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Oracle BlueKai Data Management Platform
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Oracle BlueKai Data Management Platform Features
What are the features of Oracle BlueKai Data Management Platform?
Data Integration
- 1st-Party Data Integration
- 2nd-Party Data Integration
- 3rd-Party Data Integration
- Offline Data Integration
- Mobile Data Integration
- Data Export Tools
Data Analysis & Optimization
- Audience Segmentation
- Recommendations
- Standard Dashboards
Platform
- Data Permissions
- User, Role, and Access Management
- Enterprise Scalability
- Internationalization
Oracle BlueKai Data Management Platform Categories on G2
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Data Integration
1st-Party Data Integration | As reported in 12 Oracle BlueKai Data Management Platform reviews. Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. | 83% (Based on 12 reviews) | |
2nd-Party Data Integration | As reported in 11 Oracle BlueKai Data Management Platform reviews. Allows user to combine first party data collected with additional first party data of strategic partners. | 74% (Based on 11 reviews) | |
3rd-Party Data Integration | Based on 18 Oracle BlueKai Data Management Platform reviews. Breadth of standard integrations to third-party data providers. | 84% (Based on 18 reviews) | |
Offline Data Integration | As reported in 10 Oracle BlueKai Data Management Platform reviews. Able to easily integrate data from offline sources. | 78% (Based on 10 reviews) | |
Mobile Data Integration | Able to easily integrate mobile data within the DMP platform. 15 reviewers of Oracle BlueKai Data Management Platform have provided feedback on this feature. | 70% (Based on 15 reviews) | |
Data Export Tools | Based on 11 Oracle BlueKai Data Management Platform reviews. Able to extract data from the DMP in bulk through a structured file. | 79% (Based on 11 reviews) |
Data Analysis & Optimization
Audience Segmentation | Based on 19 Oracle BlueKai Data Management Platform reviews. Ease of segmenting user profiles into groups. | 84% (Based on 19 reviews) | |
Recommendations | Analyzes data to find and recommend the highest value customer segmentations. 17 reviewers of Oracle BlueKai Data Management Platform have provided feedback on this feature. | 72% (Based on 17 reviews) | |
Standard Dashboards | Provides pre-built dashboards to aggregate and display data. This feature was mentioned in 16 Oracle BlueKai Data Management Platform reviews. | 68% (Based on 16 reviews) |
Platform
Data Permissions | Based on 15 Oracle BlueKai Data Management Platform reviews. Able to set data permissions for strategic partners. | 77% (Based on 15 reviews) | |
User, Role, and Access Management | See feature definition | As reported in 17 Oracle BlueKai Data Management Platform reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 75% (Based on 17 reviews) |
Enterprise Scalability | As reported in 16 Oracle BlueKai Data Management Platform reviews. Provides features to allow scaling for large organizations. | 77% (Based on 16 reviews) | |
Internationalization | Based on 11 Oracle BlueKai Data Management Platform reviews. Enables users to use the DMP in multiple languages. | 82% (Based on 11 reviews) |
Agentic AI - Data Management Platform (DMP)
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Oracle BlueKai Data Management Platform Comparisons
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