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Compare CallRail and WhatConverts 
At a Glance
Market Segments
Small-Business (75.8% of reviews)
Small-Business (87.0% of reviews)
Entry-Level Pricing
Starting at $50.00 Per Month
$30.00 Per Month
CallRail
Star Rating
(1,529)4.6 out of 5
Market Segments
Small-Business (75.8% of reviews)
Entry-Level Pricing
Starting at $50.00 Per Month
Free Trial is available
Browse all 4 pricing plansWhatConverts
Star Rating
(249)4.9 out of 5
Market Segments
Small-Business (87.0% of reviews)
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CallRail excels in its Call Recording feature, with a score of 9.3, allowing businesses to easily review and analyze calls for quality assurance. In contrast, WhatConverts has a slightly higher score of 9.6, indicating a more robust offering in this area.
- Reviewers mention that WhatConverts shines in Quality of Support, scoring 9.8 compared to CallRail's 8.9. Users appreciate the responsiveness and helpfulness of the support team, which can be crucial for small businesses needing quick assistance.
- G2 users highlight CallRail's Dynamic Number Insertion feature, scoring 9.0, which helps track the effectiveness of marketing campaigns. However, WhatConverts outperforms with a score of 9.6, indicating a more effective solution for multi-channel tracking.
- Users on G2 report that WhatConverts offers superior Attribution Modeling, particularly in Single-Touch Attribution with a score of 9.3, compared to CallRail's 8.6. This feature is essential for businesses looking to understand the impact of individual marketing efforts.
- Reviewers mention that CallRail's Ease of Setup is rated at 9.0, making it user-friendly for new users. However, WhatConverts edges ahead with a score of 9.3, suggesting a smoother onboarding experience for users.
- Users say that WhatConverts provides better Customization options, particularly in Custom Fields with a score of 8.9, allowing businesses to tailor the software to their specific needs, while CallRail's score in this area is lower at 7.3.
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Pricing
Entry-Level Pricing
CallRail
Call Tracking
Starting at $50.00
Per Month
Know which marketing efforts inspired your best leads to call.
- Call forwarding
- Call recording
- Standard call flow builder
WhatConverts
Call Tracking Plan
$30.00
Per Month
Track what marketing makes your phone ring.
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers
Free Trial
CallRail
Free Trial is available
WhatConverts
Free Trial is available
Ratings
Meets Requirements
9.0
1,203
9.5
219
Ease of Use
9.1
1,215
9.2
221
Ease of Setup
9.0
970
9.2
189
Ease of Admin
9.0
966
9.4
180
Quality of Support
8.9
1,087
9.9
213
Has the product been a good partner in doing business?
9.2
952
9.7
179
Product Direction (% positive)
8.9
1,154
9.7
208
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
9.3
168
|
Verified
Not enough data
8.1
122
|
Verified
Not enough data
8.6
144
|
Verified
Not enough data
8.2
153
|
Verified
Not enough data
Agent Performance Management
8.3
131
|
Verified
Not enough data
8.1
133
|
Verified
Not enough data
8.0
124
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
8.6
75
Not enough data
8.0
51
Not enough data
7.4
50
Not enough data
7.8
63
Not enough data
8.0
58
Not enough data
Generative AI
Feature Not Available
Not enough data
Functions
8.6
61
Not enough data
8.5
56
Not enough data
8.3
53
Not enough data
8.2
57
Not enough data
Feature Not Available
Not enough data
8.1
54
Not enough data
8.2
51
Not enough data
8.0
52
Not enough data
Agentic AI - Contact Center
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administrative
8.3
62
Not enough data
8.8
71
Not enough data
8.7
73
Not enough data
8.6
66
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.6
181
|
Verified
9.3
79
8.0
156
|
Verified
8.8
76
7.7
128
|
Verified
8.6
71
7.8
134
|
Verified
9.1
74
8.1
148
|
Verified
9.0
77
7.9
131
|
Verified
8.8
71
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.1
143
|
Verified
9.0
71
8.3
150
|
Verified
9.2
71
8.6
189
|
Verified
9.4
81
8.6
184
|
Verified
9.1
86
Reporting
8.7
223
|
Verified
9.3
93
8.5
211
|
Verified
9.3
87
8.1
188
|
Verified
9.0
84
Lead Intelligence
Not enough data
9.4
9
Not enough data
9.1
9
Not enough data
8.9
9
Not enough data
8.5
9
Not enough data
8.7
9
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Lead Monitoring
8.5
187
|
Verified
8.7
13
8.7
196
|
Verified
9.0
13
8.4
190
|
Verified
8.9
14
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.2
188
|
Verified
9.2
14
8.5
189
|
Verified
8.7
15
8.0
153
|
Verified
7.9
15
8.5
190
|
Verified
8.9
15
Analytics
8.5
182
|
Verified
8.7
15
8.5
204
|
Verified
8.4
15
Customization
8.2
145
|
Verified
8.7
14
8.3
151
|
Verified
8.1
14
7.7
141
|
Verified
8.1
13
8.4
176
|
Verified
9.0
14
Customization
8.9
9
Not enough data
8.0
9
Not enough data
Feature Not Available
Not enough data
9.3
9
Not enough data
Additional Functionality
9.3
9
Not enough data
Feature Not Available
Not enough data
8.3
9
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
6.9
6
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
Internal Use
7.1
7
Not enough data
8.8
7
Not enough data
8.9
6
Not enough data
8.8
7
Not enough data
6.1
6
Not enough data
7.4
7
Not enough data
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
9.2
6
Not enough data
7.8
6
Not enough data
9.2
6
Discovery
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
9.4
6
Management
Not enough data
9.3
5
Not enough data
9.3
5
Platform
Not enough data
9.0
5
Not enough data
9.7
5
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
9.2
34
Not enough data
8.7
30
Not enough data
9.0
32
Not enough data
8.4
30
Not enough data
Not enough data
Not enough data
Contacts
8.3
33
Not enough data
8.1
33
Not enough data
8.6
31
Not enough data
Insights
7.9
33
Not enough data
8.2
32
Not enough data
8.4
30
Not enough data
7.5
27
Not enough data
7.7
27
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.1
491
9.4
146
8.7
392
9.3
127
8.5
326
9.0
112
Tracking
8.6
440
9.3
137
8.9
430
9.6
141
8.6
353
9.1
125
Analytics
8.9
492
9.5
141
9.3
475
9.6
141
8.5
421
9.1
127
8.3
239
9.1
104
Call Routing
8.1
290
8.8
101
8.1
262
8.2
99
8.0
244
8.4
94
Administration
7.9
199
8.7
101
8.7
247
9.3
113
8.9
294
9.5
128
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
164
9.2
101
8.8
175
9.2
106
8.4
157
9.1
92
8.9
166
9.4
103
7.8
148
8.4
85
7.5
124
8.7
87
Campaign Activity
8.5
166
9.1
105
8.6
193
9.1
117
7.9
149
8.8
93
8.4
166
9.2
104
Feature Not Available
8.9
86
Feature Not Available
8.1
81
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CallRail and WhatConverts are categorized as Conversation Intelligence, AI Sales Assistant, Inbound Call Tracking, Marketing Analytics, Lead Capture, and Attribution
Unique Categories
CallRail is categorized as Online Form Builder, Outbound Call Tracking, Live Chat, Contact Center, and AI Voice Assistants
Reviews
Reviewers' Company Size
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatConverts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.1%
Real Estate
8.8%
Construction
6.8%
Hospital & Health Care
4.0%
Consumer Services
3.5%
Other
40.8%
Marketing and Advertising
70.0%
Construction
4.9%
Health, Wellness and Fitness
2.8%
Consumer Services
2.4%
Consulting
1.2%
Other
18.6%
Most Helpful Reviews
CallRail
Most Helpful Favorable Review
Matt D.
Verified User in Construction
We were able to get up and running in just a few minutes. Couldn't have been easier. I would highly recommend
Most Helpful Critical Review
Anthony M.
Verified User in Marketing and Advertising
I think in terms of what it does is valuable but how they get there seems to need work. As a leader in the product space I find that their product is kind of a mess. The management of each client is certainly not intuitive, and to cancel is nearly impossible.
WhatConverts
Most Helpful Favorable Review
Carlos M.
Verified User in Marketing and Advertising
It's very easy to use. If you're smart and have a good imagination you should be able to get around easily enough.
Most Helpful Critical Review
Matt D.
Verified User in Construction
We were able to get up and running in just a few minutes. Couldn't have been easier. I would highly recommend
Carlos M.
Verified User in Marketing and Advertising
It's very easy to use. If you're smart and have a good imagination you should be able to get around easily enough.
Anthony M.
Verified User in Marketing and Advertising
I think in terms of what it does is valuable but how they get there seems to need work. As a leader in the product space I find that their product is kind of a mess. The management of each client is certainly not intuitive, and to cancel is nearly impossible.
Alternatives
Discussions
What is CallRail used for?
2 comments
PH
CallRail is used for marketing attribution and can be used to see where phone calls are coming from. You can specify a marketing campaign or even which...Read more
CallRail is not free, but it offers a free trial period for new users to test its features before committing to a paid plan.
2 comments
PH
No.Read more
Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?
2 comments
BD
The question you ask is not clear.
WC offers a good integration of Google Ads that is easy to configure.
WC sends calls and text messages as conversions...Read more
Is there any way to record the calls made by our marketing team?
2 comments
BD
You could create a tracking number that points to your outside destination numbers and have your outbound callers dial the tracking number. But it would need...Read more
What is WhatConverts used for?
1 comment
MC
WhatConverts is used by marketing agencies to track the result of their marketing. If you spend money on marketing and what to see what marketing converts to...Read more
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