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- Adobe-vs-Oracle BlueKai Data Management Platform
Compare Adobe Audience Manager and Oracle BlueKai Data Management Platform 
At a Glance
Market Segments
Enterprise (64.5% of reviews)
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(34)4.1 out of 5
Market Segments
Enterprise (64.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerOracle BlueKai Data Management Platform
Star Rating
(19)3.9 out of 5
Market Segments
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle BlueKai Data Management PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Audience Manager excels in 1st-Party Data Integration with a score of 8.8, which reviewers mention allows for seamless integration with existing customer data, enhancing personalization efforts. In contrast, Oracle BlueKai scores 8.3 in this area, indicating a slightly less robust capability.
- Reviewers mention that Adobe Audience Manager's audience segmentation feature is highly rated at 8.6, providing advanced tools for creating targeted segments. Users on G2 note that this leads to more effective marketing campaigns, while Oracle BlueKai, with a score of 8.4, offers solid segmentation but lacks some of the advanced functionalities found in Adobe's platform.
- G2 users highlight the performance and reliability of Adobe Audience Manager, scoring 8.8, which reviewers say contributes to a smoother user experience and less downtime. Conversely, Oracle BlueKai's score of 7.1 suggests that users have encountered more reliability issues, impacting their overall satisfaction.
- Users say that Adobe Audience Manager's custom reports feature, rated at 8.0, allows for tailored insights that meet specific business needs, while Oracle BlueKai's lower score of 6.4 indicates limitations in customization options, which some users find frustrating.
- Reviewers mention that the quality of support for Adobe Audience Manager is rated at 7.4, with many users appreciating the responsiveness and helpfulness of the support team. In contrast, Oracle BlueKai's support score of 6.4 suggests that users have experienced challenges in getting timely assistance.
- Users on G2 report that Adobe Audience Manager's data export tools are rated highly at 8.7, making it easier to share insights across teams. Oracle BlueKai, with a score of 7.9, offers decent export capabilities but lacks some of the flexibility that Adobe provides, according to user feedback.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableOracle BlueKai Data Management Platform
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableOracle BlueKai Data Management Platform
No trial information availableRatings
Meets Requirements
8.3
24
8.0
19
Ease of Use
7.7
27
7.5
19
Ease of Setup
7.4
9
7.3
8
Ease of Admin
6.9
6
7.4
9
Quality of Support
7.4
22
6.4
17
Has the product been a good partner in doing business?
8.1
6
6.9
9
Product Direction (% positive)
7.6
24
7.5
19
Features by Category
Data Integration
8.8
17
8.3
12
Feature Not Available
7.4
11
7.9
16
8.4
18
7.6
16
7.8
10
7.3
15
7.0
15
Feature Not Available
7.9
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
8.4
19
8.5
13
7.2
17
7.8
17
6.8
16
8.0
16
Feature Not Available
Platform
8.3
16
7.7
15
8.3
15
7.5
17
Feature Not Available
Feature Not Available
8.2
14
7.7
16
8.2
11
8.2
11
Categories
Categories
Shared Categories
Adobe Audience Manager and Oracle BlueKai Data Management Platform are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Oracle BlueKai Data Management Platform has no unique categories
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle BlueKai Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.9%
Financial Services
9.7%
Broadcast Media
9.7%
Internet
6.5%
Consumer Goods
6.5%
Other
54.8%
Marketing and Advertising
42.1%
Insurance
10.5%
Publishing
5.3%
Newspapers
5.3%
Media Production
5.3%
Other
31.6%
Most Helpful Reviews
Adobe Audience Manager
Most Helpful Favorable Review
Verified User in Management Consulting
Security features, Easy to use, Easy to circulate, Record Maintainnance
Most Helpful Critical Review
Verified User in Internet
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
Oracle BlueKai Data Management Platform
Most Helpful Favorable Review
Verified User in Insurance
Access to a lot of data sets. Integrations exist with many other platforms.
Most Helpful Critical Review
Ankit D.
Verified User in Media Production
The support team in India is lethargic. It takes multiple emails and calls to get them to speak to us. They have made us question the decision of subscribing to the product. The sales team has gone completely silent (or left the company) and no one wants to...
Verified User in Management Consulting
Security features, Easy to use, Easy to circulate, Record Maintainnance
Verified User in Insurance
Access to a lot of data sets. Integrations exist with many other platforms.
Verified User in Internet
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
Ankit D.
Verified User in Media Production
The support team in India is lethargic. It takes multiple emails and calls to get them to speak to us. They have made us question the decision of subscribing to the product. The sales team has gone completely silent (or left the company) and no one wants to...
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 comment
PJ
YesRead more
Adobe Audience Manager has no more discussions with answers
Offline data upload in bluekai
1 comment
CC
Hi, Monica. You can reference the Help documentation found in the link below. Let me know if you need additional help. ...Read more
Oracle BlueKai Data Management Platform has no more discussions with answers
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