Introducing G2.ai, the future of software buying.Try now
- Home
- ...
- Marketing Automation Software
- HubSpot Marketing Hub
- OutboundEngine
- HubSpot Marketing Hub-vs-OutboundEngine
Compare HubSpot Marketing Hub and OutboundEngine 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (72.4% of reviews)
Entry-Level Pricing
$0.00
$199 per month
HubSpot Marketing Hub
Star Rating
(12,727)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansOutboundEngine
Star Rating
(155)3.7 out of 5
Market Segments
Small-Business (72.4% of reviews)
Entry-Level Pricing
$199 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in email marketing capabilities, particularly in "Building and Personalizing Emails" with a score of 8.8, while OutboundEngine falls short with a score of 7.1 in the same category.
- Reviewers mention that HubSpot's "Quality of Support" is rated at 8.7, significantly higher than OutboundEngine's 7.7, indicating that users find HubSpot more reliable when seeking assistance.
- G2 users highlight HubSpot's superior "Automated Email Responses" feature, scoring 8.8 compared to OutboundEngine's 7.2, suggesting that HubSpot provides a more robust automation experience for email campaigns.
- Users on G2 note that HubSpot's "Lead Management" features, particularly "Online Behavior Tracking" and "Lead Nurturing," are rated at 8.3 and 8.5 respectively, while OutboundEngine's corresponding scores are lower, indicating a more comprehensive lead management system in HubSpot.
- Reviewers mention that HubSpot's "Campaign Management" tools, especially "Campaign Dashboard" and "Campaign Optimization," are rated at 8.4 and 8.2, respectively, which are notably higher than OutboundEngine's scores of 7.8 and 7.4, reflecting HubSpot's strength in managing marketing campaigns effectively.
- Users say that HubSpot's "Integrations" score of 8.6 is a significant advantage over OutboundEngine's 6.8, indicating that HubSpot offers a broader range of integrations with other platforms, enhancing its usability and flexibility for users.
Featured Products
Sponsored
SeoSamba Marketing Operating System
(17)
Marketing Automation
Visit Website
Sponsored
Claspo
(52)
Marketing Automation
Visit Website
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
HubSpot Marketing Hub
Free Trial is available
OutboundEngine
No trial information availableRatings
Meets Requirements
8.5
9,017
7.3
119
Ease of Use
8.6
9,850
8.0
118
Ease of Setup
8.1
5,697
8.3
31
Ease of Admin
8.5
4,701
8.1
31
Quality of Support
8.7
8,536
7.7
118
Has the product been a good partner in doing business?
8.8
4,618
8.1
30
Product Direction (% positive)
8.8
8,667
6.4
116
Features by Category
Email Marketing
8.8
5110
|
Verified
7.1
46
|
Verified
8.9
4978
|
Verified
8.0
49
|
Verified
8.6
4979
|
Verified
7.5
50
|
Verified
8.8
4690
|
Verified
7.2
42
|
Verified
Online Marketing
8.5
4836
|
Verified
7.2
41
|
Verified
8.2
4180
|
Verified
7.0
46
|
Verified
8.1
3900
|
Verified
6.7
26
|
Verified
8.2
4430
|
Verified
7.4
39
|
Verified
8.1
4087
|
Verified
7.1
36
Lead Management
8.6
4622
|
Verified
7.0
40
|
Verified
8.1
4370
|
Verified
7.6
39
|
Verified
8.4
4475
|
Verified
7.1
32
|
Verified
8.0
3987
|
Verified
7.0
36
|
Verified
8.5
4413
|
Verified
7.0
34
|
Verified
8.2
4150
|
Verified
7.1
32
|
Verified
8.4
4131
|
Verified
7.0
34
|
Verified
8.4
4135
|
Verified
7.1
21
|
Verified
Campaign Management
8.2
3730
|
Verified
6.6
25
|
Verified
8.0
3330
|
Verified
6.5
12
7.9
3289
|
Verified
7.8
32
|
Verified
7.2
2444
|
Verified
6.5
12
Social
7.7
3400
|
Verified
5.6
18
8.2
3800
|
Verified
7.2
46
|
Verified
8.2
3766
|
Verified
7.2
47
|
Verified
8.0
3647
|
Verified
6.8
45
|
Verified
7.7
2873
|
Verified
6.8
38
|
Verified
Reporting & Analytics
8.3
4789
|
Verified
7.5
47
|
Verified
8.0
4465
|
Verified
7.2
37
|
Verified
7.6
3626
|
Verified
4.5
18
7.6
3313
|
Verified
5.2
22
|
Verified
7.7
3739
|
Verified
4.8
16
Platform
8.0
3145
|
Verified
6.4
13
|
Verified
8.5
3177
|
Verified
3.0
5
8.7
3145
|
Verified
5.0
7
8.0
2142
|
Verified
3.0
5
7.4
2038
|
Verified
4.4
6
8.6
2978
|
Verified
4.4
6
8.0
2214
|
Verified
Not enough data
Agentic AI - Marketing Automation
4.8
9
Not enough data
4.8
9
Not enough data
4.3
9
Not enough data
4.1
9
Not enough data
4.1
9
Not enough data
4.4
9
Not enough data
Integration
8.4
3159
|
Verified
5.7
10
|
Verified
8.1
2851
|
Verified
5.4
9
|
Verified
8.1
2641
|
Verified
3.3
7
|
Verified
Lead Intelligence
7.8
1065
|
Verified
Not enough data
8.0
1099
Not enough data
8.1
1146
Not enough data
Lead Management
8.3
1235
Not enough data
7.5
1064
Not enough data
8.1
1123
Not enough data
Marketing Campaigns
7.9
1084
Not enough data
7.4
975
Not enough data
7.6
1028
Not enough data
7.9
1017
|
Verified
Not enough data
8.1
1176
Not enough data
Campaign Execution
7.8
1066
Not enough data
7.9
1001
Not enough data
7.7
946
Not enough data
8.7
1313
Not enough data
Agentic AI - Account Data Management
6.3
13
Not enough data
6.7
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
6.7
13
Not enough data
Messenger
8.0
1145
|
Verified
Not enough data
7.4
973
|
Verified
Not enough data
7.9
1187
|
Verified
Not enough data
7.8
1113
|
Verified
Not enough data
Channels
8.0
1374
|
Verified
Not enough data
8.1
1353
|
Verified
Not enough data
7.1
775
|
Verified
Not enough data
6.9
674
|
Verified
Not enough data
7.5
734
|
Verified
Not enough data
Customers
8.2
1422
|
Verified
Not enough data
8.2
1408
|
Verified
Not enough data
8.3
1554
|
Verified
Not enough data
8.4
1501
|
Verified
Not enough data
8.2
1408
|
Verified
Not enough data
Agentic AI - Conversational Marketing
5.8
11
Not enough data
5.8
11
Not enough data
5.2
11
Not enough data
5.8
11
Not enough data
5.6
11
Not enough data
5.8
11
Not enough data
5.9
11
Not enough data
Design and Customization
6.6
54
Not enough data
7.5
51
Not enough data
7.6
52
Not enough data
7.6
52
Not enough data
Campaigns
7.2
49
Not enough data
7.4
49
Not enough data
7.5
48
Not enough data
7.5
48
Not enough data
Integrations
8.0
50
Not enough data
7.0
47
Not enough data
6.7
45
Not enough data
7.2
48
Not enough data
Generative AI
6.1
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.1
238
Not enough data
7.8
232
Not enough data
7.4
217
Not enough data
7.4
210
Not enough data
6.9
207
Not enough data
7.5
221
Not enough data
Agentic AI - Attribution
2.7
5
Not enough data
2.7
5
Not enough data
2.7
5
Not enough data
2.7
5
Not enough data
Marketing
7.8
211
Not enough data
7.3
195
Not enough data
8.3
237
Not enough data
8.4
242
Not enough data
Reporting
8.4
264
Not enough data
8.3
251
Not enough data
8.1
256
Not enough data
Platform Basics
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Not enough data
Platform Data
8.3
211
Not enough data
7.9
206
Not enough data
Platform Additional Functionality
8.4
231
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
514
Not enough data
8.6
597
Not enough data
Platform Reporting
8.5
612
Not enough data
8.6
655
Not enough data
Content & Collaboration
8.3(won by default)
1192
Not enough data
8.3(won by default)
1247
Not enough data
8.1(won by default)
940
Not enough data
8.3(won by default)
1015
Not enough data
8.7(won by default)
1321
Not enough data
8.3(won by default)
884
Not enough data
Social Management
8.2(won by default)
2097
Not enough data
8.6(won by default)
2273
Not enough data
8.4(won by default)
2014
Not enough data
8.4(won by default)
2160
Not enough data
8.1(won by default)
1582
Not enough data
8.2(won by default)
862
Not enough data
7.2(won by default)
234
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
347
Not enough data
8.1
360
Not enough data
Platform Data
8.0
354
Not enough data
8.0
354
Not enough data
8.5
400
Not enough data
8.2
359
Not enough data
Platform Additional Functionality
8.0
344
Not enough data
8.2
363
Not enough data
8.3
358
Not enough data
Agentic AI - Customer Journey Analytics
6.2
11
Not enough data
6.1
11
Not enough data
6.4
11
Not enough data
6.1
11
Not enough data
Platform Interoperability
8.0
527
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1228
7.3
29
Campaign Management
8.3
1243
7.8
33
8.2
1184
7.4
31
8.2
1111
6.7
30
Feature Not Available
5.6
21
Feature Not Available
6.4
23
8.3
1004
6.7
25
Feature Not Available
6.4
23
Feature Not Available
6.0
19
Feature Not Available
4.0
16
8.1
1038
5.6
19
8.0
988
5.3
19
Feature Not Available
5.0
13
Feature Not Available
5.3
16
Targeting
8.4
1115
5.9
16
8.2
1032
5.7
16
8.0
929
5.2
14
8.0
907
6.0
15
Platform
8.3
1084
5.6
16
8.2
1231
6.4
21
8.8
1257
7.0
23
8.8
1282
7.6
24
8.6
1106
6.2
19
8.3
1227
6.7
23
8.7
1270
6.5
19
8.4
980
5.6
14
8.4
1173
7.5
23
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.4
1271
|
Verified
Not enough data
7.9
1310
|
Verified
Not enough data
7.9
1198
|
Verified
Not enough data
8.1
1238
|
Verified
Not enough data
Page Optimization
8.2
1102
|
Verified
Not enough data
8.1
1213
|
Verified
Not enough data
8.2
1254
|
Verified
Not enough data
7.8
1140
|
Verified
Not enough data
Integrations
7.4
683
|
Verified
Not enough data
8.7
1169
|
Verified
Not enough data
8.5
1166
|
Verified
Not enough data
Generative AI
7.1
274
Not enough data
Agentic AI - Landing Page Builders
5.1
12
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.5
8
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.3
5
|
Verified
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
705
Not enough data
8.3
737
Not enough data
8.3
754
Not enough data
Lead Management
8.4
820
Not enough data
7.7
697
Not enough data
8.2
767
Not enough data
Marketing Campaigns
8.0
724
Not enough data
7.6
636
Not enough data
7.9
695
Not enough data
8.0
693
Not enough data
8.2
800
Not enough data
8.1
746
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.9
12
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
6
|
Verified
Not enough data
8.1
12
|
Verified
Media Monitoring
Not enough data
9.0
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
11
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.5
6
Not enough data
8.0
10
|
Verified
Not enough data
Not enough data
Not enough data
6.1
6
|
Verified
Campaigns
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
9
|
Verified
Not enough data
6.7
5
|
Verified
Engagement
Not enough data
6.9
6
Platform
Not enough data
7.3
8
Not enough data
6.9
8
|
Verified
Not enough data
6.9
6
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
2066
|
Verified
Not enough data
8.3
2503
|
Verified
Not enough data
8.0
2274
|
Verified
Not enough data
8.5
2304
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2702
|
Verified
Not enough data
8.4
2941
|
Verified
Not enough data
7.8
2205
|
Verified
Not enough data
8.1
2393
|
Verified
Not enough data
8.1
2231
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
5.0
21
Not enough data
4.5
19
Not enough data
4.9
20
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and OutboundEngine are categorized as Social Media Advertising and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OutboundEngine
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Real Estate
56.6%
Insurance
15.1%
Financial Services
7.2%
Marketing and Advertising
6.6%
Online Media
2.0%
Other
12.5%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
OutboundEngine
Most Helpful Favorable Review
Ella R.
Verified User in Education Management
The customer service is outstanding. My account manager took her time to make sure all my questions and concerns were addressed and then followed up with me later in the day on another issue. I like the content provided, it's not only relevant to clients...
Most Helpful Critical Review
Andrew B.
Verified User in Consumer Services
on vegetable gardening ( they said to use rubber tire chips in the vegetable garden as a mulch- dangerous poison heavy metals and carcinogens in tire chips) the electrical articels recommend that if homeowners have experience with electrical they can do...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Ella R.
Verified User in Education Management
The customer service is outstanding. My account manager took her time to make sure all my questions and concerns were addressed and then followed up with me later in the day on another issue. I like the content provided, it's not only relevant to clients...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Andrew B.
Verified User in Consumer Services
on vegetable gardening ( they said to use rubber tire chips in the vegetable garden as a mulch- dangerous poison heavy metals and carcinogens in tire chips) the electrical articels recommend that if homeowners have experience with electrical they can do...
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How do you use OE?
1 comment
RN
So sorry, just received this..... Answer, it was a costly try that I just had to cancel. The format, content was very nice...... but reports of recipient...Read more
How can I fully leverage Outbound Engine to get quality leads?
1 comment
BD
Use their multiplatform marketing to get exposure. Track who responds on OBE and reach out to them in a timely fashion. Engage them first by asking for their...Read more
Have you had to pay $99 fee to recieve your domain name at the end of your contract?
1 comment
Official Response from OutboundEngine
If a customer wants to continue to use the custom domain we include we our service offering, there are two options: 1) Monthly payments of $9.99 or 2)...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
