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Compare HubSpot Marketing Hub and Kentico 
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Mid-Market (38.9% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(12,723)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansKentico
Star Rating
(336)4.4 out of 5
Market Segments
Mid-Market (38.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KenticoFeatured Products
Sponsored
Claspo
(51)
Marketing Automation
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SeoSamba Marketing Operating System
(17)
Marketing Automation
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HubSpot Marketing Hub vs Kentico
When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use, set up, and administer. Reviewers also preferred doing business with HubSpot Marketing Hub overall.
- Reviewers felt that Kentico meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Kentico.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Kentico
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Kentico
Free Trial is available
Ratings
Meets Requirements
8.5
9,013
8.8
254
Ease of Use
8.6
9,845
8.4
256
Ease of Setup
8.1
5,694
7.8
129
Ease of Admin
8.5
4,701
8.3
136
Quality of Support
8.7
8,532
8.6
234
Has the product been a good partner in doing business?
8.8
4,618
8.4
129
Product Direction (% positive)
8.8
8,663
8.5
252
Features by Category
Email Marketing
8.8
5109
|
Verified
Not enough data
8.9
4977
|
Verified
Not enough data
8.6
4978
|
Verified
Not enough data
8.8
4689
|
Verified
Not enough data
Online Marketing
8.5
4836
|
Verified
Not enough data
8.2
4179
|
Verified
Not enough data
8.1
3899
|
Verified
Not enough data
8.2
4429
|
Verified
Not enough data
8.1
4086
|
Verified
Not enough data
Lead Management
8.6
4622
|
Verified
Not enough data
8.1
4369
|
Verified
Not enough data
8.4
4474
|
Verified
Not enough data
8.0
3987
|
Verified
Not enough data
8.5
4412
|
Verified
Not enough data
8.2
4149
|
Verified
Not enough data
8.4
4130
|
Verified
Not enough data
8.4
4135
|
Verified
Not enough data
Campaign Management
8.2
3729
|
Verified
Not enough data
8.0
3330
|
Verified
Not enough data
7.9
3288
|
Verified
Not enough data
7.2
2443
|
Verified
Not enough data
Social
7.7
3399
|
Verified
Not enough data
8.2
3799
|
Verified
Not enough data
8.2
3766
|
Verified
Not enough data
8.0
3646
|
Verified
Not enough data
7.7
2872
|
Verified
Not enough data
Reporting & Analytics
8.3
4789
|
Verified
Not enough data
8.0
4464
|
Verified
Not enough data
7.6
3625
|
Verified
Not enough data
7.6
3312
|
Verified
Not enough data
7.7
3738
|
Verified
Not enough data
Platform
8.0
3142
|
Verified
Not enough data
8.5
3174
|
Verified
Not enough data
8.7
3142
|
Verified
Not enough data
8.0
2139
|
Verified
Not enough data
7.4
2035
|
Verified
Not enough data
8.6
2975
|
Verified
Not enough data
8.0
2211
|
Verified
Not enough data
Agentic AI - Marketing Automation
5.2
7
Not enough data
5.5
7
Not enough data
4.8
7
Not enough data
4.5
7
Not enough data
4.5
7
Not enough data
5.0
7
Not enough data
Integration
8.4
3156
|
Verified
Not enough data
8.1
2848
|
Verified
Not enough data
8.1
2638
|
Verified
Not enough data
Content
Not enough data
8.7
202
|
Verified
Not enough data
8.4
204
|
Verified
Not enough data
8.4
185
|
Verified
Not enough data
7.8
189
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
8.5
183
|
Verified
Not enough data
8.2
192
|
Verified
Not enough data
7.6
190
|
Verified
Not enough data
8.4
189
|
Verified
Design
Not enough data
7.5
171
|
Verified
Not enough data
7.7
171
Not enough data
8.1
173
Not enough data
8.6
190
Platform
Not enough data
8.3
169
|
Verified
Not enough data
8.2
185
|
Verified
Not enough data
8.3
180
|
Verified
Not enough data
8.7
197
|
Verified
Not enough data
8.7
178
|
Verified
Not enough data
8.5
164
|
Verified
Not enough data
8.0
168
|
Verified
Not enough data
8.4
178
|
Verified
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.8
1062
|
Verified
Not enough data
8.0
1096
Not enough data
8.1
1143
Not enough data
Lead Management
8.3
1232
Not enough data
7.5
1061
Not enough data
8.1
1120
Not enough data
Marketing Campaigns
7.9
1081
Not enough data
7.4
972
Not enough data
7.6
1025
Not enough data
7.9
1014
|
Verified
Not enough data
8.1
1173
Not enough data
Campaign Execution
7.8
1064
Not enough data
7.9
998
Not enough data
7.7
943
Not enough data
8.7
1311
Not enough data
Agentic AI - Account Data Management
6.0
10
Not enough data
6.5
10
Not enough data
7.0
10
Not enough data
7.3
10
Not enough data
6.7
10
Not enough data
Messenger
8.0
1143
|
Verified
Not enough data
7.5
971
|
Verified
Not enough data
7.9
1185
|
Verified
Not enough data
7.8
1111
|
Verified
Not enough data
Channels
8.0
1372
|
Verified
Not enough data
8.1
1352
|
Verified
Not enough data
7.1
773
|
Verified
Not enough data
6.9
672
|
Verified
Not enough data
7.5
732
|
Verified
Not enough data
Customers
8.2
1420
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
8.3
1552
|
Verified
Not enough data
8.4
1499
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.1
9
Not enough data
6.1
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.9
9
Not enough data
5.7
9
Not enough data
5.9
9
Not enough data
Analytics
Not enough data
8.8
84
Not enough data
8.7
85
Not enough data
8.9
83
Not enough data
9.0
86
Not enough data
8.9
42
Not enough data
8.6
42
Content Management
Not enough data
8.9
86
Not enough data
8.9
85
Not enough data
9.1
86
Design & Development
Not enough data
8.3
83
Not enough data
8.4
85
Not enough data
8.7
84
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.7
39
Not enough data
9.4
39
Not enough data
9.5
39
Management
Not enough data
9.4
39
Not enough data
9.2
38
Not enough data
9.5
40
Support
Not enough data
9.3
39
Not enough data
Feature Not Available
Not enough data
9.7
37
Design and Customization
6.6
54
Not enough data
7.5
51
Not enough data
7.6
52
Not enough data
7.6
52
Not enough data
Campaigns
7.2
49
Not enough data
7.4
49
Not enough data
7.5
48
Not enough data
7.5
48
Not enough data
Integrations
8.0
50
Not enough data
7.0
47
Not enough data
6.7
45
Not enough data
7.2
48
Not enough data
Generative AI
6.1
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.1
236
Not enough data
7.8
230
Not enough data
7.4
215
Not enough data
7.4
208
Not enough data
7.0
205
Not enough data
7.6
219
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.8
209
Not enough data
7.3
193
Not enough data
8.3
235
Not enough data
8.4
240
Not enough data
Reporting
8.4
262
Not enough data
8.3
249
Not enough data
8.1
254
Not enough data
Platform Basics
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Not enough data
Platform Data
8.3
211
Not enough data
7.9
206
Not enough data
Platform Additional Functionality
8.4
231
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
513
Not enough data
8.6
596
Not enough data
Platform Reporting
8.5
611
Not enough data
8.6
654
Not enough data
Content & Collaboration
8.3(won by default)
1193
Not enough data
8.3(won by default)
1248
Not enough data
8.1(won by default)
941
Not enough data
8.3(won by default)
1016
Not enough data
8.7(won by default)
1322
Not enough data
8.3(won by default)
884
Not enough data
Social Management
8.2(won by default)
2098
Not enough data
8.6(won by default)
2274
Not enough data
8.4(won by default)
2015
Not enough data
8.4(won by default)
2161
Not enough data
8.1(won by default)
1583
Not enough data
8.2(won by default)
862
Not enough data
7.2(won by default)
234
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
345
Not enough data
8.1
358
Not enough data
Platform Data
8.0
352
Not enough data
8.0
352
Not enough data
8.5
398
Not enough data
8.2
357
Not enough data
Platform Additional Functionality
8.0
342
Not enough data
8.2
361
Not enough data
8.3
356
Not enough data
Agentic AI - Customer Journey Analytics
6.5
9
Not enough data
6.3
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
Platform Interoperability
8.0
527
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.2
1228
Not enough data
Campaign Management
8.3
1243
Not enough data
8.2
1184
Not enough data
8.2
1111
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1004
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1038
Not enough data
8.0
988
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1115
Not enough data
8.2
1032
Not enough data
8.0
929
Not enough data
8.0
907
Not enough data
Platform
8.3
1084
Not enough data
8.2
1231
Not enough data
8.8
1257
Not enough data
8.8
1282
Not enough data
8.6
1106
Not enough data
8.3
1227
Not enough data
8.7
1270
Not enough data
8.4
980
Not enough data
8.4
1173
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.4
1270
|
Verified
Not enough data
7.9
1309
|
Verified
Not enough data
7.9
1197
|
Verified
Not enough data
8.1
1238
|
Verified
Not enough data
Page Optimization
8.2
1101
|
Verified
Not enough data
8.1
1212
|
Verified
Not enough data
8.2
1253
|
Verified
Not enough data
7.8
1139
|
Verified
Not enough data
Integrations
7.4
682
|
Verified
Not enough data
8.7
1169
|
Verified
Not enough data
8.5
1166
|
Verified
Not enough data
Generative AI
7.1
272
Not enough data
Agentic AI - Landing Page Builders
5.7
10
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
704
Not enough data
8.3
736
Not enough data
8.3
753
Not enough data
Lead Management
8.4
819
Not enough data
7.7
696
Not enough data
8.2
766
Not enough data
Marketing Campaigns
8.0
723
Not enough data
7.6
635
Not enough data
7.9
694
Not enough data
8.0
692
Not enough data
8.2
799
Not enough data
8.1
745
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
2065
|
Verified
Not enough data
8.3
2502
|
Verified
Not enough data
8.0
2273
|
Verified
Not enough data
8.5
2303
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2701
|
Verified
Not enough data
8.4
2940
|
Verified
Not enough data
7.8
2204
|
Verified
Not enough data
8.1
2392
|
Verified
Not enough data
8.1
2230
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
5.3
19
Not enough data
4.7
17
Not enough data
5.2
18
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Kentico share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Kentico is categorized as Digital Experience Platforms (DXP), Web Content Management, and WebOps Platforms
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kentico
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Pharmaceuticals
11.8%
Information Technology and Services
11.1%
Marketing and Advertising
9.8%
Computer Software
7.4%
Hospital & Health Care
4.0%
Other
55.9%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Kentico
Most Helpful Favorable Review
Brenden K.
Verified User in Computer Software
Kentico allows me to deliver robust sites in a short amount of time allowing my clients to utilize out of the box features and functionality. Following Kentico recommendations you can easily create customizations and integrate with other systems. Kentico...
Most Helpful Critical Review
Conor M.
Verified User in Financial Services
Kentico changed their model from a license to a subscription and now insist on raising the annual cost by a minimum of 10%, all the way up to 25%. We've been customers for over 10 years, but they do not care about customer loyalty or relationships, just...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Brenden K.
Verified User in Computer Software
Kentico allows me to deliver robust sites in a short amount of time allowing my clients to utilize out of the box features and functionality. Following Kentico recommendations you can easily create customizations and integrate with other systems. Kentico...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Conor M.
Verified User in Financial Services
Kentico changed their model from a license to a subscription and now insist on raising the annual cost by a minimum of 10%, all the way up to 25%. We've been customers for over 10 years, but they do not care about customer loyalty or relationships, just...
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Who uses Kentico?
2 comments
JK
Kentico has more than 500 digital solution partners and powers over 35,000 websites across 120 countries. Customers working with Kentico include Allergan,...Read more
Is kentico a good CMS?
1 comment
MR
Out of the box, I wouldn't say good. It has the potential to be good, but with incompatible and incomplete major releases you are somewhat left to filling...Read more
Is kentico free?
1 comment
BK
Kentico does have sevaral license options. One of them is the FREE option, however, it does have limitations. You can download the free version by creating...Read more
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