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The Top 20 Data Management Platforms (DMP)

Check out this list of the top Data Management Platforms (DMP) products based on user satisfaction. A product's satisfaction score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

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PreciseFP

Overall Satisfaction Score

Top Industries of Reviewers:

Financial Services

80%

Investment Management

16%

Accounting

Management Consulting

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

8.5

Meets Requirements

Average: 8.8

9.4

Ease of Doing Business With

Average: 6.7

10.0

Ease of Setup

Average: 6.6

8.2

Quality of Support

Average: 8.5

9.6

Ease of Admin

Average: 6.3

9.0

Permutive

Overall Satisfaction Score

Top Industries of Reviewers:

Publishing

44%

Marketing and Advertising

27%

Online Media

21%

Media Production

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

9.0

Meets Requirements

Average: 8.8

8.8

Ease of Doing Business With

Average: 6.7

9.1

Ease of Setup

Average: 6.6

8.3

Quality of Support

Average: 8.5

8.9

Ease of Admin

Average: 6.3

9.2

Keboola

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

40%

Apparel & Fashion

20%

Automotive

20%

Financial Services

20%

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

8.2

Meets Requirements

Average: 8.8

8.7

Ease of Doing Business With

Average: 6.7

8.9

Ease of Setup

Average: 6.6

8.2

Quality of Support

Average: 8.5

9.3

Ease of Admin

Average: 6.3

8.0

Versium REACH

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

42%

Real Estate

25%

Marketing and Advertising

25%

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

9.8

Meets Requirements

Average: 8.8

9.4

Ease of Doing Business With

Average: 6.7

0.0

Ease of Setup

Average: 6.6

9.7

Quality of Support

Average: 8.5

9.5

Ease of Admin

Average: 6.3

0.0

Simpli.fi

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

87%

Education Management

Health, Wellness and Fitness

Information Technology and Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

9.0

Meets Requirements

Average: 8.8

9.1

Ease of Doing Business With

Average: 6.7

9.6

Ease of Setup

Average: 6.6

8.7

Quality of Support

Average: 8.5

9.6

Ease of Admin

Average: 6.3

9.6

Lotame Spherical Platform

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

65%

Online Media

16%

Publishing

14%

Leisure, Travel & Tourism

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

9.2

Meets Requirements

Average: 8.8

8.8

Ease of Doing Business With

Average: 6.7

9.2

Ease of Setup

Average: 6.6

8.5

Quality of Support

Average: 8.5

9.2

Ease of Admin

Average: 6.3

8.8

OnAudience.com - Data Management Platform

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

73%

Internet

14%

Online Media

Broadcast Media

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

9.4

Meets Requirements

Average: 8.8

9.3

Ease of Doing Business With

Average: 6.7

9.2

Ease of Setup

Average: 6.6

9.5

Quality of Support

Average: 8.5

9.8

Ease of Admin

Average: 6.3

9.2

Oracle Data Cloud

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

41%

Information Technology and Services

32%

Retail

18%

Health, Wellness and Fitness

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

9.4

Meets Requirements

Average: 8.8

9.1

Ease of Doing Business With

Average: 6.7

8.9

Ease of Setup

Average: 6.6

8.5

Quality of Support

Average: 8.5

8.8

Ease of Admin

Average: 6.3

9.0

SurveyCTO

Overall Satisfaction Score

Top Industries of Reviewers:

Research

57%

Banking

14%

Chemicals

14%

Architecture & Planning

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

9.9

Meets Requirements

Average: 8.8

9.9

Ease of Doing Business With

Average: 6.7

0.0

Ease of Setup

Average: 6.6

0.0

Quality of Support

Average: 8.5

9.8

Ease of Admin

Average: 6.3

0.0

#10

Adobe Audience Manager

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

40%

Internet

20%

Broadcast Media

20%

Financial Services

20%

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

8.5

Meets Requirements

Average: 8.8

8.5

Ease of Doing Business With

Average: 6.7

8.3

Ease of Setup

Average: 6.6

8.2

Quality of Support

Average: 8.5

7.9

Ease of Admin

Average: 6.3

7.4

#11

Pxier Event

Overall Satisfaction Score

Top Industries of Reviewers:

Pharmaceuticals

38%

Management Consulting

25%

Financial Services

25%

Government Administration

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

8.2

Meets Requirements

Average: 8.8

8.8

Ease of Doing Business With

Average: 6.7

9.7

Ease of Setup

Average: 6.6

8.5

Quality of Support

Average: 8.5

8.7

Ease of Admin

Average: 6.3

9.6

#12

SAS/ACCESS® 9.4 Interface to PC Files

Overall Satisfaction Score

Top Industries of Reviewers:

Higher Education

50%

Research

20%

Hospital & Health Care

20%

Education Management

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

8.6

Meets Requirements

Average: 8.8

9.8

Ease of Doing Business With

Average: 6.7

0.0

Ease of Setup

Average: 6.6

0.0

Quality of Support

Average: 8.5

9.7

Ease of Admin

Average: 6.3

0.0

#13

Signal

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

80%

Automotive

Education Management

Retail

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

8.6

Meets Requirements

Average: 8.8

9.1

Ease of Doing Business With

Average: 6.7

9.4

Ease of Setup

Average: 6.6

8.3

Quality of Support

Average: 8.5

8.8

Ease of Admin

Average: 6.3

9.0

#14

Roku OneView (formerly Dataxu)

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

50%

Automotive

25%

Computer Software

13%

Electrical/Electronic Manufacturing

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

8.3

Meets Requirements

Average: 8.8

8.3

Ease of Doing Business With

Average: 6.7

8.9

Ease of Setup

Average: 6.6

7.1

Quality of Support

Average: 8.5

9.3

Ease of Admin

Average: 6.3

8.3

#15

MediaMath by Infillion

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

76%

Internet

20%

Insurance

Gambling & Casinos

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

7.9

Meets Requirements

Average: 8.8

8.0

Ease of Doing Business With

Average: 6.7

8.4

Ease of Setup

Average: 6.6

7.8

Quality of Support

Average: 8.5

8.2

Ease of Admin

Average: 6.3

7.9

#16

SAP Data Management

Overall Satisfaction Score

Top Industries of Reviewers:

Construction

25%

Higher Education

25%

Hospital & Health Care

25%

Insurance

25%

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

8.3

Meets Requirements

Average: 8.8

9.8

Ease of Doing Business With

Average: 6.7

0.0

Ease of Setup

Average: 6.6

0.0

Quality of Support

Average: 8.5

8.6

Ease of Admin

Average: 6.3

0.0

#17

V12 Data

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

73%

Accounting

10%

Information Technology and Services

10%

Insurance

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

7.8

Meets Requirements

Average: 8.8

7.6

Ease of Doing Business With

Average: 6.7

8.0

Ease of Setup

Average: 6.6

7.6

Quality of Support

Average: 8.5

9.3

Ease of Admin

Average: 6.3

7.1

#18

Oracle BlueKai Data Management Platform

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

67%

Insurance

17%

Entertainment

Information Technology and Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

7.9

Meets Requirements

Average: 8.8

8.3

Ease of Doing Business With

Average: 6.7

7.3

Ease of Setup

Average: 6.6

7.7

Quality of Support

Average: 8.5

6.6

Ease of Admin

Average: 6.3

7.8

#19

GS1 US Data Hub

Overall Satisfaction Score

Top Industries of Reviewers:

Luxury Goods & Jewelry

64%

Food Production

18%

Computer Hardware

Printing

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

8.3

Meets Requirements

Average: 8.8

8.9

Ease of Doing Business With

Average: 6.7

0.0

Ease of Setup

Average: 6.6

0.0

Quality of Support

Average: 8.5

0.0

Ease of Admin

Average: 6.3

0.0

#20

Nielsen DMP

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

63%

Hospital & Health Care

13%

Information Technology and Services

13%

Higher Education

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 8.6

7.3

Meets Requirements

Average: 8.8

6.6

Ease of Doing Business With

Average: 6.7

9.1

Ease of Setup

Average: 6.6

6.3

Quality of Support

Average: 8.5

8.6

Ease of Admin

Average: 6.3

6.6