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Compare ActiveCampaign and Shape Software 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (60.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$119.00 Per Month
ActiveCampaign
Star Rating
(14,127)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansShape Software
Star Rating
(64)4.6 out of 5
Market Segments
Small-Business (60.3% of reviews)
Entry-Level Pricing
$119.00 Per Month
Learn more about Shape SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in email marketing capabilities, particularly in "Building and Personalizing Emails" with a score of 8.8, while Shape Software shines in "Sending Outbound Emails" with a higher score of 9.7, indicating a stronger performance in delivering emails effectively.
- Reviewers mention that Shape Software offers superior "Quality of Support" with a score of 9.1 compared to ActiveCampaign's 8.6, suggesting that users may find more responsive and helpful customer service with Shape Software.
- G2 users highlight that ActiveCampaign has a more affordable entry-level price starting at $15.00, making it a more accessible option for small businesses, while Shape Software's entry price of $119.00 may be a barrier for some users.
- Users on G2 report that Shape Software outperforms ActiveCampaign in "Sales Force Automation" features, particularly in "Contact & Account Management" with a score of 9.1, compared to ActiveCampaign's 8.4, indicating a more robust CRM functionality.
- Reviewers say that ActiveCampaign's "Ease of Use" is rated at 8.2, which is lower than Shape Software's impressive score of 9.3, suggesting that users may find Shape Software more intuitive and user-friendly.
- Users report that ActiveCampaign has a strong "Document Signing" feature with a score of 9.7, while Shape Software also excels in this area, but with a perfect score of 10.0, indicating that Shape Software may provide a more seamless experience for document management.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Shape Software
Software User License
$119.00
Per Month
With Shape, you don't need to decide between different product offerings. Most of our features are included in one system for an affordable month-to-month price.
- CRM
- Built-in Calling
- Text Messaging
Free Trial
ActiveCampaign
Free Trial is available
Shape Software
No trial information availableRatings
Meets Requirements
8.8
10,669
8.9
42
Ease of Use
8.2
10,774
9.3
41
Ease of Setup
8.0
6,711
7.8
13
Ease of Admin
8.4
6,123
8.2
12
Quality of Support
8.6
9,886
9.1
40
Has the product been a good partner in doing business?
8.8
5,987
8.3
12
Product Direction (% positive)
8.3
10,074
8.3
34
Features by Category
Signature Process
Not enough data
9.7
11
Not enough data
10.0
11
Not enough data
10.0
11
Not enough data
10.0
11
Not enough data
9.7
11
Not enough data
10.0
10
Not enough data
10.0
10
Not enough data
9.8
11
Agentic AI - E-Signature
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Scalability
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
10.0
11
Platform
Not enough data
9.8
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
10.0
8
Sales Force Automation
8.2
1968
|
Verified
9.1
20
7.0
904
9.3
19
7.9
1639
|
Verified
8.8
20
7.7
1560
|
Verified
9.3
20
7.0
1113
|
Verified
8.9
20
7.6
1317
|
Verified
9.0
19
7.0
1099
|
Verified
8.9
19
6.9
1035
|
Verified
9.0
19
7.3
1173
|
Verified
9.0
21
Marketing Automation
9.0
2175
|
Verified
9.1
22
8.8
2071
|
Verified
8.8
20
8.5
2024
|
Verified
9.0
21
7.8
1361
|
Verified
8.9
20
Customer Support
7.6
1355
|
Verified
8.9
20
7.7
1514
|
Verified
9.2
19
8.0
1647
|
Verified
9.1
19
7.0
1216
|
Verified
9.0
19
7.5
1337
|
Verified
9.0
19
Reporting & Analytics
7.7
1830
|
Verified
9.0
20
8.0
2028
|
Verified
9.1
21
7.1
1183
|
Verified
9.1
19
Mobile & Social
7.3
1123
|
Verified
8.8
20
7.3
1226
|
Verified
9.6
17
7.1
1271
|
Verified
9.0
19
Platform
7.9
1822
|
Verified
8.8
12
8.1
1770
|
Verified
8.6
13
8.1
1877
|
Verified
8.9
12
7.3
1309
|
Verified
8.6
12
7.0
1209
|
Verified
8.8
12
Feature Not Available
8.8
12
8.3
1942
|
Verified
8.3
13
7.5
1337
|
Verified
8.3
13
Integration
8.1
1792
|
Verified
9.0
12
8.1
1802
|
Verified
8.9
12
7.8
1506
|
Verified
9.1
11
Generative AI
6.0
558
Not enough data
Agentic AI - CRM
5.7
7
Not enough data
5.5
7
Not enough data
5.8
6
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.7
7
Not enough data
5.7
7
Not enough data
Email Marketing
8.7
6164
|
Verified
9.4
19
8.9
5986
|
Verified
9.7
18
8.6
5845
|
Verified
9.8
17
8.9
5450
|
Verified
9.4
18
Online Marketing
7.4
4104
|
Verified
9.4
17
7.9
3810
|
Verified
9.3
17
7.9
3266
|
Verified
9.6
16
8.1
4602
|
Verified
9.6
16
7.8
3213
|
Verified
9.4
18
Lead Management
8.3
4086
|
Verified
9.7
17
8.0
3696
|
Verified
9.8
17
8.5
4807
|
Verified
9.3
17
8.0
3228
|
Verified
9.7
16
8.5
4076
|
Verified
9.8
16
8.1
3728
|
Verified
9.2
17
8.2
3538
|
Verified
9.7
16
8.1
3308
|
Verified
9.5
18
Campaign Management
8.0
3235
|
Verified
9.3
18
7.8
2853
|
Verified
9.6
16
7.3
2400
9.4
18
6.9
2100
|
Verified
9.3
18
Social
6.9
2088
|
Verified
9.8
16
7.4
2445
|
Verified
9.8
16
7.3
2316
|
Verified
9.2
16
7.2
2209
|
Verified
9.8
15
7.1
2169
|
Verified
9.4
16
Reporting & Analytics
8.1
4922
|
Verified
9.8
16
7.6
3349
|
Verified
9.7
16
7.2
2683
|
Verified
9.6
16
7.2
2489
|
Verified
9.9
16
7.0
2209
|
Verified
9.6
16
Platform
8.0
3443
|
Verified
9.8
10
8.2
3227
|
Verified
10.0
10
8.3
3440
|
Verified
8.9
11
7.5
2151
|
Verified
9.7
10
7.0
1883
|
Verified
8.9
11
8.4
3447
|
Verified
10.0
9
7.6
2177
|
Verified
9.8
10
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
3480
|
Verified
9.4
11
8.2
3380
|
Verified
9.1
11
7.9
2861
|
Verified
8.9
11
Messenger
7.4
1097
Not enough data
6.0
947
Not enough data
6.5
976
Not enough data
6.9
1018
Not enough data
Channels
6.5
960
Not enough data
7.3
1143
Not enough data
6.0
886
Not enough data
5.5
803
Not enough data
6.0
811
Not enough data
Customers
7.6
1205
Not enough data
7.4
1128
Not enough data
7.6
1266
Not enough data
7.6
1204
Not enough data
7.2
1154
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
563
Not enough data
8.6
742
Not enough data
6.2
463
Not enough data
6.7
489
Not enough data
7.5
594
Not enough data
6.8
508
Not enough data
6.8
480
Not enough data
Repeatability and Reportability
7.4
584
Not enough data
7.4
581
Not enough data
7.4
547
Not enough data
6.7
481
Not enough data
5.9
437
Not enough data
AI and Automation
7.1
523
Not enough data
7.1
525
Not enough data
7.1
528
Not enough data
6.6
464
Not enough data
6.4
442
Not enough data
Generative AI
6.1
381
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Dialing Options
Not enough data
10.0
11
Not enough data
9.3
10
Not enough data
9.2
11
Agent Tools
Not enough data
10.0
10
Not enough data
9.8
10
Not enough data
9.2
11
Not enough data
9.4
11
Automation
Not enough data
10.0
10
Not enough data
10.0
9
Not enough data
9.3
10
Not enough data
9.3
12
Not enough data
10.0
11
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1895
10.0
12
6.3
1396
9.3
12
7.0
1498
9.6
12
7.6
1562
9.9
12
Edit
7.4
1626
9.5
13
8.0
1842
9.9
12
7.4
1538
9.4
13
Logistics
7.8
1693
10.0
12
7.0
1462
9.7
12
7.8
1653
9.4
13
7.8
1428
9.4
13
Generative AI
5.9
732
Not enough data
6.1
571
Not enough data
Agentic AI - Email Template Builder
6.0
5
Not enough data
5.7
5
Not enough data
Text Messaging
7.4
138
Not enough data
6.6
119
Not enough data
7.4
133
Not enough data
7.5
123
Not enough data
7.1
111
Not enough data
Feature Not Available
Not enough data
8.1
149
Not enough data
6.9
124
Not enough data
SMS Platform
7.6
134
Not enough data
8.8
151
Not enough data
7.5
109
Not enough data
6.5
102
Not enough data
6.8
104
Not enough data
8.0
124
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
188
Not enough data
7.6
183
Not enough data
8.0
165
Not enough data
8.0
175
Not enough data
Campaigns
7.9
153
Not enough data
8.3
164
Not enough data
7.8
132
Not enough data
7.7
166
Not enough data
Integrations
8.1
157
Not enough data
6.7
100
Not enough data
7.9
115
Not enough data
7.2
129
Not enough data
Generative AI
6.0
49
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
198
Not enough data
7.1
189
Not enough data
6.7
181
Not enough data
6.8
179
Not enough data
6.3
166
Not enough data
7.0
181
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
189
Not enough data
7.1
185
Not enough data
7.3
202
Not enough data
7.9
239
Not enough data
Reporting
7.5
273
Not enough data
7.3
254
Not enough data
7.0
240
Not enough data
Content
Not enough data
9.8
10
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
9.8
10
Not enough data
10.0
10
Collaboration
Not enough data
9.7
10
Not enough data
10.0
9
Not enough data
10.0
11
Not enough data
9.8
11
Not enough data
9.7
11
Not enough data
10.0
11
Platform Interoperability
7.8(won by default)
187
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9(won by default)
282
Not enough data
Campaign Management
8.2(won by default)
330
Not enough data
8.3(won by default)
303
Not enough data
8.1(won by default)
288
Not enough data
7.8(won by default)
267
Not enough data
7.9(won by default)
256
Not enough data
8.3(won by default)
247
Not enough data
8.2(won by default)
239
Not enough data
7.8(won by default)
221
Not enough data
7.6(won by default)
215
Not enough data
7.9(won by default)
248
Not enough data
7.8(won by default)
222
Not enough data
7.6(won by default)
203
Not enough data
7.7(won by default)
206
Not enough data
Targeting
8.3(won by default)
278
Not enough data
8.4(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
8.0(won by default)
233
Not enough data
Platform
8.2(won by default)
292
Not enough data
7.9(won by default)
271
Not enough data
8.5(won by default)
284
Not enough data
8.5(won by default)
320
Not enough data
8.4(won by default)
254
Not enough data
8.3(won by default)
286
Not enough data
8.6(won by default)
281
Not enough data
8.1(won by default)
225
Not enough data
8.1(won by default)
271
Not enough data
Page Customization
8.2
559
Not enough data
7.9
584
Not enough data
7.8
502
Not enough data
7.5
525
Not enough data
Page Optimization
7.7
399
Not enough data
7.8
503
Not enough data
7.5
446
Not enough data
7.2
387
Not enough data
Integrations
7.5
380
Not enough data
8.5
517
Not enough data
8.2
488
Not enough data
Generative AI
6.1
143
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
8.0
597
Not enough data
7.6
494
Not enough data
6.8
405
Not enough data
7.4
590
Not enough data
Additional Functionality
7.9
607
Not enough data
5.6
366
Not enough data
7.4
472
Not enough data
6.1
377
Not enough data
7.0
451
Not enough data
Generative AI
6.2
15
Not enough data
6.2
15
Not enough data
5.2
15
Not enough data
Communication
8.5
110
Not enough data
8.2
98
Not enough data
8.6
103
Not enough data
7.8
79
Not enough data
7.9
64
Not enough data
Internal Use
8.1
136
Not enough data
7.9
84
Not enough data
8.5
89
Not enough data
8.3
84
Not enough data
7.9
74
Not enough data
8.4
87
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
Not enough data
8.2
384
Not enough data
8.0
366
Not enough data
Discovery
8.2
419
Not enough data
8.2
424
Not enough data
8.1
374
Not enough data
Management
8.0
359
Not enough data
8.3
401
Not enough data
Platform
8.1
380
Not enough data
8.1
409
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
10.0
12
Not enough data
9.9
12
Not enough data
9.7
11
Customizations
Not enough data
10.0
11
Not enough data
10.0
12
Not enough data
9.9
12
Not enough data
9.7
12
Not enough data
10.0
11
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
264
Not enough data
7.9
291
Not enough data
7.8
249
Not enough data
7.9
287
Not enough data
8.1
309
Not enough data
Predictive Analytics
8.0
274
Not enough data
7.8
257
Not enough data
7.3
221
Not enough data
7.4
247
Not enough data
Sales Management
8.1
295
Not enough data
7.6
159
Not enough data
8.0
283
Not enough data
8.3
326
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
9.4
11
Not enough data
10.0
10
Not enough data
9.2
11
Not enough data
10.0
10
Contacts
Not enough data
9.7
10
Not enough data
9.1
11
Not enough data
10.0
10
Insights
Not enough data
10.0
10
Not enough data
9.2
11
Not enough data
9.8
10
Not enough data
10.0
10
Not enough data
10.0
10
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
9.8
11
Not enough data
9.4
12
Not enough data
9.3
12
Tracking
Not enough data
9.7
11
Not enough data
9.8
10
Not enough data
9.8
10
Analytics
Not enough data
9.4
11
Not enough data
10.0
11
Not enough data
9.4
11
Not enough data
9.8
10
Call Routing
Not enough data
10.0
9
Not enough data
9.4
11
Not enough data
9.2
11
Administration
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
10.0
10
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Shape Software are categorized as Marketing Automation, CRM, Email Template Builder, and SMS Marketing
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Shape Software is categorized as Auto Dialer, Client Portal, E-Signature, Email Tracking, Outbound Call Tracking, and Inbound Call Tracking
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shape Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.9%
Financial Services
12.1%
Accounting
10.3%
Real Estate
8.6%
Marketing and Advertising
6.9%
Banking
6.9%
Other
55.2%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Shape Software
Most Helpful Favorable Review
Verified User in Real Estate
The support received from Dani Dunn. She really delivers elite service and makes us feel like part of the team :)
Most Helpful Critical Review
nick n.
Verified User in Insurance
I've used CRM's my entire career. I've used many different products, and Shape is by far the worst CRM that I've ever used. There are many bugs that I've mentioned to support team every single day since i've been using this for the past 3 weeks. They take...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Verified User in Real Estate
The support received from Dani Dunn. She really delivers elite service and makes us feel like part of the team :)
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
nick n.
Verified User in Insurance
I've used CRM's my entire career. I've used many different products, and Shape is by far the worst CRM that I've ever used. There are many bugs that I've mentioned to support team every single day since i've been using this for the past 3 weeks. They take...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Shape Software has no discussions with answers
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