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Best Enterprise Data Management Platforms (DMP)

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Data Management Platform (DMP) category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Data Management Platform (DMP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Data Management Platform (DMP) category.

In addition to qualifying for inclusion in the Data Management Platforms (DMP) category, to qualify for inclusion in the Enterprise Business Data Management Platforms (DMP) category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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6 Listings in Enterprise Data Management Platforms (DMP) Available

(34)4.1 out of 5
9th Easiest To Use in Data Management Platform (DMP) software
View top Consulting Services for Adobe Audience Manager
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 56% Enterprise
    • 18% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Audience Manager features and usability ratings that predict user satisfaction
    6.9
    Ease of Admin
    Average: 8.4
    8.2
    Internationalization
    Average: 8.3
    8.8
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    972,898 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    39,494 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 56% Enterprise
  • 18% Small-Business
Adobe Audience Manager features and usability ratings that predict user satisfaction
6.9
Ease of Admin
Average: 8.4
8.2
Internationalization
Average: 8.3
8.8
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
972,898 Twitter followers
LinkedIn® Page
www.linkedin.com
39,494 employees on LinkedIn®
Ownership
NASDAQ:ADBE
(84)4.5 out of 5
Optimized for quick response
5th Easiest To Use in Data Management Platform (DMP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Permutive empowers publishers, advertisers, and media owners to navigate the digital advertising landscape with greater safety and predictability. By unifying, orchestrating, and connecting the advert

    Users
    No information available
    Industries
    • Publishing
    • Marketing and Advertising
    Market Segment
    • 46% Mid-Market
    • 37% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Permutive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Customer Support
    4
    Easy Integrations
    4
    Features
    4
    Integrations
    4
    Cons
    Data Accessibility
    2
    Data Inaccuracy
    2
    Expensive
    2
    Poor Customer Support
    2
    Complex Setup
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Permutive features and usability ratings that predict user satisfaction
    8.9
    Ease of Admin
    Average: 8.4
    7.7
    Internationalization
    Average: 8.3
    8.6
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Permutive
    Company Website
    Year Founded
    2016
    HQ Location
    London
    Twitter
    @permutive
    1,222 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    113 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Permutive empowers publishers, advertisers, and media owners to navigate the digital advertising landscape with greater safety and predictability. By unifying, orchestrating, and connecting the advert

Users
No information available
Industries
  • Publishing
  • Marketing and Advertising
Market Segment
  • 46% Mid-Market
  • 37% Enterprise
Permutive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Customer Support
4
Easy Integrations
4
Features
4
Integrations
4
Cons
Data Accessibility
2
Data Inaccuracy
2
Expensive
2
Poor Customer Support
2
Complex Setup
1
Permutive features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.4
7.7
Internationalization
Average: 8.3
8.6
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Permutive
Company Website
Year Founded
2016
HQ Location
London
Twitter
@permutive
1,222 Twitter followers
LinkedIn® Page
www.linkedin.com
113 employees on LinkedIn®

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(44)4.0 out of 5
6th Easiest To Use in Data Management Platform (DMP) software
View top Consulting Services for Oracle Data Cloud
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consu

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 30% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Oracle Data Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    1
    Ease of Use
    1
    Journey Management
    1
    Cons
    Cost Management
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Oracle Data Cloud features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.4
    9.0
    Internationalization
    Average: 8.3
    9.2
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    822,135 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    204,855 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consu

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 30% Mid-Market
  • 30% Enterprise
Oracle Data Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
1
Ease of Use
1
Journey Management
1
Cons
Cost Management
1
Expensive
1
Oracle Data Cloud features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.4
9.0
Internationalization
Average: 8.3
9.2
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
822,135 Twitter followers
LinkedIn® Page
www.linkedin.com
204,855 employees on LinkedIn®
Ownership
NYSE:ORCL
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAS/ACCESS is a 9.4 Interface to PC Files that is Seamless, transparent data access., Flexible query language support, Wide range of performance, Metadata integration, Optimization, and Push-down proc

    Users
    No information available
    Industries
    • Higher Education
    Market Segment
    • 82% Enterprise
    • 12% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAS/ACCESS® 9.4 Interface to PC Files features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.4
    8.7
    Internationalization
    Average: 8.3
    8.8
    Performance and Reliability
    Average: 8.8
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1976
    HQ Location
    Cary, NC
    Twitter
    @SASsoftware
    61,921 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17,528 employees on LinkedIn®
    Phone
    1-800-727-0025
Product Description
How are these determined?Information
This description is provided by the seller.

SAS/ACCESS is a 9.4 Interface to PC Files that is Seamless, transparent data access., Flexible query language support, Wide range of performance, Metadata integration, Optimization, and Push-down proc

Users
No information available
Industries
  • Higher Education
Market Segment
  • 82% Enterprise
  • 12% Small-Business
SAS/ACCESS® 9.4 Interface to PC Files features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.4
8.7
Internationalization
Average: 8.3
8.8
Performance and Reliability
Average: 8.8
0.0
No information available
Seller Details
Year Founded
1976
HQ Location
Cary, NC
Twitter
@SASsoftware
61,921 Twitter followers
LinkedIn® Page
www.linkedin.com
17,528 employees on LinkedIn®
Phone
1-800-727-0025
(116)4.4 out of 5
2nd Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Pr

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 57% Mid-Market
    • 29% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Lotame Spherical Platform features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.4
    8.3
    Internationalization
    Average: 8.3
    8.7
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Lotame
    Year Founded
    2006
    HQ Location
    Columbia, MD
    Twitter
    @Lotame
    7,212 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    137 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Pr

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 57% Mid-Market
  • 29% Small-Business
Lotame Spherical Platform features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.4
8.3
Internationalization
Average: 8.3
8.7
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Lotame
Year Founded
2006
HQ Location
Columbia, MD
Twitter
@Lotame
7,212 Twitter followers
LinkedIn® Page
www.linkedin.com
137 employees on LinkedIn®
(124)3.9 out of 5
Optimized for quick response
10th Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 51% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MediaMath by Infillion Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Management
    1
    Campaign Management
    1
    Campaigns
    1
    Customer Support
    1
    Features
    1
    Cons
    Inventory Management
    1
    Limited Features
    1
    Software Bugs
    1
    Software Instability
    1
    Technical Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MediaMath by Infillion features and usability ratings that predict user satisfaction
    7.6
    Ease of Admin
    Average: 8.4
    8.0
    Internationalization
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Infillion
    Company Website
    Year Founded
    2008
    HQ Location
    New York, US
    Twitter
    @infilliontech
    317 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    184 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 51% Mid-Market
  • 25% Small-Business
MediaMath by Infillion Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Management
1
Campaign Management
1
Campaigns
1
Customer Support
1
Features
1
Cons
Inventory Management
1
Limited Features
1
Software Bugs
1
Software Instability
1
Technical Issues
1
MediaMath by Infillion features and usability ratings that predict user satisfaction
7.6
Ease of Admin
Average: 8.4
8.0
Internationalization
Average: 8.3
8.0
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Infillion
Company Website
Year Founded
2008
HQ Location
New York, US
Twitter
@infilliontech
317 Twitter followers
LinkedIn® Page
www.linkedin.com
184 employees on LinkedIn®