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- Data Management Platforms (DMP)
- Lotame Spherical Platform
- Oracle BlueKai Data Management Platform
- Lotame Spherical Platform-vs-Oracle BlueKai Data Management Platform
Compare Lotame Spherical Platform and Oracle BlueKai Data Management Platform 
At a Glance
Market Segments
Mid-Market (58.9% of reviews)
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Lotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformOracle BlueKai Data Management Platform
Star Rating
(19)3.9 out of 5
Market Segments
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle BlueKai Data Management PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle BlueKai excels in 1st-Party Data Integration with a score of 8.3, while Lotame Spherical Platform shines in Audience Segmentation, achieving a higher score of 9.0. Reviewers mention that the ability to effectively segment audiences is crucial for targeted marketing efforts.
- Reviewers say that Lotame's Quality of Support is significantly better, scoring 9.2 compared to Oracle BlueKai's 6.4. Users on G2 highlight that responsive customer service can make a substantial difference in resolving issues quickly.
- Users say that Oracle BlueKai's Offline Data Integration received a score of 7.8, which is higher than Lotame's 6.9. Reviewers mention that this feature is essential for businesses that rely on integrating offline customer data into their marketing strategies.
- G2 users report that Lotame Spherical Platform offers superior Ease of Use with a score of 8.6, while Oracle BlueKai scored 7.5. Users mention that a user-friendly interface can significantly enhance the overall experience and reduce the learning curve.
- Reviewers mention that Oracle BlueKai's Custom Reports feature scored lower at 6.4 compared to Lotame's 7.6. Users say that the ability to create tailored reports is vital for analyzing specific data points relevant to their business needs.
- Users on G2 report that both platforms have similar scores in Internationalization, with Oracle BlueKai at 8.2 and Lotame at 8.3. However, reviewers mention that the slight edge in Lotame's score indicates a better capability to cater to global markets.
Pricing
Entry-Level Pricing
Lotame Spherical Platform
No pricing availableOracle BlueKai Data Management Platform
No pricing availableFree Trial
Lotame Spherical Platform
No trial information availableOracle BlueKai Data Management Platform
No trial information availableRatings
Meets Requirements
8.4
97
8.0
19
Ease of Use
8.6
96
7.5
19
Ease of Setup
8.4
48
7.3
8
Ease of Admin
8.5
49
7.4
9
Quality of Support
9.2
94
6.4
17
Has the product been a good partner in doing business?
9.3
50
6.9
9
Product Direction (% positive)
8.7
88
7.5
19
Features by Category
Data Integration
8.8
64
8.3
12
8.0
46
7.4
11
8.2
62
8.4
18
6.9
31
7.8
10
7.9
42
7.0
15
8.6
52
7.9
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
9.0
67
8.4
19
8.1
63
7.2
17
8.0
64
6.8
16
7.6
60
Feature Not Available
Platform
8.2
55
7.7
15
8.7
56
7.5
17
8.7
63
Feature Not Available
8.3
52
7.7
16
8.3
41
8.2
11
Categories
Categories
Shared Categories
Lotame Spherical Platform and Oracle BlueKai Data Management Platform are categorized as Data Management Platform (DMP)
Unique Categories
Lotame Spherical Platform has no unique categories
Oracle BlueKai Data Management Platform has no unique categories
Reviews
Reviewers' Company Size
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle BlueKai Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Marketing and Advertising
42.1%
Insurance
10.5%
Publishing
5.3%
Newspapers
5.3%
Media Production
5.3%
Other
31.6%
Most Helpful Reviews
Lotame Spherical Platform
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Most Helpful Critical Review
Verified User in Publishing
I don't like how the actual pixel text isn't attached somewhere to the audience we are referring to. In some cases, I could have two audiences with similar naming conventions, but there's no way to differentiate the two in Lotame by the actual pixel text....
Oracle BlueKai Data Management Platform
Most Helpful Favorable Review
Verified User in Entertainment
having the ability to behavioral target outside of our capabilities.
Most Helpful Critical Review
Ankit D.
Verified User in Media Production
The support team in India is lethargic. It takes multiple emails and calls to get them to speak to us. They have made us question the decision of subscribing to the product. The sales team has gone completely silent (or left the company) and no one wants to...
Verified User in Marketing and Advertising
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Verified User in Entertainment
having the ability to behavioral target outside of our capabilities.
Verified User in Publishing
I don't like how the actual pixel text isn't attached somewhere to the audience we are referring to. In some cases, I could have two audiences with similar naming conventions, but there's no way to differentiate the two in Lotame by the actual pixel text....
Ankit D.
Verified User in Media Production
The support team in India is lethargic. It takes multiple emails and calls to get them to speak to us. They have made us question the decision of subscribing to the product. The sales team has gone completely silent (or left the company) and no one wants to...
Alternatives
Discussions
What is lotame?
2 comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
The word "Lotame" does not have a specific meaning in English or any widely recognized language. It is likely a proper noun, possibly a brand name or a company name.
1 comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
Offline data upload in bluekai
1 comment
CC
Hi, Monica. You can reference the Help documentation found in the link below. Let me know if you need additional help. ...Read more
Oracle BlueKai Data Management Platform has no more discussions with answers
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