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Compare Klaviyo and Postscript 
At a Glance
Market Segments
Small-Business (81.9% of reviews)
Small-Business (92.7% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Klaviyo
Star Rating
(1,080)4.6 out of 5
Market Segments
Small-Business (81.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoPostscript
Star Rating
(159)4.9 out of 5
Market Segments
Small-Business (92.7% of reviews)
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Klaviyo excels in email marketing features, particularly in "Building and Personalizing Emails" with a score of 9.0, while Postscript shines in "Bulk SMS" with a higher score of 9.5, indicating a stronger focus on text messaging capabilities.
- Reviewers mention that Klaviyo's "Manage Email Deliverability" feature scores 8.9, which is crucial for ensuring emails reach their intended recipients, whereas Postscript's "Automatic URL Shortening" feature scores 9.4, highlighting its efficiency in optimizing SMS content.
- G2 users note that Klaviyo has a solid "Segmentation" score of 9.0, allowing for targeted marketing campaigns, while Postscript's "Text Scheduler" feature scores 9.1, making it easier for users to plan and automate their SMS outreach.
- Users on G2 report that Klaviyo's "Quality of Support" is rated at 8.4, which some find lacking compared to Postscript's impressive score of 9.9, suggesting that users may experience better assistance and guidance with Postscript.
- Reviewers mention that Klaviyo's "Ease of Use" is rated at 8.7, which is decent, but Postscript's score of 9.4 indicates a more user-friendly interface, making it easier for new users to navigate and utilize the platform effectively.
- Users say that Klaviyo's "Automated Email Responses" feature scores 8.9, which is beneficial for email marketing, while Postscript's "MMS Marketing" feature scores 9.3, showcasing its versatility in engaging customers through multimedia messaging.
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Pricing
Entry-Level Pricing
Klaviyo
No pricing availablePostscript
Starter
$0.00
Per Month
For brands just getting started with SMS. $1,000 usage credit during your first 30 days.* Usage and carrier fees may apply. See pricing page for further details.
- Campaigns and automations
- Unlimited segments
- Dedicated toll-free number
Free Trial
Klaviyo
Free Trial is available
Postscript
Free Trial is available
Ratings
Meets Requirements
9.1
816
9.5
94
Ease of Use
8.7
820
9.4
101
Ease of Setup
8.6
476
9.4
39
Ease of Admin
8.9
454
9.6
40
Quality of Support
8.4
778
9.9
100
Has the product been a good partner in doing business?
9.0
456
9.8
40
Product Direction (% positive)
9.0
765
9.7
91
Features by Category
Email Marketing
9.0
471
|
Verified
Not enough data
9.2
464
|
Verified
Not enough data
8.9
452
|
Verified
Not enough data
9.0
413
|
Verified
Not enough data
Online Marketing
7.8
332
|
Verified
Not enough data
8.3
360
|
Verified
Not enough data
8.7
385
|
Verified
Not enough data
8.7
401
Not enough data
8.2
212
Not enough data
Lead Management
8.5
304
Not enough data
8.4
234
Not enough data
9.0
422
|
Verified
Not enough data
7.8
183
Not enough data
8.5
314
|
Verified
Not enough data
8.5
359
|
Verified
Not enough data
8.5
297
|
Verified
Not enough data
8.3
245
|
Verified
Not enough data
Campaign Management
8.8
311
|
Verified
Not enough data
8.1
164
Not enough data
8.2
254
|
Verified
Not enough data
7.6
164
Not enough data
Social
Feature Not Available
Not enough data
7.8
160
Not enough data
7.8
155
Not enough data
7.5
150
Not enough data
7.9
226
|
Verified
Not enough data
Reporting & Analytics
8.6
428
|
Verified
Not enough data
8.3
379
|
Verified
Not enough data
8.4
390
|
Verified
Not enough data
8.5
401
|
Verified
Not enough data
7.6
166
Not enough data
Platform
8.6
282
|
Verified
Not enough data
8.8
263
|
Verified
Not enough data
8.9
272
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
7.9
158
|
Verified
Not enough data
8.9
276
|
Verified
Not enough data
8.1
124
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.5
275
|
Verified
Not enough data
8.6
268
|
Verified
Not enough data
8.5
220
|
Verified
Not enough data
Messenger
8.8
8
Not enough data
7.7
8
Not enough data
6.7
8
Not enough data
7.1
8
Not enough data
Channels
7.7
8
Not enough data
8.5
9
Not enough data
6.9
9
Not enough data
7.7
8
Not enough data
8.5
8
Not enough data
Customers
8.8
8
Not enough data
8.5
9
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
9.2
10
Not enough data
9.0
10
Not enough data
8.5
11
Not enough data
8.6
11
Not enough data
Tracking
8.5
10
Not enough data
8.2
11
Not enough data
9.1
11
Not enough data
9.2
11
Not enough data
8.8
10
Not enough data
Reporting
9.1
11
Not enough data
8.6
11
Not enough data
8.8
11
Not enough data
8.5
10
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
401
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
323
|
Verified
Not enough data
8.8
233
Not enough data
Edit
8.4
329
|
Verified
Not enough data
8.8
393
|
Verified
Not enough data
8.3
310
|
Verified
Not enough data
Logistics
8.7
398
|
Verified
Not enough data
7.9
319
|
Verified
Not enough data
8.8
375
|
Verified
Not enough data
8.4
176
Not enough data
Generative AI
7.6
46
Not enough data
7.6
32
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.7
124
9.5
76
8.0
89
8.4
73
8.8
121
|
Verified
9.1
73
8.3
104
|
Verified
8.9
66
8.7
114
|
Verified
9.4
78
8.5
96
9.3
78
8.8
118
|
Verified
9.1
77
8.6
42
9.0
65
SMS Platform
8.6
123
|
Verified
8.4
74
8.9
122
|
Verified
9.3
76
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.2
50
8.8
58
8.8
100
|
Verified
8.8
59
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.4
73
Not enough data
8.3
64
Not enough data
8.5
93
Not enough data
8.5
88
Not enough data
Intelligence
8.6
101
Not enough data
8.2
70
Not enough data
8.1
65
Not enough data
Design and Customization
9.0
8
Not enough data
8.8
8
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
Campaigns
8.7
9
Not enough data
9.4
8
Not enough data
8.7
9
Not enough data
9.3
9
Not enough data
Integrations
9.6
8
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
Generative AI
7.3
8
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
10.0
8
Not enough data
9.2
8
Not enough data
Platform Data
9.0
8
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.0
8
Not enough data
Platform Additional Functionality
9.0
8
Not enough data
9.5
7
Not enough data
8.5
8
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
7
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
8.6
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
Campaign Activity
9.0
7
Not enough data
8.6
7
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Postscript are categorized as SMS Marketing
Unique Categories
Postscript has no unique categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Postscript
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.1%
Apparel & Fashion
12.9%
Marketing and Advertising
12.4%
Consumer Goods
12.0%
Health, Wellness and Fitness
7.5%
Other
36.0%
Retail
24.0%
Apparel & Fashion
21.3%
Consumer Goods
12.7%
Health, Wellness and Fitness
8.7%
Food & Beverages
8.7%
Other
24.7%
Most Helpful Reviews
Klaviyo
Most Helpful Favorable Review
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Most Helpful Critical Review
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Postscript
Most Helpful Favorable Review
Erika A.
Verified User in Retail
Absolutely love the helpful customer service!
Most Helpful Critical Review
Verified User in Retail
The UI is lacking in modernization and the analytics are horrible. We also found that we were not able to exclude from lists and that was HUGE for us.
Adrian B.
Verified User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Erika A.
Verified User in Retail
Absolutely love the helpful customer service!
Mike N.
Verified User in Consumer Goods
It is unfortunate that we have to share our so far terrible experience with Klaviyo. We literally created this account to make this review and let people know about our terrible experience. We signed up for Klaviyo at the beginning of August. August...
Verified User in Retail
The UI is lacking in modernization and the analytics are horrible. We also found that we were not able to exclude from lists and that was HUGE for us.
Discussions
how can i know the language for my clients
3 comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Postscript has no discussions with answers
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