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- MediaMath by Infillion-vs-Oracle BlueKai Data Management Platform
Compare MediaMath by Infillion and Oracle BlueKai Data Management Platform 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
MediaMath by Infillion
Star Rating
(124)3.9 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MediaMath by InfillionOracle BlueKai Data Management Platform
Star Rating
(19)3.9 out of 5
Market Segments
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle BlueKai Data Management PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that MediaMath by Infillion excels in Quality of Support with a score of 8.0, while Oracle BlueKai's support is rated significantly lower at 6.4. Reviewers mention that MediaMath's support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers mention that MediaMath offers superior Audience Segmentation capabilities with a score of 8.2 compared to Oracle BlueKai's 8.4. However, users on G2 highlight that BlueKai's segmentation tools are more intuitive and provide better insights for targeted campaigns.
- Users say that MediaMath shines in Cross-Device Capabilities with a score of 6.8, while Oracle BlueKai's capabilities are rated lower at 6.8. Reviewers mention that MediaMath's platform allows for seamless tracking across devices, enhancing campaign effectiveness.
- G2 users report that MediaMath's Campaign Optimization features are robust, scoring 7.8, while Oracle BlueKai's optimization tools are rated lower at 7.2. Users appreciate MediaMath's ability to adjust campaigns in real-time based on performance metrics.
- Users on G2 highlight that MediaMath's Data Export Tools are less effective, scoring 7.0, compared to Oracle BlueKai's 7.9. Reviewers mention that BlueKai provides more flexible and user-friendly options for exporting data, which is crucial for reporting and analysis.
- Reviewers mention that MediaMath's Mobile Functionality is rated at 7.3, while Oracle BlueKai's mobile capabilities are slightly lower at 7.0. Users report that MediaMath's mobile interface is more user-friendly, allowing for easier campaign management on the go.
Pricing
Entry-Level Pricing
MediaMath by Infillion
No pricing availableOracle BlueKai Data Management Platform
No pricing availableFree Trial
MediaMath by Infillion
No trial information availableOracle BlueKai Data Management Platform
No trial information availableRatings
Meets Requirements
7.6
108
8.0
19
Ease of Use
7.5
106
7.5
19
Ease of Setup
7.5
53
7.3
8
Ease of Admin
7.6
48
7.4
9
Quality of Support
8.0
108
6.4
17
Has the product been a good partner in doing business?
8.2
55
6.9
9
Product Direction (% positive)
8.0
106
7.5
19
Features by Category
Channel Functionality
8.2
78
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
91
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.1
81
Not enough data
6.7
81
|
Verified
Not enough data
7.0
75
|
Verified
Not enough data
7.6
73
Not enough data
7.2
72
Not enough data
8.0
81
Not enough data
7.9
92
|
Verified
Not enough data
7.3
81
|
Verified
Not enough data
7.0
62
|
Verified
Not enough data
7.4
24
Not enough data
7.1
25
Not enough data
Targeting
8.2
93
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
8.1
88
|
Verified
Not enough data
7.9
74
Not enough data
Platform
7.2
66
|
Verified
Not enough data
7.1
82
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
74
|
Verified
Not enough data
7.1
73
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
55
|
Verified
Not enough data
6.8
73
|
Verified
Not enough data
Data Integration
8.4
16
8.3
12
7.7
11
7.4
11
8.4
16
8.4
18
7.2
9
7.8
10
7.7
10
7.0
15
Feature Not Available
7.9
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.2
19
8.4
19
6.6
19
7.2
17
7.5
17
6.8
16
6.3
18
Feature Not Available
Platform
6.9
15
7.7
15
8.2
17
7.5
17
Feature Not Available
Feature Not Available
8.0
14
7.7
16
8.0
11
8.2
11
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.3
43
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
91
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.1
81
Not enough data
6.7
81
|
Verified
Not enough data
7.0
75
|
Verified
Not enough data
7.6
73
Not enough data
7.2
72
Not enough data
8.0
81
Not enough data
7.9
92
|
Verified
Not enough data
7.3
81
|
Verified
Not enough data
7.0
62
|
Verified
Not enough data
7.4
24
Not enough data
7.1
25
Not enough data
Targeting
8.2
93
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
8.1
88
|
Verified
Not enough data
7.9
74
Not enough data
Mobile
7.1
40
Not enough data
7.4
24
Not enough data
7.1
25
Not enough data
Platform
7.2
66
|
Verified
Not enough data
7.1
82
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
74
|
Verified
Not enough data
7.1
73
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
55
|
Verified
Not enough data
6.8
73
|
Verified
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
7.3
37
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
91
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.1
81
Not enough data
6.7
81
|
Verified
Not enough data
7.0
75
|
Verified
Not enough data
7.6
73
Not enough data
7.2
72
Not enough data
8.0
81
Not enough data
7.9
92
|
Verified
Not enough data
7.3
81
|
Verified
Not enough data
7.0
62
|
Verified
Not enough data
7.4
24
Not enough data
7.1
25
Not enough data
Targeting
8.2
93
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
8.1
88
|
Verified
Not enough data
7.9
74
Not enough data
Platform
7.2
66
|
Verified
Not enough data
7.1
82
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
74
|
Verified
Not enough data
7.1
73
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
55
|
Verified
Not enough data
6.8
73
|
Verified
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
7.9(won by default)
91
|
Verified
Not enough data
7.8(won by default)
93
|
Verified
Not enough data
8.1(won by default)
81
Not enough data
6.7(won by default)
81
|
Verified
Not enough data
7.0(won by default)
75
|
Verified
Not enough data
7.6(won by default)
73
Not enough data
7.2(won by default)
72
Not enough data
8.0(won by default)
81
Not enough data
7.9(won by default)
92
|
Verified
Not enough data
7.3(won by default)
81
|
Verified
Not enough data
7.0(won by default)
62
|
Verified
Not enough data
7.4(won by default)
24
Not enough data
7.1(won by default)
25
Not enough data
Targeting
8.2(won by default)
93
|
Verified
Not enough data
8.5(won by default)
89
|
Verified
Not enough data
8.1(won by default)
88
|
Verified
Not enough data
7.9(won by default)
74
Not enough data
Platform
7.2(won by default)
66
|
Verified
Not enough data
7.1(won by default)
82
|
Verified
Not enough data
8.0(won by default)
80
|
Verified
Not enough data
7.6(won by default)
90
|
Verified
Not enough data
7.6(won by default)
74
|
Verified
Not enough data
7.1(won by default)
73
|
Verified
Not enough data
7.0(won by default)
74
|
Verified
Not enough data
7.7(won by default)
55
|
Verified
Not enough data
6.8(won by default)
73
|
Verified
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
91
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.1
81
Not enough data
6.7
81
|
Verified
Not enough data
7.0
75
|
Verified
Not enough data
7.6
73
Not enough data
7.2
72
Not enough data
8.0
81
Not enough data
7.9
92
|
Verified
Not enough data
7.3
81
|
Verified
Not enough data
7.0
62
|
Verified
Not enough data
7.4
24
Not enough data
7.1
25
Not enough data
Targeting
8.2
93
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
8.1
88
|
Verified
Not enough data
7.9
74
Not enough data
Demand Side Platforms
8.1
55
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
6.8
41
|
Verified
Not enough data
Platform
7.2
66
|
Verified
Not enough data
7.1
82
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
74
|
Verified
Not enough data
7.1
73
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
55
|
Verified
Not enough data
6.8
73
|
Verified
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
MediaMath by Infillion and Oracle BlueKai Data Management Platform are categorized as Data Management Platform (DMP)
Unique Categories
MediaMath by Infillion is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, Social Media Advertising, and Video Advertising
Oracle BlueKai Data Management Platform has no unique categories
Reviews
Reviewers' Company Size
MediaMath by Infillion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle BlueKai Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
63.5%
Internet
16.5%
Retail
1.7%
Publishing
1.7%
Online Media
1.7%
Other
14.8%
Marketing and Advertising
42.1%
Insurance
10.5%
Publishing
5.3%
Newspapers
5.3%
Media Production
5.3%
Other
31.6%
Most Helpful Reviews
MediaMath by Infillion
Most Helpful Favorable Review
Verified User in Marketing and Advertising
They have a very strong product with a solid algorithm. Performance was driven and their contract/IO was renewed across multiple months. I also like that they have access to exclusive inventory and unique offerings. For example, we used to run with them...
Most Helpful Critical Review
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Oracle BlueKai Data Management Platform
Most Helpful Favorable Review
Verified User in Entertainment
having the ability to behavioral target outside of our capabilities.
Most Helpful Critical Review
Emily M.
Verified User in Insurance
At times it seemed like a little much was on the screen. Making the interface cleaner would be helpful.
Verified User in Marketing and Advertising
They have a very strong product with a solid algorithm. Performance was driven and their contract/IO was renewed across multiple months. I also like that they have access to exclusive inventory and unique offerings. For example, we used to run with them...
Verified User in Entertainment
having the ability to behavioral target outside of our capabilities.
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Emily M.
Verified User in Insurance
At times it seemed like a little much was on the screen. Making the interface cleaner would be helpful.
Alternatives
Discussions
MediaMath by Infillion has no discussions with answers
Offline data upload in bluekai
1 comment
CC
Hi, Monica. You can reference the Help documentation found in the link below. Let me know if you need additional help. ...Read more
Oracle BlueKai Data Management Platform has no more discussions with answers
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