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Compare ActiveCampaign and OutboundEngine 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (72.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$199 per month
ActiveCampaign
Star Rating
(14,130)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOutboundEngine
Star Rating
(155)3.7 out of 5
Market Segments
Small-Business (72.4% of reviews)
Entry-Level Pricing
$199 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 8.8, while OutboundEngine falls short with a score of 7.1. Reviewers mention that ActiveCampaign's templates and customization options allow for more engaging and tailored email campaigns.
- Reviewers mention that ActiveCampaign's Marketing Automation features, especially in Email Marketing and Automated Email Responses, receive high praise with scores of 9.0 and 8.9 respectively. In contrast, OutboundEngine's scores of 7.2 for automated responses indicate a less robust offering, leading users to feel that ActiveCampaign provides a more comprehensive automation experience.
- G2 users highlight that ActiveCampaign's Lead Management capabilities, particularly in Segmentation and Lead Nurturing, score 8.6, showcasing its strength in managing and nurturing leads effectively. OutboundEngine, with lower scores in these areas, is perceived as less effective in helping users convert leads into customers.
- Users on G2 report that ActiveCampaign's Customer Support is superior, with a quality score of 8.6 compared to OutboundEngine's 7.7. Reviewers mention that ActiveCampaign's support team is responsive and helpful, which enhances the overall user experience.
- Reviewers mention that ActiveCampaign's Performance and Reliability is rated at 8.4, indicating a stable and dependable platform. In contrast, OutboundEngine's score of 4.4 raises concerns about its reliability, with users expressing frustration over downtime and performance issues.
- Users say that ActiveCampaign's Integration Capabilities are robust, particularly with CRM/Email Integrations scoring 8.2, allowing for seamless data flow between systems. OutboundEngine, with a lower score of 5.7 in this area, is seen as lacking in flexibility and integration options, which can hinder users' marketing efforts.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
ActiveCampaign
Free Trial is available
OutboundEngine
No trial information availableRatings
Meets Requirements
8.8
10,677
7.3
119
Ease of Use
8.2
10,782
8.0
118
Ease of Setup
8.0
6,719
8.3
31
Ease of Admin
8.4
6,125
8.1
31
Quality of Support
8.6
9,893
7.7
118
Has the product been a good partner in doing business?
8.8
5,989
8.1
30
Product Direction (% positive)
8.3
10,081
6.4
116
Features by Category
Sales Force Automation
8.2
1971
|
Verified
Not enough data
6.9
906
Not enough data
7.9
1641
|
Verified
Not enough data
7.7
1562
|
Verified
Not enough data
7.0
1115
|
Verified
Not enough data
7.6
1319
|
Verified
Not enough data
7.0
1101
|
Verified
Not enough data
6.9
1037
|
Verified
Not enough data
7.3
1175
|
Verified
Not enough data
Marketing Automation
9.0
2178
|
Verified
Not enough data
8.8
2074
|
Verified
Not enough data
8.5
2027
|
Verified
Not enough data
7.8
1363
|
Verified
Not enough data
Customer Support
7.6
1357
|
Verified
Not enough data
7.7
1516
|
Verified
Not enough data
8.0
1649
|
Verified
Not enough data
7.0
1218
|
Verified
Not enough data
7.5
1339
|
Verified
Not enough data
Reporting & Analytics
7.7
1833
|
Verified
Not enough data
7.9
2031
|
Verified
Not enough data
7.1
1185
|
Verified
Not enough data
Mobile & Social
7.3
1125
|
Verified
Not enough data
7.3
1228
|
Verified
Not enough data
7.1
1273
|
Verified
Not enough data
Platform
7.9
1824
|
Verified
Not enough data
8.0
1772
|
Verified
Not enough data
8.1
1879
|
Verified
Not enough data
7.3
1311
|
Verified
Not enough data
7.0
1211
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1944
|
Verified
Not enough data
7.5
1339
|
Verified
Not enough data
Integration
8.1
1794
|
Verified
Not enough data
8.1
1804
|
Verified
Not enough data
7.8
1508
|
Verified
Not enough data
Generative AI
6.0
560
Not enough data
Agentic AI - CRM
5.6
9
Not enough data
5.2
9
Not enough data
5.4
8
Not enough data
5.2
9
Not enough data
5.2
9
Not enough data
5.4
9
Not enough data
5.6
9
Not enough data
Email Marketing
8.7
6170
|
Verified
7.1
46
|
Verified
8.9
5992
|
Verified
8.0
49
|
Verified
8.6
5851
|
Verified
7.5
50
|
Verified
8.9
5456
|
Verified
7.2
42
|
Verified
Online Marketing
7.4
4110
|
Verified
7.2
41
|
Verified
7.9
3815
|
Verified
7.0
46
|
Verified
7.9
3271
|
Verified
6.7
26
|
Verified
8.1
4608
|
Verified
7.4
39
|
Verified
7.8
3218
|
Verified
7.1
36
Lead Management
8.3
4092
|
Verified
7.0
40
|
Verified
8.0
3701
|
Verified
7.6
39
|
Verified
8.5
4812
|
Verified
7.1
32
|
Verified
8.0
3234
|
Verified
7.0
36
|
Verified
8.5
4080
|
Verified
7.0
34
|
Verified
8.1
3732
|
Verified
7.1
32
|
Verified
8.2
3542
|
Verified
7.0
34
|
Verified
8.1
3312
|
Verified
7.1
21
|
Verified
Campaign Management
8.0
3240
|
Verified
6.6
25
|
Verified
7.8
2858
|
Verified
6.5
12
7.3
2404
7.8
32
|
Verified
6.9
2104
|
Verified
6.5
12
Social
6.9
2093
|
Verified
5.6
18
7.4
2449
|
Verified
7.2
46
|
Verified
7.3
2320
|
Verified
7.2
47
|
Verified
7.2
2213
|
Verified
6.8
45
|
Verified
7.1
2173
|
Verified
6.8
38
|
Verified
Reporting & Analytics
8.1
4926
|
Verified
7.5
47
|
Verified
7.6
3353
|
Verified
7.2
37
|
Verified
7.2
2687
|
Verified
4.5
18
7.2
2493
|
Verified
5.2
22
|
Verified
7.0
2213
|
Verified
4.8
16
Platform
8.0
3449
|
Verified
6.4
13
|
Verified
8.2
3233
|
Verified
3.0
5
8.3
3446
|
Verified
5.0
7
7.5
2157
|
Verified
3.0
5
7.0
1889
|
Verified
4.4
6
8.4
3453
|
Verified
4.4
6
7.6
2183
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.7
8
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
Integration
8.2
3486
|
Verified
5.7
10
|
Verified
8.2
3386
|
Verified
5.4
9
|
Verified
7.8
2867
|
Verified
3.3
7
|
Verified
Messenger
7.4
1098
Not enough data
5.9
948
Not enough data
6.5
976
Not enough data
6.9
1018
Not enough data
Channels
6.5
960
Not enough data
7.3
1143
Not enough data
6.0
886
Not enough data
5.5
803
Not enough data
6.0
811
Not enough data
Customers
7.6
1205
Not enough data
7.4
1128
Not enough data
7.6
1266
Not enough data
7.6
1204
Not enough data
7.2
1154
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
563
Not enough data
8.6
742
Not enough data
6.2
463
Not enough data
6.7
489
Not enough data
7.5
594
Not enough data
6.8
508
Not enough data
6.8
480
Not enough data
Repeatability and Reportability
7.4
584
Not enough data
7.4
581
Not enough data
7.4
547
Not enough data
6.7
481
Not enough data
5.9
437
Not enough data
AI and Automation
7.1
523
Not enough data
7.1
525
Not enough data
7.1
528
Not enough data
6.6
464
Not enough data
6.4
442
Not enough data
Generative AI
6.1
381
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1898
Not enough data
6.3
1399
Not enough data
7.0
1501
Not enough data
7.6
1565
Not enough data
Edit
7.4
1630
Not enough data
8.0
1846
Not enough data
7.4
1542
Not enough data
Logistics
7.8
1696
Not enough data
7.0
1465
Not enough data
7.8
1656
Not enough data
7.8
1431
Not enough data
Generative AI
5.9
735
Not enough data
6.1
574
Not enough data
Agentic AI - Email Template Builder
6.9
8
Not enough data
6.7
8
Not enough data
Text Messaging
7.4
139
Not enough data
6.6
120
Not enough data
7.5
134
Not enough data
7.6
124
Not enough data
7.1
112
Not enough data
Feature Not Available
Not enough data
8.1
150
Not enough data
6.9
125
Not enough data
SMS Platform
7.6
135
Not enough data
8.8
152
Not enough data
7.5
110
Not enough data
6.6
103
Not enough data
6.8
105
Not enough data
8.0
125
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
189
Not enough data
7.6
184
Not enough data
8.0
166
Not enough data
8.0
176
Not enough data
Campaigns
7.9
154
Not enough data
8.3
165
Not enough data
7.8
133
Not enough data
7.7
167
Not enough data
Integrations
8.1
158
Not enough data
6.7
101
Not enough data
7.9
116
Not enough data
7.2
130
Not enough data
Generative AI
6.0
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
198
Not enough data
7.1
189
Not enough data
6.7
181
Not enough data
6.8
179
Not enough data
6.3
166
Not enough data
7.0
181
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
189
Not enough data
7.1
185
Not enough data
7.3
202
Not enough data
7.9
239
Not enough data
Reporting
7.5
273
Not enough data
7.3
254
Not enough data
7.0
240
Not enough data
Platform Interoperability
7.7(won by default)
188
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9(won by 0.6)
283
7.3
29
Campaign Management
8.2(won by 0.4)
331
7.8
33
8.3(won by 0.9)
304
7.4
31
8.0(won by 1.3)
289
6.7
30
7.8(won by 2.2)
268
5.6
21
7.9(won by 1.5)
257
6.4
23
8.2(won by 1.5)
248
6.7
25
8.2(won by 1.8)
240
6.4
23
7.8(won by 1.8)
222
6.0
19
7.6(won by 3.6)
216
4.0
16
7.9(won by 2.3)
249
5.6
19
7.8(won by 2.5)
223
5.3
19
7.6(won by 2.6)
204
5.0
13
7.7(won by 2.4)
207
5.3
16
Targeting
8.3(won by 2.4)
279
5.9
16
8.3(won by 2.6)
266
5.7
16
7.8(won by 2.6)
240
5.2
14
8.0(won by 2.0)
234
6.0
15
Platform
8.1(won by 2.5)
293
5.6
16
7.9(won by 1.5)
272
6.4
21
8.5(won by 1.5)
285
7.0
23
8.5(won by 0.9)
321
7.6
24
8.3(won by 2.1)
255
6.2
19
8.3(won by 1.6)
287
6.7
23
8.6(won by 2.1)
282
6.5
19
8.1(won by 2.5)
226
5.6
14
8.1(won by 0.6)
272
7.5
23
Page Customization
8.2
561
Not enough data
7.9
586
Not enough data
7.8
504
Not enough data
7.5
527
Not enough data
Page Optimization
7.7
401
Not enough data
7.8
505
Not enough data
7.5
448
Not enough data
7.2
389
Not enough data
Integrations
7.5
382
Not enough data
8.5
519
Not enough data
8.2
490
Not enough data
Generative AI
6.2
145
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
8.0
599
Not enough data
7.6
496
Not enough data
6.8
407
Not enough data
7.4
592
Not enough data
Additional Functionality
7.9
609
Not enough data
5.6
368
Not enough data
7.4
474
Not enough data
6.1
379
Not enough data
7.0
453
Not enough data
Generative AI
6.2
15
Not enough data
6.2
15
Not enough data
5.2
15
Not enough data
Communication
8.5
110
8.5
8
|
Verified
8.2
98
8.5
9
|
Verified
8.6
103
9.6
9
|
Verified
7.8
79
Not enough data
7.9
64
Not enough data
Internal Use
8.1
136
7.9
7
|
Verified
7.9
84
8.1
7
|
Verified
8.5
89
8.6
7
|
Verified
8.3
84
8.1
9
|
Verified
7.9
74
9.2
6
|
Verified
8.4
87
8.3
5
|
Verified
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
Not enough data
8.2
384
Not enough data
8.0
366
Not enough data
Discovery
8.2
419
Not enough data
8.2
424
Not enough data
8.1
374
Not enough data
Management
8.0
359
Not enough data
8.3
401
Not enough data
Platform
8.1
380
Not enough data
8.1
409
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
264
Not enough data
7.9
292
Not enough data
7.8
249
Not enough data
7.9
287
Not enough data
8.1
310
Not enough data
Predictive Analytics
8.0
274
Not enough data
7.8
257
Not enough data
7.3
221
Not enough data
7.4
247
Not enough data
Sales Management
8.1
295
Not enough data
7.6
159
Not enough data
8.0
283
Not enough data
8.3
327
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.9
12
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
6
|
Verified
Not enough data
8.1
12
|
Verified
Media Monitoring
Not enough data
9.0
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
11
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.5
6
Not enough data
8.0
10
|
Verified
Not enough data
Not enough data
Not enough data
6.1
6
|
Verified
Campaigns
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
9
|
Verified
Not enough data
6.7
5
|
Verified
Engagement
Not enough data
6.9
6
Platform
Not enough data
7.3
8
Not enough data
6.9
8
|
Verified
Not enough data
6.9
6
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and OutboundEngine are categorized as Marketing Automation, Social Media Advertising, and Live Chat
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, and Salesforce AppExchange Apps
OutboundEngine is categorized as Mobile Marketing and Online Reputation Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OutboundEngine
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.9%
Real Estate
56.6%
Insurance
15.1%
Financial Services
7.2%
Marketing and Advertising
6.6%
Online Media
2.0%
Other
12.5%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
OutboundEngine
Most Helpful Favorable Review
Ben W.
Verified User in Marketing and Advertising
I love the look and connect of the emails sent out. Right on for my clients. I also liked being able to create customizable campaigns and received help with set up as needed.
Most Helpful Critical Review
Andrew B.
Verified User in Consumer Services
on vegetable gardening ( they said to use rubber tire chips in the vegetable garden as a mulch- dangerous poison heavy metals and carcinogens in tire chips) the electrical articels recommend that if homeowners have experience with electrical they can do...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Ben W.
Verified User in Marketing and Advertising
I love the look and connect of the emails sent out. Right on for my clients. I also liked being able to create customizable campaigns and received help with set up as needed.
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Andrew B.
Verified User in Consumer Services
on vegetable gardening ( they said to use rubber tire chips in the vegetable garden as a mulch- dangerous poison heavy metals and carcinogens in tire chips) the electrical articels recommend that if homeowners have experience with electrical they can do...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How do you use OE?
1 comment
RN
So sorry, just received this..... Answer, it was a costly try that I just had to cancel. The format, content was very nice...... but reports of recipient...Read more
How can I fully leverage Outbound Engine to get quality leads?
1 comment
BD
Use their multiplatform marketing to get exposure. Track who responds on OBE and reach out to them in a timely fashion. Engage them first by asking for their...Read more
Have you had to pay $99 fee to recieve your domain name at the end of your contract?
1 comment
Official Response from OutboundEngine
If a customer wants to continue to use the custom domain we include we our service offering, there are two options: 1) Monthly payments of $9.99 or 2)...Read more
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