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- Adobe Marketo Engage-vs-Oracle Eloqua
Compare Adobe Marketo Engage and Oracle Eloqua 
At a Glance
Market Segments
Mid-Market (54.1% of reviews)
Enterprise (54.8% of reviews)
Entry-Level Pricing
Contact Us Per Month
$2,000/month
Adobe Marketo Engage
Star Rating
(2,963)4.1 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansOracle Eloqua
Star Rating
(614)3.9 out of 5
Market Segments
Enterprise (54.8% of reviews)
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Eloqua excels in its Lead Analysis feature, scoring 8.4, which allows for in-depth insights into lead behavior and engagement, while Adobe Marketo Engage scores slightly lower at 8.1 in the same category, indicating a potential gap in detailed lead insights.
- Reviewers mention that Adobe Marketo Engage offers superior Automated Alerts and Tasks functionality, with a score of 8.3 compared to Oracle Eloqua's 7.9, making it more effective for users looking to streamline their lead management processes.
- G2 users highlight that Oracle Eloqua's Email Campaigns feature is highly rated at 9.0, showcasing its strength in email marketing, whereas Adobe Marketo Engage, while still strong, has a lower score of 8.7, suggesting that Eloqua may provide a more robust email marketing experience.
- Users on G2 report that Adobe Marketo Engage shines in Event/Webinar Marketing, scoring 8.4, which is higher than Oracle Eloqua's 8.0, indicating that Marketo may be better suited for users focused on event-driven marketing strategies.
- Reviewers mention that Oracle Eloqua's Data Quality Management feature scores 7.7, which is slightly lower than Adobe Marketo Engage's 7.9, suggesting that Marketo may offer better tools for maintaining data integrity and quality.
- Users say that both platforms have strong Segmentation capabilities, scoring 8.2 each; however, Adobe Marketo Engage is noted for its more intuitive user interface, making it easier for marketers to create and manage segments effectively.
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
Adobe Marketo Engage
Free Trial is available
Oracle Eloqua
No trial information availableRatings
Meets Requirements
8.3
2,524
8.1
501
Ease of Use
7.3
2,577
7.2
502
Ease of Setup
6.7
1,234
6.5
220
Ease of Admin
7.6
1,149
7.3
228
Quality of Support
7.5
2,381
7.0
461
Has the product been a good partner in doing business?
7.7
1,141
7.5
223
Product Direction (% positive)
7.9
2,496
6.7
485
Features by Category
Email Marketing
8.3
1685
|
Verified
8.2
383
|
Verified
8.7
1674
|
Verified
8.7
383
|
Verified
8.1
1650
|
Verified
8.2
372
|
Verified
8.5
1583
|
Verified
8.5
350
|
Verified
Online Marketing
7.8
1633
|
Verified
8.1
221
|
Verified
7.8
1453
|
Verified
7.8
331
|
Verified
7.9
1506
|
Verified
7.4
317
|
Verified
7.4
1507
|
Verified
7.3
330
|
Verified
7.4
1274
|
Verified
7.3
287
|
Verified
Lead Management
8.5
1287
|
Verified
8.2
209
|
Verified
7.9
1185
|
Verified
7.7
327
|
Verified
8.2
1560
|
Verified
8.2
347
|
Verified
8.2
1522
|
Verified
8.0
303
|
Verified
8.4
1578
|
Verified
8.2
324
|
Verified
8.0
1471
|
Verified
7.9
306
|
Verified
8.3
1485
|
Verified
7.9
295
|
Verified
8.2
1526
|
Verified
7.9
311
|
Verified
Campaign Management
8.3
1538
|
Verified
8.1
319
|
Verified
8.3
1434
|
Verified
8.0
277
7.2
1132
|
Verified
7.1
227
|
Verified
7.0
884
6.7
191
Social
7.3
686
|
Verified
6.9
158
7.5
738
|
Verified
7.1
165
|
Verified
7.5
725
|
Verified
7.2
177
|
Verified
7.4
694
|
Verified
7.1
168
7.5
656
|
Verified
7.1
148
Reporting & Analytics
7.7
1577
|
Verified
7.7
357
|
Verified
7.2
1353
|
Verified
7.2
296
|
Verified
7.2
1171
|
Verified
7.1
247
|
Verified
7.2
1099
|
Verified
7.2
228
|
Verified
6.9
950
|
Verified
6.9
203
Platform
7.7
856
|
Verified
7.7
153
|
Verified
7.9
845
|
Verified
8.0
147
|
Verified
8.4
874
|
Verified
8.0
157
|
Verified
7.7
595
|
Verified
7.6
102
|
Verified
7.2
598
|
Verified
7.2
115
|
Verified
7.7
857
|
Verified
7.7
153
|
Verified
7.6
555
7.4
104
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.0
872
|
Verified
7.8
160
|
Verified
7.9
823
|
Verified
7.5
141
|
Verified
8.1
751
|
Verified
7.7
133
|
Verified
Lead Intelligence
8.2
311
Not enough data
8.2
315
Not enough data
8.4
329
Not enough data
Lead Management
8.4
353
Not enough data
8.0
318
Not enough data
8.2
327
Not enough data
Marketing Campaigns
8.4
305
Not enough data
8.1
290
Not enough data
8.1
289
Not enough data
8.1
305
|
Verified
Not enough data
8.3
332
Not enough data
Campaign Execution
8.2
313
Not enough data
8.1
301
Not enough data
8.1
291
Not enough data
8.9
152
|
Verified
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
8.0
15
Not enough data
8.3
15
Not enough data
6.0
10
Not enough data
7.7
10
Not enough data
7.1
15
Not enough data
8.0
9
Not enough data
8.7
9
Not enough data
Repeatability and Reportability
7.4
13
Not enough data
7.4
14
Not enough data
7.4
14
Not enough data
7.0
11
Not enough data
8.8
8
Not enough data
AI and Automation
8.3
8
Not enough data
8.5
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.1
8
Not enough data
Generative AI
7.9
7
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.1
56
Not enough data
7.9
56
Not enough data
7.4
20
Not enough data
Customizations
7.6
55
Not enough data
8.4
52
Not enough data
7.5
19
Not enough data
6.7
20
Not enough data
7.8
56
Not enough data
Generative AI
5.7
15
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
6.0
13
Not enough data
6.4
13
Not enough data
6.1
12
Not enough data
6.5
14
Not enough data
Contacts
7.8
15
Not enough data
6.8
14
Not enough data
6.9
12
Not enough data
Insights
6.3
12
Not enough data
6.3
13
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
5.5
13
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
6.4
7
Not enough data
6.9
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
Analytics
7.5
6
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.2
7
Not enough data
Presentation
4.8
7
Not enough data
6.0
7
Not enough data
5.0
7
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
289
Not enough data
8.2
282
Not enough data
8.3
302
Not enough data
Lead Management
8.6
300
Not enough data
8.1
287
Not enough data
8.3
285
Not enough data
Marketing Campaigns
8.3
268
Not enough data
8.1
250
Not enough data
8.2
258
Not enough data
8.2
266
Not enough data
8.3
288
Not enough data
Data Availability - Marketing Account Intelligence
7.9
26
Not enough data
Data Accuracy - Marketing Account Intelligence
7.9
26
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
249
Not enough data
8.0
253
Not enough data
8.1
265
Not enough data
Lead Management
8.4
275
Not enough data
8.0
248
Not enough data
8.1
255
Not enough data
Marketing Campaigns
8.2
228
Not enough data
8.0
202
Not enough data
8.0
222
Not enough data
8.0
222
Not enough data
8.1
254
Not enough data
8.3
115
Not enough data
Analysis
8.4
101
|
Verified
Not enough data
8.6
111
Not enough data
8.2
78
|
Verified
Not enough data
8.3
87
|
Verified
Not enough data
Campaigns
8.3
97
Not enough data
8.2
97
|
Verified
Not enough data
8.3
95
Not enough data
8.1
93
|
Verified
Not enough data
8.6
92
|
Verified
Not enough data
8.5
92
|
Verified
Not enough data
Engagement
8.1
88
|
Verified
Not enough data
Platform
8.4
107
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.2
100
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, Sales Engagement, and Sales Enablement
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.4%
Information Technology and Services
12.6%
Marketing and Advertising
12.1%
Internet
5.9%
Financial Services
4.1%
Other
38.8%
Computer Software
15.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.5%
Financial Services
5.2%
Telecommunications
3.5%
Other
50.9%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Oracle Eloqua
Most Helpful Favorable Review
Mark H.
Verified User in Computer Software
As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Eloqua saves me time, makes me more...
Most Helpful Critical Review
Robert P.
Verified User in Marketing and Advertising
* Lost functionality in E10 (newest version) -- some of the more complicated tasks in E9 have been dumbed down in the service of making the interface more user-friendly. Several out-of-the-box reports are no longer available. * Technical Support can be...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Mark H.
Verified User in Computer Software
As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Eloqua saves me time, makes me more...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Robert P.
Verified User in Marketing and Advertising
* Lost functionality in E10 (newest version) -- some of the more complicated tasks in E9 have been dumbed down in the service of making the interface more user-friendly. Several out-of-the-box reports are no longer available. * Technical Support can be...
Alternatives
Discussions
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
How do you use the Eloqua system if you are a non-profit?
1 comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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