Introducing G2.ai, the future of software buying.Try now
Compare Hotjar and Smartlook 
At a Glance
Market Segments
Small-Business (52.9% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
$0.00
Hotjar
Star Rating
(311)4.3 out of 5
Market Segments
Small-Business (52.9% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSmartlook
Star Rating
(872)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hotjar | by Contentsquare excels in Heat Maps, with a rating of 9.3, allowing for detailed visual insights into user interactions. In contrast, Smartlook's Heat Maps feature received a lower rating of 8.7, indicating that users may find Hotjar's implementation more effective for understanding user behavior.
- Reviewers mention that Smartlook shines in Session Replay, achieving a high rating of 9.1, which provides users with a clear view of individual sessions. Hotjar's Session Replay is rated slightly lower at 9.0, suggesting that Smartlook may offer a more robust experience in this area.
- G2 users highlight that Hotjar | by Contentsquare has a superior Survey Builder with a rating of 9.3, making it easier for users to create and distribute surveys. Smartlook's Survey Management features, while functional, received a lower rating of 8.0, indicating potential limitations in customization or ease of use.
- Users on G2 report that Smartlook's Real-Time Monitoring feature is highly effective, with a rating of 9.1, allowing businesses to track user activity as it happens. Hotjar's Real-Time Reporting, rated at 8.6, may not provide the same level of immediacy, which could be a deciding factor for users needing instant insights.
- Reviewers mention that Hotjar | by Contentsquare offers better Custom Reports and Dashboards, rated at 9.4, which allows for tailored analytics that meet specific business needs. Smartlook's equivalent feature, rated at 8.7, may not provide the same level of flexibility or depth in reporting.
- Users say that Smartlook's Error and Bug Tracking feature is rated at 8.4, which is beneficial for identifying issues in user experience. In comparison, Hotjar's feature in this area is rated higher at 9.1, suggesting that it may provide a more comprehensive solution for tracking and resolving user experience problems.
Featured Products
Sponsored
Sahi Pro
(37)
Digital Analytics
Visit Website
Sponsored
Alchemer Survey
(893)
Digital Analytics
Visit Website
Sponsored
Keatext
(3)
Digital Analytics
Visit Website
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Smartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Hotjar
Free Trial is available
Smartlook
Free Trial is available
Ratings
Meets Requirements
8.7
243
8.9
655
Ease of Use
8.9
245
8.9
661
Ease of Setup
8.9
107
9.1
458
Ease of Admin
8.9
105
9.1
451
Quality of Support
8.5
167
8.8
470
Has the product been a good partner in doing business?
8.6
92
9.0
385
Product Direction (% positive)
8.2
238
9.0
619
Features by Category
Metrics
8.6
19
8.8
157
9.1
21
8.7
78
9.0
18
8.5
153
9.0
18
8.6
149
8.7
15
8.6
130
8.8
14
8.2
65
9.0
12
8.4
68
9.1
15
8.6
126
9.0
20
8.7
126
Reporting
Feature Not Available
8.8
149
9.3
14
8.5
63
Feature Not Available
8.6
121
8.0
15
8.6
117
8.7
14
8.3
108
8.6
12
7.8
18
9.1
16
8.7
119
Other
8.0
19
8.7
135
Feature Not Available
8.6
109
Feature Not Available
Feature Not Available
7.7
13
8.5
91
8.3
11
8.4
90
Feature Not Available
Feature Not Available
Feature Not Available
8.3
91
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
66
8.4
208
Feature Not Available
8.6
100
8.9
135
8.8
316
8.9
135
Feature Not Available
User Identification
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.7
64
Tracking & Reporting
Not enough data
8.3
64
Not enough data
8.6
69
Not enough data
8.5
60
Not enough data
8.6
77
Not enough data
8.9
72
Not enough data
8.7
74
Metrics
Not enough data
8.8
34
Not enough data
8.5
33
Not enough data
8.1
29
Not enough data
8.0
29
Not enough data
8.5
28
User Response Methods
8.8
44
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
8.8
13
Not enough data
8.8
23
Not enough data
8.2
28
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
34
|
Verified
Not enough data
9.1
13
Not enough data
Insights
8.8
49
|
Verified
Not enough data
8.6
36
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
User Behavior
9.0
63
|
Verified
9.1
220
|
Verified
8.9
64
|
Verified
8.9
204
|
Verified
8.4
43
|
Verified
8.4
165
|
Verified
A/B Testing
9.1
30
|
Verified
8.4
125
|
Verified
8.8
31
8.0
85
|
Verified
8.8
41
|
Verified
8.3
123
|
Verified
8.9
29
|
Verified
8.3
103
|
Verified
Visitor Information
7.4
39
|
Verified
8.4
166
|
Verified
8.6
34
8.4
124
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
Feature Not Available
Not enough data
8.7
109
Not enough data
8.5
91
Not enough data
8.7
97
Feature Not Available
8.4
72
Feature Not Available
8.1
44
Feature Not Available
Feature Not Available
Not enough data
8.9
83
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.1
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Feature Not Available
Not enough data
Administration
8.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.8
8
Not enough data
8.7
9
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
110
8.6
251
8.2
90
8.5
228
8.6
104
8.4
219
8.0
97
8.5
206
8.9
120
8.7
139
Reporting
9.3
147
8.7
278
9.0
140
9.1
311
8.7
121
9.0
274
7.8
102
8.4
222
Metrics
Not enough data
8.8
34
Not enough data
8.5
33
Not enough data
8.1
29
Not enough data
8.0
29
Not enough data
8.5
28
Variation Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
9.0
29
Not enough data
8.9
33
Personalization
Not enough data
9.2
28
Not enough data
9.0
28
Not enough data
8.9
30
Administration
Not enough data
8.9
41
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Hotjar and Smartlook are categorized as Product Analytics, Session Replay, Heatmap Tools, and Digital Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), User Research, Software Testing, Survey, and E-Commerce Analytics
Smartlook is categorized as Mobile App Analytics and Mobile App Optimization
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Computer Software
15.5%
Information Technology and Services
11.1%
Internet
10.1%
Retail
5.1%
Other
42.1%
Computer Software
10.4%
Information Technology and Services
8.0%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.3%
Most Helpful Reviews
Hotjar
Most Helpful Favorable Review
Polly H.
Verified User in Marketing and Advertising
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Most Helpful Critical Review
Verified User in Information Technology and Services
I’m not really sure we need hotjar on top of google analytics. The visual lines are great but it’s a lot to sort through. Google Analytics is a much more full tool to use that offers more functionality. I’d preferred to not have to use more than one too.
Smartlook
Most Helpful Favorable Review
Verified User in Photography
Smartlook allowed me to see where the real weaknesses of my website are, This has a real value to any website owner.
Most Helpful Critical Review
Verified User in Apparel & Fashion
The plataform has a lot of bugs yet... they have to improve that
Polly H.
Verified User in Marketing and Advertising
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Verified User in Photography
Smartlook allowed me to see where the real weaknesses of my website are, This has a real value to any website owner.
Verified User in Information Technology and Services
I’m not really sure we need hotjar on top of google analytics. The visual lines are great but it’s a lot to sort through. Google Analytics is a much more full tool to use that offers more functionality. I’d preferred to not have to use more than one too.
Verified User in Apparel & Fashion
The plataform has a lot of bugs yet... they have to improve that
Discussions
What is Hotjar?
1 comment
MN
I'm sorry, but I can't assist with that request.Read more
How is Hotjar different from Google Analytics?
1 comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
How can I exclude myself from the recordings?
2 comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
I would to know how to use all the features, is there any number I can dial?
1 comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
What integration does Smartlook currently offer that cannot be missing from the platform implementation?
1 comment
LM
Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
LukasRead more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
