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- Data Management Platforms (DMP)
- Lotame Spherical Platform
- Oracle Data Cloud
- Lotame Spherical Platform-vs-Oracle Data Cloud
Compare Lotame Spherical Platform and Oracle Data Cloud 
At a Glance
Market Segments
Mid-Market (58.9% of reviews)
Mid-Market (40.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Lotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformOracle Data Cloud
Star Rating
(44)4.0 out of 5
Market Segments
Mid-Market (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle Data CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviewers mention that Lotame Spherical Platform excels in "Quality of Support" with a score of 9.2, indicating that users find the support team highly responsive and helpful, while Oracle Data Cloud, with a score of 8.4, is perceived as slightly less supportive.
- Users report that Lotame's "Audience Segmentation" feature, rated at 9.0, provides robust tools for targeting specific demographics, whereas Oracle Data Cloud shines with a higher score of 9.5, suggesting it offers more advanced segmentation capabilities that users find beneficial for their marketing strategies.
- G2 users highlight that Lotame's "Data Integration" capabilities for 1st-party data are rated at 8.8, which is strong, but Oracle Data Cloud outperforms with a score of 9.2, indicating a more seamless integration process that users appreciate for its efficiency.
- Users on G2 mention that while both platforms offer "Custom Reports," Lotame's score of 7.6 suggests limitations in customization options compared to Oracle Data Cloud's score of 8.5, which indicates a more flexible reporting feature that users find valuable for tailored insights.
- Reviewers say that Lotame's "Ease of Use" is rated at 8.6, making it user-friendly, but Oracle Data Cloud's score of 8.1 suggests that some users find it less intuitive, which could impact the onboarding experience for new users.
- Users report that Lotame's "Performance and Reliability" is rated at 8.7, which is commendable, but Oracle Data Cloud stands out with a higher score of 9.2, indicating that users experience fewer issues and greater stability, which is crucial for data-driven operations.
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Pricing
Entry-Level Pricing
Lotame Spherical Platform
No pricing availableOracle Data Cloud
No pricing availableFree Trial
Lotame Spherical Platform
No trial information availableOracle Data Cloud
No trial information availableRatings
Meets Requirements
8.4
97
8.7
32
Ease of Use
8.6
96
8.1
32
Ease of Setup
8.4
48
7.7
13
Ease of Admin
8.5
49
8.3
10
Quality of Support
9.2
94
8.4
30
Has the product been a good partner in doing business?
9.3
50
8.5
11
Product Direction (% positive)
8.7
88
8.0
29
Features by Category
Data Integration
8.8
64
9.2
6
8.0
46
8.8
7
8.2
62
9.3
9
6.9
31
8.3
15
7.9
42
8.5
13
8.6
52
8.7
9
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
9.0
67
9.5
10
8.1
63
8.4
15
8.0
64
8.8
14
7.6
60
8.5
8
Platform
8.2
55
8.7
13
8.7
56
8.6
13
8.7
63
9.2
10
8.3
52
8.3
9
8.3
41
9.0
10
Marketing Operations
Not enough data
9.0
5
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
9.3
5
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
8.9
6
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lotame Spherical Platform and Oracle Data Cloud are categorized as Data Management Platform (DMP)
Unique Categories
Lotame Spherical Platform has no unique categories
Oracle Data Cloud is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Marketing and Advertising
22.5%
Information Technology and Services
20.0%
Retail
10.0%
Financial Services
7.5%
Health, Wellness and Fitness
5.0%
Other
35.0%
Most Helpful Reviews
Lotame Spherical Platform
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Most Helpful Critical Review
Verified User in Marketing and Advertising
The API could be better and more reliable.
Oracle Data Cloud
Most Helpful Favorable Review
Corey B.
Verified User in Marketing and Advertising
Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate...
Most Helpful Critical Review
Verified User in Information Technology and Services
I think some of the data they are collecting is irrelevant and not useful.
Verified User in Marketing and Advertising
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Corey B.
Verified User in Marketing and Advertising
Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate...
Verified User in Marketing and Advertising
The API could be better and more reliable.
Verified User in Information Technology and Services
I think some of the data they are collecting is irrelevant and not useful.
Alternatives
Discussions
What is lotame?
2 comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
The word "Lotame" does not have a specific meaning in English or any widely recognized language. It is likely a proper noun, possibly a brand name or a company name.
1 comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
Oracle Data Cloud has no discussions with answers
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