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Compare ActiveCampaign and Klaviyo 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (81.9% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,130)4.5 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,080)4.6 out of 5
Market Segments
Small-Business (81.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in "Building and Personalizing Emails" with a score of 8.8, while Klaviyo shines even brighter with a score of 9.0, indicating a more robust email design capability.
- Reviewers mention that Klaviyo's "A/B Testing" feature is particularly strong, scoring 8.7 compared to ActiveCampaign's 7.9, suggesting that Klaviyo offers more effective tools for optimizing email campaigns.
- G2 users highlight that ActiveCampaign has a better "Quality of Support" rating at 8.6, compared to Klaviyo's 8.4, indicating that users may find more reliable assistance when using ActiveCampaign.
- Users on G2 report that Klaviyo's "Dynamic Content" feature scores 8.3, slightly higher than ActiveCampaign's 8.0, suggesting that Klaviyo provides better personalization options within emails.
- Reviewers say that ActiveCampaign's "Automated Email Responses" feature is well-rated at 8.9, but Klaviyo matches this score, indicating both platforms are equally effective in automating responses.
- Users report that Klaviyo's "Email Deliverability Management" scores 8.9, slightly higher than ActiveCampaign's 8.6, suggesting that Klaviyo may have a slight edge in ensuring emails reach their intended recipients.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Klaviyo
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.8
10,679
9.1
816
Ease of Use
8.2
10,784
8.7
820
Ease of Setup
8.0
6,721
8.6
476
Ease of Admin
8.4
6,125
8.9
454
Quality of Support
8.6
9,895
8.4
778
Has the product been a good partner in doing business?
8.8
5,989
9.0
456
Product Direction (% positive)
8.3
10,082
9.0
765
Features by Category
Sales Force Automation
8.2
1972
|
Verified
Not enough data
6.9
907
Not enough data
7.9
1642
|
Verified
Not enough data
7.7
1562
|
Verified
Not enough data
7.0
1116
|
Verified
Not enough data
7.6
1320
|
Verified
Not enough data
7.0
1102
|
Verified
Not enough data
6.9
1038
|
Verified
Not enough data
7.3
1176
|
Verified
Not enough data
Marketing Automation
9.0
2179
|
Verified
Not enough data
8.8
2075
|
Verified
Not enough data
8.5
2028
|
Verified
Not enough data
7.8
1364
|
Verified
Not enough data
Customer Support
7.6
1358
|
Verified
Not enough data
7.7
1517
|
Verified
Not enough data
8.0
1650
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.5
1340
|
Verified
Not enough data
Reporting & Analytics
7.7
1834
|
Verified
Not enough data
7.9
2032
|
Verified
Not enough data
7.1
1186
|
Verified
Not enough data
Mobile & Social
7.3
1126
|
Verified
Not enough data
7.3
1229
|
Verified
Not enough data
7.1
1274
|
Verified
Not enough data
Platform
7.9
1824
|
Verified
Not enough data
8.0
1772
|
Verified
Not enough data
8.1
1879
|
Verified
Not enough data
7.3
1311
|
Verified
Not enough data
7.0
1211
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1944
|
Verified
Not enough data
7.5
1339
|
Verified
Not enough data
Integration
8.1
1794
|
Verified
Not enough data
8.1
1804
|
Verified
Not enough data
7.8
1508
|
Verified
Not enough data
Generative AI
6.0
561
Not enough data
Agentic AI - CRM
5.8
10
Not enough data
5.5
10
Not enough data
5.7
9
Not enough data
5.5
10
Not enough data
5.5
10
Not enough data
5.7
10
Not enough data
5.8
10
Not enough data
Email Marketing
8.7
6172
|
Verified
9.0
471
|
Verified
8.9
5994
|
Verified
9.2
464
|
Verified
8.6
5853
|
Verified
8.9
452
|
Verified
8.9
5458
|
Verified
9.0
413
|
Verified
Online Marketing
7.4
4112
|
Verified
7.8
332
|
Verified
7.9
3817
|
Verified
8.3
360
|
Verified
7.9
3273
|
Verified
8.7
385
|
Verified
8.1
4610
|
Verified
8.7
401
7.8
3220
|
Verified
8.2
212
Lead Management
8.3
4094
|
Verified
8.5
304
8.0
3703
|
Verified
8.4
234
8.5
4814
|
Verified
9.0
422
|
Verified
8.0
3236
|
Verified
7.8
183
8.5
4082
|
Verified
8.5
314
|
Verified
8.1
3734
|
Verified
8.5
359
|
Verified
8.2
3544
|
Verified
8.5
297
|
Verified
8.1
3314
|
Verified
8.3
245
|
Verified
Campaign Management
8.0
3242
|
Verified
8.8
311
|
Verified
7.8
2860
|
Verified
8.1
164
7.3
2406
8.2
254
|
Verified
6.9
2106
|
Verified
7.6
164
Social
6.9
2095
|
Verified
Feature Not Available
7.4
2451
|
Verified
7.8
160
7.3
2322
|
Verified
7.8
155
7.2
2215
|
Verified
7.5
150
7.1
2175
|
Verified
7.9
226
|
Verified
Reporting & Analytics
8.1
4928
|
Verified
8.6
428
|
Verified
7.6
3355
|
Verified
8.3
379
|
Verified
7.2
2689
|
Verified
8.4
390
|
Verified
7.2
2495
|
Verified
8.5
401
|
Verified
7.0
2215
|
Verified
7.6
166
Platform
8.0
3450
|
Verified
8.6
282
|
Verified
8.2
3234
|
Verified
8.8
263
|
Verified
8.3
3447
|
Verified
8.9
272
|
Verified
7.5
2158
|
Verified
8.4
169
|
Verified
7.0
1890
|
Verified
7.9
158
|
Verified
8.4
3454
|
Verified
8.9
276
|
Verified
7.6
2184
|
Verified
8.1
124
Agentic AI - Marketing Automation
6.8
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.3
10
Not enough data
6.7
10
Not enough data
6.7
10
Not enough data
Integration
8.2
3487
|
Verified
8.5
275
|
Verified
8.2
3387
|
Verified
8.6
268
|
Verified
7.8
2868
|
Verified
8.5
220
|
Verified
Messenger
7.4
1098
8.8
8
5.9
948
7.7
8
6.5
976
6.7
8
6.9
1018
7.1
8
Channels
6.5
960
7.7
8
7.3
1143
8.5
9
6.0
886
6.9
9
5.5
803
7.7
8
6.0
811
8.5
8
Customers
7.6
1205
8.8
8
7.4
1128
8.5
9
7.6
1266
8.1
8
7.6
1204
8.3
8
7.2
1154
8.1
8
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
8.5
11
Not enough data
8.6
11
Tracking
Not enough data
8.5
10
Not enough data
8.2
11
Not enough data
9.1
11
Not enough data
9.2
11
Not enough data
8.8
10
Reporting
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.8
11
Not enough data
8.5
10
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
563
Not enough data
8.6
742
Not enough data
6.2
463
Not enough data
6.7
489
Not enough data
7.5
594
Not enough data
6.8
508
Not enough data
6.8
480
Not enough data
Repeatability and Reportability
7.4
584
Not enough data
7.4
581
Not enough data
7.4
547
Not enough data
6.7
481
Not enough data
5.9
437
Not enough data
AI and Automation
7.1
523
Not enough data
7.1
525
Not enough data
7.1
528
Not enough data
6.6
464
Not enough data
6.4
442
Not enough data
Generative AI
6.1
381
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
7.6
397
Not enough data
7.9
386
Not enough data
7.2
343
Not enough data
Templates
7.3
399
Not enough data
8.0
426
Not enough data
7.8
399
Not enough data
Personalization
7.6
388
Not enough data
7.6
392
Not enough data
7.2
348
Not enough data
7.1
335
Not enough data
7.2
325
Not enough data
7.1
313
Not enough data
7.4
334
Not enough data
8.0
384
Not enough data
Multichannel
7.4
369
Not enough data
8.5
452
Not enough data
7.6
409
Not enough data
Administration
8.5
472
Not enough data
7.9
460
Not enough data
7.9
430
Not enough data
8.0
452
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1899
8.6
401
|
Verified
6.3
1400
Feature Not Available
7.0
1502
8.4
323
|
Verified
7.6
1566
8.8
233
Edit
7.4
1631
8.4
329
|
Verified
8.0
1847
8.8
393
|
Verified
7.4
1543
8.3
310
|
Verified
Logistics
7.8
1697
8.7
398
|
Verified
7.0
1466
7.9
319
|
Verified
7.8
1657
8.8
375
|
Verified
7.8
1432
8.4
176
Generative AI
5.9
736
7.6
46
6.1
575
7.6
32
Agentic AI - Email Template Builder
6.9
9
Not enough data
6.3
9
Not enough data
Text Messaging
7.4
139
8.7
124
6.6
120
8.0
89
7.5
134
8.8
121
|
Verified
7.6
124
8.3
104
|
Verified
7.1
112
8.7
114
|
Verified
Feature Not Available
8.5
96
8.1
150
8.8
118
|
Verified
6.9
125
8.6
42
SMS Platform
7.6
135
8.6
123
|
Verified
8.8
152
8.9
122
|
Verified
7.5
110
Feature Not Available
6.6
103
Feature Not Available
6.8
105
8.2
50
8.0
125
8.8
100
|
Verified
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.4
73
Not enough data
8.3
64
Not enough data
8.5
93
Not enough data
8.5
88
Intelligence
Not enough data
8.6
101
Not enough data
8.2
70
Not enough data
8.1
65
Design and Customization
7.7
189
9.0
8
7.6
184
8.8
8
8.0
166
9.4
8
8.0
176
9.0
8
Campaigns
7.9
154
8.7
9
8.3
165
9.4
8
7.8
133
8.7
9
7.7
167
9.3
9
Integrations
8.1
158
9.6
8
6.7
101
8.8
7
7.9
116
9.0
8
7.2
130
8.3
8
Generative AI
6.0
50
7.3
8
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
7.1
198
Not enough data
7.1
189
Not enough data
6.7
181
Not enough data
6.8
179
Not enough data
6.3
166
Not enough data
7.0
181
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.1
189
Not enough data
7.1
185
Not enough data
7.3
202
Not enough data
7.9
239
Not enough data
Reporting
7.5
273
Not enough data
7.3
254
Not enough data
7.0
240
Not enough data
Platform Basics
Not enough data
10.0
8
Not enough data
9.2
8
Platform Data
Not enough data
9.0
8
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.0
8
Platform Additional Functionality
Not enough data
9.0
8
Not enough data
9.5
7
Not enough data
8.5
8
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.7(won by default)
188
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.9(won by default)
283
Not enough data
Campaign Management
8.2(won by default)
331
Not enough data
8.3(won by default)
304
Not enough data
8.0(won by default)
289
Not enough data
7.8(won by default)
268
Not enough data
7.9(won by default)
257
Not enough data
8.2(won by default)
248
Not enough data
8.2(won by default)
240
Not enough data
7.8(won by default)
222
Not enough data
7.6(won by default)
216
Not enough data
7.9(won by default)
249
Not enough data
7.8(won by default)
223
Not enough data
7.6(won by default)
204
Not enough data
7.7(won by default)
207
Not enough data
Targeting
8.3(won by default)
279
Not enough data
8.3(won by default)
266
Not enough data
7.8(won by default)
240
Not enough data
8.0(won by default)
234
Not enough data
Platform
8.1(won by default)
293
Not enough data
7.9(won by default)
272
Not enough data
8.5(won by default)
285
Not enough data
8.5(won by default)
321
Not enough data
8.3(won by default)
255
Not enough data
8.3(won by default)
287
Not enough data
8.6(won by default)
282
Not enough data
8.1(won by default)
226
Not enough data
8.1(won by default)
272
Not enough data
Page Customization
8.2
562
Not enough data
7.9
587
Not enough data
7.8
505
Not enough data
7.5
528
Not enough data
Page Optimization
7.7
402
Not enough data
7.8
506
Not enough data
7.5
449
Not enough data
7.2
390
Not enough data
Integrations
7.5
383
Not enough data
8.5
520
Not enough data
8.2
491
Not enough data
Generative AI
6.2
146
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Customization
8.0
599
Not enough data
7.6
496
Not enough data
6.8
407
Not enough data
7.4
592
Not enough data
Additional Functionality
7.9
609
Not enough data
5.6
368
Not enough data
7.4
474
Not enough data
6.1
379
Not enough data
7.0
453
Not enough data
Generative AI
6.2
15
Not enough data
6.2
15
Not enough data
5.2
15
Not enough data
Communication
8.5
110
Not enough data
8.2
98
Not enough data
8.6
103
Not enough data
7.8
79
Not enough data
7.9
64
Not enough data
Internal Use
8.1
136
Not enough data
7.9
84
Not enough data
8.5
89
Not enough data
8.3
84
Not enough data
7.9
74
Not enough data
8.4
87
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
409
Not enough data
8.2
384
Not enough data
8.0
366
Not enough data
Discovery
8.2
419
Not enough data
8.2
424
Not enough data
8.1
374
Not enough data
Management
8.0
359
Not enough data
8.3
401
Not enough data
Platform
8.1
380
Not enough data
8.1
409
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
264
Not enough data
7.9
292
Not enough data
7.8
249
Not enough data
7.9
287
Not enough data
8.1
310
Not enough data
Predictive Analytics
8.0
274
Not enough data
7.8
257
Not enough data
7.3
221
Not enough data
7.4
247
Not enough data
Sales Management
8.1
295
Not enough data
7.6
159
Not enough data
8.0
283
Not enough data
8.3
327
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
8.6
6
Not enough data
7.8
6
Not enough data
8.3
6
Campaign Activity
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.3
7
Not enough data
8.3
6
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Klaviyo are categorized as Pop-Up Builder, Marketing Automation, Email Template Builder, SMS Marketing, and Conversational Marketing
Unique Categories
ActiveCampaign is categorized as CRM, WhatsApp Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Klaviyo is categorized as Personalization, Customer Data Platform (CDP), Review Management, Customer Journey Analytics, Marketing Analytics, and Email Deliverability
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.3%
Other
56.9%
Retail
19.1%
Apparel & Fashion
12.9%
Marketing and Advertising
12.4%
Consumer Goods
12.0%
Health, Wellness and Fitness
7.5%
Other
36.0%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
how can i know the language for my clients
3 comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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