%
Reviewers' Industry
HubSpot Marketing Hub
HubSpot Marketing Hub
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
OutboundEngine
OutboundEngine
Real Estate
56.6%
Insurance
15.1%
Financial Services
7.2%
Marketing and Advertising
6.6%
Online Media
2.0%
Other
12.5%
Most Helpful Reviews
HubSpot Marketing Hub
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
SA
Sandra A.
Verified User in Information Technology and Services

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
JF
Jeremy F.
Verified User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

OutboundEngine
OutboundEngine
Most Helpful Favorable Review
Verified User
G
Verified User in Real Estate

I'm not the best at remembering to send stay in touch with past clients. I get distracted! Outbound Engine takes that task of my 'to-do" list by sending out timely and informative emails and social media posts. They also alert me when past buyers and...

Most Helpful Critical Review
Andrew B.
AB
Andrew B.
Verified User in Consumer Services

on vegetable gardening ( they said to use rubber tire chips in the vegetable garden as a mulch- dangerous poison heavy metals and carcinogens in tire chips) the electrical articels recommend that if homeowners have experience with electrical they can do...

Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub Alternatives
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Add Salesforce Marketing Cloud Account Engagement
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Demandbase One
Demandbase One
Add Demandbase One
Constant Contact
Constant Contact
Add Constant Contact
OutboundEngine
OutboundEngine Alternatives
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Constant Contact
Constant Contact
Add Constant Contact
Salesforce Marketing Cloud Engagement
Salesforce Marketing Cloud Engagement
Add Salesforce Marketing Cloud Engagement
Dotdigital
Dotdigital
Add Dotdigital
Discussions
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
What is HubSpot marketing hub?
6 comments
Jose M B.
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
Vladimir Alexander R.
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
Jen S.
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more
OutboundEngine
OutboundEngine Discussions
How do you use OE?
1 comment
Realtor Judith Ann N.
RN
So sorry, just received this..... Answer, it was a costly try that I just had to cancel. The format, content was very nice...... but reports of recipient...Read more
How can I fully leverage Outbound Engine to get quality leads?
1 comment
Bruce D.
BD
Use their multiplatform marketing to get exposure. Track who responds on OBE and reach out to them in a timely fashion. Engage them first by asking for their...Read more
Have you had to pay $99 fee to recieve your domain name at the end of your contract?
1 comment
Official Response from OutboundEngine
If a customer wants to continue to use the custom domain we include we our service offering, there are two options: 1) Monthly payments of $9.99 or 2)...Read more