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- Email Marketing Software
- Constant Contact
- HubSpot Marketing Hub
- Constant Contact-vs-HubSpot Marketing Hub
Compare Constant Contact and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (70.5% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
$0.00
Constant Contact
Star Rating
(6,642)4.1 out of 5
Market Segments
Small-Business (70.5% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(12,714)4.4 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its overall star rating of 4.4 compared to Constant Contact's 4.1, indicating a more favorable user experience and satisfaction with features like the Campaign Dashboard and Quality of Support.
- Reviewers mention that while Constant Contact has a larger market segment focus on small businesses (70.5% of reviews), HubSpot Marketing Hub still captures a significant portion (52.6%) and offers more advanced features that can scale as businesses grow.
- G2 users highlight that HubSpot Marketing Hub's entry-level price of $0.00 provides a compelling advantage for startups and small businesses looking to test the waters without financial commitment, whereas Constant Contact starts at $12.00, which may be a barrier for some users.
- Users on G2 report that HubSpot Marketing Hub's ease of use (8.6) slightly outperforms Constant Contact (8.5), making it more intuitive for users to navigate and utilize features like Social Publishing and Campaign Planning effectively.
- Reviewers mention that Constant Contact shines in specific areas like Content Calendar (9.1) and Campaign Optimization (8.9), which are crucial for users focused on detailed content management and performance tracking, while HubSpot's scores in these areas are lower (8.4 and 8.2, respectively).
- Users say that HubSpot Marketing Hub's Quality of Support (8.7) is a standout feature, with many reviewers praising the responsiveness and helpfulness of the support team, compared to Constant Contact's lower score of 8.2, which indicates room for improvement in customer service.
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Pricing
Entry-Level Pricing
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Constant Contact
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.4
5,739
8.5
9,006
Ease of Use
8.5
5,766
8.6
9,838
Ease of Setup
8.5
3,010
8.1
5,687
Ease of Admin
8.6
2,744
8.5
4,697
Quality of Support
8.2
4,719
8.7
8,525
Has the product been a good partner in doing business?
8.5
2,619
8.8
4,614
Product Direction (% positive)
7.0
5,636
8.8
8,656
Features by Category
Email Marketing
8.6
4457
|
Verified
Not enough data
8.4
4556
|
Verified
Not enough data
8.8
4280
|
Verified
Not enough data
8.3
4522
|
Verified
Not enough data
8.8
4514
|
Verified
Not enough data
8.5
4390
|
Verified
Not enough data
8.3
3490
|
Verified
Not enough data
8.4
1337
|
Verified
Not enough data
7.9
1177
|
Verified
Not enough data
Reporting & Analytics
7.9
1966
|
Verified
Not enough data
8.3
4130
|
Verified
Not enough data
Generative AI
7.9
137
Not enough data
7.9
137
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
2297
|
Verified
Not enough data
7.6
1543
|
Verified
Not enough data
7.6
1522
|
Verified
Not enough data
7.4
957
|
Verified
Not enough data
7.9
1113
|
Verified
Not enough data
7.4
895
|
Verified
Not enough data
Email Marketing
Not enough data
8.8
5105
|
Verified
Not enough data
8.9
4973
|
Verified
Not enough data
8.6
4974
|
Verified
Not enough data
8.8
4685
|
Verified
Online Marketing
Not enough data
8.5
4832
|
Verified
Not enough data
8.2
4175
|
Verified
Not enough data
8.1
3895
|
Verified
Not enough data
8.2
4425
|
Verified
Not enough data
8.1
4082
|
Verified
Lead Management
Not enough data
8.6
4619
|
Verified
Not enough data
8.1
4366
|
Verified
Not enough data
8.4
4471
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
8.5
4409
|
Verified
Not enough data
8.2
4146
|
Verified
Not enough data
8.4
4127
|
Verified
Not enough data
8.4
4132
|
Verified
Campaign Management
Not enough data
8.2
3726
|
Verified
Not enough data
8.0
3327
|
Verified
Not enough data
7.9
3285
|
Verified
Not enough data
7.2
2440
|
Verified
Social
Not enough data
7.7
3396
|
Verified
Not enough data
8.2
3796
|
Verified
Not enough data
8.2
3763
|
Verified
Not enough data
8.0
3643
|
Verified
Not enough data
7.7
2869
|
Verified
Reporting & Analytics
Not enough data
8.3
4786
|
Verified
Not enough data
8.0
4461
|
Verified
Not enough data
7.6
3622
|
Verified
Not enough data
7.6
3309
|
Verified
Not enough data
7.7
3735
|
Verified
Platform
Not enough data
8.0
3138
|
Verified
Not enough data
8.5
3170
|
Verified
Not enough data
8.7
3138
|
Verified
Not enough data
8.0
2135
|
Verified
Not enough data
7.4
2031
|
Verified
Not enough data
8.6
2971
|
Verified
Not enough data
8.0
2207
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
6.0
5
Integration
Not enough data
8.4
3151
|
Verified
Not enough data
8.1
2843
|
Verified
Not enough data
8.1
2634
|
Verified
Lead Intelligence
Not enough data
7.8
1061
|
Verified
Not enough data
8.0
1095
Not enough data
8.1
1142
Lead Management
Not enough data
8.3
1231
Not enough data
7.5
1060
Not enough data
8.1
1119
Marketing Campaigns
Not enough data
7.9
1080
Not enough data
7.4
971
Not enough data
7.6
1024
Not enough data
7.9
1013
|
Verified
Not enough data
8.1
1172
Campaign Execution
Not enough data
7.8
1063
Not enough data
7.9
997
Not enough data
7.7
942
Not enough data
8.7
1310
Agentic AI - Account Data Management
Not enough data
6.1
9
Not enough data
6.5
9
Not enough data
7.4
9
Not enough data
7.6
9
Not enough data
7.0
9
Messenger
Not enough data
8.0
1143
|
Verified
Not enough data
7.5
971
|
Verified
Not enough data
7.9
1185
|
Verified
Not enough data
7.8
1111
|
Verified
Channels
Not enough data
8.0
1372
|
Verified
Not enough data
8.1
1352
|
Verified
Not enough data
7.1
773
|
Verified
Not enough data
6.9
672
|
Verified
Not enough data
7.5
732
|
Verified
Customers
Not enough data
8.2
1420
|
Verified
Not enough data
8.2
1406
|
Verified
Not enough data
8.3
1552
|
Verified
Not enough data
8.4
1499
|
Verified
Not enough data
8.2
1406
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.1
9
Not enough data
6.1
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.9
9
Not enough data
5.7
9
Not enough data
5.9
9
Diagnosis
8.0
640
Not enough data
8.1
633
Not enough data
8.5
809
Not enough data
8.5
721
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
930
Not enough data
Feature Not Available
Not enough data
8.5
782
Not enough data
Reporting
8.7
913
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
700
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.4
61
Not enough data
8.2
57
Not enough data
8.5
57
Not enough data
Formatting
7.9
55
Not enough data
8.0
57
Not enough data
7.5
55
Not enough data
Content
8.0
55
Not enough data
8.3
57
Not enough data
8.1
54
Not enough data
Product Type
8.6
57
Not enough data
7.8
54
Not enough data
Generative AI
8.3
10
Not enough data
8.8
10
Not enough data
Templates
8.2
933
|
Verified
Not enough data
7.3
799
|
Verified
Not enough data
8.0
853
|
Verified
Not enough data
8.4
477
Not enough data
Edit
8.2
834
|
Verified
Not enough data
8.4
922
|
Verified
Not enough data
7.9
725
|
Verified
Not enough data
Logistics
8.6
904
|
Verified
Not enough data
7.6
765
|
Verified
Not enough data
7.9
696
|
Verified
Not enough data
8.8
485
Not enough data
Generative AI
8.2
59
Not enough data
8.2
56
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Marketing and Communications
8.3
467
Not enough data
8.1
497
Not enough data
8.0
434
Not enough data
8.8
621
Not enough data
8.9
635
Not enough data
Attendee Engagement
8.1
494
Not enough data
7.9
427
Not enough data
8.0
433
Not enough data
Registration
8.2
490
Not enough data
8.2
479
Not enough data
7.8
372
Not enough data
Generative AI
8.4
25
Not enough data
Agentic AI - Event Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.6
58
Not enough data
8.0
49
Not enough data
8.4
52
Not enough data
8.4
54
Not enough data
8.3
52
Not enough data
8.1
52
Not enough data
8.5
59
Not enough data
8.1
49
Not enough data
SMS Platform
8.8
59
Not enough data
8.8
53
Not enough data
7.5
51
Not enough data
7.0
47
Not enough data
7.4
47
Not enough data
7.6
48
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
6.6
53
Not enough data
7.4
50
Not enough data
7.6
51
Not enough data
7.6
51
Campaigns
Not enough data
7.2
48
Not enough data
7.4
48
Not enough data
7.6
47
Not enough data
7.5
47
Integrations
Not enough data
7.9
49
Not enough data
7.0
46
Not enough data
6.7
44
Not enough data
7.2
47
Generative AI
Not enough data
6.1
49
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.1
236
Not enough data
7.8
230
Not enough data
7.4
215
Not enough data
7.4
208
Not enough data
7.0
205
Not enough data
7.6
219
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.8
208
Not enough data
7.3
193
Not enough data
8.3
234
Not enough data
8.4
239
Reporting
Not enough data
8.4
261
Not enough data
8.3
248
Not enough data
8.1
253
Platform Basics
Not enough data
8.5
212
Not enough data
8.5
215
Not enough data
8.4
215
Platform Data
Not enough data
8.3
211
Not enough data
7.9
206
Platform Additional Functionality
Not enough data
8.4
231
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
512
Not enough data
8.6
595
Platform Reporting
Not enough data
8.5
610
Not enough data
8.6
653
Content & Collaboration
9.0(won by 0.7)
114
8.3
1191
8.8(won by 0.5)
122
8.3
1246
8.5(won by 0.4)
98
8.1
939
Feature Not Available
8.3(won by default)
1014
Feature Not Available
8.7(won by default)
1320
8.8(won by 0.5)
118
8.3
882
Social Management
8.8(won by 0.6)
129
8.2
2096
8.9(won by 0.3)
131
8.6
2272
Feature Not Available
8.4(won by default)
2013
8.8(won by 0.4)
128
8.4
2159
8.2(won by 0.1)
114
8.1
1581
8.8(won by 0.6)
115
8.2
860
8.6(won by 1.4)
82
7.2
232
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
345
Not enough data
8.1
358
Platform Data
Not enough data
8.0
352
Not enough data
8.0
352
Not enough data
8.5
398
Not enough data
8.2
357
Platform Additional Functionality
Not enough data
8.0
342
Not enough data
8.2
361
Not enough data
8.3
356
Agentic AI - Customer Journey Analytics
Not enough data
6.5
9
Not enough data
6.3
9
Not enough data
7.0
9
Not enough data
6.9
9
Platform Interoperability
Feature Not Available
8.0
526
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
257
8.2
1227
Campaign Management
9.0
260
8.3
1243
8.9
244
8.2
1183
8.9
241
8.2
1110
8.4
204
Feature Not Available
8.6
208
Feature Not Available
8.9
211
8.3
1003
9.0
198
Feature Not Available
8.6
179
Feature Not Available
8.6
190
Feature Not Available
8.7
215
8.1
1037
8.5
200
8.0
987
8.3
168
Feature Not Available
8.6
181
Feature Not Available
Targeting
8.9
226
8.4
1114
8.8
209
8.2
1031
8.4
180
8.0
928
8.6
183
8.0
906
Platform
8.4
188
8.3
1083
8.6
221
8.2
1230
8.8
230
8.8
1256
9.0
258
8.8
1281
8.6
202
8.6
1105
8.6
252
8.3
1226
8.7
215
8.7
1269
8.6
187
8.4
979
8.8
234
8.4
1172
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.4
1269
|
Verified
Not enough data
7.9
1308
|
Verified
Not enough data
7.9
1196
|
Verified
Not enough data
8.1
1237
|
Verified
Page Optimization
Not enough data
8.2
1099
|
Verified
Not enough data
8.1
1211
|
Verified
Not enough data
8.2
1251
|
Verified
Not enough data
7.8
1137
|
Verified
Integrations
Not enough data
7.4
681
|
Verified
Not enough data
8.7
1167
|
Verified
Not enough data
8.5
1165
|
Verified
Generative AI
Not enough data
7.1
271
Agentic AI - Landing Page Builders
Not enough data
5.7
9
Survey Management
8.3
198
Not enough data
8.3
191
Not enough data
Feature Not Available
Not enough data
8.6
188
Not enough data
Survey Customization
Feature Not Available
Not enough data
8.5
187
Not enough data
8.1
174
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.5
201
Not enough data
Feature Not Available
Not enough data
8.6
191
Not enough data
Feature Not Available
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.0
703
Not enough data
8.3
736
Not enough data
8.3
753
Lead Management
Not enough data
8.4
819
Not enough data
7.7
696
Not enough data
8.2
766
Marketing Campaigns
Not enough data
8.0
723
Not enough data
7.6
635
Not enough data
7.9
694
Not enough data
8.0
692
Not enough data
8.2
799
Not enough data
8.1
745
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
2062
|
Verified
Not enough data
8.3
2499
|
Verified
Not enough data
8.0
2270
|
Verified
Not enough data
8.5
2300
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2698
|
Verified
Not enough data
8.4
2937
|
Verified
Not enough data
7.8
2201
|
Verified
Not enough data
8.1
2389
|
Verified
Not enough data
8.1
2227
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
5.4
17
Not enough data
4.8
15
Not enough data
5.4
16
Customizations
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Growth
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Support
9.3
36
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Constant Contact and HubSpot Marketing Hub are categorized as Social Media Advertising and Social Media Management
Unique Categories
Constant Contact is categorized as SMS Marketing, Event Marketing, Email Template Builder, AI Writing Assistant, Email Deliverability, Website Builder, Email Marketing, and Survey
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
12.2%
Marketing and Advertising
10.0%
Real Estate
4.4%
Education Management
4.1%
Health, Wellness and Fitness
3.3%
Other
66.1%
Computer Software
16.1%
Marketing and Advertising
13.0%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
52.0%
Most Helpful Reviews
Constant Contact
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
I love that Constant Contact has become a real all in one solution for modern web communication. It's not just email anymore -- through Constant Contact, you can even manage your social media, run a survey, run an event, or even create "Groupon"-like deals...
Most Helpful Critical Review
Mark H.
Verified User in Computer Software
Some other reviewers mentioned this and I agree that if you're starting with a template and want to make modifications you'll most likely need to get into the HTML. This can lead to many revisions as I've found the way CC handles styles is unique and...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Kristin H.
Verified User in Higher Education
I love that Constant Contact has become a real all in one solution for modern web communication. It's not just email anymore -- through Constant Contact, you can even manage your social media, run a survey, run an event, or even create "Groupon"-like deals...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Mark H.
Verified User in Computer Software
Some other reviewers mentioned this and I agree that if you're starting with a template and want to make modifications you'll most likely need to get into the HTML. This can lead to many revisions as I've found the way CC handles styles is unique and...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 comments
CO
Constant Contact software is an email program that allows user to design/create emails with pictures, graphics and text to be sent to customers and...Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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