How to improve Marketo reporting

Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The Performance Insights reporting does require a subscription. It is not uncommon for people to want better reporting, and is a common theme among users. The fact is that there is a lot of data and many people want reporting set-up in a particular way to suite their business, so in my opinion that is a difficult challenge. The most effective way to improve reporting is to create a Smart List report to filter the data that is desired and then importing the data into your report tool of choice. (e.g. Tableau, Google Data Studio, etc.) You also can automat the data extraction with integrations to available in LaunchPoint (https://launchpoint.marketo.com/) or create your own with a Zapier (https://zapier.com/apps/marketo/integrations) integration.

One way that our reps improve the use of marketo for specific campaigns is allowing notification emails to populate for certain actions taken by potential customers directly to a marketo folder.n their email which includes the title of the particular campaign.