Best Data Management Platforms (DMP)
Data management platforms (DMPs) are central hubs that store and analyze all of a company’s customer, audience, and marketing data. DMPs help companies make best use of the massive amounts of data they collect by analyzing data from multiple sources and presenting it in easily digestible ways. DMPs are used by ad agencies, marketers, and publishers to create rich, custom data sets and more effectively target users for online advertising. DMPs pull in data from multiple sources, including first-party software—such as CRM software, digital analytics software, and advertising technology like advertiser campaign management software and publisher ad management software products, and ad networks —as well as third-party data providers.
To qualify for inclusion in the DMP category, a product must:
Best Data Management Platforms (DMP) At A Glance
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- Overview
- User Satisfaction
- Seller Details
PreciseFP is an automated, customizable data-gathering solution that helps Financial Advisors engage clients and gather critical data with ease.
- Financial Services
- Investment Management
- 96% Small-Business
- 2% Mid-Market
1,154 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Permutive empowers publishers, advertisers, and media owners to navigate the digital advertising landscape with greater safety and predictability. By unifying, orchestrating, and connecting the advert
- Publishing
- Marketing and Advertising
- 46% Mid-Market
- 37% Enterprise
1,222 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Keboola is the unified AI & Data orchestration platform that empowers organizations to turn data into business value faster and more securely than ever. It acts as your agentic AI co-pilot for dat
- Data Analyst
- Data Engineer
- Information Technology and Services
- Marketing and Advertising
- 67% Mid-Market
- 21% Small-Business
2,017 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consu
- Marketing and Advertising
- Information Technology and Services
- 30% Enterprise
- 30% Mid-Market
822,135 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (
- Marketing and Advertising
- 56% Enterprise
- 18% Small-Business
972,898 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w
- Account Manager
- Marketing and Advertising
- Broadcast Media
- 57% Small-Business
- 36% Mid-Market
1,799 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Pr
- Marketing and Advertising
- Online Media
- 57% Mid-Market
- 29% Small-Business
7,212 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Versium transforms data into a strategic asset that improves marketing performance. Versium’s all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use
- Real Estate
- Information Technology and Services
- 54% Small-Business
- 46% Mid-Market
746 Twitter followers
- Overview
- User Satisfaction
- Seller Details
A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to
- Marketing and Advertising
- Hospital & Health Care
- 41% Mid-Market
- 31% Small-Business
247,258 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Signal's technology empowers brands to create better experiences for their customers and greater business value for their enterprise, starting with the first-party data they already own. We help brand
- Marketing and Advertising
- 44% Mid-Market
- 31% Small-Business
- Overview
- User Satisfaction
- Seller Details
Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.
- 78% Small-Business
- 11% Mid-Market
32,750,646 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Oracle BlueKai Data Management Platform offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.
- Marketing and Advertising
- 53% Enterprise
- 42% Mid-Market
822,135 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each cha
- Marketing and Advertising
- 50% Enterprise
- 31% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc
- Account Manager
- Marketing and Advertising
- Internet
- 51% Mid-Market
- 25% Small-Business
317 Twitter followers
- Overview
- User Satisfaction
- Seller Details
SAS/ACCESS is a 9.4 Interface to PC Files that is Seamless, transparent data access., Flexible query language support, Wide range of performance, Metadata integration, Optimization, and Push-down proc
- Higher Education
- 82% Enterprise
- 12% Small-Business
61,921 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
We are a secure, flexible data collection software platform built for high-quality data capture—wherever and however you work. Our history: Developed in 2012, SurveyCTO was designed to address
- Research
- 41% Mid-Market
- 41% Small-Business
- Overview
- User Satisfaction
- Seller Details
OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users' data you collect. The platform is used for collecting, organizing and activating big dat
- Marketing and Advertising
- 87% Small-Business
- 13% Mid-Market
- Overview
- User Satisfaction
- Seller Details
GS1 US is a standards organization that facilitates industry collaboration to improve supply chain visibility and efficiency through the adoption of GS1 Standards.
- Luxury Goods & Jewelry
- 75% Small-Business
- 25% Mid-Market
3,354 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Pxier Event is a cloud-based banquet application software service designed to your event management needs, with features and functions to help you manage your events and business needs.
- 47% Small-Business
- 32% Mid-Market
1 Twitter followers
- Overview
- User Satisfaction
- Seller Details
As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across c
- Marketing and Advertising
- 60% Small-Business
- 23% Mid-Market
1,120 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AdLib unlocks profitable growth for marketers with AI-optimized ads across TV, mobile, audio, out-of-home, and emerging channels. Our intelligent platform analyzes millions of data points in real-t
- Marketing and Advertising
- Online Media
- 83% Small-Business
- 17% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Retable allows you to manage complex data in an organized and customized online database with its spreadsheet-like interface. It offers multiple views that provide real-time collaboration, data manage
- 100% Small-Business
798 Twitter followers
- Overview
- User Satisfaction
- Seller Details
SAP Data Intelligence transforms distributed data sprawls into vital data insights, delivering innovation at scale. SAP Data Intelligence is a comprehensive data management solution that connects,
- 50% Enterprise
- 40% Mid-Market
299,880 Twitter followers
- Overview
- User Satisfaction
- Seller Details
With the Cinchy Data Collaboration platform liberate data from applications and control and connect as data products in a network, eliminating the need for future data integration. Build a more agile
- Financial Services
- 50% Mid-Market
- 35% Enterprise
469 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. On
- Marketing and Advertising
- 55% Enterprise
- 35% Mid-Market
8,021 Twitter followers
- Overview
- User Satisfaction
- Seller Details
ClicData is a cloud-based modern data platform that combines features across several categories, including Business Intelligence (BI), Data Analytics, ETL (Extract, Transform, Load), Data Warehousing,
- Information Technology and Services
- Computer Software
- 53% Small-Business
- 29% Mid-Market
816 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Oracle Customer Data Management Cloud (CDM) offers customer data management capabilities on a subscription-based SaaS platform. CDM Cloud is a simple, quick, and scalable solution that any company can
- 67% Mid-Market
- 17% Enterprise
822,135 Twitter followers
- Overview
- User Satisfaction
- Seller Details
You cannot afford to run your business on questionable data. With SAP® Data Services software, you can access, transform, and connect data to fuel your critical business processes. Together, these e
- 69% Enterprise
- 22% Mid-Market
299,880 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Tubular Labs, the social video intelligence company, is the only solution to provide a unified view of the content, interests and behaviors of audiences across YouTube, Instagram, Facebook, Twitch, Tw
- Online Media
- 64% Mid-Market
- 27% Enterprise
3,707 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Plauti keeps your CRM data accurate, complete, and ready for business. Verify, deduplicate, manipulate, and assign records automatically so your teams can trust their data and act fast. Because w
- 54% Mid-Market
- 36% Small-Business
- Overview
- User Satisfaction
- Seller Details
The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified e
- Marketing and Advertising
- 55% Small-Business
- 45% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Core Audience is the first software-as-a-service audience management platform built for brands.
- 75% Mid-Market
- 25% Enterprise
31,506 Twitter followers
- Overview
- User Satisfaction
- Seller Details
JetPack Data is a platform which transforms instantly and automatically any data file into analysis.
- 75% Small-Business
- 25% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue ac
- 75% Mid-Market
- 25% Small-Business
11,065 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Timbr.ai merges the most advanced knowledge graph technology with the SQL ecosystem. Timbr helps some of the biggest companies in the world make faster, better decisions with their data modeled as a
- 71% Small-Business
- 29% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Vertoz is a programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisem
- 43% Small-Business
- 43% Mid-Market
1,500 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta
- Marketing and Advertising
- Retail
- 51% Mid-Market
- 32% Enterprise
10,216 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Adform’s Data Management Platform (DMP) helps you coordinate and utilize your buckets of siloed data. With our DMP you can confidently capture, categorize, combine and convert their data for real-time
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
BidVertiser is a direct advertising network.
- 67% Small-Business
- 33% Mid-Market
21 Twitter followers
- Overview
- User Satisfaction
- Seller Details
At Insticator, we’re on a mission to create a smart, unified platform built to collect, aggregate and monetize all of a publisher’s first-party data. Our suite of engagement products empowers publishe
- 57% Small-Business
- 43% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Our low latency data observability solution alerts about data issues, prevents their propagation, and highlights which applications are impacted. To foster a data-driven culture, automation of data
- 50% Mid-Market
- 40% Small-Business
258 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Krux cloud-based data management platform helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.
- 33% Enterprise
- 33% Mid-Market
583,254 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Optable is an identity management and data collaboration platform designed for the advertising ecosystem in the age of privacy. *Identity First* With shared identifiers like cookies & mobile I
- 60% Enterprise
- 40% Mid-Market
- Overview
- User Satisfaction
- Seller Details
An enterprise-ready platform to generate privacy-preserving synthetic data from structured data types. ✅ High utility and privacy guarantees ✅ Use the synthetic data as a drop-in replacement for any
- 75% Small-Business
- 25% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Admixer.DMP helps advertisers, ad agencies, and publishers improve their performance and monetization capabilities with laser-focused audience targeting. Admixer.DMP fuels every ad campaign and market
- 100% Small-Business
142 Twitter followers
- Overview
- User Satisfaction
- Seller Details
CommCare is the digital platform for impactful frontline work everywhere. The most widely-deployed and evidence-based platform for enabling Frontline Workers, CommCare empowers organizations to build
- 100% Mid-Market
3,042 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The ConnectLeader Intelligent Sales Acceleration Platform delivers revenue growth, increased profitability and sales productivity. We prioritize the right prospects to connect with, and improve mult
- 50% Small-Business
- 50% Mid-Market
2 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Custora is a retail marketing platform that makes it easy to learn about your customers and automatically leverage those insights across marketing touchpoints. Simply put, our software powers sustain
- 50% Mid-Market
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Connecting marketing to sales, we use data science to help brands engage buyers across addressable media via puchase-based insights, targeting & measurement.
- 67% Mid-Market
- 33% Small-Business
822,135 Twitter followers
- Overview
- User Satisfaction
- Seller Details
DataPipeline, affiliated to Beijing Zhufeng Technology Co., Ltd., is an enterprise-level batch-stream integrated data fusion product, solution and service provider. The company adheres to the mission
- 50% Enterprise
- 50% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Digilant provides integrated Data Management Platform and Demand Side Platform to manage global media buys across all channels.
- 100% Enterprise
3,081 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Kritter Software Technology Kritter's ad trading stack enables organizations to run their own campaigns, manage publisher inventory, and integrate demand and supply partners of all kinds. Our highly c
- 50% Small-Business
- 50% Mid-Market
160 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Mammoth enables companies to have comprehensive insights on their data and thereby be equipped and inspired to make data-driven decisions. It achieves this with an end-to-end data management platform
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Explore is Mission Control for Your Programmatic Data
- 50% Mid-Market
- 50% Small-Business
2,479 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Nutanix Unified Storage (NUS) is a software-defined storage solution that consolidates seamless access and management of siloed block, file, and object storage into a single platform. Leveraging the N
- 50% Enterprise
- 50% Small-Business
91,866 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Pega's Customer Engagement Suite includes Pega Marketing to engage customers with real-time one-to-one marketing on any channel, Pega Sales Automation to intelligently guide sales professionals and st
- 60% Small-Business
- 20% Enterprise
45,567 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Solstice is an operating system for governance in low-resource regions.
- 50% Small-Business
- 50% Mid-Market
94 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Spocto is a Data Analytics integrated digital marketplace that helps brands create personalized content and better relationships with customers.
- 100% Small-Business
2,162 Twitter followers
- Overview
- User Satisfaction
- Seller Details
At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to he
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
Creative Studio built on a powerful proprietary creative platform streamlining production of dynamic personalised ads and content.
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience and run AI models to easily predict their future actions. Streamline Your
- 100% Mid-Market
1,226 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Astera Data Pipeline Builder (Centerprise) provides a no-code, scalable, high-performance, and affordable integration platform designed for technical and non-technical users to connect, transform, and
- Computer Software
- Information Technology and Services
- 48% Mid-Market
- 32% Small-Business
2,336 Twitter followers
- Overview
- User Satisfaction
- Seller Details
BeAudience is a geo-behavioural data platform offering targeting and retargeting solutions toadvertisers and publishers.
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Carbon is a real-time, actionable first-party platform that consolidates analytics, data management and monetization operations. Carbon maximizes the value of content, audience and data, by operating
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Comarch IBARD (formerly iBard24) is a solution to securely store, backup and synchronize the data in the secure data center in Poland, Germany, and France.
- 100% Mid-Market
1,168 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
We’re a full-service performance marketing company that creates powerful solutions for brands looking to grow. Our integrated marketing and advertising tools help solve complex challenges while delive
- 50% Mid-Market
- 50% Small-Business
1,256 Twitter followers
- Overview
- User Satisfaction
- Seller Details
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
DataZapp is a self-service data platform that empowers marketers, agencies, and businesses with instant access to high-quality, verified marketing data and data enhancement services. Specializing in b
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Dedup-Manager allows users to deduplicate their Salesforce Accounts / Leads / Contacts with ease.
- 100% Mid-Market
23 Twitter followers
- Overview
- User Satisfaction
- Seller Details
EmpowerDB is the only cloud-based database that offers zero knowledge encryption. This means that your data is encrypted on our servers with a key that only you know. Even we can't read the informatio
- 100% Enterprise
38 Twitter followers
- Overview
- User Satisfaction
- Seller Details
A 2-way customer data sync between HubSpot CRM and your favorite on-premises apps
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
A leading provider of cloud-based form-building services, data management services, and assessments solutions. Software-as-a-Service SaaS solution, customers can easily access the web application of F
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
KPIBees is a Google Sheets add-on that makes it simple to automatically pull data to spreadsheets in just a few clicks. KPIBees lets you connect a data source to your spreadsheets so it auto-populate
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Linux on Power Systems provides an open, scalable infrastructure built to process massive amounts of data quickly, efficiently and cost-effectively to formulate real-time actionable business insight.
- 100% Small-Business
- 100% Enterprise
709,764 Twitter followers
- Overview
- User Satisfaction
- Seller Details
OPC Expert is a software application enabling automation personnel to easily view and manipulate OPC information. OPC Expert's powerful diagnostic capabilities, and intuitive user interface, make OPC
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
ownerIQ, or "The Q" is at the forefront of a digital disruption, helping retailers and brands form natural marketing partnerships and leverage the digital audiences of their marketing partners. Since
- Marketing and Advertising
- 46% Mid-Market
- 31% Enterprise
1,073 Twitter followers
- Overview
- User Satisfaction
- Seller Details
At Relationship One, we empower organizations to modernize their marketing through strategy, technology and data. With a core staff of experienced marketing consultants, integration specialists, data
- 100% Small-Business
1,552 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Uniting data from marketing, sales, operations and finance systems and gluing it together with public datasets to create an enriched, trustworthy single view; Used by the next generation of British
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
TimeTrends Forecasting System is a windows-based forecasting process and demand management software solution.
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
The technology pulls in conversations from any number of customer touchpoints like social, sms and livechat, and integrates with existing customer data systems such as CRMs, sales, marketing and legac
- 100% Mid-Market
38 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Xaxis is a global digital media platform that programmatically connects advertisers to audiences.
- 100% Enterprise
12,782 Twitter followers
- Overview
- User Satisfaction
- Seller Details
It's powerful advanced features make importing into QuickBooks even easier and smarter. You have all the necessary smart features to make your data entry headaches fade away.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Zeeto offers data discovery platform that brings actionable intelligence through the power of questions.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
4INFO provides mobile advertising technology for the placement and tracking of advertisements.
- Overview
- User Satisfaction
- Seller Details
7suite is a data management stack software that offer data management, tag management, and content personalization functionalities.
84 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Accordant ATS is the only programmatic media system that seamlessly integrates four key components of the ad tech stack as a single solution.
- Overview
- User Satisfaction
- Seller Details
ADBERT is a data management platform offering cross-platform advertising solutions.
- Overview
- User Satisfaction
- Seller Details
ADEX is a DMP that provides participants in automated trading of media services with data-supported access to digital real-time marketplace.
- Overview
- User Satisfaction
- Seller Details
Admedo is an independent UK-founded tech company with a mission to bring greater transparency and control to programmatic advertising. Its industry-leading proprietary Demand Side Platform (DSP) was d
452 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Affectv specialises in recognising when new customers are in-market and optimises their customer journey across display, native and video advertising
- Overview
- User Satisfaction
- Seller Details
DataGOL is an AI-powered Business Agility Platform which brings Data, AI and Applications under one roof. Empowering small and medium-sized businesses with simple, affordable, and easy-to-use data too
- Overview
- User Satisfaction
- Seller Details
Altrooz is amobile Data Management Platform that helps marketers connect their mobile content with relevant audiences.
- Overview
- User Satisfaction
- Seller Details
ANTS Programmatic AdX: Display, Video and Mobile exclusive, premium brand-safe inventory and global AdExchanges & SSPs with the best optimization DSP-technology. ANTS ADX leverage multiple data so
- Overview
- User Satisfaction
- Seller Details
Arxes Data Management is a project management software that helps to manage documentation of complex process chains.
- Overview
- User Satisfaction
- Seller Details
Aspen Tech Labs is a global leader in web data management services and recruitment technology solutions. They provide job board software, and career site software for different companies worldwide. Th
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Atlantis Computing Software-Defined Storage (SDS) platform delivered software solution and flash-based, hyperconverged appliance, it has patented technology disrupts traditional approaches to data cen
- Overview
- User Satisfaction
- Seller Details
4,093 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Blendee The First European M.O.S. Engage Your Perfect Audience. Enjoy The Experience. Elevate Your Business Blendee is the first European Marketing Operating System (𝖬.𝖮.𝖲.), a technological solution
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
All-in-one data quality platform for contact data cleansing, deduplication, validation, and enrichment
- Overview
- User Satisfaction
- Seller Details
Cablato offers data management platform and dynamic ad serving to deliver hyper-personalised advertising across devices.
Learn More About Data Management Platforms (DMP)
What are Data Management Platforms (DMP)?
For companies that collect large amounts of data regarding the impact of marketing and advertising campaigns, data management and analysis is key. Data management platforms (DMPs) help companies store and analyze data that can come from multiple sources. Since advertising and marketing campaigns, as well as customer and audience sentiment and reactions, are ever-changing, DMPs are crucial to companies for quick and easy analysis.
DMPs are used for customer insight development, targeted media buying, CRM software optimization, and marketing content optimization, just to name a few. Due to the breadth of DMP functionality, businesses across industries must make sure to align their goals with what a DMP can offer. Specific companies have different reasons for managing data, and must make sure their DMP organizes, analyzes, and presents customer data in an effective way. Depending on a company’s particular industry, the type of data gathered and the way it is used will vary. As you consider adopting this technology, be aware of what data you need to gather and access, as well as what works well for your particular industry.
Key Benefits of DMPs
- Improve audience data collection, organization, and utilization
- More effectively market and prospect potential customers
- Customize content gathered from a CRM or other data sources
- Improve channel and campaign flexibility
- Generate unique audience insights
Why Use DMP Software?
Cross-referencing first- and third-party data can lead to extremely positive results for marketers. Examining both types of data provides opportunity to hyper-target and hyper-personalize marketing toward customers, helping deliver the right message at the right time. That being said, it’s important to note that DMPs integrate first- and third-party data differently from one another. Integration of data is such a priority for businesses because it helps create rich, well-rounded customer profiles, allowing marketers to create more thoughtful, targeted messages. When shopping around for a customer data platform, understand how data can be input and exacted from the platform.
Benefits that users said they received from implementing and using DMPs include a unified data hub and a higher accuracy in audience targeting and segmentation.
Data hub — DMPs are, by definition, centralized storage hubs for behavioral data. Many reviews left for the products in this category discuss the effectiveness of those hubs. As your business scales, you are likely to cull marketing data, user data, and audience data from various channels using a diverse stack of software. Just as master data management software is designed to centralize and manage internal operations data, these tools help to manage consumer insights in one convenient place. DMPs will often integrate with CRM platforms so that valuable marketing-based information can be exported as CRM data.
More accurate targeting — Segmentation and targeting of customers needs to be accurate, or companies face losing customers. Tracking audience data in response to advertising and marketing campaigns significantly helps retargeting efforts, especially if a company wants to expand their audience. Collecting data from a variety of sources helps businesses create robust customer profiles, enabling them to better understand who they are targeting. Also, when determining the direction of a campaign, a larger data set typically leads to better results, and assists greatly in advertising efforts and placements.
Who Uses DMPs?
The high-level insights made possible with these tools are especially useful for certain departments within an organization. The following are the ideal users of this technology.
Marketers — For a digital marketing team involved with programmatic ad buying and campaign development, there is no limit to the amount of consumer insights that are worth collecting. Marketers can leverage the audience data within these platforms to make educated choices in the messaging, timing, and placement of advertisements on digital channels. From content marketing to location-based mobile ads, each decision needs to be carefully thought out, due to the resources and effort involved. Having this far-reaching consumer data in one convenient location is a boon for marketers seeking to make the most of every campaign.
Sales — There is a plethora of sales software designed to give these teams a leg up on the competition and perform at the highest level. Data management platforms can complement these solutions by giving sales teams a deeper understanding of target customers and the channels they frequent. While marketing teams leverage this centralized data for digital advertising campaigns, sales leaders can use it to refine outreach tactics and assemble the best possible list of leads. The sales and marketing departments should work in tandem to ensure that messaging is aligned and the needs of customers met. Sharing the insights that are gathered on DMPs can go a long way in unifying these efforts.
Product — A product strategy should never stop evolving. When a product team has a firm grasp on brand reputation, customer behaviors, and audience demographics, they can deliver the right offerings at the optimal time, and shape these products and services around the consumers who stand to benefit. This also goes for executive teams and others involved with plotting the direction of a brand’s offerings or marketing. Having easy access to audience data from a wide array of sources helps decision-makers keep a finger on the pulse of their most valuable assets: the consumers.
DMP Features
Marketing is the first step in the customer journey. The powerful software in this category can help light the way for successful marketing by giving brands a complete view of their target market, from social media to their favorite mobile apps. It also provides a window into the successes and failures of ongoing marketing efforts. The following are some common features of DMPs that enable a business to understand the customer experience so that they can communicate their message more clearly than ever.
Audience data and insights — Analytics are a key piece in the DMP puzzle, allowing you to contrast your audience against first- and third-party data sources. This helps you learn more about who they are and how they engage with your content. Each platform offers different insights on audience behavior, demographics, and interests in relation to your branding and marketing. It is important to determine which system aligns with your goals to build a well-informed target audience. Depending on your reach and active marketing channels, your audience will vary in size and complexity, and so will the analytics you collect.
Data integration — Tools in this category provide first-party data integration with ad servers, DSPs, and SSPs, and other data sources for inbound and outbound data transfer. They may also offer second- and third-party integration. Second-party integration allows the user to combine first-party data with additional first-party unstructured data of strategic partners. Third-party integration involves integrations with external data providers, and the real-time import of their structured and unstructured data. Examples of these are businesses such as ad agencies and companies with similar clients, as well as open source databases on the web.
As DMP solutions collect this disparate data, they will unify the information into a single customer view, so users can manage the analytics without the need for multiple windows or separate tools. Users can program these tools to standardize second- and third-party data from different sources and agencies so it enters the system in the company’s preferred format. Administrators can also create filters to weed out unnecessary data points during the transfer.
Data cleansing — A number of apps in this category include technology for cleaning and enriching data as it enters the system. This can include processes like fixing typos, deduping/merging leads, and autocorrecting the formatting of data to fit your company’s preferences. The cleansing features in some cases will automatically normalize the field values in your data. Some products offer exception management tools, which scan your databases and correct anomalies that found their way into the system.
Account and lead scoring — Analytics tools within DMP products have a variety of benefits to the user. Among these is the creation of customer segments for future marketing. With a thorough data analysis, you can create unique user profiles and prioritize certain groups that are most likely to respond positively to your marketing. This allows for not only advanced targeting in your marketing strategy but also an increased focus on personalization for these high-ROI clients. Furthermore, agencies can streamline their pipeline with lead routing and account assignment features in some platforms. Some platforms take advantage of modern machine learning software to help companies define and reach their optimal audience.
