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Compare Insider and VWO Insights - Web 
At a Glance
Market Segments
Mid-Market (45.2% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $139.00 Per Month
Insider
Star Rating
(1,161)4.8 out of 5
Market Segments
Mid-Market (45.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderVWO Insights - Web
Star Rating
(62)4.3 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Entry-Level Pricing
Starting at $139.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in Email Marketing, particularly in Building and Personalizing Emails and Sending Outbound Emails, both rated at 9.7, while VWO Insights - Web does not provide specific ratings in this area, indicating a potential gap in email marketing capabilities.
- Reviewers mention that Insider's Quality of Support is rated at 9.6, significantly higher than VWO Insights - Web's 9.0, suggesting that users may find more responsive and helpful support when using Insider.
- G2 users highlight Insider's superior User Behavior tracking features, particularly in Visitor Behavior Monitoring and Targeting, both rated at 9.5 and 9.6 respectively, while VWO Insights - Web's ratings in similar areas are lower, indicating a more robust offering from Insider.
- Users on G2 report that Insider's Product Analytics capabilities, including Account-Level Analytics and User-Level Analytics, are more comprehensive compared to VWO Insights - Web, which may lack depth in these analytics features.
- Reviewers say that Insider shines in Personalization features, with a rating of 9.8, while VWO Insights - Web does not provide a comparable rating, suggesting that Insider may offer more advanced options for tailoring user experiences.
- Users report that Insider's Integrations are rated at 9.5, indicating a wide range of compatibility with other tools, whereas VWO Insights - Web's integration capabilities are rated lower, which could limit users' ability to connect with their existing systems.
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Pricing
Entry-Level Pricing
Insider
No pricing availableVWO Insights - Web
GROWTH
Starting at $139.00
Per Month
For small businesses looking to expand their user behavior analysis.
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison
Free Trial
Insider
Free Trial is available
VWO Insights - Web
Free Trial is available
Ratings
Meets Requirements
9.4
1,047
8.2
55
Ease of Use
9.4
1,053
8.3
55
Ease of Setup
9.1
510
8.8
36
Ease of Admin
9.1
272
9.0
35
Quality of Support
9.6
1,047
9.0
53
Has the product been a good partner in doing business?
9.5
272
8.7
34
Product Direction (% positive)
9.8
997
8.5
53
Features by Category
Email Marketing
9.6
475
Not enough data
9.6
453
Not enough data
9.6
455
Not enough data
9.7
397
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
492
Not enough data
9.6
506
Not enough data
9.6
496
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
471
Not enough data
9.5
469
Not enough data
9.6
505
Not enough data
Feature Not Available
Not enough data
9.5
445
Not enough data
9.6
410
Not enough data
9.5
454
Not enough data
9.6
440
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
412
Not enough data
9.4
421
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
497
Not enough data
9.4
497
Not enough data
9.4
489
Not enough data
9.4
487
Not enough data
9.2
391
Not enough data
Platform
9.6
489
Not enough data
Feature Not Available
Not enough data
9.6
473
Not enough data
9.5
409
Not enough data
9.4
417
Not enough data
9.6
454
Not enough data
9.5
394
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.4
460
Not enough data
9.4
458
Not enough data
9.5
425
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.3
17
Not enough data
7.0
11
Not enough data
7.9
35
Not enough data
8.2
39
User Response Methods
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Participant Selection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
User Behavior
Not enough data
7.8
9
|
Verified
Not enough data
6.9
8
|
Verified
Not enough data
6.2
7
|
Verified
A/B Testing
Not enough data
Not enough data
Not enough data
9.0
7
|
Verified
Not enough data
8.1
8
|
Verified
Not enough data
7.0
5
|
Verified
Visitor Information
Not enough data
4.7
5
|
Verified
Not enough data
5.0
5
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Visitor Behavior
9.5
556
Not enough data
9.6
574
Not enough data
9.5
525
Not enough data
Templates
9.5
536
Not enough data
9.6
579
Not enough data
9.6
573
Not enough data
Personalization
9.6
560
Not enough data
9.6
551
Not enough data
9.6
563
Not enough data
9.5
499
Not enough data
9.6
546
Not enough data
9.6
546
Not enough data
9.6
574
Not enough data
9.6
562
Not enough data
Multichannel
9.7
564
Not enough data
9.5
501
Not enough data
9.6
564
Not enough data
Administration
9.6
565
Not enough data
9.4
580
Not enough data
9.5
558
Not enough data
9.4
557
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.7
585
Not enough data
9.6
563
Not enough data
Targeting
9.7
578
Not enough data
9.6
552
Not enough data
Triggered Content
9.5
491
Not enough data
9.6
486
Feature Not Available
9.7
540
Not enough data
Personalized Content
9.7
529
Feature Not Available
9.7
508
Not enough data
9.6
564
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.7
67
Not enough data
9.6
66
Not enough data
9.6
66
Not enough data
9.6
66
Not enough data
9.5
69
Not enough data
9.5
68
Not enough data
9.7
66
Not enough data
9.5
67
Not enough data
SMS Platform
9.5
66
Not enough data
9.6
66
Not enough data
9.6
64
Not enough data
Feature Not Available
Not enough data
9.5
69
Not enough data
9.5
68
Not enough data
Agentic AI - SMS Marketing
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.5
569
|
Verified
Not enough data
9.5
558
|
Verified
Not enough data
9.6
362
Not enough data
9.6
585
|
Verified
Not enough data
Intelligence
9.5
591
|
Verified
Not enough data
9.5
565
|
Verified
Not enough data
9.6
557
|
Verified
Not enough data
Platform Basics
9.5
623
|
Verified
Not enough data
9.5
623
|
Verified
Not enough data
Platform Data
9.5
608
|
Verified
Not enough data
9.4
590
|
Verified
Not enough data
9.4
624
|
Verified
Not enough data
9.3
594
Not enough data
Platform Additional Functionality
9.5
597
|
Verified
Not enough data
9.5
595
|
Verified
Not enough data
9.5
582
Not enough data
Agentic AI - Customer Journey Analytics
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
Search Setup
9.7
48
Not enough data
9.8
49
Not enough data
9.7
48
Not enough data
9.9
46
Not enough data
Product Discovery
9.8
51
Not enough data
9.8
50
Not enough data
9.7
49
Not enough data
9.8
44
Not enough data
9.9
47
Not enough data
Integration
9.7
50
Not enough data
9.9
45
Not enough data
9.8
47
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System Management
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.5
35
Not enough data
9.6
36
Not enough data
9.6
34
Not enough data
9.7
34
Not enough data
9.8
34
Not enough data
9.4
34
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.8
33
Not enough data
9.6
33
Not enough data
9.6
32
Not enough data
9.5
32
Not enough data
Conversational AI - Conversational Commerce Platforms
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Platform integration - Conversational Commerce Platforms
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
8.7
5
Not enough data
9.0
5
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.6
16
Not enough data
7.7
14
Not enough data
7.4
15
Not enough data
7.5
18
Not enough data
8.3
15
Reporting
Not enough data
7.2
23
Not enough data
7.0
17
Not enough data
7.6
14
Not enough data
7.4
18
Agentic AI - Personalization
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
Analysis
9.3
584
Not enough data
9.5
647
Not enough data
9.3
518
|
Verified
Not enough data
9.4
558
|
Verified
Not enough data
Campaigns
9.4
541
|
Verified
Not enough data
9.7
651
|
Verified
Not enough data
9.5
446
Not enough data
9.3
449
Not enough data
9.6
524
|
Verified
Not enough data
9.6
609
|
Verified
Not enough data
Engagement
9.6
586
Not enough data
Platform
9.6
628
Not enough data
9.5
583
|
Verified
Not enough data
9.5
502
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider and VWO Insights - Web are categorized as Personalization Engines
Unique Categories
VWO Insights - Web is categorized as Product Analytics, Session Replay, User Research, Heatmap Tools, Enterprise Feedback Management, Digital Analytics, Survey, Digital Experience Monitoring (DEM), Marketing Analytics, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Insights - Web
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.6%
Apparel & Fashion
10.2%
Marketing and Advertising
3.9%
Cosmetics
3.8%
Consumer Electronics
3.6%
Other
52.1%
Marketing and Advertising
19.7%
Internet
8.2%
Retail
6.6%
Information Technology and Services
6.6%
Financial Services
4.9%
Other
54.1%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Cosmetics
Often error and not very easy to use. Too many flow when there is an error. The reporting is not really clear on where the incremental value is coming from, CR uplift etc.
VWO Insights - Web
Most Helpful Favorable Review
Jeremy R.
Verified User in Human Resources
Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes.
Most Helpful Critical Review
Verified User in Retail
Continuously had issues creating multi-variant tests. Our traffic was too much, so we needed to sample, which did not provide very effective analysis. Somewhat clunky in the previewing tools
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Jeremy R.
Verified User in Human Resources
Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes.
Verified User in Cosmetics
Often error and not very easy to use. Too many flow when there is an error. The reporting is not really clear on where the incremental value is coming from, CR uplift etc.
Verified User in Retail
Continuously had issues creating multi-variant tests. Our traffic was too much, so we needed to sample, which did not provide very effective analysis. Somewhat clunky in the previewing tools
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
VWO Insights - Web has no discussions with answers
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