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Compare HubSpot Marketing Hub and Klaviyo 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (81.9% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(12,724)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,080)4.6 out of 5
Market Segments
Small-Business (81.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its Ease of Setup with a score of 8.1, making it a favorable choice for small businesses looking for a quick onboarding process. In contrast, Klaviyo has a slightly higher score of 8.5, indicating that users find it even easier to set up.
- Reviewers mention that Klaviyo shines in Email Marketing, particularly in Sending Outbound Emails with a score of 9.2, which is higher than HubSpot's score of 8.9. This suggests that Klaviyo may offer more robust features for email campaigns.
- G2 users highlight HubSpot's superior Quality of Support with a score of 8.7 compared to Klaviyo's 8.4. This indicates that users may find HubSpot's customer service more responsive and helpful when issues arise.
- Users on G2 report that Klaviyo's Segmentation capabilities are particularly strong, scoring 9.0, which is higher than HubSpot's 8.4. This suggests that Klaviyo may provide more advanced options for targeting specific customer groups.
- Reviewers say that HubSpot Marketing Hub offers a more comprehensive Landing Pages and Forms feature with a score of 8.5, while Klaviyo scored lower at 7.8. This indicates that HubSpot may provide better tools for lead generation through landing pages.
- Users report that Klaviyo's Automated Email Responses feature is highly effective, scoring 8.9, which is on par with HubSpot's score of 8.8. This suggests that both platforms are competitive in automating email communications, but Klaviyo may have a slight edge in user satisfaction.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Klaviyo
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
9,016
9.1
816
Ease of Use
8.6
9,848
8.7
820
Ease of Setup
8.1
5,694
8.6
476
Ease of Admin
8.5
4,701
8.9
454
Quality of Support
8.7
8,534
8.4
778
Has the product been a good partner in doing business?
8.8
4,618
9.0
456
Product Direction (% positive)
8.8
8,666
9.0
765
Features by Category
Email Marketing
8.8
5109
|
Verified
9.0
471
|
Verified
8.9
4977
|
Verified
9.2
464
|
Verified
8.6
4978
|
Verified
8.9
452
|
Verified
8.8
4689
|
Verified
9.0
413
|
Verified
Online Marketing
8.5
4836
|
Verified
7.8
332
|
Verified
8.2
4179
|
Verified
8.3
360
|
Verified
8.1
3899
|
Verified
8.7
385
|
Verified
8.2
4429
|
Verified
8.7
401
8.1
4086
|
Verified
8.2
212
Lead Management
8.6
4622
|
Verified
8.5
304
8.1
4369
|
Verified
8.4
234
8.4
4474
|
Verified
9.0
422
|
Verified
8.0
3987
|
Verified
7.8
183
8.5
4412
|
Verified
8.5
314
|
Verified
8.2
4149
|
Verified
8.5
359
|
Verified
8.4
4130
|
Verified
8.5
297
|
Verified
8.4
4135
|
Verified
8.3
245
|
Verified
Campaign Management
8.2
3729
|
Verified
8.8
311
|
Verified
8.0
3330
|
Verified
8.1
164
7.9
3288
|
Verified
8.2
254
|
Verified
7.2
2443
|
Verified
7.6
164
Social
7.7
3399
|
Verified
Feature Not Available
8.2
3799
|
Verified
7.8
160
8.2
3766
|
Verified
7.8
155
8.0
3646
|
Verified
7.5
150
7.7
2872
|
Verified
7.9
226
|
Verified
Reporting & Analytics
8.3
4789
|
Verified
8.6
428
|
Verified
8.0
4464
|
Verified
8.3
379
|
Verified
7.6
3625
|
Verified
8.4
390
|
Verified
7.6
3312
|
Verified
8.5
401
|
Verified
7.7
3738
|
Verified
7.6
166
Platform
8.0
3143
|
Verified
8.6
282
|
Verified
8.5
3175
|
Verified
8.8
263
|
Verified
8.7
3143
|
Verified
8.9
272
|
Verified
8.0
2140
|
Verified
8.4
169
|
Verified
7.4
2036
|
Verified
7.9
158
|
Verified
8.6
2976
|
Verified
8.9
276
|
Verified
8.0
2212
|
Verified
8.1
124
Agentic AI - Marketing Automation
4.6
8
Not enough data
4.8
8
Not enough data
4.2
8
Not enough data
4.0
8
Not enough data
4.0
8
Not enough data
4.4
8
Not enough data
Integration
8.4
3157
|
Verified
8.5
275
|
Verified
8.1
2849
|
Verified
8.6
268
|
Verified
8.1
2639
|
Verified
8.5
220
|
Verified
Lead Intelligence
7.8
1064
|
Verified
Not enough data
8.0
1098
Not enough data
8.1
1145
Not enough data
Lead Management
8.3
1234
Not enough data
7.5
1063
Not enough data
8.1
1122
Not enough data
Marketing Campaigns
7.9
1083
Not enough data
7.4
974
Not enough data
7.6
1027
Not enough data
7.9
1016
|
Verified
Not enough data
8.1
1175
Not enough data
Campaign Execution
7.8
1066
Not enough data
7.9
1000
Not enough data
7.7
945
Not enough data
8.7
1313
Not enough data
Agentic AI - Account Data Management
6.3
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
7.2
12
Not enough data
6.8
12
Not enough data
Messenger
8.0
1144
|
Verified
8.8
8
7.5
972
|
Verified
7.7
8
7.9
1186
|
Verified
6.7
8
7.8
1112
|
Verified
7.1
8
Channels
8.0
1373
|
Verified
7.7
8
8.1
1353
|
Verified
8.5
9
7.1
774
|
Verified
6.9
9
6.9
673
|
Verified
7.7
8
7.5
733
|
Verified
8.5
8
Customers
8.2
1421
|
Verified
8.8
8
8.2
1407
|
Verified
8.5
9
8.3
1553
|
Verified
8.1
8
8.4
1500
|
Verified
8.3
8
8.2
1407
|
Verified
8.1
8
Agentic AI - Conversational Marketing
5.8
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
5.8
10
Not enough data
5.7
10
Not enough data
5.8
10
Not enough data
6.0
10
Not enough data
Diagnosis
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
8.5
11
Not enough data
8.6
11
Tracking
Not enough data
8.5
10
Not enough data
8.2
11
Not enough data
9.1
11
Not enough data
9.2
11
Not enough data
8.8
10
Reporting
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.8
11
Not enough data
8.5
10
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.6
401
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
323
|
Verified
Not enough data
8.8
233
Edit
Not enough data
8.4
329
|
Verified
Not enough data
8.8
393
|
Verified
Not enough data
8.3
310
|
Verified
Logistics
Not enough data
8.7
398
|
Verified
Not enough data
7.9
319
|
Verified
Not enough data
8.8
375
|
Verified
Not enough data
8.4
176
Generative AI
Not enough data
7.6
46
Not enough data
7.6
32
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.7
124
Not enough data
8.0
89
Not enough data
8.8
121
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.7
114
|
Verified
Not enough data
8.5
96
Not enough data
8.8
118
|
Verified
Not enough data
8.6
42
SMS Platform
Not enough data
8.6
123
|
Verified
Not enough data
8.9
122
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
50
Not enough data
8.8
100
|
Verified
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.4
73
Not enough data
8.3
64
Not enough data
8.5
93
Not enough data
8.5
88
Intelligence
Not enough data
8.6
101
Not enough data
8.2
70
Not enough data
8.1
65
Design and Customization
6.6
54
9.0
8
7.5
51
8.8
8
7.6
52
9.4
8
7.6
52
9.0
8
Campaigns
7.2
49
8.7
9
7.4
49
9.4
8
7.5
48
8.7
9
7.5
48
9.3
9
Integrations
8.0
50
9.6
8
7.0
47
8.8
7
6.7
45
9.0
8
7.2
48
8.3
8
Generative AI
6.1
50
7.3
8
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.1
237
Not enough data
7.8
231
Not enough data
7.4
216
Not enough data
7.4
209
Not enough data
6.9
206
Not enough data
7.5
220
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.8
210
Not enough data
7.3
194
Not enough data
8.3
236
Not enough data
8.4
241
Not enough data
Reporting
8.4
263
Not enough data
8.3
250
Not enough data
8.1
255
Not enough data
Platform Basics
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Not enough data
Platform Data
8.3
211
Not enough data
7.9
206
Not enough data
Platform Additional Functionality
8.4
231
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
514
Not enough data
8.6
597
Not enough data
Platform Reporting
8.5
612
Not enough data
8.6
655
Not enough data
Content & Collaboration
8.3(won by default)
1192
Not enough data
8.3(won by default)
1247
Not enough data
8.1(won by default)
940
Not enough data
8.3(won by default)
1015
Not enough data
8.7(won by default)
1321
Not enough data
8.3(won by default)
884
Not enough data
Social Management
8.2(won by default)
2097
Not enough data
8.6(won by default)
2273
Not enough data
8.4(won by default)
2014
Not enough data
8.4(won by default)
2160
Not enough data
8.1(won by default)
1582
Not enough data
8.2(won by default)
862
Not enough data
7.2(won by default)
234
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
347
10.0
8
8.1
360
9.2
8
Platform Data
8.0
354
9.0
8
8.0
354
9.6
8
8.5
400
9.6
8
8.2
359
9.0
8
Platform Additional Functionality
8.0
344
9.0
8
8.2
363
9.5
7
8.3
358
8.5
8
Agentic AI - Customer Journey Analytics
6.2
11
Not enough data
6.1
11
Not enough data
6.4
11
Not enough data
6.1
11
Not enough data
Platform Interoperability
8.0
527
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1228
Not enough data
Campaign Management
8.3
1243
Not enough data
8.2
1184
Not enough data
8.2
1111
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1004
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1038
Not enough data
8.0
988
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1115
Not enough data
8.2
1032
Not enough data
8.0
929
Not enough data
8.0
907
Not enough data
Platform
8.3
1084
Not enough data
8.2
1231
Not enough data
8.8
1257
Not enough data
8.8
1282
Not enough data
8.6
1106
Not enough data
8.3
1227
Not enough data
8.7
1270
Not enough data
8.4
980
Not enough data
8.4
1173
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.4
1270
|
Verified
Not enough data
7.9
1309
|
Verified
Not enough data
7.9
1197
|
Verified
Not enough data
8.1
1238
|
Verified
Not enough data
Page Optimization
8.2
1101
|
Verified
Not enough data
8.1
1212
|
Verified
Not enough data
8.2
1253
|
Verified
Not enough data
7.8
1139
|
Verified
Not enough data
Integrations
7.4
682
|
Verified
Not enough data
8.7
1169
|
Verified
Not enough data
8.5
1166
|
Verified
Not enough data
Generative AI
7.1
273
Not enough data
Agentic AI - Landing Page Builders
5.2
11
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
705
Not enough data
8.3
737
Not enough data
8.3
754
Not enough data
Lead Management
8.4
820
Not enough data
7.7
697
Not enough data
8.2
767
Not enough data
Marketing Campaigns
8.0
724
Not enough data
7.6
636
Not enough data
7.9
695
Not enough data
8.0
693
Not enough data
8.2
800
Not enough data
8.1
746
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
2065
|
Verified
8.6
7
8.3
2502
|
Verified
8.3
8
8.0
2273
|
Verified
8.5
8
8.5
2303
|
Verified
8.6
6
Feature Not Available
7.8
6
Feature Not Available
8.3
6
Campaign Activity
8.3
2701
|
Verified
9.0
7
8.4
2940
|
Verified
8.6
7
7.8
2204
|
Verified
7.8
6
8.1
2392
|
Verified
7.8
6
8.1
2230
|
Verified
8.3
7
Feature Not Available
8.3
6
Agentic AI - Marketing Analytics
5.0
20
Not enough data
4.4
18
Not enough data
4.9
19
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Klaviyo are categorized as Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Klaviyo is categorized as SMS Marketing, Email Template Builder, Personalization, Customer Data Platform (CDP), Review Management, and Email Deliverability
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Retail
19.1%
Apparel & Fashion
12.9%
Marketing and Advertising
12.4%
Consumer Goods
12.0%
Health, Wellness and Fitness
7.5%
Other
36.0%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
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What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
how can i know the language for my clients
3 comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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