Introducing G2.ai, the future of software buying.Try now
  1. Home
  2. ...
  3. Data Management Platforms (DMP)
  4. Lotame Spherical Platform
  5. Lotame Spherical Platform Discussions
  6. What is lotame?
Pinned by G2 as a common question
G2
Expand/Collapse Social Share Options

What is lotame?

What is lotame?
2 comments
Looks like you’re not logged in.
Users need to be logged in to answer questions
Log In
Alan Yung S.
AS
Programmatic director
0
Lotame provide a data management platform (DMP), which is a software platform used for collecting and managing data. They allow businesses to identify audience segments, which can be used to analyze and target specific users and contexts in online advertising campaigns.
deleteedit
Looks like you’re not logged in.
Users need to be logged in to write comments
Log In
Reply
Dave D.
DD
Head of Campaign Measurement
0
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).
deleteedit
Looks like you’re not logged in.
Users need to be logged in to write comments
Log In
Reply
Already have Lotame Spherical Platform?

About Lotame Spherical Platform

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Pr
Discover More