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Compare ActiveCampaign and Ortto 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (71.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $509.00 10000 Contacts
ActiveCampaign
Star Rating
(14,129)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOrtto
Star Rating
(593)4.4 out of 5
Market Segments
Small-Business (71.8% of reviews)
Entry-Level Pricing
Starting at $509.00 10000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in Automated Email Responses, where it received a score of 8.9, compared to Ortto's 9.1. Reviewers mention that the automation features are intuitive and effective for nurturing leads.
- Reviewers mention that Ortto shines in Marketing Automation Integration, scoring 8.7, slightly higher than ActiveCampaign's 8.6. Users on G2 appreciate the seamless integration with various marketing tools, enhancing their overall marketing strategy.
- G2 users highlight that ActiveCampaign's Ease of Use is rated at 8.2, while Ortto scores higher at 8.7. Users say that Ortto's interface is more user-friendly, making it easier for small businesses to navigate and utilize its features effectively.
- Reviewers mention that ActiveCampaign's Quality of Support is rated at 8.6, which is slightly lower than Ortto's 8.9. Users report that Ortto provides more responsive customer service, which is crucial for businesses needing quick assistance.
- Users on G2 report that ActiveCampaign's Campaign Management features are robust, scoring 8.9, while Ortto's features in this area are rated lower. Reviewers say that ActiveCampaign offers more comprehensive tools for tracking and optimizing campaigns.
- Users say that Ortto's Customization options, particularly in Conditional Logic, received a high score of 9.0, outperforming ActiveCampaign's 8.1. Reviewers mention that this feature allows for more tailored marketing strategies, which is a significant advantage for targeted campaigns.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Ortto
Professional
Starting at $509.00
10000 Contacts
A complete marketing automation solution, connected to customer data and analytics.
- Journey builder
- Customer data platform (CDP)
- Report & dashboard builder
Free Trial
ActiveCampaign
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.8
10,677
8.5
534
Ease of Use
8.2
10,782
8.7
539
Ease of Setup
8.0
6,719
8.6
288
Ease of Admin
8.4
6,125
8.8
285
Quality of Support
8.6
9,893
8.9
503
Has the product been a good partner in doing business?
8.8
5,989
8.9
276
Product Direction (% positive)
8.3
10,081
8.9
532
Features by Category
Sales Force Automation
8.2
1971
|
Verified
Not enough data
6.9
906
Not enough data
7.9
1641
|
Verified
Not enough data
7.7
1562
|
Verified
Not enough data
7.0
1115
|
Verified
Not enough data
7.6
1319
|
Verified
Not enough data
7.0
1101
|
Verified
Not enough data
6.9
1037
|
Verified
Not enough data
7.3
1175
|
Verified
Not enough data
Marketing Automation
9.0
2178
|
Verified
Not enough data
8.8
2074
|
Verified
Not enough data
8.5
2027
|
Verified
Not enough data
7.8
1363
|
Verified
Not enough data
Customer Support
7.6
1357
|
Verified
Not enough data
7.7
1516
|
Verified
Not enough data
8.0
1649
|
Verified
Not enough data
7.0
1218
|
Verified
Not enough data
7.5
1339
|
Verified
Not enough data
Reporting & Analytics
7.7
1833
|
Verified
Not enough data
7.9
2031
|
Verified
Not enough data
7.1
1185
|
Verified
Not enough data
Mobile & Social
7.3
1125
|
Verified
Not enough data
7.3
1228
|
Verified
Not enough data
7.1
1273
|
Verified
Not enough data
Platform
7.9
1824
|
Verified
Not enough data
8.0
1772
|
Verified
Not enough data
8.1
1879
|
Verified
Not enough data
7.3
1311
|
Verified
Not enough data
7.0
1211
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1944
|
Verified
Not enough data
7.5
1339
|
Verified
Not enough data
Integration
8.1
1794
|
Verified
Not enough data
8.1
1804
|
Verified
Not enough data
7.8
1508
|
Verified
Not enough data
Generative AI
6.0
560
Not enough data
Agentic AI - CRM
5.6
9
Not enough data
5.2
9
Not enough data
5.4
8
Not enough data
5.2
9
Not enough data
5.2
9
Not enough data
5.4
9
Not enough data
5.6
9
Not enough data
Email Marketing
8.7
6170
|
Verified
8.4
379
|
Verified
8.9
5992
|
Verified
8.9
365
|
Verified
8.6
5851
|
Verified
8.3
359
|
Verified
8.9
5456
|
Verified
9.1
326
|
Verified
Online Marketing
7.4
4110
|
Verified
6.9
181
|
Verified
7.9
3815
|
Verified
7.9
186
|
Verified
7.9
3271
|
Verified
8.2
193
|
Verified
8.1
4608
|
Verified
8.2
249
|
Verified
7.8
3218
|
Verified
7.5
151
|
Verified
Lead Management
8.3
4092
|
Verified
8.2
279
|
Verified
8.0
3701
|
Verified
7.7
253
|
Verified
8.5
4812
|
Verified
8.5
304
|
Verified
8.0
3234
|
Verified
7.8
220
|
Verified
8.5
4080
|
Verified
8.8
302
|
Verified
8.1
3732
|
Verified
8.5
271
|
Verified
8.2
3542
|
Verified
8.7
262
|
Verified
8.1
3312
|
Verified
8.3
242
|
Verified
Campaign Management
8.0
3240
|
Verified
7.9
199
|
Verified
7.8
2858
|
Verified
7.5
127
7.3
2404
7.5
46
|
Verified
6.9
2104
|
Verified
7.0
35
Social
6.9
2093
|
Verified
6.5
99
7.4
2449
|
Verified
7.3
80
|
Verified
7.3
2320
|
Verified
7.8
46
7.2
2213
|
Verified
7.4
39
7.1
2173
|
Verified
7.8
86
|
Verified
Reporting & Analytics
8.1
4926
|
Verified
8.2
328
|
Verified
7.6
3353
|
Verified
7.5
230
|
Verified
7.2
2687
|
Verified
7.0
172
|
Verified
7.2
2493
|
Verified
6.6
144
|
Verified
7.0
2213
|
Verified
6.0
106
Platform
8.0
3449
|
Verified
8.0
187
|
Verified
8.2
3233
|
Verified
8.6
138
|
Verified
8.3
3446
|
Verified
8.3
198
|
Verified
7.5
2157
|
Verified
7.7
32
7.0
1889
|
Verified
6.9
102
|
Verified
8.4
3453
|
Verified
8.6
207
|
Verified
7.6
2183
|
Verified
7.4
84
|
Verified
Agentic AI - Marketing Automation
6.7
8
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
Integration
8.2
3486
|
Verified
8.4
203
|
Verified
8.2
3386
|
Verified
8.4
199
|
Verified
7.8
2867
|
Verified
7.8
158
|
Verified
Messenger
7.4
1098
Not enough data
5.9
948
Not enough data
6.5
976
Not enough data
6.9
1018
Not enough data
Channels
6.5
960
Not enough data
7.3
1143
Not enough data
6.0
886
Not enough data
5.5
803
Not enough data
6.0
811
Not enough data
Customers
7.6
1205
Not enough data
7.4
1128
Not enough data
7.6
1266
Not enough data
7.6
1204
Not enough data
7.2
1154
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
563
Not enough data
8.6
742
Not enough data
6.2
463
Not enough data
6.7
489
Not enough data
7.5
594
Not enough data
6.8
508
Not enough data
6.8
480
Not enough data
Repeatability and Reportability
7.4
584
Not enough data
7.4
581
Not enough data
7.4
547
Not enough data
6.7
481
Not enough data
5.9
437
Not enough data
AI and Automation
7.1
523
Not enough data
7.1
525
Not enough data
7.1
528
Not enough data
6.6
464
Not enough data
6.4
442
Not enough data
Generative AI
6.1
381
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1898
8.0
78
|
Verified
6.3
1399
7.0
49
|
Verified
7.0
1501
7.9
54
|
Verified
7.6
1565
8.7
56
Edit
7.4
1630
8.4
59
|
Verified
8.0
1846
8.5
79
|
Verified
7.4
1542
Feature Not Available
Logistics
7.8
1696
8.1
80
|
Verified
7.0
1465
7.2
64
|
Verified
7.8
1656
7.7
78
|
Verified
7.8
1431
7.6
43
Generative AI
5.9
735
Not enough data
6.1
574
Not enough data
Agentic AI - Email Template Builder
6.9
8
Not enough data
6.7
8
Not enough data
Text Messaging
7.4
139
Not enough data
6.6
120
Not enough data
7.5
134
Not enough data
7.6
124
Not enough data
7.1
112
Not enough data
Feature Not Available
Not enough data
8.1
150
Not enough data
6.9
125
Not enough data
SMS Platform
7.6
135
Not enough data
8.8
152
Not enough data
7.5
110
Not enough data
6.6
103
Not enough data
6.8
105
Not enough data
8.0
125
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
26
Not enough data
8.1
30
Not enough data
8.6
35
Not enough data
8.3
27
Intelligence
Not enough data
8.2
35
Not enough data
6.5
19
Not enough data
6.7
21
Platform Basics
Not enough data
7.8
68
Not enough data
7.9
57
Not enough data
8.4
59
Not enough data
8.1
43
Not enough data
7.7
47
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
7.7
189
6.8
12
7.6
184
8.5
12
8.0
166
7.7
11
8.0
176
8.8
8
Campaigns
7.9
154
9.2
8
8.3
165
9.2
12
7.8
133
8.5
9
7.7
167
8.1
12
Integrations
8.1
158
7.2
12
6.7
101
Not enough data
7.9
116
7.3
5
7.2
130
7.7
5
Generative AI
6.0
50
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
198
Not enough data
7.1
189
Not enough data
6.7
181
Not enough data
6.8
179
Not enough data
6.3
166
Not enough data
7.0
181
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
189
Not enough data
7.1
185
Not enough data
7.3
202
Not enough data
7.9
239
Not enough data
Reporting
7.5
273
Not enough data
7.3
254
Not enough data
7.0
240
Not enough data
Platform Interoperability
7.7(won by default)
188
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9(won by default)
283
Not enough data
Campaign Management
8.2(won by default)
331
Not enough data
8.3(won by default)
304
Not enough data
8.0(won by default)
289
Not enough data
7.8(won by default)
268
Not enough data
7.9(won by default)
257
Not enough data
8.2(won by default)
248
Not enough data
8.2(won by default)
240
Not enough data
7.8(won by default)
222
Not enough data
7.6(won by default)
216
Not enough data
7.9(won by default)
249
Not enough data
7.8(won by default)
223
Not enough data
7.6(won by default)
204
Not enough data
7.7(won by default)
207
Not enough data
Targeting
8.3(won by default)
279
Not enough data
8.3(won by default)
266
Not enough data
7.8(won by default)
240
Not enough data
8.0(won by default)
234
Not enough data
Platform
8.1(won by default)
293
Not enough data
7.9(won by default)
272
Not enough data
8.5(won by default)
285
Not enough data
8.5(won by default)
321
Not enough data
8.3(won by default)
255
Not enough data
8.3(won by default)
287
Not enough data
8.6(won by default)
282
Not enough data
8.1(won by default)
226
Not enough data
8.1(won by default)
272
Not enough data
Page Customization
8.2
561
Not enough data
7.9
586
Not enough data
7.8
504
Not enough data
7.5
527
Not enough data
Page Optimization
7.7
401
Not enough data
7.8
505
Not enough data
7.5
448
Not enough data
7.2
389
Not enough data
Integrations
7.5
382
Not enough data
8.5
519
Not enough data
8.2
490
Not enough data
Generative AI
6.2
145
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
29
Not enough data
8.2
30
Not enough data
7.6
19
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.7
21
Not enough data
8.9
19
Not enough data
8.1
15
Not enough data
8.4
22
Analytics
Not enough data
8.1
25
Not enough data
7.9
30
Customization
Not enough data
8.4
25
Not enough data
8.4
26
Not enough data
7.9
27
Not enough data
7.9
25
Development
Not enough data
6.5
19
Not enough data
6.9
15
Management
Not enough data
8.5
19
Not enough data
7.7
17
Integration Options
Not enough data
7.8
9
Not enough data
7.9
7
Not enough data
7.7
18
Not enough data
7.9
7
Customization
8.0
599
8.6
7
7.6
496
9.0
7
6.8
407
Not enough data
7.4
592
8.6
6
Additional Functionality
7.9
609
9.3
7
5.6
368
Feature Not Available
7.4
474
8.3
5
6.1
379
Not enough data
7.0
453
Feature Not Available
Generative AI
6.2
15
Not enough data
6.2
15
Not enough data
5.2
15
Not enough data
Communication
8.5
110
Not enough data
8.2
98
Not enough data
8.6
103
Not enough data
7.8
79
Not enough data
7.9
64
Not enough data
Internal Use
8.1
136
Not enough data
7.9
84
Not enough data
8.5
89
Not enough data
8.3
84
Not enough data
7.9
74
Not enough data
8.4
87
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
8.6
12
8.2
384
7.4
11
8.0
366
7.5
10
Discovery
8.2
419
7.6
12
8.2
424
8.6
14
8.1
374
8.6
11
Management
8.0
359
8.0
10
8.3
401
8.6
13
Platform
8.1
380
8.8
15
8.1
409
8.3
14
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
264
Not enough data
7.9
292
Not enough data
7.8
249
Not enough data
7.9
287
Not enough data
8.1
310
Not enough data
Predictive Analytics
8.0
274
Not enough data
7.8
257
Not enough data
7.3
221
Not enough data
7.4
247
Not enough data
Sales Management
8.1
295
Not enough data
7.6
159
Not enough data
8.0
283
Not enough data
8.3
327
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.5
17
|
Verified
Not enough data
9.4
21
|
Verified
Not enough data
8.4
16
|
Verified
Not enough data
7.9
20
|
Verified
Campaigns
Not enough data
7.5
20
Not enough data
9.1
16
Not enough data
8.2
18
Not enough data
8.9
15
|
Verified
Not enough data
9.4
24
|
Verified
Not enough data
8.9
22
|
Verified
Engagement
Not enough data
8.5
17
|
Verified
Platform
Not enough data
8.7
22
|
Verified
Not enough data
8.4
21
|
Verified
Not enough data
8.2
19
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.0
28
|
Verified
Not enough data
8.7
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
8.8
34
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
48
|
Verified
Not enough data
8.6
48
|
Verified
Not enough data
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
9.3
14
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Ortto are categorized as Pop-Up Builder, Marketing Automation, Email Template Builder, Online Form Builder, and Lead Scoring
Unique Categories
ActiveCampaign is categorized as CRM, WhatsApp Marketing, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Ortto is categorized as Customer Journey Mapping, Personalization, Customer Data Platform (CDP), E-Commerce Data Integration, Marketing Analytics, Lead Capture, and Mobile Marketing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.9%
Marketing and Advertising
14.0%
Computer Software
12.3%
Information Technology and Services
8.6%
Financial Services
4.7%
Internet
4.0%
Other
56.5%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Ortto
Most Helpful Favorable Review
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Most Helpful Critical Review
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Eric L.
Verified User in Philanthropy
I'm a fan of "ease of use" its simple to set up and start using right out of the gate. Great client services , always prompt on answering my questions. One of my favorite features is the ability to add twitter to our campaigns.
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Verified User in Management Consulting
This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What Integrations does Ortto have?
1 comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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